Lawn Mowers Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Ride-on Mower, Push Mower, Robotic Mower), By End User (Residential, Non-residential), By Fuel Type (Electronic, Non-electronic), By Lawn Size (Small, Medium & Large), By Battery Type (Lithium-ion, Lead Acid), By Region, and By Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 30.84 Billion
CAGR (2026-2031)	6.98%
Fastest Growing Segment	Small
Largest Market	North America
Market Size (2031)	USD 46.23 Billion

Market Overview

The Global Lawn Mowers Market will grow from USD 30.84 Billion in 2025 to USD 46.23 Billion by 2031 at a 6.98% CAGR. Lawn mowers are power-operated machines featuring rotating blades designed to cut grass to a consistent height, serving the maintenance needs of residential properties, municipal parks, and commercial landscapes. The market is primarily supported by rapid global urbanization and the continuous expansion of residential real estate, which creates a sustained requirement for efficient turf management solutions. Additionally, the increasing prioritization of aesthetic green spaces by public and private entities further drives the demand for reliable lawn care equipment across developed and emerging economies.

However, the industry faces a significant challenge due to the high sensitivity of sales to seasonal weather patterns and climatic unpredictability, which can drastically shorten the operational window for landscaping activities. Prolonged winters or irregular precipitation often delay equipment turnover and constrain consumer purchases. According to the European Garden Machinery Industry Federation, in 2023, member companies sold 17.6 million units across the European market, a figure reflecting the impact of these fluctuating environmental and economic conditions on industry performance.

Key Market Drivers

The shift toward high-performance battery-electric propulsion systems is acting as a primary catalyst for market evolution, driven by regulatory pressures and end-user demand for sustainable, low-noise equipment. Manufacturers are aggressively expanding their cordless portfolios to match the power output of traditional internal combustion engines, thereby accelerating the replacement cycle in both residential and industrial sectors. This transition is further supported by the development of universal battery platforms that offer cross-compatibility across a wide range of outdoor power tools, enhancing value for committed ecosystem users. According to Techtronic Industries, March 2025, in the 'Annual Report 2024', the flagship Milwaukee business extended its market leadership with a sales growth of 11.6% in local currency, highlighting the robust adoption of professional-grade cordless solutions.

Simultaneously, the growth in professional commercial landscaping and gardening services is sustaining demand for durable, high-capacity turf management machinery. As urbanization expands corporate and municipal green spaces, service providers are investing heavily in fleet upgrades to ensure operational efficiency and meet stringent service level agreements. This sector's resilience provides a stable revenue stream for equipment OEMs, offsetting the volatility often observed in the consumer DIY segment. According to The Toro Company, September 2025, in the 'Third Quarter Fiscal 2025 Results', the Professional segment achieved net sales of $930.8 million, driven largely by shipments of golf and grounds products. This positive momentum is echoed across the broader industry; according to Deere & Company, November 2025, in the 'Fourth Quarter 2025 Earnings Release', the Small Ag & Turf segment reported net sales of $2.46 billion, reflecting a 7% increase compared to the previous year.

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Key Market Challenges

The global lawn mowers market faces a substantial obstacle due to the high sensitivity of sales to seasonal weather patterns and climatic unpredictability. This dependency creates a restricted operational window where adverse conditions such as extended winters or irregular rainfall can abruptly suppress consumer demand. When the optimal mowing season is delayed or shortened, manufacturers and retailers encounter severe inventory overstocking, which restricts capital flows and disrupts production schedules for the subsequent year.

The impact of this instability extends to the professional sector, which represents a crucial revenue stream for commercial equipment. According to the National Association of Landscape Professionals, in 2024, the landscape services industry reached a market size of $153 billion. This significant economic footprint underscores the severity of the risk, as even minor climatic disruptions can cause widespread delays in landscaping contracts and equipment procurement. Consequently, the inability to accurately predict environmental factors remains a persistent barrier to stable market expansion, causing revenue volatility across the entire value chain.

Key Market Trends

The Emergence of Autonomous Mowing Fleets for Commercial Landscaping is fundamentally altering the professional turf management sector, driven by acute labor shortages and the need for operational efficiency on large-scale properties. Manufacturers are rapidly commercializing heavy-duty, self-driving equipment capable of maintaining golf courses and municipal grounds with minimal human intervention. This strategic pivot is underpinning financial resilience in the professional category, even as the industry transitions to high-tech solutions. According to The Toro Company, December 2024, in the 'Fourth-Quarter and Full-Year Fiscal 2024 Financial Results', the Professional segment generated full-year net sales of $3.56 billion, a figure that highlights the sustained demand for advanced grounds equipment as the company prepares for the widespread rollout of its autonomous solutions.

Simultaneously, the Integration of Artificial Intelligence for Advanced Obstacle Avoidance is establishing a new standard for safety and navigation in both residential and commercial robotic mowers. Moving beyond basic collision detection, next-generation models utilize vision-based neural networks to identify and maneuver around non-stationary objects such as pets, wildlife, and temporary debris in real-time. This technological leap enables machines to operate reliably in complex, dynamic environments without physical perimeter wires. According to Mammotion, January 2025, in the 'Press Release' regarding its CES 2025 showcase, the company's latest LUBA 2 AWD Series utilizes binocular 3D vision and RTK to detect and bypass obstacles as small as 3 inches, significantly enhancing unattended operational safety.

Segmental Insights

The small cutting width segment represents the fastest-growing category within the global lawn mowers market. This expansion is primarily driven by increasing urbanization and the resulting reduction in average residential property sizes, which necessitates compact and maneuverable equipment for effective maintenance. Furthermore, the rising adoption of robotic and battery-powered mowers, which predominantly feature smaller cutting decks, significantly contributes to this upward trend. Stricter emission regulations from organizations such as the Environmental Protection Agency incentivize the shift toward these electric models, thereby reinforcing demand for smaller, environmentally compliant units among homeowners.

Regional Insights

North America maintains a leading position in the global lawn mowers market, primarily due to the extensive prevalence of large residential lawns and a strong consumer focus on landscaping activities. The region is experiencing a sustained shift toward electric and automated mowing solutions, largely driven by strict environmental standards. Policies enforced by the U.S. Environmental Protection Agency regarding emissions from small off-road engines have compelled manufacturers to innovate cleaner product lines. Consequently, the combination of regulatory pressure and high disposable income supports the continuous adoption of new mowing technologies across the region.

Recent Developments

• In October 2024, Honda Power Sports & Products unveiled a comprehensive new line of battery-powered lawn mowers at the Equip Exposition in Louisville, Kentucky. The introduced range includes the HRX, HRN, and HRC professional walk-behind models, alongside a new commercial zero-turn-radius (ZTR) riding mower. This product launch represents a strategic pivot for the manufacturer as it transitions its outdoor power equipment portfolio from gasoline engines to electrification. The company designed these new units to provide durability and cutting performance comparable to traditional internal combustion models while significantly reducing noise and eliminating exhaust emissions for residential and commercial users.
• In October 2024, Husqvarna Group expanded its commercial portfolio by launching four new robotic lawnmowers: the Automower 580L EPOS, 580 EPOS, 560 EPOS, and an updated 535 AWD EPOS. These autonomous machines utilize satellite-based navigation technology to operate without physical boundary wires, specifically targeting professional turf management applications such as sports fields and golf courses. The President of Husqvarna Forest & Garden noted that these additions increase the company's wire-free commercial offerings to seven models. The units feature selectable cutting patterns and precision GPS capabilities, with global availability scheduled for early 2025 to support efficient green space maintenance.
• In October 2024, Segway Navimow presented the X3 Series, a new range of robotic mowers designed to maintain large residential and professional properties up to 2.5 acres. Unveiled at the Equip Expo, these mowers feature a boundary-wire-free installation process that leverages AI-assisted mapping and advanced 3D camera technology for navigation. The system operates autonomously with satellite positioning to handle complex environments and includes rapid charging capabilities. The X3 Series was developed to address the growing market demand for intelligent, hands-free lawn care solutions that can manage extensive areas without the logistical challenges of perimeter wire setups.
• In September 2024, Greenworks Commercial announced the launch of its 2025 Optimus product lineup, headlined by the new OptimusZ 9-Series Ride-On Zero-Turn Mower. This heavy-duty electric machine was engineered to deliver performance equivalent to a 65-horsepower gas engine, offering approximately eight hours of runtime on a single charge. The company integrated a proprietary smart drive system and a constant cutting system to ensure superior traction and precision, even on slopes up to 20 degrees. Designed specifically for professional landscapers, the OptimusZ aims to reduce operational costs by eliminating the maintenance requirements associated with belts, spindles, and gas engines.

Key Market Players

• Honda Motor Co., Ltd.
• Husqvarna AB
• The Toro Company
• Deere & Company
• Robert Bosch GmbH
• Stanley Black & Decker, Inc.
• MTD Products Inc.
• Stiga S.p.A.
• Makita Corporation
• Briggs & Stratton, LLC

By Type	By End User	By Fuel Type	By Lawn Size	By Battery Type	By Region
Ride-on Mower Push Mower Robotic Mower	Residential Non-residential	Electronic Non-electronic	Small Medium & Large	Lithium-ion Lead Acid	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Lawn Mowers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Lawn Mowers Market, By Type:

• Ride-on Mower
• Push Mower
• Robotic Mower

• Lawn Mowers Market, By End User:

• Residential
• Non-residential

• Lawn Mowers Market, By Fuel Type:

• Electronic
• Non-electronic

• Lawn Mowers Market, By Lawn Size:

• Small
• Medium & Large

• Lawn Mowers Market, By Battery Type:

• Lithium-ion
• Lead Acid

• Lawn Mowers Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE