Report Description

Middle East and Africa Wi-Fi Analytics Market By Component (Solutions and Services), By Deployment Type (On-Premise and Cloud), By Location (Indoor and Outdoor), By Application, By Industry, By Country, Competition Forecast & Opportunities, 2013-2023

  • Publish Date:December, 2018
  • Format : PDF
  • Pages : 61
  • Industry : ICT

Middle East & Africa Wi-Fi analytics market stood at $ 146 million in 2017 and is projected to reach $ 694 million by 2023, growing at a CAGR of 30% during the forecast period. Increasing number of Wi-Fi hotspots, especially in businesses and public areas, growing penetration of smartphones and internet, and rise in demand for advanced analytical solutions by various sectors are the key factors expected to boost demand for Wi-Fi analytics in the region during forecast period. Growing focus of Wi-Fi analytics providers towards offering proper Wi-Fi coverage as well as related services, in addition to increasing smart city initiatives would positively influence the Middle East & Africa Wi-Fi analytics market in the coming years.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:

  • To define, classify and forecast the Middle East & Africa Wi-Fi analytics market on the basis of component, deployment type, location, application, industry and regional distribution.
  • To analyze and forecast the Middle East & Africa Wi-Fi analytics market size.
  • To scrutinize detailed market segmentation and forecast the market size, in terms of value, and on the basis of industry by segmenting the Middle East & Africa market into UAE, Saudi Arabia, Qatar, South Africa and Rest of Middle East & Africa.
  • To analyze and forecast market size, in terms of value, for Wi-Fi analytics, with respect to key industries which include retail, government & transportation, media & sports, hospitality and others.
  • To strategically profile leading players operating in the Middle East & Africa Wi-Fi analytics market.


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 Some of the major players operating in the Middle East & Africa Wi-Fi analytics market are Cisco Systems, Inc., Hewlett Packard Enterprise Company, Fortinet, Inc., ARRIS INTERNATIONAL PLC, Purple Wi-Fi, Skyfii Limited, etc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of Wi-Fi analytics developers and providers across the region. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the developers which could not be identified due to limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels, and country presence of all major Wi-Fi analytics providers across the region.

TechSci Research calculated the Middle East & Africa Wi-Fi analytics market size using a bottom-up approach, wherein developer’s value data for standard industries (Retail, Government & Transportation, Media & Sports, Hospitality and Others) were recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical revenues of respective developers to arrive at the overall market size. Various secondary sources such as directories, company annual reports, white papers, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Wi-Fi analytics solution and system developers
  • End use industries of Wi-Fi Analytics solutions and systems, including Retail, Government & Transportation Media & Sports, Hospitality, etc.
  • Associations, organizations and alliances related to Wi-Fi Analytics
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as Wi-Fi Analytics developers, providers, applications, etc. The report also provides useful insights about which market segments should be targeted over the coming years in order to strategize investments and capitalize on growth opportunities in specific market segments and geographies.

Report Scope:

In this report, the Wi-Fi analytics market has been segmented into following categories in addition to the industry trends which have also been detailed below:

  • Market, by Component:
    • Solutions

§  Wi-Fi Based Location Analytics Solution

§  Wi-Fi Based Indoor Positioning Systems

    • Services
      • Managed Services
      • Professional Services
  • Market, by Deployment Type:
    • Cloud
    • On-Premise
  • Market, by Location:
    • Indoor
    • Outdoor
  • Market, by Application:
    • Footfall Analytics
    • Customer Engagement
    • Customer Experience Management
    • Customer Behavior Analytics
    • Customer Loyalty Management
  • Market, by Industry
    • Retail
    • Government & Transportation
    • Media & Sports
    • Hospitality
    • Others
  • Market, by Country:
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies operating in the Middle East & Africa Wi-Fi Analytics market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Customer Profiling

·         List of major customers along with their procurement data, current providers of Wi-Fi Analytics solutions & services.

In case you can’t find what you are looking for, then please get in touch with our custom research team at

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