Middle East Tire Market By Vehicle Type (Passenger Car Light Commercial Vehicle, Medium & Heavy Commercial Vehicle, Two Wheelers, OTR), By Tire Construction (Radial, Bias), By Demand Category (OEM, Aftermarket), and By Country, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

The Middle East Tire Market was valued at USD 9.2 Billion in 2024 and is projected to reach approximately USD 13.8 Billion by 2030, expanding at a CAGR of 6.9% during the forecast period of 2025–2030. The Middle East tire market is experiencing robust momentum due to a surge in vehicle ownership and expansion of cross-border transport operations. For instance, Ford achieved a 25% year-on-year sales growth in 2024, with significant contributions from markets like the UAE and Saudi Arabia, reflecting increased consumer demand and vehicle ownership. Urbanization and growing middle-class income levels are pushing up vehicle sales across passenger and commercial segments, thereby creating sustained demand for Aftermarket and OEM tires. Rapid infrastructure development is also contributing to increased road transport activity, directly influencing tire consumption across various vehicle classes. Tire manufacturers are developing products tailored to withstand extreme heat and sand, offering longer durability and improved traction. The rise in road freight traffic and preference for personal mobility are pushing tire sales across the region. 

Market Drivers

Rise in Vehicle Ownership Rates

The growing population and urban expansion across Middle Eastern countries are contributing to increased vehicle ownership. Consumers in urban centers prefer private mobility, particularly in cities where public transport infrastructure is still developing. The surge in new vehicle purchases directly translates into rising tire demand in both OEM and replacement markets. Private ownership is not limited to passenger cars but is also seen in two-wheelers and three-wheelers in smaller economies, further diversifying tire demand across vehicle categories. In 2024, the UAE recorded 318,981 vehicle registrations, a 15.7% increase from the previous year, indicating a robust growth in vehicle ownership. The government plans to install over 1,000 electric vehicle (EV) charging stations by 2025, aiming to support the growing number of EVs and enhance infrastructure.

Expansion of Road Infrastructure

Governments across the Middle East are investing heavily in transportation infrastructure. New highways, intercity road networks, and logistics corridors are under development to support economic diversification and tourism. With expanded road infrastructure, the volume of road-based transportation is growing, creating a larger market for commercial and industrial vehicle tires. As trucks and buses traverse longer distances, demand for durable and performance-optimized tires continues to climb. Iraq is advancing its USD 17 billion Development Road project, aiming to connect the Grand Faw Port to the Turkish border. This initiative includes the construction of a 1,200 km rail line and a parallel motorway. As of early 2025, approximately 64% of rail designs and 60% of motorway designs have been completed. The project is expected to generate USD 4 billion annually and create at least 100,000 jobs upon completion. The first phase is slated for completion by late 2029, with subsequent phases extending through 2038.

Boom in E-commerce and Last-Mile Delivery

The region is witnessing a boom in online retail, with countries like Saudi Arabia and the UAE at the forefront. This e-commerce growth fuels demand for light commercial vehicles used for last-mile delivery, thus increasing the need for high-performance tires suitable for frequent stops, city driving, and variable loads. As online shopping continues to expand, tire replacements for LCVs and fleet vehicles are set to grow proportionately. Enhanced logistics infrastructure and government investments in smart city initiatives are further supporting this growth. The rise of same-day and express delivery services also places greater demand on durable, efficient tires to ensure reliability.

Government Focus on Sustainable Mobility

Middle Eastern countries are shifting focus toward sustainability and environmental responsibility. This includes promotion of electric vehicles and stringent emissions policies. Tire manufacturers are responding with innovations in low rolling resistance and recyclable materials. Such developments in sustainable tires are seeing traction, particularly in markets that have set EV targets or fuel economy standards, further stimulating market evolution. Public-private partnerships and green incentives are encouraging manufacturers to adopt eco-friendly production methods. Additionally, consumer awareness campaigns are increasing demand for environmentally conscious tire options.

Growing Popularity of Premium Vehicles

An increasing number of consumers in Gulf Cooperation Council (GCC) countries are opting for luxury and performance vehicles. These vehicles often require specialty tires with high-speed ratings, run-flat technology, or superior grip under hot weather conditions. The demand for such niche tires is expanding rapidly, pushing tire manufacturers to introduce new models that cater to high-end vehicle needs. Rising disposable incomes and changing lifestyle preferences are major factors fueling this trend. Moreover, premium vehicle sales are supported by expanding luxury dealership networks and financing options in the region.

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Key Market Challenges

High Dependence on Imports

The Middle East relies heavily on imported tires, with limited domestic manufacturing capabilities in most countries. This exposes the market to international price fluctuations, shipping delays, and regulatory changes in exporting countries. Supply disruptions or geopolitical tensions can have significant repercussions on tire availability and pricing. Efforts to boost local production face challenges such as high capital investment and technology transfer barriers. Consequently, import reliance remains a key vulnerability in the region’s tire supply chain.

Inconsistent Regulatory Standards

Regulatory frameworks for tires vary across the region, making it challenging for manufacturers to comply with a single set of standards. While some countries enforce strict labelling, safety, and environmental requirements, others lag in enforcement or harmonization. This inconsistency creates complexity for global players trying to operate uniformly across the region. Harmonizing standards could reduce compliance costs and enhance product safety, but progress has been slow due to differing national priorities. This fragmented regulatory landscape affects market transparency and consumer confidence.

Inadequate Recycling and Disposal Infrastructure

Tire waste management remains a critical issue in many Middle Eastern nations. Disposal infrastructure is insufficient, and regulatory oversight on used tire recycling is minimal. This not only raises environmental concerns but also limits opportunities for circular economy initiatives like tire retreading or rubber recovery. The absence of robust recycling policies leads to increased landfill use and environmental pollution. Governments and industry stakeholders are beginning to explore sustainable tire disposal solutions, but widespread implementation is still pending.

Key Market Trends

Shift Toward All-Season and High-Performance Tires

Demand is increasing for tires that perform reliably in the region’s varied driving conditions, from desert roads to mountainous terrain. Consumers are gravitating towards high-performance, all-season tires that reduce the need for seasonal replacements. These tires offer enhanced traction, heat resistance, and tread life, appealing to users seeking long-term value. Rising awareness of vehicle maintenance and fuel efficiency also supports the adoption of these versatile tire options. Additionally, fleet operators favor all-season tires to minimize downtime and maintenance costs across diverse routes.

Emergence of Smart Tire Technology

Smart tires equipped with sensors are gaining popularity, especially in fleet and logistics sectors. These tires can monitor air pressure, temperature, and tread wear, enhancing safety and efficiency. Fleet managers use this data for preventive maintenance, reducing downtime and improving vehicle lifespan. The integration of IoT and AI in tire management is becoming a significant technological trend.  In March 2024, Kumho Tire entered into a 20-year technology export agreement with Saudi Arabia's Black Arrow Tire Co. (Blatco). This partnership aims to establish a tire manufacturing facility in Yanbu, with an initial annual production capacity of 7.5 million tires, including passenger car, light truck, and truck and bus tires. The project is expected to reach an annual capacity of 15 million tires in its second phase, targeting a 15% market share in Saudi Arabia by 2026. 

Growing Demand for Run-Flat and Self-Sealing Tires

Premium tire technologies like run-flat and self-sealing capabilities are becoming more prevalent in high-end vehicles. These tires enhance safety by allowing vehicles to continue driving even after a puncture. The convenience and reliability they offer are attracting attention among premium car buyers and commercial vehicle operators. Furthermore, increasing urban traffic and highway speeds in the GCC region raise the importance of such tires for enhanced road safety. Government regulations and insurance incentives promoting safer driving technologies are also driving adoption.

Online Tire Retailing

Digital platforms for tire sales are expanding in the Middle East, with dedicated e-commerce portals offering installation, warranty, and doorstep services. The growing comfort with online purchases and the rise in mobile internet penetration are encouraging customers to shift from traditional retail to digital marketplaces for tires. Retailers are also leveraging AI-driven chatbots and virtual fitment tools to improve customer engagement and ensure correct product selection. Enhanced logistics infrastructure in major GCC cities supports faster delivery, boosting consumer confidence in online tire purchases.

Segmental Insights

Vehicle Type Insights

The Middle East tire market serves a diverse range of vehicle categories, reflecting the region's broad transport landscape. Passenger cars remain one of the largest contributors to tire demand, fueled by rising urban populations and increasing household income levels. These vehicles require regular tire replacements due to high usage in hot climate conditions. Light commercial vehicles, particularly those used in delivery, logistics, and utility services, account for a growing share of the market. Their tires are designed to support variable loads, short-turn city routes, and frequent braking, demanding high durability and fuel efficiency.

Medium and heavy commercial vehicles, including trucks and buses, contribute substantially to the tire sector due to the extensive road freight movement across the region. These vehicles rely on robust tires that can handle long-distance transportation, heavy payloads, and challenging road conditions. Two-wheelers are more prominent in lower-income markets and play a crucial role in last-mile connectivity. Their tire requirements focus on affordability, fuel economy, and adequate grip for urban navigation. The off-the-road (OTR) segment, including agricultural, construction, and mining vehicles, presents unique tire needs centered on traction, load-bearing capacity, and puncture resistance, reflecting infrastructure development and energy sector activities across the Middle East.

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Country Insights

Saudi Arabia

Saudi Arabia leads the region with its extensive vehicle fleet, bolstered by rising vehicle ownership and robust economic growth. The country's aggressive investment in road infrastructure and transportation projects has significantly increased demand for commercial and passenger vehicle tires. The push towards modernization of logistics networks and expansion of highways enhances the need for durable and high-performance tires. The government's Vision 2030 initiative has fostered growth in automotive sectors, encouraging more vehicle imports and local assembly activities, further supporting the tire market’s expansion.

UAE
The UAE represents a critical hub in the Middle East, with a highly developed automotive market and strong consumer purchasing power. High rates of vehicle registrations in urban centers like Dubai and Abu Dhabi drive continuous demand for replacement tires. The rise in electric and hybrid vehicles, coupled with an increase in premium and luxury cars, has shifted market preferences toward specialized tire types such as run-flat and eco-friendly tires. Investments in digital infrastructure and e-commerce platforms have also stimulated online tire retailing, making tires more accessible to consumers and fleet operators. The UAE's strategic location as a logistics center in the region further boosts demand for commercial vehicle tires.

Turkey 
Turkey occupies a significant position due to its sizable automotive manufacturing industry and growing domestic vehicle population. The country's role as a manufacturing and export hub for tires attracts substantial investments and encourages innovation in tire technology. Increasing urbanization and improvements in road infrastructure facilitate greater vehicle use, contributing to tire consumption. Furthermore, Turkey’s integration into global supply chains has led to higher production volumes and export capacity, reinforcing its dominance in the regional tire market.

Recent Developments

• Bridgestone Corporation partnered with a leading regional distributor in Saudi Arabia to enhance its tire supply chain. The initiative focuses on improved delivery timelines and extended product availability in urban and remote areas. This expansion aims to strengthen its position in the commercial and passenger vehicle segments amid rising demand from logistics and transport sectors.
• Michelin Group introduced its sustainable tire roadmap for the Middle East, with pilot programs in the UAE. The initiative involves tires made with up to 45% sustainable materials. It reflects Michelin’s commitment to reducing carbon emissions across its tire lifecycle and aligns with the UAE’s broader environmental objectives, especially ahead of major international events and regulations coming into force.
• The Goodyear Tire & Rubber Company unveiled its intelligent tire monitoring platform for fleet operators in the region. Using AI and IoT sensors, the system tracks real-time tire health to prevent downtime and increase safety. Initially rolled out in Qatar and the UAE, it targets the commercial fleet segment, which is witnessing fast digitization due to logistics industry demands.
• In October 2024, Hankook Tire expanded its high-performance electric vehicle (EV) tire lineup in Saudi Arabia with the introduction of the 'iON evo' and 'iON evo SUV' models. These tires, available in 18, 20, and 21 inches, are designed to offer a quiet, comfortable ride with improved fuel efficiency and extended mileage, addressing the growing needs of Saudi EV owners. 

Key Market Players

• Bridgestone Corporation
• Michelin Group
• The Goodyear Tire & Rubber Company
• Continental AG
• Pirelli & C. S.p.A.
• Yokohama Rubber Company, Limited
• Hankook Tire & Technology Co., Ltd.
• Kumho Tire Co., Inc.
• Sumitomo Rubber Industries, Ltd.
• Toyo Tire Corporation

Report Scope:

In this report, the Middle East Tire Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·         Middle East Tire Market, By Vehicle Type:

o    Passenger Car

o    Light Commercial Vehicle (LCV)

o    Medium & Heavy Commercial Vehicles (M&HCV)

o    Off-the-Road Vehicles (OTR)

o    Two-Wheeler

·         Middle East Tire Market, By Tire Construction:

o    Radial

o    Bias

·         Middle East Tire Market, By Demand Category:

o    OEM        

o    Aftermarket

·         Middle East Tire Market, By Country:

o    Turkey

o    Iran

o    Saudi Arabia

o    Egypt

o    Israel

o    UAE

o    Kuwait

o    Qatar

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Middle East Tire Market.

Available Customizations:

Middle East Tire Market report with the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report: -

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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