Japan Pet Grooming Products Market Segmented, By Pet Type (Dog, Cat, Horse, Others), By Product Type (Shampoo & Conditioner, Comb & Brushes, Shear & Trimming Tools), By End User (Pet Owner, Pet Care Facilities, Grooming Salons), By Distribution Channel (Online, Offline), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

Japan Pet Grooming Products market was valued at USD 523.56 Million in 2024 and is expected to grow to USD 816.78 Million by 2030 with a CAGR of 7.65%. The Japan Pet Grooming Products market is experiencing steady growth, driven primarily by the rising trend of pet ownership and the increasing humanization of pets. As more households treat pets as family members, there is a growing demand for high-quality grooming products that ensure hygiene, comfort, and overall well-being. This shift has led to a surge in premium and specialized grooming items, including organic shampoos, conditioners, and skin-care solutions tailored to different breeds and sensitivities. Also, Japan’s aging population is contributing to the demand, as older pet owners seek convenient, easy-to-use grooming options. The market is also being influenced by a strong focus on sustainability, with consumers favoring eco-friendly, cruelty-free, and naturally formulated products. E-commerce growth further supports market expansion by offering easy access to diverse product ranges and niche brands.

Key Market Drivers

Rising Pet Ownership Across the Region

​The Japan pet grooming products market is experiencing significant growth, primarily driven by a notable increase in pet ownership across the country. As a part of this, according to Government of Canada, as of 2023, between 2019 and 2023, Japan's pet population increased at a CAGR of 0.6% to reach 55.8 million pets. Recent years have seen a surge in the number of households adopting pets, particularly dogs and cats, leading to heightened demand for grooming products and services. This trend is further amplified by the humanization of pets, where owners treat their animals as integral family members, thereby investing more in their care and hygiene. The expansion of e-commerce platforms has also made a wide range of grooming products more accessible to consumers, facilitating market growth. Also, the introduction of innovative and organic grooming products caters to the evolving preferences of pet owners seeking high-quality and environmentally friendly options. These factors collectively contribute to the robust expansion of Japan's pet grooming products market, reflecting a broader societal shift towards enhanced pet care and wellness.

Growing Awareness of Pet Health & Grooming Benefits

​Growing awareness of pet health and grooming benefits is a key driver of Japan's pet grooming products market. As pet owners increasingly recognize the importance of regular grooming for maintaining their pets' hygiene and overall well-being, demand for grooming products has surged. Regular grooming not only keeps pets clean but also helps in early detection of health issues such as skin infections or parasites. This heightened awareness has led to a preference for specialized grooming products, including anti-flea shampoos, dental care items, and hypoallergenic solutions. Also, the humanization of pets, where animals are treated as family members, has intensified this trend, with owners seeking high-quality grooming products akin to those they use themselves. The proliferation of information through social media and online platforms has also educated pet owners about grooming practices, further fueling market growth. Consequently, manufacturers are innovating to meet these evolving consumer needs, offering a range of products that cater to health-conscious pet owners.

Rapid Urbanization

Rapid urbanization in Japan is significantly influencing the growth of the pet grooming products market. As a part of this, according to a recent study, as of 2025, the level of urbanization in Japan has stabilized at approximately 92.04 percent. As more people move to urban areas, especially in major cities like Tokyo and Osaka, pet ownership is on the rise, with many households opting for small to medium-sized pets that are easier to care for in confined living spaces. This has increased the demand for grooming products designed for indoor pets, as urban living often means pets are kept indoors more frequently, requiring regular grooming and maintenance. Also, with the limited space in urban homes, pet owners are becoming more conscious of their pets' health and hygiene, seeking grooming products that can address specific needs such as shedding control, skin care, and odor elimination. Urbanization also leads to busier lifestyles, resulting in pet owners turning to convenient grooming solutions, such as portable grooming tools and subscription-based grooming services, further fuelling the market's growth.

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Key Market Challenges

Limited Awareness in Rural Areas

​ One of the key challenges facing the Japan pet grooming products market is the limited awareness and adoption of grooming practices in rural areas. While urban regions have seen a surge in demand driven by higher pet ownership and exposure to modern grooming trends, rural areas often lag due to lower disposable incomes, traditional pet care practices, and limited access to specialized products and services. Many rural pet owners rely on basic hygiene routines and are less informed about the benefits of regular grooming, such as disease prevention and improved pet well-being. Also, the availability of grooming products and services is often restricted in these regions, further hindering market growth. Overcoming this challenge requires targeted awareness campaigns, localized marketing strategies, and improved distribution networks to educate consumers and increase product accessibility across less urbanized areas of Japan.

Increased Competition Among Players

​ ​The Japan pet grooming products market is facing intensified competition as both domestic and international players vie for market share. Established companies are expanding their product lines to include innovative grooming solutions, while new entrants are introducing niche products targeting specific consumer needs. This surge in competition has led to price wars, impacting profit margins and challenging brand loyalty. Also, the proliferation of online platforms has lowered entry barriers, enabling smaller brands to reach consumers directly and disrupt traditional distribution channels. To differentiate themselves, companies are investing in research and development to create unique, high-quality products, and are emphasizing sustainability and natural ingredients to appeal to environmentally conscious consumers. However, maintaining a competitive edge requires continuous innovation, effective marketing strategies, and the ability to adapt to rapidly changing consumer preferences. As the market becomes increasingly saturated, companies must navigate these challenges to sustain growth and profitability in Japan's dynamic pet grooming products sector.​

Key Market Trends

Rise of Organic and Natural Products

​The Japan pet grooming products market is witnessing a significant shift towards organic and natural products, driven by increasing consumer awareness and demand for healthier, eco-friendly options. Pet owners are becoming more conscious of the ingredients in grooming products, seeking items free from synthetic chemicals and artificial additives. This trend is evident in the popularity of products like My Organic's dog shampoo, which incorporates eight organic plant oils, offering benefits such as effective foaming and odor reduction. Also, the incorporation of cannabidiol (CBD) oil into pet grooming products is gaining traction, attributed to its potential health benefits for pets. Such innovations cater to the growing preference for natural solutions that promote pet well-being. The expansion of e-commerce platforms further facilitates access to these specialized products, allowing consumers to easily find and purchase organic grooming items.​This movement towards organic and natural grooming products reflects a broader cultural shift in Japan, where pets are increasingly viewed as family members, leading to more conscientious purchasing decisions.

Focus on Pet Health and Wellness

In Japan, the pet grooming products market is increasingly focusing on pet health and wellness, reflecting a broader trend of treating pets as integral family members. This shift is driving demand for grooming products that not only maintain cleanliness but also contribute to overall pet well-being.​Regular grooming is recognized for its health benefits, such as preventing skin infections, detecting parasites, and promoting circulation. Consequently, pet owners are investing in specialized products like dental care tools, flea treatments, and hypoallergenic shampoos to address specific health needs. Brands are responding by developing products that cater to these concerns, ensuring that grooming routines also support the health of pets.​This emphasis on health and wellness is further supported by the rise of pet spas and mobile grooming services in Japan, offering comprehensive care that goes beyond basic grooming to include health-focused treatments. Together, these developments underscore the growing prioritization of pet health in the grooming products market.

Expansion of E-commerce Channels

​The expansion of e-commerce channels is a significant trend in Japan's pet grooming products market, driven by increased consumer demand for convenience and variety. As a part of this, according to a recent study, as of 2024, 94 million individuals, or 76% of the population, shop online, demonstrating the extensive national reach of e-commerce. Online platforms offer a broad selection of grooming products, allowing consumers to compare options, read reviews, and make informed purchasing decisions from the comfort of their homes. This shift is particularly beneficial for pet owners in rural areas, where access to specialized grooming products may be limited. E-commerce also facilitates the growth of niche markets, such as organic or breed-specific grooming products, by connecting specialized brands with a wider audience. The rise of mobile shopping and targeted digital marketing further enhances consumer engagement, making it easier for pet owners to discover and purchase grooming products tailored to their pets' needs. As a result, e-commerce is becoming an increasingly vital channel for distributing pet grooming products in Japan.

Segmental Insights

Pet Type Insights

Dog dominated the Japan Pet Grooming Products market, due to their widespread popularity as pets and the increasing demand for specialized grooming products tailored to them. As one of the most common pets in Japan, dogs require regular grooming for hygiene, health, and aesthetic reasons, driving significant sales in grooming products such as shampoos, brushes, and dental care items. Also, with the growing trend of pet humanization, dog owners are investing more in high-quality, premium grooming solutions to maintain their pets' well-being. The popularity of dog-specific products, including breed-specific care items and accessories, further solidifies their dominance in the market. As dog ownership continues to rise, their contribution to the growth of the pet grooming sector in Japan remains a key market driver.

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Regional Insights

Hokkaido & Tohoku dominated the Japan Pet Grooming Products market, due to higher pet ownership rates and the strong agricultural presence in these areas. Pet ownership in Hokkaido is significantly higher than the national average, with many families having ample living space, making pet care more accessible and common. These regions also benefit from the local production of pet food ingredients and grooming products, contributing to the availability and affordability of pet care items. Also, Chugoku region is driven by factors such as increasing pet ownership, rising awareness of pet health, and the growing humanization of pets. As more families adopt pets, there is an increased demand for grooming products to maintain pet hygiene and well-being. Also, Chugoku’s relatively high proportion of elderly pet owners contributes to the demand for convenient, easy-to-use grooming solutions.   

Key Market Players

• Kitagawa Co., Ltd
• Synthol Pharmaceutical Co., Ltd
• Kamicka Organics
• Orchid Lifesciences
• Zoic Cosmetics
• Zenobia Aromatics
• Pure Source LLC
• Health Focus Manufacturers
• SIA “PURUS.PET
• Glowel Cosmetics

Report Scope:

In this report, the Japan Pet Grooming Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Japan Pet Grooming Products Market, By Pet Type:

o   Dog

o   Cat

o   Horse

o   Others

• Japan Pet Grooming Products Market, By Product Type:

o   Shampoo & Conditioner

o   Comb & Brushes

o   Shear & Trimming Tools

• Japan Pet Grooming Products Market, By End User:

o   Pet Owner

o   Pet Care Facilities

o   Grooming Salons

• Japan Pet Grooming Products Market, By Distribution Channel:

o   Online

o   Offline

• Japan Pet Grooming Products Market, By Region:

o   Hokkaido & Tohoku

o   Chubu

o   Chugoku

o   Kyushu

o   Rest of Japan

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Japan Pet Grooming Products Market.

Available Customizations:

Japan Pet Grooming Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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