India Spreads Market By Type (Spreads, Jams, etc), By Point of Sale (Online, Super/Hypermarket, Departmental stores), By End User, Forecast and Opportunities, 2012–2022

India spreads market stood at $ 211 million in 2016, and is projected to grow at a CAGR of over 16%, in value terms, during 2017-2022 to reach USD527 million by 2022, on the back of increasing demand for convenience food and innovative food items. Moreover, the boost in demand for spreads can be attributed to changing breakfast patterns, rising demand for packaged food and expanding middle class in the country. All the above stated factors along with accelerating demand for innovation in terms of tasty and healthy spreads in India are anticipated to positively impact the market over the course of next five years.

Years considered for this report:

Historical Years: 2012-2015

Base Year: 2016

Estimated Year: 2017

Forecast Period: 2017–2022

Objective of the Study:

• To define, classify and forecast India spreads market on the basis of type, point of sale, end-user, company and regional distribution.
• To analyze and forecast India market size of spreads, in terms of value and volume.
• To scrutinize the detailed market segmentation and forecast the market size, in terms of value and volume, and on the basis of type of spreads by segmenting the India market into four regions, namely – North, West, South and East.
• To analyze and forecast the market share, in terms of value, for spreads with respect to type: Jams, Sweet Spreads, Savory Spreads and Other Spreads.
• To analyze and forecast the market share, in terms of value, for spreads with respect to end-user segments: Food Services, Food Processing & Individuals.
• To evaluate competitor product benchmarking and pricing analysis in spreads market.
• To examine supply chain along with margins and evaluate pricing analysis in spreads market.
• To strategically profile the leading players in the market, which are involved in the supply of spreads, in India.

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India spreads market is controlled by these major players, namely Hindustan Unilever Limited, Dr. Oetker India Pvt. Ltd., Dabur India Limited, Ferrero India, Mapro Foods Pvt. Ltd., Agro Tech Foods Limited, Britannia Industries, Cremica Food Industries Ltd., Mala’s Fruits, Gujarat Cooperative Milk Marketing Federation Ltd., and Patanjali Ayurved Limited.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of spread manufacturers and suppliers. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, point of sale, and regional presence of all major spreads suppliers across the country.

TechSci Research calculated the market size for India spreads using a bottom-up approach, where manufacturer value share data for standard types (Jams, Sweet Spreads, Savory Spreads and Other Spreads) was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated by analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as secondary sources directories, databases such as Company Annual Reports, World Bank, Industry Magazines, Government databases, News Dailies, Credible Paid Databases, Proprietary Database, white papers and investor presentations were also used by the TechSci Research.

Key Target Audience:

• Sweet Spreads, Jams, Savory Spreads and Other Spreads manufacturers and suppliers
• Organizations, forums and alliances related to spreads market
• Government bodies such as regulating authorities and policy makers
• Industry associations
• Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as spreads manufacturers, distributors and dealers, customers and policy makers. The study would also help these stakeholders in identifying which market segments should be targeted over the coming years (next five years) in order to strategize investments and capitalize on the growth opportunities.

Report Scope:

In this report, the spreads market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

• Market, by Type:
• Jams
• Sweet Spreads
• Savory Spreads
• Others Spreads
• Market, by End-User:
• Food Services
• Food Processing
• Individuals
• Market, by Sales Channel:
• Online Retail
• Supermarket/Hypermarket
• Department stores
• Others Sales Channel
• Market, by Geography:
• North Region
• West Region
• South Region
• East Region

Competitive Landscape

Competition Benchmarking: Benchmarking of leading 10 players on the basis of product portfolio, production plants, market pricing, sales footprint, target customer types, etc.

Company Profiles: Detailed analysis of the major companies present in India spreads market.

Product Benchmarking: Benchmarking of most selling variant of all leading companies on the basis of major technical parameters. In-depth analysis of benchmarking and recommendation on ideal product specifications

Available Customizations:

With the given market data, TechSci Research offers customizations according the company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

• Detailed list of distributors and dealers across all major countries.

Company Information

• Detailed analysis and profiling of additional market players (up to five).