Mobility As a Service Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Service Type (Car Sharing, Bus Sharing, Train, Ride Hailing, Bi-Cycle Sharing, Self-Driving Cars, and Others), By Solution (Navigation Solutions, Ticketing Solutions, Technology Platforms, Insurance Services, Telecom Connectivity Providers and Payment Engines), By Transportation (Public and Private), By Application Platform (IOS, Android, and Others), By Region, By Competition 2020-2030F

Market Overview

The Global Mobility As a Service Market will grow from USD 170.00 Billion in 2024 to USD 533.53 Billion by 2030 at a 21.00% CAGR. Mobility as a Service (MaaS) integrates diverse transport modes and services into a comprehensive, on-demand offering accessible via a unified digital platform and payment channel. Market expansion is driven by global urbanization, escalating traffic congestion, and heightened environmental concerns fostering demand for sustainable alternatives. Advancements in digital platforms, 5G infrastructure, and widespread smartphone penetration further enhance user convenience and market accessibility.

Regarding market dynamics, according to the International Association of Public Transport (UITP), in 2024, 83% of surveyed public transport operators anticipated growth compared to 2023, reflecting increasing reliance on integrated public and shared mobility components vital to MaaS. A significant challenge impeding broader market expansion is regulatory fragmentation and lack of standardized frameworks across jurisdictions, which complicates seamless integration of transport providers and hinders scalability.

Key Market Drivers

Increasing urbanization and persistent traffic congestion are foundational drivers expanding the Global Mobility as a Service market, creating an imperative for efficient and integrated urban transportation. As metropolitan areas grow denser, traditional private vehicle ownership becomes increasingly inefficient, intensifying the demand for seamless multi-modal solutions to optimize commuter journeys. For example, according to the World Bank, in 2024, the urban population constituted 57.7% of the total global population, underscoring the widespread urban living conditions driving mobility challenges. Concurrently, advancements in digital technologies and connectivity are enabling the operational realization of MaaS. Sophisticated platforms leverage real-time data and artificial intelligence for integrated booking, payment, and navigation across diverse transport options. Reliable connectivity, particularly through advanced mobile networks, ensures the responsiveness crucial for dynamic routing and on-demand services, thereby enhancing user experience. According to the Ericsson Mobility Report, in November 2024, global 5G subscriptions were projected to reach 2.3 billion by year-end, representing 25 percent of all global mobile subscriptions, illustrating the expanding digital infrastructure underpinning these advanced mobility solutions.

These synergistic factors foster a burgeoning market for integrated mobility solutions, where diverse transport options are accessible via unified digital platforms. The market's growth is further supported by significant governmental investment in enabling infrastructure. According to the European Commission, in July 2024, over €7 billion in EU grants were allocated to 134 transport projects through the Connecting Europe Facility, directly supporting smart transport infrastructure crucial for MaaS ecosystems. This strategic funding underscores a concerted effort to develop interconnected and sustainable urban transport systems.

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Key Market Challenges

The challenging factor hindering the growth of the Global Mobility As a Service Market is regulatory fragmentation and the absence of standardized frameworks across jurisdictions. This environment significantly complicates the integration of diverse transport providers and services, as each region or country may impose distinct legal and operational requirements. Such inconsistencies prevent MaaS platforms from achieving seamless interoperability and consistent service delivery on a larger scale.

This fragmentation directly hampers market expansion by increasing the complexity and cost of deploying and scaling MaaS solutions. Providers face substantial hurdles in aligning their services with varying local regulations, data sharing policies, and payment systems, which limits their ability to offer unified, user-friendly experiences across different areas. The extensive effort required to navigate these disparate regulatory landscapes consumes resources that could otherwise be invested in innovation and market penetration. According to the International Association of Public Transport (UITP), in 2024, the organization engaged in organising 80 committee and working group meetings and hosting 15 regional conferences, demonstrating the continuous and substantial efforts required by the industry to address and align complex urban mobility challenges, including those stemming from a lack of harmonized regulatory and technical standards for integrated mobility services. This ongoing need for extensive coordination underlines how regulatory discrepancies act as a considerable impediment to the global scalability and efficient growth of the MaaS market.

Key Market Trends

Two significant trends shaping the Global Mobility as a Service market are the increasing integration of autonomous vehicles and the growing emphasis on sustainable urban mobility. These trends represent fundamental shifts in technology and societal values, respectively, influencing how MaaS solutions are developed and adopted.

The increasing integration of autonomous vehicles (AVs) is set to redefine MaaS offerings by enhancing operational efficiency and potentially expanding service accessibility. AVs can operate continuously, optimize routes through real-time data analysis, and reduce labor costs, making MaaS a more cost-effective and reliable transportation option. According to the Autonomous Vehicle Industry Association (AVIA), in May 2025, over 145 million autonomous miles were driven on U.S. public roads, more than double the figure from April 2024, demonstrating rapid progress in deployment and testing of AV technology. As AV technology matures and regulatory frameworks evolve, the deployment of robotaxis and autonomous shuttles within MaaS platforms is expected to grow, providing seamless, driverless transit options that further attract users and alleviate urban congestion. Companies like Bosch are actively developing software and hardware solutions essential for automated driving, with Bosch Mobility's new orders in China in 2024 showing more than 65% in electrified powertrains and software-defined mobility, representing a key step towards integrating such advanced systems into future mobility services.

The growing emphasis on sustainable urban mobility is fundamentally altering the MaaS landscape by prioritizing environmentally friendly and socially responsible transport solutions. MaaS platforms are increasingly incorporating and promoting modes such as electric vehicles, shared e-scooters, bicycles, and enhanced public transport options to reduce carbon emissions and improve urban air quality. According to the European Automobile Manufacturers' Association (ACEA), in the first eight months of 2025, battery-electric cars accounted for 15.8% of the EU market share, an increase from 12.6% in August 2024, highlighting the accelerating shift towards electric mobility that underpins sustainable MaaS offerings. This trend is driven by both consumer demand for greener travel alternatives and governmental initiatives to create more livable cities. For instance, the UITP Summit in June 2025 in Hamburg emphasized making sustainable mobility a lifestyle, integrating multimodal, convenient, and passenger-centric transport options, including on-demand services and active mobility to support environmentally responsible choices. MaaS providers are thus strategically aligning with these sustainability goals, positioning themselves as integral to the future of green urban transportation.

Segmental Insights

The public segment is emerging as the fastest-growing category within the Global Mobility as a Service Market. This rapid expansion is primarily driven by extensive governmental initiatives aimed at modernizing urban transport infrastructure and enhancing citizen mobility. Public sector bodies are increasingly collaborating with MaaS providers to establish integrated platforms that simplify access, facilitate seamless multi-modal connectivity, and improve the overall public transport experience. Such initiatives, often part of broader smart city developments, focus on achieving sustainability goals, reducing urban congestion, and increasing the appeal and operational efficiency of public transit services. This strategic alignment by public authorities, often informed by research from organizations like the American Public Transportation Association, is instrumental in accelerating MaaS adoption.

Regional Insights

Asia Pacific stands as the leading region in the Global Mobility as a Service Market due to a confluence of distinct regional factors. Rapid urbanization and high population densities across countries like China and India generate significant demand for efficient and integrated transportation solutions, effectively addressing pervasive traffic congestion issues. Furthermore, supportive government policies and public sector initiatives, including investments in smart city projects and the promotion of sustainable mobility, actively foster MaaS adoption. The region also benefits from widespread technological advancements, particularly high smartphone penetration and robust digital payment infrastructure, which are crucial for seamless MaaS platform integration and user accessibility. This robust ecosystem, coupled with rising fuel costs and the increasing economic burden of private car ownership, positions Asia Pacific for continued market dominance.

Recent Developments

• In November 2025, NTT, Inc. revealed its plan to establish NTT Mobility, Inc., with operations scheduled to commence in December 2025. This new company was formed with the objective of accelerating the development and societal integration of a safe, secure, and sustainable autonomous driving framework, directly impacting the Global Mobility as a Service market. NTT Mobility intended to leverage the NTT Group's high-speed communication networks and extensive local relationships to deliver autonomous mobility services tailored to specific regional requirements. The company also focused on standardizing operational support and advancing AI initiatives for crew operations, targeting Level 4 autonomous driving with remote monitoring capabilities.

• In November 2024, Lyft, a prominent transportation network company, initiated a multi-year partnership with May Mobility, an autonomous driving technology firm. This collaboration focused on integrating May Mobility's autonomous vehicles into the Lyft application, with initial deployment slated for Atlanta in 2025. The service was set to feature May Mobility's Toyota Sienna Autono-MaaS vehicles, equipped with its proprietary Multi-Policy Decision Making (MPDM) technology. This strategic alliance aimed to expand autonomous vehicle offerings within the Mobility as a Service market, thereby enhancing accessible driverless transportation options for consumers.

• In September 2024, Transport for Wales selected Hitachi as its Mobility as a Service (MaaS) partner to advance the digital transformation of public transport across Wales. Hitachi was commissioned to develop a multimodal digital booking system over the subsequent five years. This comprehensive system intended to integrate various transportation modes, including rail, local bus services, and micro-mobility options, into a unified, user-friendly application. The partnership sought to streamline travel planning, booking, and payment processes for customers, significantly improving the efficiency and accessibility of sustainable mobility solutions within the regional MaaS ecosystem.

• In May 2024, HCL Technologies Limited and Cisco Systems, Inc. announced a collaborative effort to introduce Pervasive Wireless Mobility as a Service. This new offering integrated HCLTech's proficiency in network service management with Cisco's Ultra-Reliable Wireless Backhaul (URWB) technology. The service aimed to provide a robust network infrastructure, ensuring enhanced connectivity for various critical applications. It supported vehicle, fleet, and mobile worker connectivity across diverse sectors such as manufacturing, mining, remote healthcare, and automotive, thereby strengthening the digital MaaS infrastructure for both enterprise and industrial applications.

Key Market Players

• MaaS Global
• Uber Technologies Inc.
• Moovit Inc.
• Transdev Group
• SkedGo Pty Limited
• PT GoTo Gojek Tokopedia Tbk
• Beeline Mobility
• Didi Global Inc.
• Lift Inc.
• Bird Rides Inc.

Report Scope:

In this report, the Global Mobility As a Service Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Mobility As a Service Market, By Service Type:

o   Car Sharing

o   Bus Sharing

o   Train

o   Ride Hailing

o   Bi-Cycle Sharing

o   Self-Driving Cars

o   Others

• Mobility As a Service Market, By Solution:

o   Navigation Solutions

o   Ticketing Solutions

o   Technology Platforms

o   Insurance Services

o   Telecom Connectivity Providers

o   Payment Engines

• Mobility As a Service Market, By Transportation:

o   Public

o   Private

• Mobility As a Service Market, By Application Platform:

o   IOS

o   Android

o   Others

• Mobility As a Service Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Mobility As a Service Market.

Available Customizations:

Global Mobility As a Service Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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