Report Description

Forecast Period


CAGR (2024-2029)


Fastest Growing Segment


Largest Market

South India

Market Overview

India Poultry and Hatchery Market is anticipated to project impressive growth in the forecast period with a CAGR of 8.34% through 2029. Poultry refers to domesticated birds that are typically raised for their meat, eggs, or feathers. These include chickens, ducks, geese, turkeys, and quails. On the other hand, a hatchery is a facility where eggs are hatched under artificial conditions. It's commonly used in the poultry industry to manage the incubation of eggs and ensure a high rate of healthy, viable chicks.

The poultry and hatchery market in India holds substantial economic value. India is the world's third-largest egg producer and the fourth-largest chicken producer, signifying the scale and importance of its poultry sector. The hatchery market complements this growth, providing the necessary infrastructure for breeding and hatching. Technological advancements and improved breeding practices have led to a surge in hatchery productivity, further bolstering the market. Moreover, the growing domestic demand for poultry products and the potential for export has made this market a key contributor to India's Agro-based economy.

Key Market Drivers

Rising Consumer Demand for Poultry Products

The primary driver of the India Poultry and Hatchery Market is the steadily increasing consumer demand for poultry products. Poultry, including chicken and eggs, remains a staple in the Indian diet due to its affordability, versatility, and nutritional value. With a population that continues to grow at a rapid pace, along with rising income levels and urbanization, the demand for poultry products is on the upswing. This surge in consumer demand acts as a catalyst for the poultry and hatchery industry, prompting producers to scale up operations, adopt advanced technologies, and improve breeding practices to meet the growing needs of the market. Moreover, the preference for poultry products is not just limited to affordability and nutritional value. Poultry meat and eggs are highly versatile ingredients that can be incorporated into a wide variety of dishes, making them a popular choice among consumers looking for diverse and flavorful meal options. Additionally, the poultry industry plays a crucial role in providing employment opportunities, especially in rural areas, where poultry farming serves as a source of livelihood for many.

To meet the increasing demand, poultry producers are constantly striving to enhance their operations. They are investing in advanced technologies such as automated feeding and monitoring systems, biosecurity measures, and genetic research to improve the quality and productivity of poultry breeds. Furthermore, sustainable practices and animal welfare considerations are gaining prominence in the industry, with a focus on providing better living conditions for the poultry and ensuring responsible production practices. The India Poultry and Hatchery Market is being driven by the rising consumer demand for poultry products, driven by factors such as affordability, versatility, and nutritional value. With the population growth, income levels, and urbanization trends, the demand for poultry products is expected to continue its upward trajectory. This presents opportunities for producers to innovate, adopt advanced technologies, and improve breeding practices to meet the evolving needs of the market while ensuring sustainable and responsible practices.

Technological Advancements in Poultry Farming

The adoption of technological advancements in poultry farming is revolutionizing the Indian Poultry and Hatchery Market. With modern poultry farming practices, farmers are leveraging innovations in breeding, disease management, nutrition, and automation to maximize productivity and quality.  In terms of breeding, advanced incubation technologies and genetic selection methods are being employed in hatcheries to ensure healthier and more robust poultry. Disease management practices have also seen significant improvements, with biosecurity measures being implemented to safeguard the well-being of the poultry.

Furthermore, the integration of automation has brought about transformative changes in the industry. Climate-controlled housing systems provide optimal living conditions for the poultry, while smart feeding systems streamline the feeding process, ensuring the birds receive the right nutrition at the right time. Monitoring tools enable farmers to closely track the health and growth of the poultry, allowing for timely interventions if needed. This seamless integration of technology across the poultry supply chain has led to increased productivity, reduced costs, and higher quality products. By embracing these advancements, the Indian Poultry and Hatchery Market is experiencing substantial growth and contributing to the overall progress of the industry.

Government Initiatives and Supportive Policies

Government initiatives and supportive policies play a pivotal role in driving the growth of the Poultry and Hatchery Market in India. The government recognizes the utmost importance of poultry farming for ensuring food security, generating rural employment opportunities, and fostering economic development. In line with this, a range of well-designed schemes and subsidies are implemented to encourage farmers to make investments in modern poultry farming practices. These initiatives aim to improve the infrastructure of the sector and enhance the overall productivity. Additionally, supportive policies are in place to ensure effective disease control measures, maintain quality standards, and facilitate market access. Such comprehensive measures contribute significantly to the growth and sustainability of the poultry and hatchery industry in India, creating a thriving ecosystem for both producers and consumers alike.

Changing Dietary Preferences & Health Consciousness

Shifting dietary preferences and a growing emphasis on health consciousness among consumers are significantly influencing the demand for poultry products in India. Poultry, known for being a lean and protein-rich source, perfectly aligns with the increasing awareness of health and nutrition among individuals. As more and more consumers prioritize their well-being and seek healthier protein alternatives, the poultry market is experiencing a remarkable surge in demand.

Moreover, the versatility of poultry products and their role in diverse cuisines further contribute to their popularity. From succulent chicken curries to tender grilled kebabs, poultry has found its place in various culinary traditions, making it a staple ingredient in households and restaurants alike. This culinary flexibility adds to the appeal of poultry products and drives their consumption. The rise in demand for poultry reflects a broader societal trend towards healthier eating habits. As consumers become more conscious of the food they consume, they are making mindful choices that positively impact their health and well-being. This shift in consumer behavior is not only driving the growth of the poultry and hatchery industry but also paving the way for a healthier and more sustainable food ecosystem in India.

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Key Market Challenges

Disease Outbreaks and Biosecurity Concerns

One of the major challenges facing the India Poultry and Hatchery Market is the persistent threat of disease outbreaks and associated biosecurity concerns. Poultry farms, whether large-scale or small backyard operations, are vulnerable to a range of viral and bacterial infections that can have devastating consequences for the industry. These diseases not only lead to significant economic losses but also necessitate mass culling and disrupt the poultry supply chain. Avian influenza and Newcastle disease are two examples of highly contagious diseases that pose a constant risk to the poultry industry. The impact of these diseases can be particularly severe due to their ability to spread rapidly within and across farms. The cost of treating infected birds, implementing biosecurity measures, and recovering from the market disruptions caused by these outbreaks can be overwhelming for poultry farmers.

Implementing effective biosecurity measures is crucial in preventing and controlling the spread of diseases. However, ensuring widespread adoption of these measures remains a challenge, especially among smaller and backyard operations that may lack the necessary resources and knowledge. Education and awareness campaigns targeting poultry farmers are essential to emphasize the importance of biosecurity practices and provide guidance on their implementation. To address these challenges, the industry must work towards establishing robust monitoring and control systems. This includes regular disease surveillance, early detection mechanisms, and prompt response protocols. Collaborative efforts between government agencies, industry associations, and farmers can play a vital role in establishing these systems and minimizing the impact of disease outbreaks. By focusing on education, awareness, and proactive measures, the India Poultry and Hatchery Market can better prepare itself to mitigate the risks posed by disease outbreaks. Through collective action and investment in biosecurity, the industry can safeguard the health and well-being of poultry, ensure the stability of the supply chain, and sustain the economic growth of the sector.

Feed Price Volatility & Input Costs

Feed constitutes a substantial portion of the overall production costs in the poultry industry, and the volatility in feed prices poses a significant challenge. Fluctuations in the prices of key feed ingredients, such as corn and soybean meal, directly impact the profitability of poultry farming. The dependence on imported feed ingredients makes the industry vulnerable to global market dynamics and currency fluctuations. Poultry farmers face the challenge of managing input costs efficiently while ensuring the nutritional quality of the feed. The need for sustainable and cost-effective feed formulations, along with strategies to navigate price volatility, is crucial for the economic viability of poultry farming in India.

Key Market Trends

Technological Integration for Precision Poultry Farming

The India Poultry and Hatchery Market are experiencing a significant trend with the integration of advanced technology for precision poultry farming. In this modern era, cutting-edge technologies such as sensors, data analytics, and automation are being deployed to monitor and manage various aspects of poultry farming. These technologies enable real-time monitoring of environmental conditions and health parameters, ensuring optimal conditions for the poultry. Moreover, automated feeding systems, climate-controlled housing, and smart monitoring devices are being implemented to enhance efficiency, reduce labor costs, and contribute to better overall poultry health.

The adoption of precision farming technologies not only improves productivity but also fosters more sustainable and resource-efficient poultry farming practices. By aligning with global trends in smart agriculture, the industry is able to meet the growing demand for high-quality poultry products while minimizing environmental impact. As a result, the India Poultry and Hatchery Market are poised for continued growth and success in the future.

Increasing Focus on Poultry Genetics & Breeding

Another key trend that is shaping the Indian Poultry and Hatchery Market is the increasing emphasis on poultry genetics and breeding. Poultry breeders and hatcheries are heavily investing in research and development to enhance the genetic traits of poultry breeds. The aim is to achieve improved growth rates, feed efficiency, disease resistance, and meat quality in poultry. Through selective breeding programs, they are successfully developing poultry strains that are better suited to meet the specific needs and preferences of the market.

This trend is driven by the growing demand for high-quality poultry products and the need for efficient production systems. Industry players are also motivated by the desire to optimize the genetic potential of poultry for commercial purposes. By continuously improving the genetic characteristics of poultry, they can ensure better productivity, profitability, and sustainability in the poultry industry. This emphasis on poultry genetics and breeding is a testament to the industry's commitment to meeting the evolving demands of consumers and the market. It represents a proactive approach to stay ahead of competition and cater to the diverse needs of customers. With ongoing advancements in genetics and breeding techniques, the Indian Poultry and Hatchery Market is poised to witness further growth and development in the years to come.

Segmental Insights

Type Insights

Based on the type, the Indian Poultry and Hatchery market is currently dominated by the Layer/Egg sector, which holds a substantial share. This dominance is attributed to the high demand for eggs, driven by their reputation as a cost-effective, versatile, and highly nutritious food option. Eggs are favored by consumers across various regions and cultures in India, thanks to their health benefits and their widespread usage in a myriad of culinary dishes. As consumer awareness about the nutritional advantages of eggs continues to grow, this trend is expected to persist and further strengthen the market position of the Layer/Egg sector in the Indian Poultry and Hatchery industry.

Sales Channel Insights

Based on Sales Channel, in the Indian Poultry and Hatchery market, Institutional Sales hold a significant share, mostly due to bulk purchases from hotels, restaurants, and catering services. These establishments rely on the consistent supply of poultry products to meet the demands of their customers. However, Traditional and Modern Retail Sales are not far behind. With the increasing emphasis on convenience and quality, consumers are now seeking hygienically processed and conveniently packaged poultry. Supermarket chains have recognized this trend and expanded their offerings to include a wide range of poultry products, further driving the growth of retail sales.

It is worth noting that the balance between Institutional and Retail Sales can vary across different regions of the country. Factors such as cultural preferences, economic development, and infrastructure can influence the distribution and consumption patterns of poultry products. Understanding these dynamics is crucial for businesses operating in the Indian Poultry and Hatchery market to effectively tap into the potential of both institutional and retail channels.

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Regional Insights

The poultry industry is a significant segment of the Indian agricultural sector, with individual states contributing towards its overall growth. Currently, South India, Andhra Pradesh and Telangana are dominating the Indian Poultry and Hatchery market, due to a myriad of factors.

Andhra Pradesh, known as the 'Egg Bowl of Asia', leads the country in both broiler chicken and egg production. The state's conducive climatic conditions, coupled with well-established farming infrastructure and robust supply chains, have contributed to this supremacy. Moreover, the state government has implemented farmer-friendly policies promoting poultry farming, which has encouraged more farmers to venture into this field. Telangana, carved out of Andhra Pradesh, has inherited a large portion of the poultry industry. It boasts of an impressive number of hatcheries and feed mixing units, supporting a vast network of poultry farmers. The state is home to a large number of poultry enterprises, including some of the largest integrated poultry companies in the country. These two states, with their robust poultry infrastructure, are not only catering to the domestic demand but are also major exporters of poultry products. They have managed to establish a strong foothold in the Indian Poultry and Hatchery Market, setting a benchmark for other states to follow. Their success can be attributed to a combination of favourable government policies, strategic geographical location, and a resilient supply chain mechanism.

Key Market Players

  • IB Group
  • Suguna Foods Pvt. Ltd.
  • Skylark Hatcheries Pvt. Ltd.
  • Venky’s (India) Ltd.
  • Sneha Group Srinivasa Farms Pvt. Ltd.
  • Bharati Poultry Pvt. Ltd.
  • RM Group
  • AMD integrated Farms
  • VH Group

By Type

By Sales Channel

By Region


  • Layer/Egg
  • Broiler/Meat
  • Institutional Sales
  • Traditional/Modern Retail Sales
  • North
  • South
  • West
  • East


Report Scope:

In this report, the India Poultry and Hatchery Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • India Poultry and Hatchery Market, By Type:

o   Layer/Egg

o   Broiler/Meat

  • India Poultry and Hatchery Market, By Sales Channel:

o   Institutional Sales

o   Traditional/Modern Retail Sales

  • India Poultry and Hatchery Market, By Region:

o   North

o   South

o   West

o   East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Poultry and Hatchery Market.

Available Customizations:

India Poultry and Hatchery Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

India Poultry and Hatchery Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Product Overview

1.1.  Market Definition

1.2.  Scope of the Market

1.2.1.    Markets Covered

1.2.2.    Years Considered for Study

1.2.3.    Key Market Segmentations

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validations

2.7.  Assumptions and Limitations

3.    Executive Summary

3.1.  Overview of the Market

3.2.  Overview of Key Market Segmentations

3.3.  Overview of Key Market Players

3.4.  Overview of Key Regions/Countries

3.5.  Overview of Market Drivers, Challenges, Trends

4.    Voice of Customer

5.    India Poultry and Hatchery Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value

5.2.  Market Share & Forecast

5.2.1.    By Type (Layer/Egg and Broiler/Meat)

5.2.2.    By Sales Channel (Institutional Sales and Traditional/Modern Retail Sales)

5.2.3.    By Region        By State (Top 3 States)

5.2.4.    By Company (2023)

5.3.  Market Map

6.    North India Poultry and Hatchery Market Outlook

6.1.  Market Size & Forecast

6.1.1.    By Value

6.2.  Market Share & Forecast

6.2.1.    By Type

6.2.2.    By Sales Channel

7.    West India Poultry and Hatchery Market Outlook

7.1.  Market Size & Forecast

7.1.1.    By Value

7.2.  Market Share & Forecast

7.2.1.    By Type

7.2.2.    By Sales Channel

8.    South India Poultry and Hatchery Market Outlook

8.1.  Market Size & Forecast

8.1.1.    By Value

8.2.  Market Share & Forecast

8.2.1.    By Type

8.2.2.    By Sales Channel

9.    East India Poultry and Hatchery Market Outlook

9.1.  Market Size & Forecast

9.1.1.    By Value

9.2.  Market Share & Forecast

9.2.1.    By Type

9.2.2.    By Sales Channel

10. Market Dynamics

10.1.             Drivers

10.2.             Challenges

11. Market Trends & Developments

11.1.             Recent Development

11.2.             Mergers & Acquisitions

11.3.             Product Launches

12. India Poultry and Hatchery Market: SWOT Analysis

13. Porter’s Five Forces Analysis

13.1.             Competition in the Industry

13.2.             Potential of New Entrants

13.3.             Power of Suppliers

13.4.             Power of Customers

13.5.             Threat of Substitute Products

14. Competitive Landscape

14.1.             IB Group

14.1.1. Business Overview

14.1.2. Service Offerings

14.1.3. Recent Developments

14.1.4. Key Personnel

14.1.5. SWOT Analysis

14.2.             Suguna Foods Pvt. Ltd.

14.3.             Skylark Hatcheries Pvt. Ltd.

14.4.             Venky’s (India) Ltd.

14.5.             Sneha Group Srinivasa Farms Pvt. Ltd.

14.6.             Bharati Poultry Pvt. Ltd.

14.7.             RM Group

14.8.             The KEGGFARMS

14.9.             AMD integrated Farms

14.10.          VH Group

15.  Strategic Recommendations

16.  About Us & Disclaimer

Figures and Tables

Frequently asked questions


Rising consumer demand for poultry products and technological advancements in poultry farming are the major drivers for the India Poultry and Hatchery Market.


IB Group, Suguna Foods Pvt. Ltd., Skylark Hatcheries Pvt. Ltd., Venky’s (India) Ltd., Sneha Group Srinivasa Farms Pvt. Ltd., are among the top market players operating in India Poultry and Hatchery Market.


The South region of India, Andhra Pradesh and Telangana are the dominant players in the Indian Poultry and Hatchery market. Andhra Pradesh, known as the 'Egg Bowl of Asia', leads in broiler chicken and egg production. The state's favorable climate, strong farming infrastructure, and supportive government policies have contributed to its success.


Disease outbreaks & biosecurity concerns and feed price volatility and input costs are the major challenges for the India Poultry and Hatchery Market.


Sakshi Bajaal

Business Consultant
Press Release

India Poultry and Hatchery Market to Grow with a CAGR of 8.34% % through 2029

Nov, 2023

Technological integration for precision poultry farming and increasing focus on poultry genetics & breeding is expected to drive the India Poultry and Hatchery Market growth in the forecast period, 2