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Forecast Period
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2026-2030
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Market Size (2024)
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USD 3.27 billion
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CAGR (2025-2030)
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6.21%
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Fastest Growing Segment
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Conventional
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Largest Market
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North India
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Market Size (2030)
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USD 4.68 billion
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Market Overview
India's Poultry Feed Market
was valued at USD 3.27 billion in 2024 and is
anticipated to project impressive growth in the forecast period with a CAGR of 6.21% through 2030.
Poultry feed is a type of animal
feed that is specifically formulated to meet the dietary requirements of
birds, including chickens, turkeys, ducks, and other fowl. It is typically
comprised of a mixture of grains, proteins, vitamins, and minerals that are
necessary for the healthy growth and development of poultry. The composition of
poultry feed can vary depending on the type of bird, its age, and the purpose
it is being raised for, such as meat production or egg laying.
The Indian poultry feed market is a rapidly growing
sector, bolstered by the country's large-scale poultry production. The market
is characterized by a diverse range of products, catering to the unique
nutritional needs of different poultry types and stages of growth. This market
is driven by increasing consumer demand for poultry products, advancements in
poultry breeding techniques, and the growth of organized poultry farming.
Key Market Drivers
Growing Demand
for Poultry Products
The escalating demand for poultry products in India
is anticipated to stimulate the need for poultry feed significantly. Over
recent years, India has witnessed a remarkable shift in dietary habits, as
health-conscious consumers are progressively embracing protein-rich diets,
which include a wide range of poultry products like chicken and eggs. This
shift is primarily driven by a growing awareness of the health benefits
associated with consuming poultry products, as well as the increasing disposable
income levels of the population. Poultry farming, which caters to this rising
demand, plays a crucial role in meeting the protein requirements of the nation.
However, to ensure the optimal growth and health of the birds, it is imperative
to provide them with high-quality poultry feed. The quality of the feed
directly affects the quality of the poultry products, making it essential for
farmers to focus on enhancing feed quality.
Moreover, the Indian government has taken proactive
measures to promote and support poultry farming through favorable policies.
These supportive policies, coupled with technological advancements in feed
manufacturing, are expected to further propel the poultry feed market in India.
As a result, the demand for poultry feed is projected to witness a significant
upsurge in the coming years. In a nutshell, the increasing demand for poultry
products, coupled with the growing emphasis on the quality of these products
and the supportive governmental policies, is expected to drive the demand for
poultry feed in India. This presents a promising opportunity for the poultry
feed industry to thrive and contribute to the overall growth of the poultry
sector in the country.
Technological Advancements in Feed Manufacturing
Poultry feed production in India is set for a
significant surge, propelled by technological advancements in feed
manufacturing. These advancements have allowed more efficient production
processes, reducing wastage and improving the nutritional profile of the feed.
Modern milling technologies, for instance, result in uniform particle sizes
that enhance the digestibility and nutrient absorption in poultry, thereby
ensuring healthier, faster-growing birds. In addition, the incorporation of
automated systems in feed production has led to the precise formulation of
diets, with optimum levels of proteins, vitamins, and other nutrients tailored
for different poultry species and growth stages. This precision nutrition has a
direct and positive impact on poultry performance, which is expected to spur
demand from poultry farmers seeking to enhance their productivity and
profitability. Furthermore, the availability of advanced feed additives,
enriched with probiotics and prebiotics, is anticipated to further boost poultry
feed demand. These additives, integrated through advanced feed technologies,
improve gut health and immunity in poultry, reducing dependence on antibiotics
and aligning with the global trend toward antibiotic-free poultry production.
Hence, technological advancements are likely to not only scale up the poultry
feed industry in India but also elevate its quality standards, ensuring a
promising future for this sector.
Advancements in Poultry Breeding Techniques
The evolution and advancements in poultry breeding
techniques are expected to significantly increase the demand for poultry feed
in India. Enhanced breeding techniques have led to a surge in poultry
production, necessitating more sophisticated and nutrient-dense feeds. As
breeders strive for healthier, more productive birds, the demand for
high-quality feed capable of supporting these ambitious breeding programs has
grown. Additionally, with the Indian government's initiatives to boost the
poultry sector and the increasing consumer demand for poultry products, the
requirement for poultry feed is projected to rise. Furthermore, the
introduction of precision nutrition and customized feeds, tailored to the
specific needs of different breeds at various growth stages, has added another
dimension to the growth of the poultry feed market in India. These factors
combined predict a robust increase in the demand for poultry feed, a trend
likely to continue as advancements in poultry breeding techniques persist.
Growing Retail & Food Service Industry
India's Retail & Food Service Industry is
witnessing remarkable growth, a trend that is expected to boost the demand
for poultry feed in the country. This growth can be attributed to a rapidly
expanding middle-class population with higher disposable income, changing food
habits, and a growing preference for protein-rich diets. Fast food chains and
restaurants, which heavily rely on poultry products, are proliferating across
urban and semi-urban areas, thereby escalating the requirement for poultry
feed. Furthermore, the emergence of organized retail in the sector is
facilitating the easy availability and visibility of diverse poultry products,
enticing more consumers and fuelling consumption. The Indian government's
supportive policies for poultry farming, along with initiatives to educate
farmers about scientifically balanced feed, also contribute to the growing
demand. It's evident that as the Retail and Food Service Industry continues to
flourish, the need for poultry feed in India will proportionately rise, creating
a positive impact on the entire poultry value chain.
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Key Market Challenges
High Feed Costs
High feed costs in India have begun exerting
downward pressure on the demand for poultry feed. The poultry industry, which relies
heavily on cost-effective feed for efficient production, is confronted by
escalating prices of essential components like maize and soybean. As these
costs rise, the profitability of poultry farming decreases, leading farmers to
seek alternative, cheaper feed sources or reduce their overall demand.
Particularly in smaller-scale farming operations, the high cost of feed can
significantly impact the viability of the business, making it difficult for
them to compete in an increasingly challenging market. Simultaneously,
consumers might face a surge in poultry product prices, which could limit
consumption and further decrease demand for poultry feed. Therefore, it is
anticipated that the escalating costs of feed will indirectly and directly
reduce the demand for poultry feed in India. This scenario underscores the need
for a balanced and cost-effective feed composition that would ensure the
sustainability of this sector.
Lack of an Efficient & Reliable Supply Chain
The poultry feed industry in India is facing a
significant challenge due to the lack of an efficient and reliable supply
chain. The existing supply chain is plagued by an array of issues, ranging from
inadequate transport infrastructure to unpredictable weather conditions and
insufficient warehousing facilities. These challenges often lead to delays and
inconsistencies in delivery, resulting in a lack of trust among poultry
farmers. Moreover, an inefficient supply chain can also contribute to increased
costs, further dampening the demand. Besides, the fluctuating prices of raw
materials, coupled with their inconsistent availability, further exacerbate the
situation. Coupled with an unsystematic distribution network and minimal
technological intervention, the effectiveness of the entire supply chain is
compromised. Consequently, poultry farmers are expected to decrease their
reliance on commercial poultry feed, resorting to alternative feed options or
reducing their poultry farming operations altogether. As a result, a decline in
the demand for poultry feed in India is anticipated, unless significant
improvements in the supply chain are implemented.
Key Market Trends
Emergence
of Online Poultry Feed Sales Platforms
The emergence of online poultry feed sales
platforms is projected to significantly boost the demand for poultry feed in
India. These platforms are breaking down geographical barriers, allowing
poultry farmers in distant and rural regions to access high-quality feed with
ease. Prior to this, the procurement of quality poultry feed was a major
challenge for these farmers, often compounded by logistical issues and
inconsistent supply. The online platforms are now providing a seamless,
reliable, and timely delivery of feed, which is crucial in the poultry business
where the quality and timeliness of feed directly impacts productivity.
Furthermore, these e-commerce platforms are also fostering competition among
feed suppliers, leading to better pricing, improved feed quality, and
innovative feed solutions. They also offer a wealth of information, assisting
farmers in making informed purchases based on the nutritional content, brand
reputation, and customer reviews. This blend of accessibility, convenience,
competitive pricing, and informed decision-making offered by online platforms
is expected to uplift the poultry industry in India, thereby driving a steep
rise in the demand for poultry feed.
Growing Interest in Healthy & Organic Poultry
Products
The growing health consciousness among Indian
consumers has significantly elevated the demand for healthy and organic poultry
products. This trend, in turn, is expected to boost the poultry feed market in
the country. As consumers become increasingly aware of the health benefits of
organic food and the detriments of chemically treated products, the importance
of organic poultry feed - the backbone of organic poultry farming - becomes
paramount. Feed plays a critical role in determining the overall health of the
poultry. Consequently, the demand for high-quality, organic feed, devoid of
antibiotics and chemicals, is anticipated to rise significantly. Furthermore,
the Indian government's efforts in promoting poultry farming as a sustainable
source of income, particularly in rural areas, is likely to contribute to this
surge in demand. The propagation of organic farming practices, coupled with
rising income levels and changing dietary habits, is expected to spur the
poultry feed market in India. This shift towards healthier and organic poultry
products signifies a promising future for the poultry feed industry.
Segmental Insights
Nature Insights
Based on Nature, the
conventional poultry feed segment currently dominates the Indian market,
accounting for a significant share. This is primarily due to its lower cost
compared to organic feed, making it more accessible to the majority of poultry
farmers who often operate on tight budgets. However, the organic poultry feed
market is gradually gaining traction as consumers become more aware of the
numerous benefits associated with organic produce. Not only does organic
farming practice promote better environmental sustainability, but it also
ensures improved animal welfare. With the increasing demand for organic
products and growing concerns about the adverse effects of conventional farming
practices, the organic poultry feed market is poised for further growth in the
coming years. As consumers continue to prioritize healthier and more
sustainable choices, the organic poultry feed segment is expected to witness a
steady rise in demand, paving the way for a more responsible and
environmentally friendly poultry farming industry in India.
Form Insights
Based on form, in the Indian poultry feed market, pellets are currently dominating due to several key
factors. The high preference for pellet feed can be attributed to its easy
consumption, higher nutrient absorption rate, and enhanced feed conversion
efficiency, making it a popular choice among poultry farmers across India. The
carefully formulated composition of pellet feed ensures optimal nutrition for
the poultry, leading to healthier and more productive birds. Additionally, the
uniform size and shape of pellets facilitate efficient feeding, minimizing
wastage and improving overall feed utilization. Furthermore, the ease of
handling and storage of pellet feed contributes significantly to its dominance
in the market, allowing farmers to manage their inventory effectively and
maintain feed quality for extended periods. With these advantages, it is no
wonder that pellets have become the go-to option for poultry farmers seeking
reliable and efficient feed solutions in India.
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Regional Insights
In the India Poultry Feed Market, the Northern
region is currently holding the dominant position. This is primarily due to
several factors that contribute significantly to its dominance. One of the key
factors is the availability of vast and fertile land, which facilitates the
production of essential ingredients like corn and soya that are crucial in
poultry feed formulation. The Northern region's expansive and fertile land
provides ample space for cultivating high-quality crops, ensuring a consistent
supply of nutritious feed ingredients for poultry. Additionally, this region
benefits from favorable climatic conditions that promote optimal crop growth
and yields, further enhancing the availability and quality of feed ingredients.
Moreover, the Northern region is home to the
majority of India's poultry farms, further consolidating its position as the
leading player in the market. The concentration of poultry farms in this region
not only strengthens the supply chain efficiency but also enables better
coordination and collaboration among industry stakeholders. This synergy
fosters knowledge sharing, technological advancements, and best practices,
leading to improved poultry feed production and overall market growth. With its
favorable conditions for feed production, including abundant land and a
conducive climate, coupled with a strong presence of poultry farms, the
Northern region continues to thrive in the India Poultry Feed Market. Its
strategic advantages contribute to reliable and sustainable feed supply,
ensuring the growth and success of the poultry industry in the region and
beyond.
Recent Developments
- In August 2023, IB Group, a diversified agricultural business firm, launched its new poultry feed plant and hatchery unit in Jagadishpur, Amethi district, Uttar Pradesh. With this addition, the group now operates five poultry feed plants capable of producing a total of 5,800 tonnes of poultry feed per day. Additionally, the group owns six hatcheries and has a presence in 26 Indian states for its poultry, livestock feed, and edible oil operations. IB Group is ranked among the top three largest poultry companies in Asia and is a leading player in fish feed within India, as well as edible oil in Central India.
Key Market Players
- Amrit Feeds Limited
- Ayurvet Limited
- Godrej Agrovet Limited
- Henraajh Feeds India Private Limited
- Hindustan Animal Feeds
- JAPFA Comfeed India Private Limited
- Maharashtra Feeds Private Limited
- Suguna Foods Private Limited
- SKM Animal Feeds and Foods (India) Limited
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By Nature
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By Form
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By Additives
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By Animal Type
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By Distribution Channel
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By Region
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- Mashed
- Pellets
- Crumbles
- Others
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- Antibiotics
- Vitamins
- Antioxidants
- Amino Acid
- Feed Enzymes
- Feed Acidifiers
- Others
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- Layers
- Broilers
- Turkey
- Others
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Report Scope:In this report, the India Poultry Feed Market has
been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- India Poultry Feed Market, By Nature:
o Conventional
o Organic
- India Poultry Feed Market, By Form:
o Mashed
o Pellets
o Crumbles
o Others
- India Poultry Feed Market, By Additives:
o Antibiotics
o Vitamins
o Antioxidants
o Amino Acid
o Feed Enzymes
o Feed Acidifiers
o Others
- India Poultry Feed Market, By Animal Type:
o Layers
o Broilers
o Turkey
o Others
- India Poultry Feed Market, By Distribution
Channel:
o Offline
o Online
- India Poultry Feed Market, By Region:
o North
o South
o West
o East
Competitive Landscape
Company Profiles: Detailed analysis of the major companies
present in the India Poultry Feed Market.
Available Customizations:
India Poultry Feed Market report with the
given market data, TechSci Research offers customizations according to a
company's specific needs. The following customization options are available for
the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
India Poultry Feed Market is an upcoming report to
be released soon. If you wish an early delivery of this report or want to
confirm the date of release, please contact us at [email protected]