India paint market is expected to grow at robust CAGR during the forecast period. Paint market in India has moved forward from the predominant decorative paints market to a more diversified market with seasonal fluctuations. Additionally, adoption of latest technologies and innovative products has led to the rapid growth of this market in the country. The market players are now coming up with products like friendly, odour free, and dust & water-resistant paints. This is anticipated to fuel the market until 2025. However, along with growth factors, paint market in India also faces challenges such as seasonal demand and competition from unorganized players. Also, the prices of paints are very much dependent on raw materials and any fluctuations in the price of raw materials might hamper the profit margins of the organized players in the market. 

India paint market is segmented based on product type, technology, end user, resin, sales channel, region and company. Based on product type, the market can be segmented into decorative paint and industrial paint. Decorative market is mainly divided into emulsion & enamel paints, distemper, primer and thinner and ancillary products. Decorative paint accounted for over two-third share of the market in 2019 as demand for decorative paints largely depends on the housing sector and monsoon season, while industrial paint demand is linked to end user industries like automotive, engineering and consumer durables.

Based on end user, the market can be bifurcated into infrastructural, general metals, automotive, appliances, electronics, furniture, retail, medical and others. Additionally, government’s focus on infrastructure development projects is anticipated to fuel the industrial coatings demand in the country.

Major players operating in the India paint market include Asian Paints Ltd, Berger Paints India Limited, Akzo Nobel India Ltd, Kansai Nerolac Paints Limited, Shalimar Paints, Jotun India Pvt. Ltd, Nippon Paint Holding Co. Ltd, Sheenlac Paints Ltd, Snowcem Paints, Weilburger and others. The companies are now developing innovative products in order to stay competitive in the market.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and forecast the market size of India paint market.
  • To classify and forecast India paint market based on product type, product type, technology, end user, resin, sales channel and regional distribution.
  • To identify drivers and challenges for India paint market.
  • To examine competitive developments such as expansions, new product launches in India paint market.
  • To conduct pricing analysis for India paint market.
  • To identify and analyze the profile of leading players operating in India paint market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of India paint market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Paint manufacturers, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to paints
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India paint market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Product Type:
    • Decorative Paint
    • Industrial Paint
  • Market, By Technology:

o   Water based

o   Solvent based

o   Powder Coating

o   Others

  • Market, By End User:

o   Label Architectural

o   General Metals

o   Automotive

o   Appliances

o   Electronics

o   Furniture

o   Retail

o   Medical

o   Others

  • Market, By Resin:

o   Acrylic

o   Alkyd

o   Polyurethane

o   Epoxy

o   Polyester

o   Others

  • Market, By Sales Channel:
    • Direct
    • Indirect
  • Market, By Region:
    • North
    • South
    • East
    • West

Competitive Landscape:

Company Profiles: Detailed analysis of the major companies present in India paint market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

1.     Product of Interest Introduction: Paint

2.    Research Methodology

3.    Impact of COVID-19 on India Paint Market

4.    Executive Summary

5.    Voice of Customer

6.    India Paints & Coating Market Overview

6.1.  Capacity

6.2.  Production

6.3.  Foreign Trade

6.4.  Consumption

6.5.  Raw Material

6.5.1.     Price

6.5.2.     Source

6.6.  Environmental Issues

7.    India Paint Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value & Volume

7.2.  Market Share & Forecast

7.2.1. By Type (Decorative Paint, Industrial Paint)

7.2.2. By Technology (Water based, Solvent based, Powder Coating, Others)

7.2.3. By End User (Architectural, General Metals, Automotive, Appliances, Electronics, Furniture, Retail, Medical, Others)

7.2.4. By Resin (Acrylic, Alkyd, Polyurethane, Epoxy, Polyester, Others)

7.2.5. By Sales Channel (Direct, Indirect)

7.2.6. By Region (North, South, East, West)

7.2.7. By Company                   

7.3.  Market Attractiveness Index

8.    India Decorative Paint Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value & Volume

8.2.  Market Share & Forecast

8.2.1. By Technology (Water based, Solvent based, Powder Coating, Others)

8.2.2. By Application (Exterior, Interior, Others)

8.2.3. By Region

8.2.3.1.         By States (Top 3 States)

8.2.4. By Company

9.    India Industrial Paint Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value & Volume

9.2.  Market Share & Forecast

9.2.1. By Technology (Water based, Solvent based, Powder Coating, Others)

9.2.2. By Application (Automotive, Appliances, Others)

9.2.2.1.         By States (Top 3)

9.2.3. By Company

10.  Value Chain Analysis

11.  Import & Export Analysis

12.  Market Dynamics

12.1.  Drivers/Opportunities

12.2.  Challenges/Restraints

13.  Market Trends & Developments

14.  Pricing Analysis

14.1.              By Company

14.1.1.  By Resin

14.1.2.  By Type

15.  Policy & Regulatory Landscape

16.  India Economic Profile

17.  Competitive Landscape

17.1.    Competition Outlook

17.2.    Company Profiles (Basic Financials, Product-Mix, Brand, Product Capacity, Expansion Plans, SWOT Analysis, Key Marketing Strategies, Distribution Network, Business Outlook & Risk Profile, Raw Material Sourcing etc.)

17.2.1.  Asian Paints Ltd

17.2.2.  Berger Paints India Limited

17.2.3.  Akzo Nobel India Ltd

17.2.4.  Kansai Nerolac Paints Limited

17.2.5.  Shalimar Paints

17.2.6.  Jotun India Pvt. Ltd

17.2.7.  Nippon Paint Holding Co. Ltd

17.2.8.  Sheenlac Paints Ltd

17.2.9.  Snowcem Paints

17.2.10. Weilburger

18.  Strategic Recommendations

19.  About Us & Disclaimer 

(Note: The companies list can be customized based on the client requirements)