The India Mobile Accessories market
is anticipated to register an impressive CAGR during the forecast period. The market
is driven by the increasing number of smartphone users, rising internet
penetration, and product innovation.
Any type of hardware that is
not already included in a mobile phone's body is referred to as a mobile
accessory. Majority of the time, these accessories are bought for mobile phone
safety and to fully utilize their benefits. Accessories for mobile phones can
improve their usability, efficiency, and aesthetic appeal. The market for
mobile phone accessories in India is expected to increase favorably over the
projected period as a result of trends such as the rising urban population and
higher usage of e-commerce. For instance, the predicted urban population of
India was close to 400 million in 2021. Owing to their accessibility,
consumers are more likely to purchase such accessories in metropolitan regions.
The market is also driven by
the increasing number of social network users. For instance, the estimated
number of social network users in India as of 2020 was 500 million, and by the
year 2040, it is expected to exceed 1 billion. Owing to consumers being
more active in posting advertisements for products, the industry is growing
rapidly as the number of social network members increases. The market is also
expanding as a result of the acceptance of online shopping.
Availability of Unique and
Stylish Protective Cases are Fueling the Market Growth
particularly those who live in metropolitan areas, are shifting towards fashionable protective cases. Protective cases
are the focus of many businesses to meet the need of Indian consumers who are
becoming more fashion aware. This has led to an upsurge in the demand for
fashionable protective cases among Indian fashion brands. For example, Samsung
Electronics Co. Ltd. unveiled a brand-new and inventive protective cover with
LED displays and slots for storing cards or cash. Along with other things, the
LED display serves to alert users when they get messages, calls, and the time.
Penetration Drives the Market Growth
India has more than 1.2
billion mobile phone users and 600 million smartphone users as of 2022,
according to the Ministry of Information and Broadcasting. Smartphones' rapid technical
advancement in the twenty-first century has led to their widespread use as a
utility for routine chores such as alarms, task reminders, remote appliance
control, and others. Additionally, applications that explore entertainment and
media functionalities such as big touch displays, speakers, simple volume
controls, voice control , and other features offer value to the market. As a
result, to a significant extent, smartphones have replaced laptops, cameras,
wristwatches, and other equipment.
Additionally, features such
as handsfree and others create a demand for headsets and headphones, pushing
the user to purchase these mobile accessories. The brittle design and screen of
mobile phones also encourage customers to buy screen protectors and protective
cases. To attract customers, these protective items are produced with attention
to both design and quality. As a result, the market for mobile phone
accessories is also growing as smartphone adoption rises.
Lack of Standardization to
Hinder Market Growth
The lack of standards is expected
to hinder the expansion of the global market for mobile phone accessories.
Regarding the technologies and components used to make mobile accessories,
there is a lack of sufficient standards. Market standards that are not clear
cause significant pricing and product differentiation.
Strong Distribution Channel
to Boost the Market Growth
It is projected that factors
such as the existence of a strong distribution network, such as multi-brand
stores and online retailers of mobile phones and accessories, will accelerate
the expansion of the India mobile accessories market. A significant number of
consumers from the middle-class and lower-income groups are also being drawn to
buy mobile phone accessories due to the decline in the average selling price.