Forecast Period
|
2026-2030
|
Market Size (2024)
|
USD 633.75 Million
|
CAGR (2025-2030)
|
4.58%
|
Fastest Growing Segment
|
Electric
|
Largest Market
|
Brazil
|
Market Size (2030)
|
USD 829.11 Million
|
Market
Overview:
The Latin America Two-Wheeler Tire
Market was valued at USD 633.75 Million in 2024 and is expected to reach USD 829.11
Million by 2030 with a CAGR of 4.58% during the forecast period. The Latin America two-wheeler tire market is witnessing strong momentum
supported by a combination of rising urban mobility demand, growing popularity
of low-cost commuting options, and increasing motorcycle ownership across urban
and semi-urban areas. Consumers are increasingly opting for scooters and
motorcycles due to their affordability and maneuverability in traffic-congested
environments, fueling consistent demand for tires across both OEM and
replacement segments. Growth drivers include the expansion of e-commerce and
food delivery industries that rely heavily on two-wheelers, technological
advancements in tire durability and grip, and rising consumer awareness
regarding timely tire replacement to ensure safety and fuel efficiency. For instance, the region witnessed sales
growth from 3.7 million units in 2012 to 5.6 million units in 2023, with
on-road motorcycles accounting for the highest market share.
Market Drivers
Increasing Adoption of Low-Cost
Two-Wheelers
Affordability remains a key
factor behind the growing penetration of motorcycles and scooters in
cost-sensitive markets. The availability of low-cost two-wheelers has
democratized personal mobility, offering an accessible alternative to public
transport and expensive four-wheelers. As consumers continue to prefer
cost-effective and fuel-efficient commuting solutions, the volume of
two-wheeler ownership expands, directly influencing the tire industry. The
influx of entry-level models across both rural and urban areas accelerates the
demand for basic, reliable tire types, often favoring durable, tubeless, or
bias-ply tires that can handle varied road conditions. Many budget-conscious
consumers also maintain older vehicles, necessitating regular tire replacements.
Tire manufacturers are capitalizing on this by expanding production capacity
for affordable models and launching budget-friendly brands targeting first-time
buyers. For instance, In Latin America, the motorcycle market is
characterized by affordability, with an average price of $3,170 USD, primarily
driven by demand for lower-cost, practical two-wheelers. Street commuter
motorcycles dominate with a 45.99% market share in the 126–250cc range,
averaging $2,128 USD, reflecting the region’s preference for economical daily
transport. Enduro motorcycles within the same engine category account for
21.93% of the market and command a higher average price of $3,311 USD. Unlike
markets in North America and Europe, sales in South America, including Mexico,
are heavily concentrated in accessible, budget-friendly models suited for basic
mobility and commercial use.
Rise in Motorcycle-Based
Delivery Services
The increasing dependence on
two-wheelers for last-mile delivery across various commercial sectors is
significantly fueling tire demand. Businesses in sectors like food delivery,
courier services, and e-commerce are heavily reliant on motorcycles and scooters
due to their cost-effectiveness and ability to navigate congested areas
efficiently. As delivery volumes grow, companies are scaling up their
two-wheeler fleets, resulting in higher wear and tear of tires and boosting the
replacement tire segment. These fleets operate daily over long distances,
accelerating tire degradation and creating frequent replacement cycles. The
constant need to maintain vehicle performance and safety in high-usage
environments is pushing fleet operators to opt for durable, premium-quality
tires. For instance, in Mexico, 70% of motorcycle purchases are linked to
delivery work, reflecting strong demand from gig economy drivers. Brazil saw
scooter sales grow at twice the rate of the overall market in early 2024, while
off-road motorcycles dominate rural areas due to infrastructure gaps.
Technological Advancements in
Tire Durability and Design
Improved tire designs that
enhance grip, reduce rolling resistance, and extend service life are playing a
vital role in strengthening market performance. Tire manufacturers are
investing in material sciences and engineering to create products that can withstand
harsh road conditions while offering fuel efficiency and improved ride quality.
The integration of silica-based compounds, advanced tread patterns, and
innovative sidewall designs has led to more resilient and efficient tire
solutions tailored for different two-wheeler segments. Riders benefit from
superior handling, improved braking, and longer tire lifespans, reducing the
frequency and cost of replacements. Technological improvements also cater to
evolving customer expectations, with smart tire features such as wear sensors
and pressure-monitoring compatibility gaining traction among premium users.

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Key
Market Challenges
Price Volatility in Raw
Materials
Fluctuations in the cost of raw
materials such as rubber, carbon black, and synthetic compounds pose
significant challenges for tire manufacturers. Since raw materials account for
a major portion of the production cost, even small variations in global commodity
prices can impact pricing strategies, margins, and profitability. Unpredictable
supply chain conditions, geopolitical disruptions, and changing regulatory
frameworks further exacerbate material cost volatility. Manufacturers often
struggle to maintain stable pricing in such an environment without compromising
product quality or absorbing losses. The pressure is especially intense in
price-sensitive market segments, where consumers may be unwilling to accept
cost hikes.
Proliferation of Low-Quality
Imports
The influx of low-cost,
unregulated tire imports continues to disrupt market equilibrium by
undercutting quality-centric manufacturers. These imported products, often
lacking safety certifications and durability standards, attract
budget-conscious consumers due to their low upfront cost. The presence of such
tires in the aftermarket segment not only intensifies price competition but
also erodes consumer trust when performance issues or safety failures occur.
Established manufacturers are compelled to lower prices or offer discounts to
remain competitive, impacting profitability. Regulatory oversight on imported
products is often inconsistent, allowing substandard tires to enter the market
with minimal quality checks.
Key Market Trends
Shift Toward Tubeless Tire
Adoption
Tubeless tires are gaining
preference among consumers due to their improved safety features, reduced
puncture risks, and better ride comfort. Unlike traditional tube-type tires,
tubeless variants can function effectively even when punctured, allowing riders
time to seek repairs without immediate air loss. This characteristic is
particularly appealing in areas where roadside assistance is limited, and
riders often self-manage tire maintenance. The growing popularity of these
tires is driven by their lower rolling resistance, which contributes to better
fuel efficiency and smoother handling. As manufacturers introduce more models
with tubeless compatibility across both premium and commuter segments, the
aftermarket is also adapting with increased availability of tubeless repair
kits and services. Consumers are becoming more aware of long-term value,
leading to a gradual transition away from conventional tube-type tires.
Growing Focus on Sustainable
Tire Materials
Environmental consciousness is
influencing both manufacturers and consumers to opt for eco-friendly tire
solutions. Tire companies are experimenting with bio-based materials, recycled
rubber, and low-emission manufacturing processes to reduce their environmental
footprint. This shift is partly driven by evolving consumer values and partly
by tightening global sustainability standards that push the industry toward
greener practices. Innovative materials such as dandelion rubber, soybean
oil-based compounds, and silica from rice husk ash are being evaluated as
viable alternatives to traditional petroleum-based inputs. Sustainable tire
production also aligns with circular economy principles, where manufacturers
are focusing on recyclability and extended product lifecycle.
Expansion of Digital Retail and
Service Platforms
The digitalization of tire
retail and servicing is reshaping how consumers interact with the two-wheeler
tire market. E-commerce platforms, mobile applications, and online service
bookings are making it easier for users to purchase tires, compare specifications,
read reviews, and schedule installations from the comfort of their homes. This
shift toward digital convenience is driven by rising smartphone penetration and
changing consumer behavior that favors contactless, transparent, and
time-saving purchase journeys. Tire manufacturers and retailers are
increasingly partnering with logistics providers and service networks to enable
home delivery and on-site tire fitting. Digital platforms also offer tire
maintenance alerts, product registration, and loyalty rewards, enhancing
post-purchase engagement.
Segmental Insights
Vehicle Type Insights
In 2024, the motorcycle segment
dominated the Latin America two-wheeler tire market by vehicle type.
Motorcycles continued to account for the largest share of tire demand, driven
by their widespread usage for both personal mobility and commercial applications
such as deliveries and logistics. Their higher engine capacity, greater speed
range, and better adaptability to diverse terrains make them a preferred choice
among commuters, couriers, and small-scale transport operators. The consistent
demand from ride-sharing services and fleet-based business models further
intensified tire consumption for motorcycles, as these vehicles typically
require more frequent replacements due to higher mileage and daily operational
wear. For instance, as per World Population Review, countries like Brazil,
Colombia, Mexico, Peru, Guatemala, and Argentina together account for nearly 30
million motorcycles currently in operation across Latin America. This
concentration reflects the widespread reliance on two-wheelers as an affordable
and efficient mode of transportation for both personal mobility and commercial
activities.

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Country
Insights
In 2024, Brazil led the Latin
America two-wheeler tire market due to widespread motorcycle and scooter use,
driven by urban congestion, fuel cost concerns, and rising delivery demand. A
robust aftermarket, strong distribution channels, and varied road conditions
fueled consistent tire consumption across both premium and budget segments.
Increasing infrastructure spending across transport corridors and regional road
networks further supported tire demand by expanding usage in both urban and
remote areas. For instance, in 2024, Brazil's infrastructure investments hit
a record high of approximately USD 45.5 billion, marking a 15% increase from
the previous year. Private sector contributed around USD 34.6 billion, while
public investment totaled USD 10.9 billion. Spending on transportation and
logistics surged by 52% to reach USD 11 billion, and energy sector investment
rose 27% to approximately USD 20.9 billion. Sanitation funding doubled to USD 6
billion compared to 2020. In contrast, telecommunications saw a 16% decline,
falling to about USD 7.5 billion. Despite the growth, total infrastructure
spending remained at just 2.2% of GDP, below the 4.3% needed for sustainable
development.
Mexico saw growing two-wheeler
tire demand in 2024, driven by increased motorcycle ownership among youth and
small businesses. The rise of e-commerce deliveries, better retail access, and
consumer focus on tire safety supported steady sales. Tubeless and
fuel-efficient tire options gained popularity in both OEM and aftermarket
channels.
Colombia experienced strong
two-wheeler tire market growth in 2024, supported by rising demand for
affordable motorcycles amid urban mobility challenges. Frequent vehicle usage
accelerated tire wear, boosting replacements. Improved retail presence and expanded
service networks enhanced consumer access to diverse tire options across
performance and pricing tiers.
Recent
Developments
- Mexico is rapidly emerging as
one of the world's top five tire-producing nations, with over $1 billion in new
investments from Yokohama, Sailun, and ZC Rubber. Once operational, these new
facilities are expected to add more than 24 million passenger/light truck tires
annually, significantly increasing the country’s production capacity beyond its
current 65 million-unit output.
- Yokohama Rubber Co. has
commenced construction of its $380 million tire plant near Saltillo, Coahuila,
reinforcing its long-term strategy to supply the North American market. The
plant aims to address rising demand and ensure faster delivery to U.S. partners
while capitalizing on Mexico’s strategic location and competitive labor cost
advantages.
- With new capacity additions and
rising production efficiency, tire exports from Mexico to the U.S. could rise
to 40 million units per year. In 2023 alone, the U.S. imported 22.8 million
passenger and 1.79 million light truck tires from Mexico, valued at over $2
billion — a number expected to surge as new plants come online.
- Mexico has approved antidumping duties of up to 32.24% on Chinese
passenger and light truck tires following petitions by local manufacturers. The
tariffs apply to radial tires between 13 to 22 inches in rim diameter, aiming
to protect domestic production from low-cost imports and ensure fair market
competition.
Key
Market Players
- Bridgestone Americas, Inc.
- Rinaldi S/A Industria de Pneumaticos
- Pirelli & C. S.p.A.
- Michelin Group
- Continental AG
- Maxxis International GmbH
- Maggion Industrias de Pneus e Maquinas Ltda
- Pneus Technic
- Kenda Rubber Industrial Co. Ltd.
- Borilli Group
By Vehicle
Type
|
By Demand
Category
|
By Tire
Construction Type
|
By Country
|
|
|
|
- Brazil
- Argentina
- Colombia
- Chile
- Peru
- Mexico
|
Report
Scope:
In this
report, the Latin America Two-Wheeler Tire Market has
been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- Latin America Two-Wheeler Tire Market, By Vehicle Type:
o
Scooter/Moped
o
Motorcycle
- Latin America Two-Wheeler Tire Market, By Demand Category:
o
OEM
o
Replacement
- Latin America Two-Wheeler Tire Market, By Tire Construction Type:
o
Radial
o
Bias
- Latin America Two-Wheeler Tire Market, By Country:
o
Brazil
o
Argentina
o
Colombia
o
Chile
o
Peru
o
Mexico
Competitive
Landscape
Company
Profiles: Detailed
analysis of the major companies presents in the Latin America Two-Wheeler Tire
Market.
Available
Customizations:
Latin
America Two-Wheeler Tire Market report with the given market data,
Tech Sci Research offers customizations according to the company’s specific
needs. The following customization options are available for the report:
Company
Information
- Detailed analysis
and profiling of additional market players (up to five).
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America Two-Wheeler Tire Market is an upcoming report to be released soon. If
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release, please contact us at [email protected]