Mobile Threat Defense Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Solution (Software, Service), By Operating System (Android, IOS, Windows, Others), By Deployment (Cloud, On-premise), By Enterprise Size (Small and medium-sized enterprises, Large enterprises), By Vertical (BFSI, IT and Telecom, Retail, Healthcare, Education, Transportation and Logistics, Manufacturing, Government, Others), By Region, By Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 3.54 Billion
CAGR (2026-2031)	24.71%
Fastest Growing Segment	Cloud
Largest Market	North America
Market Size (2031)	USD 13.32 Billion

Market Overview

The Global Mobile Threat Defense Market will grow from USD 3.54 Billion in 2025 to USD 13.32 Billion by 2031 at a 24.71% CAGR. Mobile Threat Defense (MTD) solutions are specialized security tools designed to safeguard mobile endpoints against malicious threats spanning device, network, and application vectors. The market is primarily propelled by the permanent shift toward remote work models and the widespread normalization of Bring Your Own Device (BYOD) policies, which have significantly expanded the corporate attack surface. Additionally, the increasing volume of mobile-specific attacks, such as smishing and malware, necessitates dedicated protection beyond standard management protocols. According to the 'Mobile Ecosystem Forum', in '2024', '58% of survey respondents reported receiving attempted mobile message scams', illustrating the severity of the threat landscape driving the demand for effective defense mechanisms.

A significant challenge impeding broader market expansion is the persistent conflict between rigorous security enforcement and user privacy. Employees frequently resist installing defense agents on personal devices due to concerns regarding employer surveillance and data intrusion, creating adoption friction. This resistance prevents organizations from achieving full visibility into their mobile estate, leaving critical entry points vulnerable to exploitation and hindering the comprehensive deployment of MTD solutions.

Key Market Drivers

The escalating frequency and sophistication of mobile cyberattacks serves as the primary driver for the Global Mobile Threat Defense Market, compelling organizations to fortify endpoints against evolving dangers. Threat actors are aggressively shifting tactics toward mobile-first vectors, utilizing AI-enhanced social engineering and complex malware to bypass traditional perimeter security. According to Lookout, September 2024, in the 'Mobile Threat Landscape Report Q2 2024', there was a substantial 70% year-over-year increase in mobile phishing and malicious web content targeting enterprise entities. This surge highlights the critical inadequacy of standard management tools against modern incursions. Furthermore, according to Verizon, in 2024, the exploitation of vulnerabilities as an initial access step surged by 180% compared to the prior year, underscoring the necessity for advanced solutions capable of real-time threat detection across the mobile ecosystem.

The widespread adoption of Bring Your Own Device (BYOD) programs and hybrid work models further propels market expansion by significantly enlarging the corporate attack surface. While these flexible policies improve productivity, they introduce severe visibility gaps where unmanaged personal devices access sensitive proprietary data without rigorous security controls. This decentralized environment creates easy entry points for lateral movement if a user's device is compromised. According to Zimperium, October 2024, in the '2024 Global Mobile Threat Report', 70% of businesses fail to adequately secure personal devices used for professional tasks, leaving a vast portion of the mobile estate vulnerable. Consequently, enterprises are increasingly integrating mobile threat defense architectures to secure these disparate endpoints while balancing the delicate requirements of user privacy and corporate compliance.

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Key Market Challenges

The persistent conflict between rigorous security enforcement and user privacy creates a substantial barrier to the growth of the Mobile Threat Defense (MTD) market. This friction is particularly evident in Bring Your Own Device (BYOD) environments, where employees frequently refuse to install defense agents due to fears of employer surveillance and data intrusion. This resistance prevents organizations from achieving comprehensive visibility into their mobile estate, leaving a vast portion of the corporate attack surface unmonitored and unprotected. Consequently, enterprises are often hesitant to invest heavily in MTD solutions that cannot be effectively deployed across their entire workforce, thereby stalling broader market adoption.

The magnitude of this blind spot is critical when considering the dominance of mobile platforms in modern network activity. According to 'ISACA', in '2024', '59% of all web traffic came from mobile devices'. This high volume of traffic traversing mobile vectors underscores the urgency of securing these endpoints; however, the inability to mandate security agents on personal devices due to privacy concerns renders many MTD deployments incomplete. As a result, the market struggles to reach its full potential, as organizations cannot fully secure the primary conduit of modern digital work.

Key Market Trends

The development of specialized defenses against smishing and QR code phishing is reshaping the market as attackers increasingly bypass traditional email filters to target mobile channels. Security vendors are rapidly engineering advanced detection engines capable of analyzing visual cues in QR codes and behavioral patterns in SMS to interdict these evasion-prone threats before they compromise user credentials. This innovation is critical as mobile-specific social engineering attacks accelerate in volume and complexity, necessitating tools that can distinguish legitimate communication from malicious lures on smaller screens. According to SlashNext, May 2024, in the '2024 Mid-Year Assessment on The State of Phishing', there was a 341% increase in malicious phishing links, QR codes, and attachment-based threats over the preceding six months, underscoring the urgent market requirement for targeted anti-phishing capabilities that extend beyond standard malware protection.

Concurrently, the integration of mobile security components into Zero Trust frameworks is fundamentally altering deployment strategies. Organizations are moving away from treating mobile devices as isolated entities, instead embedding Mobile Threat Defense (MTD) telemetry directly into the conditional access policies that govern corporate resource availability. This architectural convergence ensures that only devices with verified health status can access sensitive data, effectively closing the visibility gap inherent in perimeter-based models. According to Entrust, May 2024, in the '2024 State of Zero Trust & Encryption Study', 24% of respondents identified devices as the highest priority area for their Zero Trust strategy, highlighting the growing reliance on continuous endpoint validation to secure the modern digital ecosystem.

Segmental Insights

The Cloud deployment segment is currently registering the fastest growth within the Global Mobile Threat Defense Market. This acceleration is primarily driven by the widespread adoption of remote work models and Bring Your Own Device policies, which require flexible, location-independent security architectures. Cloud-based solutions offer organizations significant advantages, including immediate scalability, reduced infrastructure costs, and seamless integration with existing Unified Endpoint Management systems. Furthermore, these platforms enable real-time threat intelligence updates and simplified maintenance, allowing enterprises to respond efficiently to mobile vulnerabilities without the logistical complexities associated with on-premise hardware.

Regional Insights

North America holds a dominant position in the global mobile threat defense market due to the extensive adoption of enterprise mobility solutions and Bring Your Own Device policies. The region benefits from a high concentration of established security vendors and early technology adoption by large organizations. Furthermore, strict compliance requirements from frameworks such as those established by the National Institute of Standards and Technology drive the demand for effective mobile security measures. This regulatory environment compels businesses to invest in solutions that protect sensitive corporate data on mobile endpoints.

Recent Developments

• In November 2025, Techstep announced a new strategic partnership with Pradeo to deliver a combined mobile device management and mobile threat defense solution specifically for the European market. This collaboration focused on providing a security offering that is fully compliant with the General Data Protection Regulation (GDPR) and hosted entirely within Europe. The joint solution integrated Pradeo’s advanced mobile threat defense capabilities with Techstep’s management services to ensure data sovereignty and robust protection against mobile cyberattacks. The partnership was established to meet the increasing demand for region-specific, high-security mobility solutions across both public and private sectors.
• In March 2025, Zimperium expanded its strategic partnership with CrowdStrike to enhance mobile threat visibility for enterprise security teams. The collaboration involved integrating Zimperium’s mobile threat defense platform with the CrowdStrike Falcon Next-Gen SIEM, enabling the seamless sharing of mobile threat intelligence. This integration allowed security operations centers to correlate mobile threat data with broader security telemetry, facilitating faster detection and response to sophisticated cyberattacks. By providing a unified view of threats across mobile and traditional endpoints, the solution aimed to close visibility gaps and strengthen the overall security posture of organizations against mobile-first adversaries.
• In May 2024, Lookout formed a strategic partnership with Pax8, a prominent cloud commerce marketplace, to expand the availability of its mobile security solutions. This collaboration allowed Managed Service Providers to acquire Lookout Mobile Endpoint Security directly through the Pax8 Marketplace. The initiative addressed the growing need for robust mobile protection among small and medium-sized businesses by enabling service providers to easily deploy and scale security services for iOS, Android, and ChromeOS devices. The partnership focused on closing the mobile security gap by providing comprehensive endpoint detection and response capabilities to a broader range of business customers.
• In February 2024, ManageEngine announced a strategic integration between its unified endpoint management platform and Check Point’s Harmony Mobile, a leading mobile threat defense solution. This collaboration was designed to assist IT security teams in automating the remediation of mobile threats that increasingly bypass native operating system security measures. By combining unified endpoint management with advanced mobile threat defense, the partnership enabled organizations to identify and address device, network, and application-based threats more efficiently. The integration aimed to streamline mobile security processes, allowing for faster detection and prioritization of malicious activities across enterprise mobile fleets.

Key Market Players

• Cisco Systems
• SAP SE
• Broadcom, Inc.
• VMware
• Citrix Systems
• Kaspersky Labs
• Ivanti
• Micro Focus
• ZOHO
• SolarWinds
• Zimperium
• Matrix42
• Sophos
• Blackberry

By Solution	By Operating System	By Deployment	By Enterprise Size	By Vertical	By Region
Software Service	Android IOS Windows Others	Cloud On-premise	Small and medium-sized enterprises Large enterprises	BFSI IT and Telecom Retail Healthcare Education Transportation and Logistics Manufacturing Government Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Mobile Threat Defense Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Mobile Threat Defense Market, By Solution:

• Software
• Service

• Mobile Threat Defense Market, By Operating System:

• Android
• IOS
• Windows
• Others

• Mobile Threat Defense Market, By Deployment:

• Cloud
• On-premise

• Mobile Threat Defense Market, By Enterprise Size:

• Small and medium-sized enterprises
• Large enterprises

• Mobile Threat Defense Market, By Vertical:

• BFSI
• IT and Telecom
• Retail
• Healthcare
• Education
• Transportation and Logistics
• Manufacturing
• Government
• Others

• Mobile Threat Defense Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE