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Report Description

Report Description

Forecast Period

2026-2030

Market Size (2024)

USD 652.68 Million

CAGR (2025-2030)

8.50%

Fastest Growing Segment

Lithium-ion

Largest Market

North-West

Market Size (2030)

USD 1064.83 Million

Market Overview:

Italy Electric Bus Market was valued at USD 652.68 Million in 2024 and is expected to reach USD 1064.83 Million by 2030 with a CAGR of 8.50% during the forecast period. The Italy electric bus market is experiencing growth driven by rising environmental concerns, increasing government incentives for fleet electrification, and technological advancements in battery systems and charging infrastructure. Public transport operators are steadily transitioning towards electric mobility to align with emission regulations and sustainability goals. The shift is also fueled by the growing availability of advanced battery technologies offering longer ranges and reduced charging times, enhancing operational feasibility for daily transit operations. For instance, Italy’s electric bus market surged by 70% in the first nine months of 2024, with 499 battery-powered buses registered compared to 294 in the same period last year, accounting for 10% of total bus registrations and 28% of city bus sales. Iveco Bus, Solaris, and Karsan emerged as market leaders, with Iveco notably registering 111 e-buses a remarkable 693% growth over 2023.

Market Drivers

Rising Government Incentives for Electric Mobility

Governments are playing a pivotal role in encouraging the adoption of electric buses by offering financial incentives, tax benefits, and purchase subsidies to public transport operators. These measures are designed to make the transition from diesel-powered fleets to electric buses financially viable and appealing for both municipal bodies and private operators. Policies aimed at reducing greenhouse gas emissions have led to mandates and targets focused on electrifying public transportation fleets. Procurement grants, operational subsidies, and reduced road taxes directly lower the total cost of ownership, making electric buses a feasible investment choice. Public tenders and procurement policies increasingly favor electric buses, creating predictable demand in the market. The availability of funding support for charging infrastructure installation further enhances the attractiveness of electric mobility options for operators. This governmental push aligns with long-term policy goals related to climate change and urban air quality improvement. For instance, in July 2025, Italy launched a €652 million tender for 600 battery-electric buses through procurement agency Consip, covering minibuses, midibuses, standard city and intercity buses, and articulated models with both plug-in and pantograph charging options. This initiative supports Italy’s National Recovery and Resilience Plan and aligns with EU climate goals, following previous tenders for 1,000 e-buses in 2022 and 500 e- and hydrogen buses in 2023. With e-buses claiming 43% of Italy’s >8-ton segment by early 2025, this move aims to further accelerate market adoption, though charging infrastructure responsibility remains with operators.

Technological Advancements in Battery and Charging Systems

Innovations in battery chemistry, energy density, and charging technologies are significantly enhancing the practicality and appeal of electric buses. The development of high-capacity lithium-ion batteries and solid-state battery technologies is increasing vehicle range and reducing the frequency of charging stops during daily operations. These advancements directly impact the cost-efficiency and operational reliability of electric bus fleets, addressing concerns related to range anxiety and downtime. Faster charging solutions, such as ultra-fast and wireless charging systems, allow operators to optimize route schedules without compromising service quality. The integration of smart energy management systems enables dynamic charging during off-peak hours, reducing operational costs and easing the strain on power grids. Battery management technologies also contribute to improved safety, longer battery lifespan, and better thermal performance, which are critical for maintaining consistent vehicle uptime.

Focus on Sustainable and Low-Emission Public Transport Solutions

The shift towards sustainable transportation is a key driver influencing the adoption of electric buses. Public transport authorities and fleet operators are increasingly prioritizing environmentally friendly solutions to reduce urban pollution, comply with stringent emission standards, and align with global sustainability objectives. Electric buses, with their zero tailpipe emissions, play a vital role in lowering the carbon footprint of public transport systems. The move toward decarbonization is no longer solely about environmental responsibility but is also linked to reputational benefits for transit agencies and operators. There is a growing expectation from commuters and stakeholders for cleaner and quieter transportation options in urban environments. The deployment of electric buses contributes directly to achieving these goals while also offering operational advantages, such as reduced noise pollution and smoother vehicle performance. Public transport modernization programs often include the introduction of electric vehicles as part of a broader strategy for sustainable mobility.


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Key Market Challenges

High Initial Acquisition and Infrastructure Costs

The upfront costs associated with procuring electric buses and establishing the required charging infrastructure remain significant barriers to widespread adoption. Electric buses typically have a higher purchase price than their diesel counterparts due to the cost of advanced battery systems and electric drivetrains. This financial gap poses a challenge for transit agencies and operators working with limited budgets, making the economics of fleet electrification complex without external financial support. In addition to vehicle costs, investments in depot charging stations, on-route chargers, grid upgrades, and energy management systems contribute to the financial burden. The need for customized charging infrastructure based on route profiles and fleet size often requires detailed planning and significant capital expenditure. These costs impact the return on investment calculations for operators considering transitioning to electric fleets. The financial uncertainty surrounding long-term maintenance expenses, battery replacement, and residual value further complicates procurement decisions.

Battery Lifecycle Limitations and Performance Degradation

Battery lifecycle and performance degradation present critical operational challenges for electric bus fleets. Over time, the capacity of batteries diminishes due to repeated charge and discharge cycles, affecting the range and reliability of the vehicles. This natural degradation leads to concerns about operational consistency, especially on longer routes or in high-usage scenarios common in public transport networks. The variability in battery performance based on environmental conditions, such as extreme temperatures, can further complicate route planning and service reliability. Operators face the challenge of managing fleet availability as aging batteries may require mid-life replacements, contributing to unexpected costs and operational downtime. The uncertainty around the residual value of used batteries and the evolving standards for battery recycling and disposal add layers of complexity for fleet managers. Effective battery management systems and predictive maintenance tools are essential to mitigate these issues, yet they also entail additional investment.  

Key Market Trends

Adoption of Smart Charging and Energy Management Solutions

Smart charging systems and integrated energy management solutions are emerging as key trends in the electric bus market. These technologies enable operators to optimize charging schedules based on energy demand, grid capacity, and fleet requirements, reducing electricity costs and ensuring efficient use of resources. The adoption of load management systems allows for dynamic charging strategies that align with off-peak electricity tariffs, minimizing operational expenses. Advanced charging infrastructure equipped with software-driven controls facilitates remote monitoring, predictive maintenance, and real-time energy optimization. Such systems enhance the reliability of fleet operations by preventing overloading of power grids and ensuring balanced energy distribution. The integration of renewable energy sources into charging systems further supports sustainability goals and reduces dependence on conventional power supply. Smart charging solutions are particularly valuable for large-scale fleet operations, where efficient energy use directly impacts profitability.  For instance, as of March 2025, Italy's public EV charging network reached nearly 66,000 points, marking a 60% growth over two years, with over 1,600 new stations added in Q1 2025 alone. Half of the newly installed chargers are fast or ultra-fast, supporting the country’s accelerating e-mobility shift. Northern regions hold 57% of the infrastructure, while 45.5% of motorway service areas are now equipped with charging points—86% of them being DC chargers and 64% offering over 150 kW. Nearly 16% of installed chargers are pending grid connection, highlighting ongoing infrastructure expansion efforts.

Increasing Focus on Modular and Scalable Battery Solutions

Modular and scalable battery solutions are gaining traction as a preferred approach for electric bus deployments. These systems allow manufacturers and operators to configure battery capacities according to specific operational needs, route profiles, and service demands. By adopting a modular design, manufacturers can streamline production processes, reduce costs, and offer customizable solutions to fleet operators. Scalable battery systems provide flexibility in managing fleet expansion, enabling operators to upgrade or modify battery configurations without the need for complete vehicle replacements. This approach addresses the diverse range of operational scenarios in public transport, from short urban routes to longer intercity services. The modular concept also simplifies maintenance and potential battery replacement, as individual modules can be serviced or upgraded independently. It enhances the economic viability of electric buses by optimizing battery investment relative to operational requirements.

Segmental Insights

Propulsion Insights

In 2024, battery electric buses held the dominant share in the Italy electric bus market, driven by their technological maturity, cost advantages, and expanding charging infrastructure. The adoption of battery electric buses gained momentum as public transport operators prioritized zero-emission solutions that could be seamlessly integrated into existing city transit systems. These buses offered a favorable balance between operational range and charging efficiency, making them suitable for various urban routes without compromising service reliability. The declining cost of lithium-ion batteries further supported their market dominance, enabling competitive pricing and reducing total cost of ownership for fleet operators. The convenience of overnight depot charging and advancements in fast-charging capabilities enhanced their operational feasibility for daily deployments. For instance, In 2024, Italy registered 1,026 new electric buses, marking a 162% increase over 2023 and raising their share to 21% of total bus registrations, with city buses hitting a 40% electric share. The overall bus market grew 20% year-on-year to 4,920 units, led by diesel buses at 1,740 units (down 25%), followed by natural gas buses at 1,246 (up 76%), while hybrids, LPG, fuel cell, and methane hybrids held smaller shares. The city bus segment grew 74% to 2,440 units, driven by strong demand for battery electric buses, contrasting with a decline in intercity bus sales.


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Region Insights

In 2024, the North-West region led the electric bus market in Italy, driven by strong investments in urban mobility and fleet modernization. High demand from public transport operators aiming for emission targets, along with expanded charging infrastructure and supportive policies, positioned the region as a key hub for electric bus adoption.

The Centre region saw rising demand, supported by growing environmental awareness and subsidies that encouraged fleet electrification. The expansion of charging networks and collaborations with local authorities helped establish favorable conditions for electric bus deployment across urban and regional routes.

The North-East recorded steady growth in electric bus adoption, backed by public transport reforms and green mobility projects. Efforts to curb emissions in densely populated areas, combined with investments in transport infrastructure, strengthened the region’s market position and advanced the shift toward sustainable mobility solutions.

Recent Developments

  • ​In 2025, SETA Modena issued a tender for ten electric buses to support its fleet renewal and sustainability goals, reinforcing Italy’s push for public transport electrification and emission reduction.
  • In 2025, Bari launched a €34 million tender for 42 articulated plug-in electric buses for its Bus Rapid Transit system, funded by Italy’s Recovery Plan, with delivery required by June 2026.
  • In 2025, Autolinee Toscane deployed 25 new electric buses in Florence and opened a 22-space charging hub, with plans for 53 more e-buses and expanded charging facilities by mid-2026 under its fleet electrification drive.
  • In 2025, ANM Naples began operating 22 battery-electric buses on key routes, part of a €180 million plan for 253 e-buses funded by PNRR, aiming for a predominantly electric fleet by mid-2026.

Key Market Players

  • Solaris Bus & Coach S.A.
  • BYD Company Limited
  • Irizar e-mobility S.Coop.
  • VDL Bus & Coach bv
  • Iveco Bus S.p.A.
  • Yutong Bus Co., Ltd
  • King Long United Automotive Industry (Suzhou) Co., Ltd.
  • CaetanoBus S.A.
  • Rampini S.p.A.
  • Ebusco B.V.

By Battery Type

By Battery Capacity

By Length

By Seating Capacity

By Propulsion

By Region

  • Lithium-ion
  • Nickel-metal hydride battery (NiMH)
  • Others
  • Below 100 kWh
  • 100–200 kWh
  • 201–300 kWh
  • above 300 kWh
  • 6-8m
  • 8-10m
  • 10-12m
  • Above 12m
  • Up to 30
  • 31-40
  • 41-50
  • Above 50
  • Battery Electric Bus
  • Plug-in Hybrid Electric Bus
  • Fuel Cell Electric Bus
  • North-West
  • South Islands
  • North-East
  • Centre

Report Scope:

In this report, the Italy Electric Bus Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  •           Italy Electric Bus Market, By Battery Type:

o    Lithium-ion

o    Nickel-metal hydride battery (NiMH)

o    Others

  •           Italy Electric Bus Market, By Battery Capacity:

o    Below 100 kWh

o    100–200 kWh

o    201–300 kWh

o    above 300 kWh

  •           Italy Electric Bus Market, By Length:

o    6-8m

o    8-10m

o    10-12m

o    Above 12m

  •           Italy Electric Bus Market, By Seating Capacity:

o    Up to 30

o    31-40

o    41-50

o    Above 50

  •           Italy Electric Bus Market, By Propulsion:

o    Battery Electric Bus

o    Plug-in Hybrid Electric Bus

o    Fuel Cell Electric Bus

  •           Italy Electric Bus Market, By Region:

o    North-West

o    South Islands

o    North-East

o    Centre

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Italy Electric Bus Market.

Available Customizations:

Italy Electric Bus Market report with the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Italy Electric Bus Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

Table of content

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Methodology Landscape

2.2. Objective of the Study

2.3. Baseline Methodology

2.4. Formulation of the Scope

2.5. Assumptions and Limitations

2.6. Sources of Research

2.7. Approach for the Market Study

2.8. Methodology Followed for Calculation of Market Size & Market Shares

2.9. Forecasting Methodology

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Regions

4. Italy Electric Bus Market Outlook

4.1. Market Size & Forecast

4.1.1. By Value

4.2. Market Share & Forecast

4.2.1. By Battery Type Market Share Analysis (Lithium-ion, Nickel-metal hydride battery (NiMH), Others)

4.2.2. By Battery Capacity Market Share Analysis (Below 100 kWh, 100–200 kWh, 201–300 kWh, above 300 kWh)

4.2.3. By Length Market Share Analysis (6-8m, 8-10m, 10-12m, Above 12m)

4.2.4. By Seating Capacity Market Share Analysis (Up to 30, 31-40, 41-50, Above 50)

4.2.5. By Propulsion Market Share Analysis (Battery Electric Bus, Plug-in Hybrid Electric Bus, Fuel Cell Electric Bus)

4.2.6. By Region

4.2.7. By Company (2024)

4.3. Market Map

5. Italy Battery Electric Bus Market Outlook

5.1. Market Size & Forecast 

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Battery Type Market Share Analysis

5.2.2. By Battery Capacity Market Share Analysis

5.2.3. By Length Market Share Analysis

5.2.4. By Seating Capacity Market Share Analysis

6. Italy Plug-in Hybrid Electric Bus Market Outlook

6.1. Market Size & Forecast 

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Battery Type Market Share Analysis

6.2.2. By Battery Capacity Market Share Analysis

6.2.3. By Length Market Share Analysis

6.2.4. By Seating Capacity Market Share Analysis

7. Italy Fuel Cell Electric Bus Market Outlook

7.1. Market Size & Forecast 

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Battery Type Market Share Analysis

7.2.2. By Battery Capacity Market Share Analysis

7.2.3. By Length Market Share Analysis

7.2.4. By Seating Capacity Market Share Analysis

8. Market Dynamics

8.1. Drivers

8.2. Challenges

9. Key Market Disruptions

9.1.  Conflicts

9.2.  Pandemic

9.3.  Trade Barriers

10. Market Trends & Developments

11. Porter's Five Forces Analysis

12. Policy & Regulatory Landscape

13. Italy Economic Profile

14. Competitive Landscape

14.1. Company Profiles

14.1.1. Solaris Bus & Coach S.A.

14.1.1.1. Business Overview

14.1.1.2. Company Snapshot

14.1.1.3. Products & Services

14.1.1.4. Financials (As Per Availability)

14.1.1.5. Key Market Focus & Geographical Presence

14.1.1.6. Recent Developments

14.1.1.7. Key Management Personnel

14.1.2. BYD Company Limited

14.1.3. Irizar e-mobility S.Coop.

14.1.4. VDL Bus & Coach bv

14.1.5. Iveco Bus S.p.A.

14.1.6. Yutong Bus Co., Ltd

14.1.7. King Long United Automotive Industry (Suzhou) Co., Ltd.

14.1.8. CaetanoBus S.A.

14.1.9. Rampini S.p.A.

14.1.10. Ebusco B.V.

15. Strategic Recommendations

16. About Us & Disclaimer

Figures and Tables

Frequently asked questions

Frequently asked questions

The market size of the Italy Electric Bus Market was estimated to USD 652.68 Million in 2024.

Key trends include smart charging and energy management systems, modular and scalable battery solutions tailored to route needs, and integrated mobility partnerships offering bundled services like leasing, battery-as-a-service, and maintenance.

Major challenges include high upfront acquisition and charging infrastructure costs, battery lifecycle limitations causing performance degradation and replacement concerns, and operational uncertainties tied to maintenance expenses and evolving energy management standards.

High initial costs for buses and charging infrastructure, battery lifecycle limitations impacting range and reliability, and operational uncertainties related to maintenance, battery replacement, and evolving regulatory standards.

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