India Vitamin B1 Market By Product Type (Thiamine Nitrate Type, Thiamine Hydrochloride Type, Others), By Source (In-house v/s Contract Manufacturing Organizations), By Form (Tablet, Capsule, Injectable Solution), By Dosage Strength (50mg, 100mg, 250mg), By Distribution Channel (Online v/s Offline), By Application (Beriberi, Wernicke's Encephalopathy Syndrome, Delirium, Others), By End User (Adult v/s Pediatric), By Company, Region, Forecast & Opportunities, 2020-2030

Market Overview

The India Vitamin B1 Market was valued at USD 243.43 Million in 2024 and is expected to reach USD 453.97 Million by 2030, growing with a CAGR of 11.05% in the forecast period. The Vitamin B1 market in India is experiencing impressive growth driven by increasing health awareness and a rising emphasis on preventive healthcare. Vitamin B1, also known as thiamine, plays a vital role in energy metabolism and the proper functioning of the nervous system. This nutrient is becoming more recognized among consumers for its benefits in combating fatigue, enhancing mental clarity, and supporting heart health. In recent years, urban populations have shown a greater inclination toward dietary supplements, largely due to changing lifestyles, growing work-related stress, and poor dietary habits that may lead to deficiencies.

The growing popularity of functional foods and beverages enriched with vitamins has also contributed to the expanding demand for Vitamin B1. Pharmaceutical companies are focusing on launching innovative formulations in the form of tablets, capsules, and fortified drinks to cater to both clinical and general wellness segments. The market also reflects increasing interest from the sports and fitness industry, where Vitamin B1 is used as part of energy-boosting supplements.

Rising disposable incomes and the expanding reach of e-commerce platforms have made health supplements more accessible across urban and semi-urban areas. The demand from pediatric and geriatric populations is also growing, as Vitamin B1 is commonly included in multivitamin products targeting these age groups. Government initiatives to promote nutrition and healthcare awareness are indirectly supporting the uptake of essential vitamins. Domestic manufacturers and international brands are actively competing, leading to a broader range of product offerings and pricing options for consumers. Regulatory frameworks in India are gradually evolving to accommodate the dynamic nature of the nutraceutical market, ensuring quality and safety standards for vitamin supplements. As awareness deepens across different consumer segments, the Indian Vitamin B1 market is likely to continue evolving, with innovation and accessibility playing a central role in its future trajectory.

Key Market Drivers

Prevalence of Vitamin Deficiencies

The prevalence of vitamin deficiencies in India is a significant factor influencing the growth of the Vitamin B1 market. For instance, according to an article published in NCBI in 2021, the most prevalent micronutrient deficiency was vitamin D deficiency (61%), followed by iron (54%), vitamin B12 (53%), folic acid (37%), and iodine deficiency disorder (17%). Studies on non-specific age groups reported higher prevalence of iodine, vitamin A, and vitamin B12 deficiencies. A large segment of the population continues to face nutritional challenges due to unbalanced diets, limited awareness, and economic constraints. These challenges are particularly evident in low-income and rural areas where access to nutrient-rich foods is often inadequate. In many cases, staple diets heavily reliant on polished rice and processed foods lack essential micronutrients, including thiamine, which is crucial for energy metabolism and nerve function. Deficiencies can lead to serious health issues such as fatigue, irritability, and in severe cases, neurological disorders like beriberi. Public health systems frequently encounter cases linked to thiamine deficiency, particularly among vulnerable groups such as pregnant women, infants, and the elderly. Urban populations, despite better access to healthcare, are not immune. Busy lifestyles and the growing dependence on convenience foods are resulting in hidden hunger, where calorie intake may be sufficient but micronutrient levels fall short. This hidden form of malnutrition is pushing demand for vitamin-enriched products. The healthcare community is increasingly recommending vitamin supplements as part of routine wellness regimes, especially for individuals with restrictive diets or chronic health conditions. Rising health screenings and awareness campaigns have also contributed to a broader understanding of the need for B-complex vitamins, including B1. As a result, more consumers are actively seeking supplementation to prevent or correct deficiencies. Manufacturers are responding by developing formulations aimed at meeting specific nutritional needs. The growing realization of the health consequences of vitamin deficiencies is leading to a more proactive approach among consumers toward preventive care. This shift is creating a supportive environment for the Vitamin B1 market, encouraging innovations in product delivery and increasing demand across multiple demographic segments in India.

Changing Lifestyles and Diets

Changing lifestyles and dietary patterns in India are playing a key role in shaping the demand for Vitamin B1. As urbanization spreads and daily routines become more fast-paced, people are increasingly turning to convenience foods and processed meals. These food choices, though quick and accessible, often lack essential nutrients, including thiamine. With long working hours, irregular meal timings, and a growing dependence on take-out or packaged foods, nutritional imbalances have become common. For instance, on May 29th, the Global Food Policy Report 2024 by IFPRI revealed that 38% of Indians consumed fried and processed foods, while only 28% consumed healthy food. India’s food and grocery market ranked sixth globally, with the food processing industry contributing 32%, 13% of exports, and 6% of total industrial investment.

Vitamin B1, which supports energy production and nervous system health, is particularly affected by diets low in whole grains, legumes, and fresh produce. As a result, many individuals experience symptoms such as fatigue, reduced concentration, and stress-related disorders, which are often linked to a lack of B vitamins. The cultural shift towards sedentary lifestyles and reduced physical activity also contributes to poor metabolic health, increasing the need for nutrient supplementation. People are becoming more aware of the impact of their lifestyle choices on their well-being, leading to an increased interest in health supplements. The younger population, especially working professionals and students, is driving this shift, often seeking convenient ways to support their nutritional intake. Vitamin B1 is being included in multivitamin tablets, energy drinks, and health-focused food products to cater to this growing demand.

The rise of lifestyle-related conditions such as diabetes, cardiovascular issues, and chronic fatigue has prompted both consumers and healthcare providers to adopt a more preventive approach. This changing behavior is reflected in rising purchases of over-the-counter vitamins. Manufacturers are leveraging this trend by introducing innovative and easy-to-consume formats. As the connection between diet, lifestyle, and long-term health becomes more evident, the importance of essential vitamins like B1 is being recognized more widely, fueling steady growth in the Indian market.

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Increased Geriatric and Pediatric Demand

The increasing demand from both geriatric and pediatric populations is significantly influencing the Vitamin B1 market in India. These two age groups are especially vulnerable to nutritional deficiencies due to specific physiological needs and limitations.  For instance, according to a news article in The Hindu, around 10.5% of India’s population, or 149 million people, were aged 60 or older. This number is expected to rise to 347 million, or 20.8% of the population, by 2050, reflecting a significant demographic shift toward an aging population.

In the elderly population, factors such as reduced appetite, difficulty in nutrient absorption, and chronic medical conditions contribute to lower intake and utilization of essential vitamins, including B1. Thiamine plays a key role in energy metabolism and cognitive function, making it critical for maintaining vitality and mental clarity in older adults. As awareness about age-related nutritional needs grows, caregivers and healthcare professionals are placing more emphasis on vitamin supplementation as part of routine elderly care. This has led to a noticeable increase in demand for easy-to-digest and age-appropriate vitamin products.

In the pediatric segment, rapid growth and development require adequate levels of essential nutrients. However, picky eating habits, poor dietary variety, and increased exposure to processed foods often result in vitamin deficiencies. Vitamin B1 is crucial for energy production and nervous system development in children, making it a common inclusion in pediatric multivitamin formulations. Parents are becoming more proactive in supporting their children’s nutrition, leading to higher sales of fortified foods, chewable vitamins, and syrups that include thiamine.

The healthcare community is playing a role in encouraging regular supplementation for both ends of the age spectrum. Schools and senior living facilities are also integrating health awareness programs that emphasize the importance of micronutrient intake. With a growing focus on preventive care and quality of life, the demand for Vitamin B1 among geriatric and pediatric populations is expected to rise steadily. Companies are responding by tailoring product offerings to meet the specific requirements of these groups, further expanding the scope of the Vitamin B1 market in India.

Key Market Challenges

Limited Product Differentiation

Limited product differentiation is a significant challenge affecting the growth and competitiveness of the Vitamin B1 market in India. Many available products in the market appear similar in terms of formulation, packaging, and positioning, which leads to a lack of clear distinction in the minds of consumers. This uniformity makes it difficult for brands to create strong individual identities or customer loyalty. With most offerings presented in standard tablet or capsule form, there is little innovation in delivery formats that could appeal to specific consumer groups such as children, the elderly, or fitness enthusiasts. As a result, consumers often choose products based on price rather than quality or unique benefits, driving competition into a race to the bottom rather than encouraging innovation. Without standout features like targeted formulations, flavored variants, or added health benefits, Vitamin B1 products struggle to gain visibility in a crowded supplement market. Multivitamin combinations further dilute the identity of Vitamin B1 by overshadowing its individual importance, leaving standalone products less prioritized by consumers and retailers.

Retailers and pharmacies also face difficulty in promoting specific brands when product differentiation is minimal. Marketing becomes more challenging as brands lack distinctive selling points to communicate in campaigns or packaging. This environment limits opportunities for market expansion and makes it harder for new entrants to establish a foothold. To unlock growth, the market needs more creative product development strategies that offer value beyond basic supplementation, addressing specific health concerns or lifestyle needs in a recognizable and appealing way.

Low Consumer Awareness

Low consumer awareness remains a major barrier to the growth of the Vitamin B1 market in India. Many individuals, especially in rural and semi-urban areas, are not fully informed about the importance of thiamine in maintaining basic bodily functions such as energy production, nerve health, and cognitive function. The focus on general health often overlooks the role of specific micronutrients, which results in limited recognition of the symptoms and risks associated with Vitamin B1 deficiency. Fatigue, irritability, poor concentration, and nerve-related issues are frequently dismissed or misattributed to lifestyle stress without understanding the underlying nutritional cause. This lack of knowledge delays diagnosis and reduces the perceived need for supplementation.

Even in urban settings, where access to healthcare and wellness products is better, the emphasis tends to be on general multivitamins rather than targeted solutions like Vitamin B1. Marketing efforts by supplement brands often prioritize broad-spectrum formulations, leaving thiamine underrepresented in awareness campaigns. Many consumers are unaware of how easily Vitamin B1 can be depleted by poor diets, high carbohydrate intake, alcohol consumption, or certain medical conditions.

Educational outreach and clear communication from healthcare professionals remain limited, which restricts public understanding of the importance of thiamine. This creates a market gap where potential consumers do not seek or demand Vitamin B1 products simply because they do not recognize their necessity. Addressing this gap is essential for expanding the market, as awareness is the first step toward informed purchase behavior and regular use of targeted nutritional supplements like Vitamin B1.

Key Market Trends

Government-Led Fortification Programs

The Vitamin B1 market in India is witnessing rapid expansion driven by a combination of health awareness, lifestyle changes, and increasing focus on preventive care. As consumers become more conscious of the impact of nutrition on long-term wellness, the demand for essential vitamins such as thiamine is rising steadily. This growth is not limited to metropolitan areas; smaller cities and semi-urban regions are also showing increased interest in health supplements. The expansion is supported by wider product availability across offline and online retail channels, which has made access to Vitamin B1 supplements more convenient than before.

Health-conscious individuals, fitness enthusiasts, and working professionals are actively incorporating vitamins into their daily routines to combat fatigue, improve energy levels, and support cognitive health. The pharmaceutical and nutraceutical industries are responding to this demand with a growing range of products tailored to different age groups and health conditions. New entrants are entering the market, creating competitive dynamics that encourage product innovation and pricing strategies aimed at wider reach. With increased public engagement in wellness and a shift toward daily supplementation, the Vitamin B1 market is evolving rapidly, opening up new growth opportunities across both healthcare and consumer nutrition segments in India.

Government-Led Fortification Programs

Government-led fortification programs in India are playing a crucial role in supporting the Vitamin B1 market by promoting the inclusion of essential nutrients in everyday foods. These initiatives aim to tackle widespread micronutrient deficiencies, especially among vulnerable populations, by mandating or encouraging the fortification of staple items like rice, wheat flour, and edible oils.

By integrating thiamine into widely consumed foods, these programs help reach large sections of the population who may not have regular access to supplements or diverse diets. The approach ensures that thiamine is consumed passively as part of daily meals, addressing deficiencies at the community level. These programs also create consistent demand for fortified ingredients, encouraging manufacturers and suppliers to scale up production of vitamin-enriched formulations.

As government procurement for public distribution systems and mid-day meal schemes increasingly includes fortified products, the role of thiamine in public health continues to grow. The collaboration between policymakers, nutrition experts, and the food industry creates a strong foundation for sustained growth of the Vitamin B1 market. With a focus on long-term health outcomes, these efforts contribute to the normalization of vitamin intake, increasing awareness and opening new channels for the distribution and use of thiamine across both public and private sectors.

Segmental Insights

Product Type Insights

Based on the product type, Thiamine Nitrate is the dominant type. Its widespread use is primarily driven by its superior stability compared to other forms. Thiamine nitrate maintains its potency under varying environmental conditions such as heat, light, and humidity, making it ideal for use in fortified foods, multivitamin tablets, and packaged supplements. Its compatibility with large-scale food processing and manufacturing allows it to be easily integrated into public health initiatives and commercial products.

Producers also prefer thiamine nitrate due to its longer shelf life and ease of handling during formulation and storage. While thiamine hydrochloride offers better solubility and is commonly used in injectable and liquid pharmaceutical formulations, it is less prominent in general consumer products due to higher sensitivity to environmental factors. The “Others” category of thiamine derivatives remains limited in use because of narrower applications. The combination of stability, cost-effectiveness, and manufacturing convenience supports the continued dominance of thiamine nitrate in the Indian market.

Source Insights

Based on source, contract manufacturing organizations (CMOs) hold a dominant position over in-house manufacturing. This trend is driven by the need for cost efficiency, scalability, and technical expertise. Many nutraceutical and pharmaceutical companies prefer to outsource Vitamin B1 production to specialized CMOs rather than investing in their own manufacturing infrastructure. Contract manufacturers offer flexibility in production volumes, allowing companies to adjust output based on market demand without long-term capital commitment. These organizations are equipped with advanced technology, regulatory compliance knowledge, and quality control systems, which help ensure consistency and reliability in vitamin production. By outsourcing, brand owners can focus more on marketing, distribution, and product development while leveraging the capabilities of experienced third-party manufacturers. In-house production, though used by a few established players, requires significant investment and operational expertise, which many small and mid-sized companies may lack. As a result, CMOs continue to dominate Vitamin B1 manufacturing in India.

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Regional Insights

Based on region, north India is currently the dominant region in the Indian Vitamin B1 market, supported by a large urban population, higher health awareness, and better access to healthcare facilities. Cities like Delhi, Chandigarh, and Lucknow have a strong presence of pharmaceutical distributors, retail chains, and supplement consumers. The region also benefits from a growing number of lifestyle-conscious individuals who are adopting vitamins and dietary supplements as part of their wellness routines. Government-led health and nutrition programs in northern states have also contributed to the rising demand for fortified foods and vitamins, including B1.

Recent Developments

• In March 2024, the India Vitamin B1 market witnessed a regulatory action when the Drug Control Administration (DCA) in Hyderabad seized Thiamine Hydrochloride tablets for false marketing claims. This incident highlighted past concerns over product authenticity and compliance within the sector. It also underscored the growing regulatory scrutiny aimed at ensuring quality and transparency in the Vitamin B1 supplement market across India.
• According to an article published in July 2023, the India Vitamin B1 market saw increased public attention after warnings about signs of thiamine deficiency were highlighted. The article emphasized the importance of a balanced diet for improving vitamin absorption, including B1. This awareness contributed to a rise in consumer interest and demand for thiamine-rich foods and supplements, reflecting growing concern about nutritional health in the Indian population.
• According to a 2024 article in *Scientific Reports*, researchers developed Fe3O4\@gC3N4\@Thiamine as a novel heterogeneous catalyst for synthesizing heterocyclic compounds and extracting tebuconazole from food samples. This innovation highlighted thiamine’s expanding role beyond nutrition, drawing attention within the India Vitamin B1 market. The study showcased thiamine's potential in scientific and industrial applications, reflecting growing interest in its multifunctional properties across diverse sectors in India.
• According to a 2023 research article titled Food Fortification in India as Malnutrition Concern: A Global Approach, efforts to combat nutrient deficiencies through fortified foods gained momentum. This supported the India Vitamin B1 market, as thiamine fortification was recognized as a key strategy to address malnutrition. The study emphasized the role of fortified staples in improving public health, which aligned with growing demand for Vitamin B1 across various regions in India.

Key Market Players

• Meteoric Biopharmaceuticals Pvt. Ltd.
• Alpspure Lifesciences Private Limited
• GlaxoSmithKline Pharmaceuticals Ltd
• DSM Nutritional Products India Pvt. Ltd
• Crystal Pharma Ltd
• Qualitek Pharma Pvt. Ltd.
• Biophore India Pharmaceuticals Private Limited
• Prachi Pharmaceuticals Pvt. Ltd.
• Helichem Laboratories Pvt Ltd
• Otto Chemie Pvt Ltd.

Report Scope:

In this report, the India Vitamin B1 Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• India Vitamin B1 Market, By Product Type:

o   Thiamine Nitrate Type

o   Thiamine Hydrochloride Type

o   Others

• India Vitamin B1 Market, By Source:

o   In-house

o   Contract Manufacturing Organization

• India Vitamin B1 Market, By Form:

o   Tablet

o   Capsule

o   Injectable Solution

• India Vitamin B1 Market, By Dosage Strength:

o   50mg

o   100mg

o   250mg

• India Vitamin B1 Market, By Distribution Channel:

o   Online

o   Offline

• India Vitamin B1 Market, By Application:

o   Beriberi

o   Wernicke's Encephalopathy Syndrome

o   Delirium

o   Others

• India Vitamin B1 Market, By End User:

o   Adult

o   Pediatric

• India Vitamin B1 Market, By Region:

o   North India

o   East India

o   West India

o   South India

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Vitamin B1 Market.

Available Customizations:

India Vitamin B1 Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).