India indoor plants market is expected to grow at a formidable rate during the forecast period. Indoor plants or houseplants are the ones that are grown indoors in places such as offices, residences, among others. Earlier, these plants were only used for decorative purposes but now they are used to improve the indoor air quality also. These plants remediate the indoor air by absorbing volatile organic compounds & other pollutants and releasing oxygen.

Increasing air pollution, especially in the metro cities is one of the major factors driving the indoor plants market in India. Additionally, ease of purchase, low maintenance and cost effectiveness are further fueling growth in the market. Moreover, increasing awareness among the population would further steer growth in the market.

The India indoor plants market is segmented based on type, application, region and company. Based on type, the market can be segmented into shade loving plants, low light plants and high light plants. The low light plants segment is expected to dominate the market during the forecast period. This can be accredited to the factor that they can be grown in low light and indirect light and require negligible maintenance. Based on application, the market can be bifurcated into absorb harmful gases & release oxygen and landscape decoration. The absorb harmful gases & release oxygen application dominates the market owing to the increase in the level of indoor air pollution.   

The major players operating in the indoor plants market are Nurturing Green, Ferns & Petals, Heritage India, Shanti Nursery, Mera Maali, MyBageecha, Nursery Live, Trust Basket, Greendecor, Mashrita Nature Cloud and others. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020–2024

Objective of the Study:

• To analyze and forecast the market size of India indoor plants market.
• To classify and forecast India indoor plants market based on type, application, company and regional distribution.
• To identify drivers and challenges for India indoor plants market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India indoor plants market.
• To conduct pricing analysis for India indoor plants market.
• To identify and analyze the profile of leading players operating in India indoor plants market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of producers, suppliers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the nurseries, suppliers, distributors and presence of all major players across the country.

TechSci Research calculated the market size of India indoor plants market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

• Indoor plant producers and suppliers
• Market research and consulting firms
• Government bodies such as regulating authorities and policy makers
• Organizations, forums and alliances related to indoor plants

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as producers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India indoor plants market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

• Market, By Type:
• Shade loving plants
• Low light plants
• High light plants
• Market, By Application:

o   Absorb harmful gases & release oxygen

o   Landscape decoration

• Market, By Region:

o   North

o   South

o   East

o   West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India indoor plants market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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