Location Analytics Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 24.21 Billion
CAGR (2026-2031)	14.54%
Fastest Growing Segment	Outdoor
Largest Market	North America
Market Size (2031)	USD 54.67 Billion

Market Overview

The Global Location Analytics Market will grow from USD 24.21 Billion in 2025 to USD 54.67 Billion by 2031 at a 14.54% CAGR. The Global Location Analytics Market is defined as the application of business intelligence capabilities to geospatial data, allowing organizations to visualize spatial patterns and derive actionable insights from geographic information. The market is primarily driven by the escalating integration of the Internet of Things (IoT) and artificial intelligence, which enables enterprises to leverage real-time location data for operational optimization and predictive modeling. This sector's rapid expansion is evident in the increasing participation of commercial entities; according to the World Geospatial Industry Council, in 2024, the organization reported a membership growth of over 30%, reflecting a surge in industrial engagement and investment in geospatial technologies.

Despite this positive momentum, the market faces a significant challenge regarding data privacy and regulatory compliance. As the collection of precise location data becomes more pervasive, adhering to stringent global privacy frameworks such as GDPR creates complex legal hurdles that can restrict data utility and accessibility. Consequently, balancing the demand for granular spatial insights with the imperative to protect individual privacy remains a critical obstacle that could impede broader market expansion.

Key Market Drivers

The proliferation of IoT and connected devices is fundamentally reshaping the Global Location Analytics Market by generating unprecedented volumes of spatial data. As sensors become ubiquitous in industrial machinery and consumer vehicles, they create continuous streams of geolocation information requiring sophisticated analytics. This influx enables granular tracking, allowing businesses to transition from reactive monitoring to proactive asset management through the assessment of movement patterns and asset utilization. According to Ericsson, June 2024, in the 'Ericsson Mobility Report', the total number of cellular IoT connections is forecast to reach approximately 4.5 billion by the end of 2025, underscoring the massive scale of data sources available for geospatial processing.

Simultaneously, the surge in demand for real-time supply chain visibility drives the adoption of location intelligence to mitigate logistical risks. Companies rely on geospatial analytics to navigate complex delivery networks and counter global disruptions by maintaining oversight of inventory in transit. This necessity is quantified by industry sentiment; according to Descartes Systems Group, December 2024, in the '2024 Supply Chain Intelligence Report', 45% of global logistics leaders identified supply chain disruptions as a primary operational concern, necessitating enhanced tracking capabilities. Furthermore, the broader reliance on immediate spatial insights is evident across industrial sectors. According to Samsara, in 2024, 90% of physical operations leaders reported that real-time operational data is critical to their decision-making processes, highlighting the indispensable role of location-based intelligence.

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Key Market Challenges

Data privacy and regulatory compliance constitute a formidable barrier impeding the expansion of the Global Location Analytics Market. As organizations strive to harness granular spatial insights, the stringent requirements of global frameworks impose complex operational constraints. The inherent sensitivity of precise location data necessitates rigorous anonymization and consent management processes, which often dilute the quality of the data and limit its analytical utility. Consequently, enterprises frequently adopt a risk-averse approach, scaling back on innovative geospatial deployments to mitigate the threat of substantial financial penalties and reputational damage.

This regulatory complexity creates a climate of uncertainty that directly hampers investment and operational integration. According to ISACA, in 2024, only 34 percent of organizations reported finding it easy to understand their privacy obligations. This statistic underscores the significant difficulty businesses face in navigating the legal landscape. When companies lack confidence in their compliance posture, they are less likely to fully integrate location analytics into their strategic operations, thereby stalling broader market growth and delaying the adoption of advanced spatial intelligence tools.

Key Market Trends

The Utilization of Location Intelligence for Sustainability and Green Logistics is reshaping the market as enterprises increasingly rely on spatial data to minimize their environmental footprint and ensure regulatory compliance. Organizations are leveraging advanced analytics to optimize route planning, monitor fleet emissions, and facilitate the transition to electric vehicles, thereby aligning operational efficiency with climate goals. This trend is quantified by industry adoption; according to Geotab, April 2025, in the '2024 Sustainability and Impact Report', the usage of the company's sustainability solutions increased by 39% globally in 2024, highlighting the growing imperative for data-driven decarbonization strategies.

Simultaneously, the Adoption of Geospatial Digital Twin Technology is gaining momentum, driven by the need for enhanced data connectivity and real-time asset visibility across industrial sectors. By creating virtual replicas of physical systems, businesses can simulate scenarios, predict maintenance needs, and streamline complex workflows, effectively overcoming the limitations of siloed information. This integration is becoming standard practice; according to Hexagon, May 2025, in a report regarding digital connectivity and visibility in industrial sectors, 69% of global executives reported using some form of digital threads to enhance data connectivity, underscoring the critical role of interconnected spatial models in modernizing industrial operations.

Segmental Insights

The outdoor location segment is currently identified as the fastest-growing category within the Global Location Analytics Market. This expansion is primarily driven by the increasing demand for precise supply chain management and logistics optimization across extensive geographical areas. Organizations prioritize geospatial data to monitor assets and streamline transportation routes, which significantly enhances operational efficiency. Furthermore, the rising implementation of smart city infrastructure necessitates reliable location intelligence for urban planning and traffic monitoring. These widespread commercial and municipal applications collectively accelerate the adoption of outdoor analytics solutions.

Regional Insights

North America maintains a dominant position in the global location analytics market, driven by the extensive adoption of spatial data solutions across commercial and public sectors. This leadership is sustained by the high concentration of key technology providers within the United States, fostering a competitive environment for product development. Additionally, federal entities like the United States Census Bureau actively promote the utilization of geospatial intelligence for demographic planning and service delivery. Consequently, this strong institutional support and established technological framework enable enterprises to integrate location-based insights effectively, reinforcing the region's market superiority.

Recent Developments

In November 2024, Foursquare announced the general availability of a new foundational open dataset known as Foursquare Open Source Places. This strategic initiative involved the release of over 100 million global points of interest to the geospatial community, made available for commercial use under the Apache 2.0 license. The comprehensive dataset included twenty-two core attributes, such as names, addresses, and categories, designed to support spatial computing and build a detailed understanding of physical locations. This move aimed to foster innovation by providing developers and enterprises with a robust, accessible layer of location intelligence data to power various analytical applications and services.
In July 2024, HERE Technologies announced a strategic integration of its Matrix Routing capabilities with SAP’s AI-enabled Field Service Management solution. This collaboration allowed enterprises utilizing the SAP platform to access predictive routing functionalities, significantly optimizing the management of job assignments for field technicians. By incorporating precise location data and advanced routing algorithms, the solution aimed to reduce travel time, lower operational costs, and improve overall service efficiency. The integration highlighted the increasing importance of advanced location analytics in streamlining complex field operations and enhancing the sustainability of workforce management strategies for global businesses.
In May 2024, Precisely announced a significant expansion of its global data enrichment and geo-addressing portfolio. The company extended the coverage of its Address Fabric dataset to include comprehensive physical address lists for Great Britain, France, and New Zealand. These additions complemented existing coverage in the United States, Canada, and Australia, enabling businesses to access high-quality location context without requiring specialized geospatial expertise. The update was designed to assist organizations in improving address verification, streamlining site selection processes, and enhancing customer analytics by providing a more accurate and persistent unique identifier for locations across these key international markets.
In February 2024, Hexagon announced a partnership with Augment Technologies to deliver an AI-powered solution for the mining industry focused on blast movement. This collaboration combined Hexagon’s block model management software with Augment’s artificial intelligence algorithms and measured 3D movement data to accurately account for ore displacement during blasting. The resulting solution allowed mine operators to minimize ore loss and dilution by optimizing digging locations and downstream handling. By integrating these advanced location analytics into the ore control workflow, the partnership aimed to maximize yield and improve the operational efficiency and sustainability of mining activities.

Key Market Players

General Electric Company
Siemens AG
Honeywell International Inc.
ABB Ltd.
Schneider Electric SE
Emerson Electric Co.
Hima Paul Hildebrandt GmbH
Rockwell Automation, Inc.
Yokogawa Electric Corporation
Wartsila Oyj Abp

By Component	By Location Type	By Deployment	By Application	By Vertical	By Region
Solution and Services	Indoor and Outdoor	On-Premises and Cloud	Disaster and Emergency Response Management Sales and Marketing Optimization Supply Chain Management Customer Experience Management Risk Assessment and Mitigation and Others	BFSI Transportation and Logistics Government and Defense Tourism and Hospitality Manufacturing Healthcare Retail IT and Telecommunications and Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Location Analytics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Location Analytics Market, By Component:

Solution and Services

Location Analytics Market, By Location Type:

Indoor and Outdoor

Location Analytics Market, By Deployment:

On-Premises and Cloud

Location Analytics Market, By Application:

Disaster and Emergency Response Management
Sales and Marketing Optimization
Supply Chain Management
Customer Experience Management
Risk Assessment and Mitigation
and Others

Location Analytics Market, By Vertical:

BFSI
Transportation and Logistics
Government and Defense
Tourism and Hospitality
Manufacturing
Healthcare
Retail
IT and Telecommunications
and Others

Location Analytics Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Location Analytics Market.

Available Customizations:

Global Location Analytics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Location Analytics Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Location Analytics Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Component (Solution and Services)

5.2.2. By Location Type (Indoor and Outdoor)

5.2.3. By Deployment (On-Premises and Cloud)

5.2.4. By Application (Disaster and Emergency Response Management, Sales and Marketing Optimization, Supply Chain Management, Customer Experience Management, Risk Assessment and Mitigation, and Others)

5.2.5. By Vertical (BFSI, Transportation and Logistics, Government and Defense, Tourism and Hospitality, Manufacturing, Healthcare, Retail, IT and Telecommunications, and Others)

5.2.6. By Region

5.2.7. By Company (2025)

5.3. Market Map

6. North America Location Analytics Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Component

6.2.2. By Location Type

6.2.3. By Deployment

6.2.4. By Application

6.2.5. By Vertical

6.2.6. By Country

6.3. North America: Country Analysis

6.3.1. United States Location Analytics Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Component

6.3.1.2.2. By Location Type

6.3.1.2.3. By Deployment

6.3.1.2.4. By Application

6.3.1.2.5. By Vertical

6.3.2. Canada Location Analytics Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Component

6.3.2.2.2. By Location Type

6.3.2.2.3. By Deployment

6.3.2.2.4. By Application

6.3.2.2.5. By Vertical

6.3.3. Mexico Location Analytics Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Component

6.3.3.2.2. By Location Type

6.3.3.2.3. By Deployment

6.3.3.2.4. By Application

6.3.3.2.5. By Vertical

7. Europe Location Analytics Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Component

7.2.2. By Location Type

7.2.3. By Deployment

7.2.4. By Application

7.2.5. By Vertical

7.2.6. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Location Analytics Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Component

7.3.1.2.2. By Location Type

7.3.1.2.3. By Deployment

7.3.1.2.4. By Application

7.3.1.2.5. By Vertical

7.3.2. France Location Analytics Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Component

7.3.2.2.2. By Location Type

7.3.2.2.3. By Deployment

7.3.2.2.4. By Application

7.3.2.2.5. By Vertical

7.3.3. United Kingdom Location Analytics Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Component

7.3.3.2.2. By Location Type

7.3.3.2.3. By Deployment

7.3.3.2.4. By Application

7.3.3.2.5. By Vertical

7.3.4. Italy Location Analytics Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Component

7.3.4.2.2. By Location Type

7.3.4.2.3. By Deployment

7.3.4.2.4. By Application

7.3.4.2.5. By Vertical

7.3.5. Spain Location Analytics Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Component

7.3.5.2.2. By Location Type

7.3.5.2.3. By Deployment

7.3.5.2.4. By Application

7.3.5.2.5. By Vertical

8. Asia Pacific Location Analytics Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Component

8.2.2. By Location Type

8.2.3. By Deployment

8.2.4. By Application

8.2.5. By Vertical

8.2.6. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Location Analytics Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Component

8.3.1.2.2. By Location Type

8.3.1.2.3. By Deployment

8.3.1.2.4. By Application

8.3.1.2.5. By Vertical

8.3.2. India Location Analytics Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Component

8.3.2.2.2. By Location Type

8.3.2.2.3. By Deployment

8.3.2.2.4. By Application

8.3.2.2.5. By Vertical

8.3.3. Japan Location Analytics Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Component

8.3.3.2.2. By Location Type

8.3.3.2.3. By Deployment

8.3.3.2.4. By Application

8.3.3.2.5. By Vertical

8.3.4. South Korea Location Analytics Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Component

8.3.4.2.2. By Location Type

8.3.4.2.3. By Deployment

8.3.4.2.4. By Application

8.3.4.2.5. By Vertical

8.3.5. Australia Location Analytics Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Component

8.3.5.2.2. By Location Type

8.3.5.2.3. By Deployment

8.3.5.2.4. By Application

8.3.5.2.5. By Vertical

9. Middle East & Africa Location Analytics Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Component

9.2.2. By Location Type

9.2.3. By Deployment

9.2.4. By Application

9.2.5. By Vertical

9.2.6. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Location Analytics Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Component

9.3.1.2.2. By Location Type

9.3.1.2.3. By Deployment

9.3.1.2.4. By Application

9.3.1.2.5. By Vertical

9.3.2. UAE Location Analytics Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Component

9.3.2.2.2. By Location Type

9.3.2.2.3. By Deployment

9.3.2.2.4. By Application

9.3.2.2.5. By Vertical

9.3.3. South Africa Location Analytics Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Component

9.3.3.2.2. By Location Type

9.3.3.2.3. By Deployment

9.3.3.2.4. By Application

9.3.3.2.5. By Vertical

10. South America Location Analytics Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Component

10.2.2. By Location Type

10.2.3. By Deployment

10.2.4. By Application

10.2.5. By Vertical

10.2.6. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Location Analytics Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Component

10.3.1.2.2. By Location Type

10.3.1.2.3. By Deployment

10.3.1.2.4. By Application

10.3.1.2.5. By Vertical

10.3.2. Colombia Location Analytics Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Component

10.3.2.2.2. By Location Type

10.3.2.2.3. By Deployment

10.3.2.2.4. By Application

10.3.2.2.5. By Vertical

10.3.3. Argentina Location Analytics Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Component

10.3.3.2.2. By Location Type

10.3.3.2.3. By Deployment

10.3.3.2.4. By Application

10.3.3.2.5. By Vertical

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Location Analytics Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. General Electric Company

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Siemens AG

15.3. Honeywell International Inc.

15.4. ABB Ltd.

15.5. Schneider Electric SE

15.6. Emerson Electric Co.

15.7. Hima Paul Hildebrandt GmbH

15.8. Rockwell Automation, Inc.

15.9. Yokogawa Electric Corporation

15.10. Wartsila Oyj Abp

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

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