India online game market is a multi-million market, which is expected to grow at a double-digit CAGR during the forecast period, on account of increasing smartphone user base, rising internet penetration and surging disposable income. Another factor which is directly impacting the market is age demographics. Major population in the country is young and below 24 years of age, which is the major age group segment in the online game market.

Generally, gamers engage in gaming for stress relief and social interaction. Owing to aforementioned factors, online game market in India is expected to register strong growth during the forecast period.

India online game market can be segmented based on device, player format and game model. On the basis of device, the market can be categorized into console, PC and mobile. Mobile segment dominated the country’s online game market in 2018 and is anticipated to maintain its leading market position in coming years, on account of affordable cost of smartphones and rising penetration of internet in rural and urban areas. In terms of player format, the market can be bifurcated into single player and multi-player. Multi-player segment is likely to grow at an impressive rate, as it engages more number of gamers and offers an opportunity for social interaction.   

Online game is gaining traction across the country. In terms of regional analysis, the market can be segmented into north region, south region, east region and west region. Online game market in south region is growing at a brisk rate, on account of high penetration of internet.

Major players operating in India online game market include AGTech Holdings Ltd., Tencent, StomStudio, Nazara Technologies, EASport, 2K Games, Inc., Gameloft, Ubisoft, Rockstar North, Zynga, 99Game, etc. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments. The number of game-developing companies grew from 25 in 2010 to over 250 in 2018. In 2018, Alibaba’s AGtech Holdings and India digital payment company Paytm, as part of a joint venture, launched Gamepindi in India.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020-2024

Objective of the Study:

  • To analyze and forecast India online game market size.
  • To classify and forecast India online game market based on device, player format, game model and regional distribution.
  • To identify drivers and challenges for India online game market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India online game market.
  • To conduct the pricing analysis for India online game market.
  • To identify and analyze the profile of leading players operating in India online game market.

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Some of the leading players in India online game market include AGTech Holdings Ltd., Tencent, StomStudio, Nazara Technologies, EASport, 2K Games, Inc., Gameloft, Ubisoft, Rockstar North, Zynga, 99Game, etc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and presence of all major service providers across the country.

TechSci Research calculated India online game market size by using a bottom-up approach, where data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Online game providers
  • Research organizations and consulting companies
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to online game market  

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as service providers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India online game market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Device:
    • Console
    • PC
    • Mobile
  • Market, by Player Format:
    • Single Player
    • Multi-Player
  • Market, by Game Model:
    • Free to Play
    • DVD Games
    • In-app Purchases
  • Market, by Region:
    • North Region
    • South Region
    • East Region
    • West Region

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India online game market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

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1.     Product Overview

2.     Research Methodology

3.     Executive Summary

4.     Voice of Customer

4.1.   Channel for playing or downloading games (App distribution platforms; Mobile websites; Social media; Gaming websites on PC/desktop)

4.2.   How many days you play Games in a week (1-3 Days; 4-5 Days; 6-7 Days)

4.3.   Device preference for game (Mobile; PC; Console)

5.     India Online Game Market Outlook

5.1.   Market Size & Forecast

5.1.1. By Value

5.2.   Market Share & Forecast

5.2.1. By Device (Console, PC and Mobile)

5.2.2. By Player Format (Single Player and Multi-player)

5.2.3. By Game Model (Free to Play, DVD Games and In-app Purchases)

5.2.4. By Company (2018)

5.2.5. By Region (East; West; North; South)

5.3.   Market Attractiveness Index

6.     India Console Online Game Market Outlook

6.1.   Market Size & Forecast

6.1.1. By Value  

6.2.   Market Share & Forecast

6.2.1. By Player Format

6.2.2. By Game Model

7.     India PC Online Game Market Outlook

7.1.   Market Size & Forecast

7.1.1. By Value

7.2.   Market Share & Forecast

7.2.1. By Player Format

7.2.2. By Game Model

8.     India Mobile Online Game Market Outlook

8.1.   Market Size & Forecast

8.1.1. By Value

8.2.   Market Share & Forecast

8.2.1. By Player Format

8.2.2. By Game Model

9.     Market Dynamics

9.1.   Drivers

9.2.   Challenges

10.  Market Trends & Developments

11.  Policy & Regulatory Landscape

12.  India Economic Profile

13.  Competitive Landscape                                                                                                    

13.1.  Competition Outlook

13.2.  Company Profiles (Leading Companies)

13.2.1.   AGTech Holdings Ltd.

13.2.2.   Tencent

13.2.3.   StomStudio

13.2.4.   Nazara Technologies

13.2.5.   EASport

13.2.6.   2K Games, Inc.

13.2.7.   Gameloft

13.2.8.   Ubisoft

13.2.9.   Rockstar North

13.2.10.    Zynga

13.2.11.    99Game

14.  Strategic Recommendation

(Note: The companies list can be customized based on the client requirements)

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