Mobile Application Security Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Solution (Software, Service), By Services (Professional Services, Managed Services), By Professional Services (Consulting, Integration, Support and Maintenance), By Deployment (Cloud, On-premise), By Enterprise Size (Small and medium-sized enterprises, Large enterprises), By Vertical (BFSI, IT and Telecom, Retail, Healthcare, Education, Transportation and Logistics, Manufacturing, Government, Others), By Region, By Competition , 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 8.63 Billion
CAGR (2026-2031)	24.91%
Fastest Growing Segment	Service
Largest Market	North America
Market Size (2031)	USD 32.78 Billion

Market Overview

The Global Mobile Application Security Market will grow from USD 8.63 Billion in 2025 to USD 32.78 Billion by 2031 at a 24.91% CAGR. Mobile Application Security encompasses the technological measures and protocols designed to protect mobile software from external threats, such as malware, phishing, and unauthorized access, ensuring data integrity and user privacy throughout the application lifecycle. The market is primarily driven by the exponential growth of smartphone-based financial transactions, the widespread adoption of Bring Your Own Device policies in corporate environments, and the enforcement of stringent data protection regulations which mandate rigorous defense mechanisms. According to the Anti-Phishing Working Group, in the fourth quarter of 2024, the number of observed phishing attacks reached 989,123, highlighting the critical necessity for advanced mobile security solutions to combat evolving threats like SMS-based fraud.

A significant challenge inhibiting the broader expansion of the Mobile Application Security market is the difficulty of implementing rigorous security controls without compromising the user experience. Excessive authentication layers or intrusive background scanning can lead to performance latency and user frustration, often resulting in application abandonment. Consequently, developers and security vendors face the complex task of balancing high-level protection with seamless functionality to maintain user retention while effectively neutralizing sophisticated cyber risks.

Key Market Drivers

The escalating frequency and sophistication of mobile cyberattacks serves as a primary catalyst for the Global Mobile Application Security Market, compelling organizations to fortify their defenses against increasingly complex threats. Threat actors are aggressively adopting mobile-first strategies, leveraging artificial intelligence to automate and refine social engineering tactics such as voice phishing (vishing) and SMS phishing (smishing). These advanced vectors bypass traditional security perimeters, making robust application-level protection essential for preserving enterprise integrity. According to Zimperium, April 2025, in the '2025 Global Mobile Threat Report', the prevalence of vishing and smishing tactics targeting mobile devices grew by 28% and 22% respectively, underscoring the critical need for proactive threat detection mechanisms that can neutralize evolving risks before they compromise sensitive data.

Simultaneously, the rapid expansion of mobile banking and digital commerce ecosystems is driving substantial market growth, as financial institutions race to secure high-value transaction channels against targeted fraud. As consumers increasingly rely on smartphones for managing finances, cybercriminals have intensified their focus on exploiting banking applications through specialized malware designed to intercept credentials and funds. According to Kaspersky, September 2025, in the 'IT threat evolution in Q2 2025' report, the number of mobile banking trojans detected in the first half of 2025 was almost four times higher than in the same period of the previous year. This surge emphasizes the direct correlation between security assurance and customer retention in the digital economy. According to Appdome, in 2025, nearly 70% of global mobile users indicated they would stop using an app if they discovered weak security or privacy protections, highlighting the commercial imperative for rigorous security integration.

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Key Market Challenges

The primary challenge inhibiting the growth of the Global Mobile Application Security Market is the intricate difficulty of implementing robust security protocols without degrading the user experience. When security measures such as multi-factor authentication or real-time background scanning become too intrusive, they introduce friction that disrupts the seamless functionality users expect. This trade-off creates a significant barrier to market expansion, as application developers and enterprises often hesitate to adopt comprehensive security solutions, fearing they will drive away customers through cumbersome login procedures or performance latency. Consequently, the prioritization of user retention over rigorous defense mechanisms delays the integration of necessary security frameworks.

This friction directly translates into financial loss and reduced engagement, reinforcing the market resistance to heavy-handed security tools. The correlation between complex security requirements and user attrition is well-documented. According to the FIDO Alliance, in 2024, 42% of consumers abandoned an online purchase in the last month specifically because they could not remember their password or navigate the authentication process. This high rate of abandonment illustrates why businesses view stringent security controls as a potential risk to revenue, thereby slowing the adoption rate of advanced mobile application security technologies across the industry.

Key Market Trends

The increased focus on Mobile API Security and Management has become a defining trend as organizations recognize that the application interface is merely a gateway to sensitive backend infrastructure. Modern mobile applications heavily rely on Application Programming Interfaces (APIs) to function, creating a substantial attack surface that traditional perimeter defenses often fail to cover. Security protocols are shifting from solely protecting the binary code to rigorously securing the data transmission paths, preventing unauthorized data exfiltration and logic abuse. This pivotal shift is substantiated by the sheer volume of threats targeting these connections; according to Akamai Technologies, April 2025, in the 'State of Apps and API Security 2025' report, the company documented more than 150 billion API attacks globally between January 2023 and December 2024, illustrating the urgent necessity for specialized API governance frameworks.

Concurrently, the integration of Artificial Intelligence and Machine Learning for threat detection is reshaping how mobile environments defend against sophisticated, non-traditional attacks. As adversaries move beyond simple malware to complex, behavior-based intrusion techniques, static defense mechanisms are becoming obsolete. AI-driven security tools are now essential for analyzing user behavior and network patterns in real-time to identify anomalies that signal a breach, such as polymorphic code that constantly changes its signature. This transition to intelligent analysis is critical given the evolving nature of mobile-specific risks; according to Zscaler, November 2025, in the 'ThreatLabz 2025 Mobile, IoT, and OT Threat Report', researchers identified a 67% year-over-year increase in Android malware transactions, highlighting the critical demand for machine learning models capable of processing vast threat telemetry to secure the mobile ecosystem.

Segmental Insights

The Service segment is anticipated to register the fastest growth within the Global Mobile Application Security Market, driven by the escalating demand for external expertise to manage dynamic threat landscapes. As enterprises face challenges in maintaining adequate in-house cybersecurity resources, they increasingly depend on professional consulting and managed support to secure mobile platforms effectively. Additionally, strict adherence to mandates from regulatory entities like the General Data Protection Regulation necessitates third-party auditing and continuous monitoring, further accelerating the adoption of dedicated security services to ensure robust data protection and compliance.

Regional Insights

North America maintains a dominant position in the global mobile application security market, driven by the extensive adoption of mobile technologies across banking, retail, and healthcare sectors. The presence of key security vendors and a strong focus on data privacy significantly contribute to this leadership. Strict compliance requirements from regulatory frameworks, such as the Health Insurance Portability and Accountability Act and the California Consumer Privacy Act, mandate organizations to rigorously secure mobile applications. Additionally, the increasing frequency of cyber threats targeting mobile platforms compels regional enterprises to prioritize the implementation of comprehensive security solutions.

Recent Developments

• In October 2024, NowSecure launched its Mobile Application Risk Intelligence (MARI) solution, a new product designed to help enterprises manage the security and privacy risks posed by third-party mobile applications. This offering provides organizations with risk scores and detailed intelligence derived from the automated testing of millions of apps across public app stores. By utilizing this solution, security and compliance teams can identify vulnerabilities, potential data leaks, and unsafe behaviors in the apps used by their employees and customers. The launch addressed the growing need for visibility into the mobile supply chain and third-party app ecosystem.
• In September 2024, Guardsquare launched a new guided configuration capability for its mobile application security solutions, DexGuard and iXGuard. This product update was designed to streamline the implementation of security measures, allowing development teams to achieve a fully protected application in less than one day. The guided approach simplifies the complexity of configuring protections against reverse engineering and tampering, thereby enhancing developer productivity. By offering a more intuitive workflow, the company aimed to address the cybersecurity skills gap and enable developers of all expertise levels to secure their mobile apps effectively.
• In September 2024, Zimperium released its 2024 Global Mobile Threat Report, which presented breakthrough research on the evolving landscape of mobile security threats. The study highlighted a significant surge in mobile-targeted phishing attacks, often referred to as "mishing," finding that a vast majority of phishing sites were specifically designed to target mobile devices. The research also analyzed the risks associated with sideloaded applications and the increase in unique malware samples. These findings provided enterprises with critical data to prioritize their defensive strategies against increasingly mobile-first attack vectors.
• In June 2024, Appdome announced a strategic collaboration with the OWASP Foundation to integrate consumer security insights into the industry's technical standards. By leveraging data from its extensive global consumer survey, the company aimed to align the OWASP Mobile Application Security (MAS) standard with the actual expectations of mobile users regarding fraud prevention, data privacy, and malware defense. This partnership focused on bridging the gap between developer practices and end-user demands, ensuring that mobile applications are built with security measures that consumers prioritize in their daily digital interactions.

Key Market Players

• Google Inc.
• NowSecure
• VMware
• Ivanti
• Sophos
• Cisco Systems
• Broadcom, Inc.
• Micro Focus
• Indusface
• Data Theorem
• Onapsis
• Aeries Technology

By Solution	By Services	By Professional Services	By Deployment	By Enterprise Size	By Vertical	By Region
Software Service	Professional Services Managed Services	Consulting Integration Support and Maintenance	Cloud On-premise	Small and medium-sized enterprises Large enterprises	BFSI IT and Telecom Retail Healthcare Education Transportation and Logistics Manufacturing Government Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Mobile Application Security Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Mobile Application Security Market, By Solution:

• Software
• Service

• Mobile Application Security Market, By Services:

• Professional Services
• Managed Services

• Mobile Application Security Market, By Professional Services:

• Consulting
• Integration
• Support and Maintenance

• Mobile Application Security Market, By Deployment:

• Cloud
• On-premise

• Mobile Application Security Market, By Enterprise Size:

• Small and medium-sized enterprises
• Large enterprises

• Mobile Application Security Market, By Vertical:

• BFSI
• IT and Telecom
• Retail
• Healthcare
• Education
• Transportation and Logistics
• Manufacturing
• Government
• Others

• Mobile Application Security Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE