Kenya floriculture market is expected to witness a growth of single-digit CAGR in the forecast period, 2022-2026. Kenya is one of the major countries to export cut flowers to all parts of the globe. Some of the most popular plants and flowers including decorative plants, leaf cuttings, lilies, carnations, and roses, are exported from Kenya. Netherlands, United Kingdom, United Arab Emirates, Germany are some of the major countries that import flowers and plants from Kenya. Kenya Vision 2030 aims for the long-term development of the country by promoting industrialization and improving the economic status of the country which in turn is expected to influence the floriculture market growth. Adoption of advanced technologies by the farmers of Kenya to increase the yield of floriculture production comprising of technologies including net shading, pre-cooling, artificial lightning, cold storage facilities, fertigation systems, drip irrigation systems, and other innovative techniques are driving the demand for Kenya floriculture market. Roses are in high demand and are expected to capture a large market share in the next five years owing to their ability for stable production throughout the year, large acreage for production. The adoption of modern farming and precision farming practices is expected to increase floriculture production and thereby accelerate market growth. The presence of favorable climatic conditions and a productive workforce suitable for the floriculture practice are contributing to the surge in the growth of the floriculture market.

Kenya floriculture market is segmented into flower type, distribution channel, application, end use, regional distribution, and company. Based on the application, the market can be divided into aesthetic & decorative purposes, flavours & fragrances, natural colors, medicines, and others. The aesthetic & decorative purposes segment is expected to account for major market share in the forecast period, 2022-2026. The high demand for flowers for decoration purposes for various events and occasions is driving the growth of the segment.

The major players operating on the floriculture market are Karen Roses Company, The Kariki Group, Karuturi Kenya Limited, Oserian Development Company Limited, Carzan Flowers Limited

Beauty Line Ltd, Sian Roses Group, Batian Flowers Ltd., AAA Growers Limited, Desire Flora (K) Ltd, Africalla Kenya Limited, Benev Flora Ltd., and others. Major companies are developing advanced technologies and launching new services to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new service developments.

Years considered for this report:

Historical Years: 2016-2019

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022–2026

Objective of the Study:

  • To analyze and estimate the market size of Kenya floriculture market from 2016 to 2019.
  • To estimate and forecast the market size of Kenya floriculture market from 2020 to 2026 and growth rate until 2026.
  • To classify and forecast Kenya floriculture market based on flower type, distribution channel, application, end use, regional distribution, and company.
  • To identify dominant region or segment in the Kenya floriculture market.
  • To identify drivers and challenges for Kenya floriculture market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Kenya floriculture market.
  • To identify and analyze the profile of leading players operating in Kenya floriculture market.
  • To identify key sustainable strategies adopted by market players in Kenya floriculture market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service providers, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of Kenya Floriculture market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research. 

Key Target Audience:

  • Floriculture famers, florists, event management companies
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums, and alliances related to floriculture market

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as farmers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, Kenya floriculture market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Kenya Floriculture Market, By Flower Type:
    • Cut Flower
    • Loose Flower
    • Bedding & Garden Plants
    • Potted Flowering Plants
    • Foliage Plants
  • Kenya Floriculture Market, By Distribution Channel:
    • Retail
    • Florists
    • Supermarkets/Hypermarkets
    • Online
    • Others
  • Kenya Floriculture Market, By Application:
    • Aesthetic & Decorative Purposes
    • Flavours & Fragrances
    • Natural Colors
    • Medicines
    • Others
  • Kenya Floriculture Market, By End Use:
    • Personal
    • Institutions/Events
    • Hotels
    • Restaurants & Spas
    • Industrial
  • Kenya Floriculture Market, By Region:
    • Rift Valley
    • Eastern Region
    • Nyanza Region
    • Central Region
    • Western Region
    • Nairobi Region
    • Coast Region
    • North Eastern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Kenya floriculture market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
Kenya floriculture market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]  

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Kenya Floriculture Market

4.    Executive Summary

5.    Voice of Customer

6.    Kenya Floriculture Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Flower Type (Cut Flower, Loose Flower, Bedding & Garden Plants, Potted Flowering Plants, Foliage Plants)

6.2.2.     By Distribution Channel (Retail, Florists, Supermarkets/Hypermarkets, Online, Others)

6.2.3.     By Application (Aesthetic & Decorative Purposes, Flavours & Fragrances, Natural Colors, Medicines, Others)

6.2.4.     By End Use (Personal, Institutions/Events, Hotels, Restaurants & Spas, Industrial)

6.2.5.     By Company (2020)

6.2.6.     By Region

6.3.  Product Market Map

7.    Kenya Cut Flower Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Distribution Channel

7.2.2.     By Application

7.2.3.     By End Use

8.    Kenya Loose Flower Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Distribution Channel

8.2.2.     By Application

8.2.3.     By End Use

9.    Kenya Bedding & Garden Plants Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Distribution Channel

9.2.2.     By Application

9.2.3.     By End Use

10.  Kenya Potted Flowering Plants Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Distribution Channel

10.2.2.  By Application

10.2.3.  By End Use

11.  Kenya Foliage Plants Market Outlook

11.1.              Market Size & Forecast

11.1.1.  By Value

11.2.              Market Share & Forecast

11.2.1.  By Distribution Channel

11.2.2.  By Application

11.2.3.  By End Use

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Developments

14.  Competitive Landscape

14.1.              Competition Outlook

14.2.              Company Profiles (SWOT Analysis of Top 5 Players Profiled)

14.2.1.  Karen Roses Company

14.2.2.  The Kariki Group

14.2.3.  Karuturi Kenya Limited

14.2.4.  Oserian Development Company Limited

14.2.5.  Carzan Flowers Limited

14.2.6.  Beauty Line Ltd

14.2.7.  Sian Roses Group

14.2.8.  Batian Flowers Ltd.

14.2.9.  AAA Growers Limited

14.2.10.                Desire Flora (K) Ltd

14.2.11.                Africalla Kenya Limited

14.2.12.                Benev Flora Ltd.

15.  Strategic Recommendations

16. About Us & Disclaimer