Mug Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Material (Strengthened Glass, True Porcelain, Vitreous Enamel, Stainless Steel, Plastic, Others), By Distribution Channel (Offline, Online), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 27.40 Billion
CAGR (2026-2031)	7.69%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 42.74 Billion

Market Overview

The Global Mug Market will grow from USD 27.40 Billion in 2025 to USD 42.74 Billion by 2031 at a 7.69% CAGR. The Global Mug Market comprises the trade of durable drinking vessels, typically featuring a handle, crafted from materials such as ceramic, porcelain, or glass for hot beverage consumption. The sector is primarily driven by rising global coffee and tea intake alongside a growing consumer inclination towards premium home dining aesthetics which necessitates high-quality tableware. Additionally, the widespread transition toward reusable containers to mitigate environmental waste significantly supports industry sales by replacing single-use alternatives. According to the National Coffee Association, in 2024, 67% of American adults consumed coffee within the past day, representing a twenty-year peak that directly reinforces the sustained demand for diverse drinkware products.

However, the market faces significant headwinds regarding the volatility of raw material costs and energy prices. Producers encounter unpredictable expenses for essential inputs like clay and fuel, which often necessitates price increases that can reduce consumer spending leverage during economic downturns. This financial pressure is further aggravated by product saturation in developed regions, where the inherent durability of mugs extends replacement cycles and limits the potential for rapid volume growth.

Key Market Drivers

The increasing consumer preference for premium and artisanal designs is fundamentally reshaping the Global Mug Market, as buyers prioritize durability, thermal performance, and aesthetic appeal over low-cost utility. This trend is particularly evident in the growing sales of vacuum-insulated stainless steel vessels and designer ceramics that serve as both functional tools and lifestyle accessories. The demand for high-quality, branded drinkware has proven resilient, with customers willing to invest in superior products that offer extended temperature retention and spill-proof features. According to Yeti Holdings, February 2025, in the 'Fourth Quarter and Fiscal Year 2024 Results' report, net sales for the company's Drinkware category increased by 7% for the fiscal year 2024. This shift is often intertwined with broader environmental goals, as consumers replace disposable options with high-end reusables; according to Mexico Business News, in 2025, Starbucks Mexico served over 500,000 beverages in reusable cups shortly after expanding its nationwide sustainability initiative.

The growth of the corporate gifting and promotional products sector further propels market expansion, as organizations increasingly utilize branded mugs for client retention and employee engagement. Drinkware remains a dominant category in this space due to its high practical value and potential for repeated brand exposure in both office and remote work environments. Companies are selecting higher-value, customized mugs to align with corporate sustainability goals and elevate their brand image. According to the Advertising Specialty Institute, February 2025, in a press release analyzing annual performance, the promotional products industry achieved a record $26.6 billion in sales in 2024. This robust financial performance indicates a sustained corporate reliance on tangible marketing merchandise, with premium mugs serving as a staple instrument for strengthening business relationships and enhancing organizational visibility.

Download Free Sample Report

Key Market Challenges

The Global Mug Market is currently grappling with the severe challenge of volatile raw material and energy costs, which acts as a primary restraint on industry expansion. Producing ceramic and glass mugs is an energy-intensive process that relies heavily on natural gas for firing kilns at high temperatures, alongside essential raw inputs like clay and silica. When the prices of these commodities fluctuate unpredictably, manufacturers face immediate and sharp increases in operating expenses that are difficult to absorb without eroding profit margins.

This financial instability directly hampers market growth by forcing producers to raise product prices, which can dampen consumer demand and reduce competitiveness against lower-cost imports. The severity of this issue is highlighted by recent industry data. According to the British Ceramic Confederation, in 2025, energy and carbon costs accounted for up to one-third of total production costs for many manufacturers within the sector. Such a disproportionate cost burden limits the capital available for innovation or capacity expansion, effectively stalling the market's potential for volume growth during periods of economic instability.

Key Market Trends

The Transition to Biodegradable and Plant-Based Manufacturing Materials is revolutionizing production as manufacturers move toward chemically sustainable lifecycles. Companies are utilizing biopolymers derived from renewable resources like bamboo fibers to fabricate compostable mugs, addressing the vessel's environmental footprint beyond simple reusability. This shift is supported by expanding industrial capabilities; according to European Bioplastics, December 2024, in the 'Bioplastics Market Development Update 2024', global bioplastics production capacity is projected to increase from 2.47 million tonnes in 2024 to 5.73 million tonnes in 2029. This growth enables brands to scale plant-based mug production, catering to buyers demanding products free from petroleum-based plastics.

The Expansion of Hyper-Personalized and Print-on-Demand Services is altering purchasing patterns by enabling bespoke, one-off drinkware creation. Unlike bulk corporate gifting, this trend empowers individuals to commission unique artwork through digital marketplaces, positioning mugs as mediums for self-expression. This model reduces inventory risk while satisfying demands for niche aesthetics, a dynamic reflected in platform performance. According to Articore Group, August 2024, in the 'FY24 Annual Report', the company's TeePublic marketplace delivered a 13% increase in gross profit, driven by its optimized print-on-demand network. This highlights the commercial viability of manufacturing where customization drives value distinct from mass-produced options.

Segmental Insights

The Online segment is recognized as the fastest growing category in the Global Mug Market due to the expansion of digital retail platforms and improved logistics networks. This growth is primarily fueled by the increasing consumer demand for personalized and novelty mugs that are more readily available through digital storefronts than physical outlets. Internet retailers utilize custom printing technologies to offer extensive modification options which allow buyers to tailor products for corporate events or personal gifts. Furthermore, the convenience of direct home delivery and the ability to compare prices across multiple vendors shift consumer preference toward internet purchasing channels.

Regional Insights

North America maintains a leading position in the global mug market, primarily driven by high hot beverage consumption. Data from the National Coffee Association indicates that a significant majority of adults consume coffee daily, sustaining a consistent demand for various types of drinkware. This consumption trend is complemented by a strong corporate culture that prioritizes promotional merchandise, where customized mugs are frequently utilized for brand visibility. Consequently, the combination of steady consumer usage and commercial marketing expenditure establishes the region as the primary contributor to market revenue.

Recent Developments

• In November 2025, YETI Holdings, Inc. introduced the Travel Straw Mug, a durable stainless steel vessel designed for hydration on the go. This new addition to the Rambler drinkware line featured a leak-resistant lid with a quick-flip mechanism and a handle for easy transport. Available in multiple sizes, the mug was engineered to fit standard cup holders and utilized double-wall vacuum insulation to keep drinks cold for hours. The launch also accompanied the release of the Rambler Jr. Tumbler, targeting a younger demographic with similar durability and puncture-resistant features suitable for active use.
• In September 2025, Owala expanded its product portfolio within the Global Mug Market by launching the SmoothSip Slider with Handle. This new travel mug was designed to accommodate both hot and cold beverages, featuring a splash-resistant slider lid and triple-layer insulation capable of maintaining liquid temperature for extended periods. The product debuted with exclusive colorways such as "Daybreak" and was marketed as a versatile option for commuters, addressing consumer demand for handled, cup-holder-friendly vessels. The company emphasized the mug's ergonomic design and dishwasher-safe components, positioning it as a convenient solution for daily hydration needs.
• In November 2024, Stanley 1913 collaborated with the lifestyle brand LoveShackFancy to release a limited-edition holiday collection of drinkware. This partnership featured the company's popular 40-ounce and 20-ounce Quencher tumblers adorned with vintage-inspired floral prints in "Rosa Beaux" pink and blue hues. A standout element of this release was the inclusion of a unique bow-shaped straw topper, which aligned with the fashion brand's whimsical aesthetic. The collection was made available on both companies' websites and in select retail stores, generating significant consumer interest following a successful initial partnership earlier in the year.
• In September 2024, Starbucks Coffee Company released its seasonal Halloween drinkware collection, which included a variety of themed mugs and cold cups. The lineup featured distinct designs such as an iridescent skull mug, a glow-in-the-dark jack-o'-lantern hot cup, and a cold cup with a spaceship straw topper. The collection was distributed to participating retail locations for a limited time, leveraging the popular "spooky season" aesthetic to drive merchandise sales. This release continued the company's strategy of offering exclusive, collectible drinkware that appeals to loyal customers and enhances the seasonal coffee experience.

Key Market Players

• Hamilton Housewares Pvt. Ltd
• Thermos L.L.C.
• Tervis Tumbler Company
• Newell Brands Inc.
• YETI Coolers, LLC
• Steel Technology LLC
• Pacific Market International, LLC
• Vista Outdoor Inc.
• Lifetime Brands, Inc.
• Zojirushi America Corporation

By Material	By Distribution Channel	By Region
Strengthened Glass True Porcelain Vitreous Enamel Stainless Steel Plastic Others	Offline Online	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Mug Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Mug Market, By Material:

• Strengthened Glass
• True Porcelain
• Vitreous Enamel
• Stainless Steel
• Plastic
• Others

• Mug Market, By Distribution Channel:

• Offline
• Online

• Mug Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE