Mobile Business Intelligence Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Solution (Software, Service), By Enterprise Size (SMEs, Large Enterprises), By Deployment (On-Cloud, On-Premise), By End User (BFSI, IT and Telecommunications, Healthcare, Retail, Government, Manufacturing), By Region, By Competition, 2020-2030F

Market Overview

The Global Mobile Business Intelligence Market will grow from USD 10.72 Billion in 2024 to USD 32.51 Billion by 2030 at a 20.31% CAGR. Mobile Business Intelligence (BI) refers to the capability to deliver business intelligence content, such as dashboards, reports, and interactive analytics, to mobile devices, enabling users to access and analyze critical business information anytime, anywhere, for improved decision-making. The market's expansion is primarily driven by the increasing ubiquity of smartphones and tablets, the growing demand for real-time data access among distributed workforces, and the need for immediate insights to support agile business operations. According to CTIA's Annual Wireless Industry Survey, in 2024, Americans utilized a record 132 trillion megabytes of wireless data, underscoring the foundational mobile data consumption supporting such applications.

A significant impediment to market growth is the persistent concern regarding data security and privacy when sensitive business information is accessed and processed on mobile devices, alongside the complexities of integrating diverse mobile platforms with existing BI systems.

Key Market Drivers

The continuous proliferation of smartphones and mobile devices globally fundamentally drives the mobile business intelligence market. As these devices become an integral part of daily personal and professional life, they expand the operational perimeter for enterprise applications, including sophisticated BI tools, beyond traditional desktop environments. This widespread availability empowers a growing segment of the workforce to access and interact with critical business insights, facilitating immediate decision-making and enhancing organizational responsiveness irrespective of physical location. According to GSMA, in February 2024, their 'The Mobile Economy 2024' report indicated that 5.6 billion people globally subscribed to a mobile service by the end of 2023. This pervasive mobile connectivity creates an essential foundation for the widespread adoption and utility of mobile BI solutions.

Concurrently, the increasing demand for real-time data access and analytics significantly propels the mobile business intelligence market. Organizations are increasingly recognizing the strategic necessity of immediate insights to react swiftly to market shifts, optimize operational efficiency, and secure a competitive advantage. Mobile BI solutions directly address this imperative by delivering current data directly to decision-makers, enabling effective monitoring of key performance indicators and timely action. According to Confluent, in October 2024, its Q3 2024 Financial Results indicated that Confluent Cloud revenue, representing services for real-time data streaming, grew by 42% year-over-year. This emphasis on instant data utility is further underscored by the broader economic impact of mobile technologies, which underpin the operational context for mobile BI. According to GSMA, in its 'The Mobile Economy 2025' report, mobile technologies and services generated $6.5 trillion of economic value added in 2024, contributing 5.8% to global GDP. These combined trends highlight the critical role mobile BI plays in supporting modern, data-driven enterprise strategies.

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Key Market Challenges

A notable challenge for the global Mobile Business Intelligence market is the enduring concern regarding data security and privacy. Businesses are hesitant to access and process sensitive corporate information on mobile devices due to the inherent risks of data breaches and unauthorized access. This apprehension stems from the potential exposure of proprietary data and compliance failures if mobile security measures are not robust enough.

This persistent concern directly impedes market expansion by limiting the willingness of organizations to invest in and deploy mobile BI solutions. Companies often prioritize protecting their data assets, leading to slower adoption rates for mobile-centric platforms when security assurances are perceived as insufficient. According to ISACA's 2024 State of Cybersecurity report, 58% of respondents anticipate their organizations are likely to experience a cyberattack in the coming year, underscoring the widespread apprehension that leads enterprises to exercise caution in expanding data access to mobile environments. Such anxieties contribute to prolonged evaluation cycles and restricted deployments, thereby restraining the overall growth trajectory of the Mobile Business Intelligence market.

Key Market Trends

Two significant trends currently driving growth in the Global Mobile Business Intelligence Market are AI-Powered Augmented Analytics and Natural Language Interaction and Enhanced Mobile-Specific Data Security and Governance. These factors are distinct from the foundational drivers of device proliferation and real-time data demand, focusing instead on advanced capabilities and critical enablers for wider adoption.

AI-Powered Augmented Analytics and Natural Language Interaction are transforming mobile business intelligence by making sophisticated data analysis more intuitive and accessible. This trend allows mobile users, regardless of their technical expertise, to interact with data using everyday language, eliminating complex queries and speeding up the insight generation process. Artificial intelligence algorithms automate the identification of patterns, anomalies, and key drivers within data, presenting actionable insights directly on mobile devices. According to the IBM Institute for Business Value 2025 Outlook for Banking and Financial Markets released in February 2025, only 8% of banks were systematically developing generative AI in 2024, yet a significant shift towards more strategic enterprise adoption is anticipated in 2025, demonstrating an evolving commitment to integrating advanced AI capabilities. This greatly enhances the value proposition of mobile BI, moving beyond mere data presentation to proactive knowledge generation.

Enhanced Mobile-Specific Data Security and Governance represents another crucial trend, directly addressing persistent concerns regarding the safety of sensitive corporate information on mobile devices. Robust security measures, including advanced encryption, multi-factor authentication, and granular access controls, are essential for building enterprise trust and facilitating broader mobile BI deployment. Comprehensive governance frameworks ensure data integrity, compliance with regulatory standards, and controlled access across distributed workforces. These advancements mitigate risks associated with mobile data access, enabling organizations to confidently leverage mobile platforms for critical business insights. The Cisco 2025 Cybersecurity Readiness Index, published in May 2025, highlighted that nearly nine out of ten business leaders with cybersecurity responsibilities experienced at least one AI-related security incident in the past twelve months, underscoring the imperative for heightened security and governance in all areas of enterprise technology, including mobile BI.

Segmental Insights

The IT and Telecommunications sector is a significant driver of the Global Mobile Business Intelligence Market, experiencing substantial growth due to widespread digital transformation and evolving technological landscapes. The rapid rollout and maturation of 5G networks significantly reduce data latency, enabling real-time analytics essential for critical operational insights. Furthermore, the increasing adoption of cloud-first strategies and edge computing within this sector enhances data processing capabilities closer to the source, further accelerating the demand for mobile BI solutions. The increasing reliance on a mobile workforce also necessitates immediate access to performance metrics and customer data, driving the integration of advanced analytics and AI into mobile BI platforms for predictive insights and improved decision-making.

Regional Insights

North America consistently leads the global Mobile Business Intelligence market, a position solidified by its mature digital infrastructures and advanced mobility frameworks. The region benefits from high enterprise mobility adoption, widespread smartphone penetration, and the significant presence of major Business Intelligence solution providers, which collectively foster continuous innovation. Robust IT infrastructure, coupled with ubiquitous LTE-Advanced coverage and swift 5G roll-outs, further underpins this dominance. Additionally, accelerated digital transformation initiatives across key sectors like finance and healthcare, alongside a strong emphasis on data-driven decision-making, propel the demand and implementation of mobile BI solutions.

Recent Developments

• In September 2025, AlphaSense announced significant AI workflow enhancements on its mobile application, introducing Deep Research and Live Events functionalities. These updates are designed to streamline workflows by providing instant access to AI-driven insights for professionals on the move. The mobile app now enables users to generate comprehensive research outputs, build investment-grade briefings, and monitor real-time market commentary directly from their mobile devices. This innovation supports quick decision-making and reinforces the growing importance of mobile platforms in the Global Mobile Business Intelligence Market.

• In September 2025, Mobileum and Telkomsel entered into a partnership aimed at delivering scalable, AI-powered insights to Indonesian enterprises. This collaboration focuses on leveraging advanced analytics to provide businesses with enhanced data intelligence. The initiative by Mobileum, a company known for AI-driven analytics and real-time intelligence solutions, and Telkomsel, a major telecommunications provider, signifies a strategic effort to expand the application of sophisticated data insights within the Global Mobile Business Intelligence Market, particularly for enterprise clients seeking actionable intelligence on mobile platforms.

• In February 2025, Microsoft's Power BI expanded the accessibility of its Copilot AI feature to iPads and Android tablets. This product enhancement allows users to leverage AI-powered data analysis and insight generation on larger mobile devices, improving convenience for on-the-go data analysis. The integration of Copilot onto a broader range of mobile platforms directly impacts the Global Mobile Business Intelligence Market by extending advanced analytical capabilities to a wider mobile user base, fostering more flexible and accessible data exploration.

• In October 2024, Chase for Business expanded its Customer Insights platform, an interactive business intelligence solution, to encompass nearly five million small business owners. This platform leverages anonymized data from card transactions and third-party sources to provide comprehensive analysis of customer behaviors. The tool delivers actionable insights for small businesses to refine marketing strategies and streamline operations, marking a significant enhancement in accessible business intelligence for a wider mobile user base. Its expansion demonstrates a commitment to providing advanced analytical capabilities directly to businesses, aiding in data-driven decision-making within the Global Mobile Business Intelligence Market.

Key Market Players

• Microsoft Corporation
• SAP SE
• Oracle Corporation
• Salesforce Inc.
• QlikTech International AB
• Domo Inc.
• MicroStrategy Incorporated
• Idera Inc.
• IBM Corporation
• SAS Institute Inc.

Report Scope:

In this report, the Global Mobile Business Intelligence Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Mobile Business Intelligence Market, By Solution:

o   Software

o   Service

• Mobile Business Intelligence Market, By Enterprise Size:

o   SMEs

o   Large Enterprises

• Mobile Business Intelligence Market, By Deployment:

o   On-Cloud

o   On-Premise

• Mobile Business Intelligence Market, By End User:

o   BFSI

o   IT and Telecommunications

o   Healthcare

o   Retail

o   Government

o   Manufacturing

• Mobile Business Intelligence Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Mobile Business Intelligence Market.

Available Customizations:

Global Mobile Business Intelligence Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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