Kenya floriculture market is expected to witness steady growth in the forecast period, 2023-2027. Floriculture is a part of horticulture practice and focuses mainly on the cultivation of flowers and ornamentals plants for both personal and commercial use. The rise in the disposable income of the consumers is increasing their expenditure capacity to buy flowers for different purposes. The growing demand for high-quality flowers across the globe and the adoption of advanced technologies for floriculture practices in Kenya is expected to surge the yield thereby accelerating the growth of the floriculture market. The adoption of online sales channels by the market players to increase the sales of the floriculture market is expected to pave the way for the floriculture market growth. Market players are providing the facility of quick home delivery along with offering lucrative discounts to attract more customers to purchase from their websites. They are also creating a personalized experience by adding cards or different gift items along with flowers to celebrate different occasions like birthdays, anniversaries, special days, among others.

Kenya floriculture market is segmented into flower type, distribution channel, application, end use, regional distribution, and company. Based on the application, the market can be divided into aesthetic & decorative purposes, flavours & fragrances, natural colors, medicines, and others. The aesthetic & decorative purposes segment is expected to account for major market share in the forecast period, 2023-2027. The high demand for flowers for decoration purposes for various events and occasions is driving the growth of the segment.

The major players operating on the floriculture market are Karen Roses Company, The Kariki Group, Karuturi Kenya Limited, Oserian Development Company Limited, Carzan Flowers Limited

Beauty Line Ltd, Sian Roses Group, Batian Flowers Ltd., AAA Growers Limited, Desire Flora (K) Ltd, Africalla Kenya Limited, Benev Flora Ltd., and others. Major companies are developing advanced technologies and launching new services to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new service developments.

Years considered for this report:

Historical Years: 2017-2020

Base Year: 2021

Estimated Year: 2022

Forecast Period: 2023–2027

Objective of the Study:

  • To analyze and estimate the market size of Kenya floriculture market from 2017 to 2020.
  • To estimate and forecast the market size of Kenya floriculture market from 2021 to 2027 and growth rate until 2027.
  • To classify and forecast Kenya floriculture market based on flower type, distribution channel, application, end use, regional distribution, and company.
  • To identify dominant region or segment in the Kenya floriculture market.
  • To identify drivers and challenges for Kenya floriculture market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Kenya floriculture market.
  • To identify and analyze the profile of leading players operating in Kenya floriculture market.
  • To identify key sustainable strategies adopted by market players in Kenya floriculture market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service providers, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of Kenya Floriculture market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Floriculture famers, florists, event management companies
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums, and alliances related to floriculture market

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as farmers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.



Base Year


Historical Years

2017 – 2020

Estimated Year


Forecast Period

2023F – 2027F

Quantitative Units

Revenue in USD Million and CAGR for 2017-2021 and 2022E-2027F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Flower Type

·         Distribution Channel

·         Application

·         End Use

Region Scope

Rift Valley, Eastern Region, Nyanza Region, Central Region, Western Region, Nairobi Region, Coast Region, North Eastern

Key Companies Profiled

Karen Roses Company, The Kariki Group, Karuturi Kenya Limited, Oserian Development Company Limited, Carzan Flowers Limited Beauty Line Ltd, Sian Roses Group, Batian Flowers Ltd., AAA Growers Limited, Desire Flora (K) Ltd, Africalla Kenya Limited, Benev Flora Ltd.

Customization Scope

10% free report customization with purchase. Addition or alteration to regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Report Scope:

In this report, Kenya floriculture market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Kenya Floriculture Market, By Flower Type:
    • Cut Flower
    • Loose Flower
    • Bedding & Garden Plants
    • Potted Flowering Plants
    • Foliage Plants
  • Kenya Floriculture Market, By Distribution Channel:
    • Retail
    • Florists
    • Supermarkets/Hypermarkets
    • Online
    • Others
  • Kenya Floriculture Market, By Application:
    • Aesthetic & Decorative Purposes
    • Flavours & Fragrances
    • Natural Colors
    • Medicines
    • Others
  • Kenya Floriculture Market, By End Use:
    • Personal
    • Institutions/Events
    • Hotels
    • Restaurants & Spas
    • Industrial
  • Kenya Floriculture Market, By Region:
    • Rift Valley
    • Eastern Region
    • Nyanza Region
    • Central Region
    • Western Region
    • Nairobi Region
    • Coast Region
    • North Eastern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Kenya floriculture market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Kenya floriculture market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at  

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1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Kenya Floriculture Market

4.    Executive Summary

5.    Voice of Customer

6.    Kenya Floriculture Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Flower Type (Cut Flower, Loose Flower, Bedding & Garden Plants, Potted Flowering Plants, Foliage Plants)

6.2.2.     By Distribution Channel (Retail, Florists, Supermarkets/Hypermarkets, Online, Others)

6.2.3.     By Application (Aesthetic & Decorative Purposes, Flavours & Fragrances, Natural Colors, Medicines, Others)

6.2.4.     By End Use (Personal, Institutions/Events, Hotels, Restaurants & Spas, Industrial)

6.2.5.     By Company (2021)

6.2.6.     By Region

6.3.  Product Market Map

7.    Kenya Cut Flower Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Distribution Channel

7.2.2.     By Application

7.2.3.     By End Use

8.    Kenya Loose Flower Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Distribution Channel

8.2.2.     By Application

8.2.3.     By End Use

9.    Kenya Bedding & Garden Plants Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Distribution Channel

9.2.2.     By Application

9.2.3.     By End Use

10.  Kenya Potted Flowering Plants Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Distribution Channel

10.2.2.  By Application

10.2.3.  By End Use

11.  Kenya Foliage Plants Market Outlook

11.1.              Market Size & Forecast

11.1.1.  By Value

11.2.              Market Share & Forecast

11.2.1.  By Distribution Channel

11.2.2.  By Application

11.2.3.  By End Use

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Developments

14.  Competitive Landscape

14.1.              Competition Outlook

14.2.              Company Profiles (SWOT Analysis of Top 5 Players Profiled)

14.2.1.  Karen Roses Company

14.2.2.  The Kariki Group

14.2.3.  Karuturi Kenya Limited

14.2.4.  Oserian Development Company Limited

14.2.5.  Carzan Flowers Limited

14.2.6.  Beauty Line Ltd

14.2.7.  Sian Roses Group

14.2.8.  Batian Flowers Ltd.

14.2.9.  AAA Growers Limited

14.2.10.                Desire Flora (K) Ltd

14.2.11.                Africalla Kenya Limited

14.2.12.                Benev Flora Ltd.

15.  Strategic Recommendations

16. About Us & Disclaimer

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