Mobile Identity Management Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Solution (Software, Service), By Service (Professional Services, Managed Services), By Deployment (Cloud, On-premises), By Enterprise Size (Small and medium-sized enterprises, Large enterprises), By Vertical (BFSI, IT and Telecom, Retail, Healthcare, Transportation and Logistics, Manufacturing, Government, Others), By Region, By Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 4.32 Billion
CAGR (2026-2031)	11.68%
Fastest Growing Segment	Service
Largest Market	North America
Market Size (2031)	USD 8.38 Billion

Market Overview

The Global Mobile Identity Management Market will grow from USD 4.32 Billion in 2025 to USD 8.38 Billion by 2031 at a 11.68% CAGR. Mobile Identity Management refers to the set of technologies and policies used to authenticate, provision, and maintain user identities on mobile devices, ensuring secure access to applications and data. The primary drivers fueling the growth of this market include the rapid proliferation of mobile-centric business workflows, the necessity for robust security in remote working environments, and the increasing demand for seamless, passwordless authentication methods. Organizations are prioritizing these solutions to mitigate risks associated with data breaches and to comply with stringent regulatory frameworks regarding data privacy. According to the Identity Defined Security Alliance, in 2024, 90% of organizations experienced at least one identity-related incident in the past year, underscoring the critical urgency for advanced identity management frameworks.

Despite the strong momentum, the market faces a significant challenge in balancing heightened security measures with user convenience. Implementing rigorous authentication protocols often introduces friction into the user experience, leading to frustration and potential abandonment of services. Furthermore, the integration of mobile identity solutions across fragmented operating systems and diverse device ecosystems remains technically complex. This difficulty in achieving interoperability without compromising speed or usability can hinder widespread adoption, particularly for enterprises attempting to scale these systems across a global, heterogeneous mobile workforce.

Key Market Drivers

The escalating frequency of mobile-targeted cyberattacks constitutes a primary catalyst for the adoption of mobile identity management solutions. As threat actors increasingly shift their focus from traditional endpoints to mobile devices, enterprises are compelled to deploy advanced identity verification measures to protect sensitive corporate data accessed via smartphones and tablets. This surge in threats is characterized by sophisticated phishing campaigns designed to compromise user credentials on smaller screens where URL verification is difficult. According to Zimperium, August 2024, in the '2024 Global Mobile Threat Report', 82% of phishing sites specifically targeted mobile devices, utilizing small-screen constraints to deceive users. Consequently, organizations are integrating robust mobile identity frameworks to detect anomalies and enforce real-time access controls, ensuring that only authorized users can interact with enterprise resources.

Simultaneously, the proliferation of advanced biometric authentication technologies is reshaping the market by facilitating a transition toward passwordless security environments. Businesses are moving away from vulnerable alphanumeric passwords in favor of hardware-backed biometric markers, such as fingerprints and facial recognition, to enhance both security posture and user experience. This shift is supported by major technology providers aggressively scaling support for cryptographic standards like passkeys. According to Google, May 2024, in the 'Passkeys: A year in review' announcement, more than 400 million Google Accounts have used passkeys for authentication since the feature's widespread launch. The financial stakes of failing to secure these identities remain a driving force for investment. According to IBM, in 2024, the global average cost of a data breach reached USD 4.88 million, incentivizing firms to adopt these mobile-first identity defenses.

Download Free Sample Report

Key Market Challenges

The significant challenge of balancing rigorous security measures with user convenience is a primary factor hampering the growth of the Global Mobile Identity Management Market. As enterprises implement stringent authentication protocols to secure remote access, they often inadvertently create friction within the user experience. This complexity can lead to user frustration, reduced productivity for employees, and service abandonment by customers. Consequently, organizations are hesitant to scale these identity frameworks across their operations, fearing that the implementation of complex security layers will disrupt critical business workflows or diminish customer engagement rates.

This friction creates a tangible barrier to market adoption, as the cost of lost engagement often outweighs the perceived benefits of tighter security. When authentication processes become overly burdensome, users frequently terminate their interactions rather than navigate the complex verification steps. According to the FIDO Alliance, in 2024, 56% of consumers abandoned accessing an online service because they could not remember their password or found the authentication process too difficult. This high rate of abandonment demonstrates how security-induced friction directly limits the effectiveness and acceptance of mobile identity solutions, causing businesses to delay necessary upgrades to avoid operational bottlenecks.

Key Market Trends

The Proliferation of Government-Issued Mobile Digital Identity Wallets is restructuring the market by shifting reliance from private identity providers to state-backed digital credentials. These interoperable wallets allow users to assert verified attributes like national IDs directly from smartphones, forcing vendors to re-engineer platforms to consume government-verified assertions rather than managing proprietary credentials. This transition reduces the burden on enterprises to validate identities independently while ensuring higher trust levels through sovereign backing. The public sector's dominance is evident in credential distribution. According to Thales Group, June 2024, in the 'Digital identity adoption: the ecosystem underpinning it in 2024 and beyond' report, 70% of digital IDs currently in circulation have been issued by governments, signaling a decisive move toward state-guaranteed mobile identity frameworks.

Simultaneously, the Integration of Behavioral Biometrics for Continuous User Verification moves security beyond static entry-point checks to dynamic, session-long monitoring. Unlike standard biometrics used only at login, behavioral solutions analyze unique interaction patterns—such as typing rhythm and swipe speed—to detect account takeovers in real-time. This approach addresses gaps where authorized sessions are hijacked by fraudsters, ensuring that the user remains the legitimate owner throughout the interaction. The efficacy of these controls is driving rapid uptake among financial and enterprise institutions. According to BioCatch, November 2024, in the '2024 Digital Banking Fraud Trends in North America' report, account-opening fraud declined by nearly 60% in the last year as institutions implemented controls including behavioral biometric intelligence.

Segmental Insights

The Service segment is currently witnessing the most rapid expansion within the Global Mobile Identity Management Market. This accelerated growth is primarily driven by the increasing technical complexity involved in deploying secure mobile identity architectures, which often exceeds the in-house capabilities of many enterprises. Consequently, organizations are increasingly relying on external professional providers for consulting, system integration, and continuous maintenance to bridge this expertise gap. Furthermore, the critical necessity to adhere to stringent data protection mandates established by regulatory bodies, such as the European Union’s General Data Protection Regulation (GDPR), compels businesses to seek specialized advisory services to ensure comprehensive compliance and mitigate security risks.

Regional Insights

North America leads the Global Mobile Identity Management Market, driven by widespread mobile adoption for critical digital transactions and remote work. The region benefits from a mature technology landscape and the concentration of major solution providers. A primary driver of this market strength is alignment with rigorous standards from the National Institute of Standards and Technology (NIST). NIST’s Digital Identity Guidelines dictate essential protocols for identity proofing and authentication, influencing organizations in banking and healthcare to prioritize secure mobile access. This regulatory focus ensures continuous investment in identity management systems to mitigate security risks and ensure compliance.

Recent Developments

• In October 2024, the Georgia Department of Driver Services expanded its digital identification program to support Samsung Wallet, allowing eligible residents to store their driver’s licenses and state IDs directly on their mobile devices. This integration provided users with a convenient and contactless method to verify their identity at participating Transportation Security Administration PreCheck checkpoints. The system leveraged hardware-based security and advanced encryption to protect sensitive data, ensuring that the digital credentials remained secure and under the exclusive control of the device owner.
• In June 2024, IDEMIA Public Security North America introduced a next-generation mobile ID application in collaboration with the New York State Department of Motor Vehicles. This launch enabled residents to securely download and present a digital version of their driver’s license or state ID using their smartphones. The solution was engineered to meet ISO standards for mobile driver’s licenses, ensuring high levels of assurance and interoperability for verifiers at airport security checkpoints. The application prioritized user privacy by requiring biometric authentication or a PIN to authorize the sharing of personal information.
• In May 2024, Thales secured a ten-year contract with the Prime Minister's Office of Mauritius to lead the modernization of the nation's identity management system. The project involved the development and deployment of a fully interoperable Digital ID Wallet based on international ISO standards, making it the first of its kind in an African nation. This initiative was designed to provide citizens with a secure mobile companion to their physical electronic identity cards, facilitating convenient access to a wide range of public and private services while ensuring robust data privacy and protection.
• In April 2024, Entrust announced the completion of its acquisition of Onfido, a global leader in AI-powered identity verification. This strategic transaction was intended to bolster the company's portfolio by integrating advanced machine learning capabilities into its existing identity-centric security solutions. The consolidation of technologies aimed to address the escalating challenges of identity fraud, such as synthetic identities and deepfakes, by providing a comprehensive stack for identity lifecycle management. The move positioned the firm to deliver enhanced security and streamlined digital onboarding experiences for financial institutions and enterprises worldwide.

Key Market Players

• SOTI
• AppTec360
• Baramundi
• Broadcom, Inc.
• Cisco Systems
• Citrix Systems
• Google
• International Business Machines Corporation
• Ivanti
• Kaspersky Labs
• ManageEngine
• Micro Focus
• Microsoft Corporation

By Solution	By Service	By Deployment	By Enterprise Size	By Vertical	By Region
Software Service	Professional Services Managed Services	Cloud On-premises	Small and medium-sized enterprises Large enterprises	BFSI IT and Telecom Retail Healthcare Transportation and Logistics Manufacturing Government Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Mobile Identity Management Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Mobile Identity Management Market, By Solution:

• Software
• Service

• Mobile Identity Management Market, By Service:

• Professional Services
• Managed Services

• Mobile Identity Management Market, By Deployment:

• Cloud
• On-premises

• Mobile Identity Management Market, By Enterprise Size:

• Small and medium-sized enterprises
• Large enterprises

• Mobile Identity Management Market, By Vertical:

• BFSI
• IT and Telecom
• Retail
• Healthcare
• Transportation and Logistics
• Manufacturing
• Government
• Others

• Mobile Identity Management Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE