Report Description

Forecast Period


Market Size (2023)

USD72.56 Billion

CAGR (2023-2028)


Fastest Growing Segment


Largest Market

South India

India Gifting Market is growing at a robust growth rate due to growing gifting culture, increasing demand for personalized gifts, and availability of a wide range of gifting options.

India Gifting Market Scope

Gifting is an integral part of Indian culture and is deeply rooted in the country's traditions and customs. Gifting in India is not just limited to special occasions or festivals, but it is also used as a way to express gratitude, build relationships, and show appreciation.

In India, gifts are given for a variety of occasions such as birthdays, weddings, anniversaries, housewarming, and religious festivals. Flowers, sweets, and chocolates are popular gifting options in India. Traditional items such as handicrafts, pottery, and textiles are also commonly gifted. Jewelry, gadgets, and luxury items are popular among the urban population.

Corporate gifting is also a significant contributor to the gifting market in India. Companies use gifts to reward their employees, clients, and business partners. The corporate gifting segment includes a range of products such as office accessories, gadgets, and promotional items.

Personal gifting is a popular trend in India, especially among the younger generation. Personal gifting involves giving a gift that is customized or personalized according to the recipient's preferences, interests, or needs.

India Gifting Market Overview

The India gifting market encompasses a wide range of products including gift cards, flowers, chocolates, jewelry, and personalized gifts.

The online gifting market in India is also growing rapidly, with many e-commerce platforms offering a variety of gifting options. The convenience of online shopping, coupled with the availability of a wide range of products, has led to the growth of this segment.

Overall, the gifting market in India has immense potential and is expected to continue to grow in the coming years, driven by changing consumer preferences and increasing awareness of gifting etiquette. The market offers significant opportunities for both domestic and international players, especially in the areas of personalization, innovation, and digitalization.

India Gifting Market Drivers

The India gifting market is driven by several factors, including cultural traditions, economic growth, the growth of e-commerce, changing lifestyles, and corporate gifting. Festivals and celebrations are a significant part of Indian culture, and the act of exchanging gifts is deeply ingrained in these traditions. This has led to a consistent demand for gifting items, especially during the festive season. Additionally, with economic growth, disposable income in India has increased, leading to an increase in demand for premium and luxury gifting items. The growth of e-commerce has been a significant driver of the gifting market in India.  The increasing popularity of online platforms has made it convenient for consumers to explore and buy a diverse selection of gifts without leaving their homes. As a result, there has been a surge in the demand for online gifting, as it provides a seamless shopping experience and a wide range of options to choose from. Furthermore, changing lifestyles have also contributed to the growth of the gifting market in India. With people becoming more health-conscious, there has been a rise in demand for organic and healthy gifting options. Corporate gifting is another driver of the gifting market in India. Companies often offer gifts to their employees and clients as a way of showing appreciation and building relationships. All these factors have led to a significant increase in the demand for personalized and high-quality corporate gifting items.

India Gifting Market Trends

The gifting market in India is a dynamic and rapidly evolving industry that is constantly adapting to changing consumer preferences and market trends. One of the most significant trends in recent years has been the growth of online gifting.

Another trend that is shaping the gifting market in India is the increased demand for personalized gifts. Consumers are no longer satisfied with generic or mass-produced gifts and are instead looking for unique and personalized items that reflect their personality and the personality of the recipient. This has led to a rise in the popularity of customized gifts such as personalized mugs, photo frames, and engraved jewelry. The gifting market in India has also seen a significant shift towards eco-friendly and sustainable products. As consumers become more mindful of the environmental consequences of human activities, their awareness has grown regarding the ecological impact of the products they buy. This heightened consciousness has resulted in an increased preference for eco-friendly and sustainable gifting choices. These options, including reusable bags, bamboo products, and organic food hampers, have witnessed a surge in demand, reflecting the growing desire to reduce environmental footprints while still offering thoughtful and meaningful gifts.