India Distemper Market Segmented By Type (Oil Based Distemper, Dry Distemper), By Method of Application (Paint Brush, Roller, Spray), By Application (Exterior Walls, Interior Walls), By Resin Type (Acrylic, Synthetic, and UNO Acrylic), By Color (White, Blue, Yellow, Green, Pink, Others), By Painting (Re-Painting, Fresh Painting), By Region, Competition Forecast & Opportunities, 2017-2027

India Distemper Market valued at USD627.9 million (INR 4714.50 crore) in 2021 and is anticipated to project a robust growth in the forecast period with a CAGR of 11.23% owing to growing urbanization, rising disposable income level, etc.

Distemper is an ancient type of paint made of water, chalk, and pigment. It is bound with either an animal glue or the adhesive qualities of casein, a resin that comes from solidified milk. The process of painting walls with distemper is easier and quicker as they can be applied directly to cemented walls without the need for a primer. Distempers are much cheaper in comparison to other types of paints. India Distemper Market is further classified on the basis of type by Oil Based Distemper, Dry Distemper.

Rising Demand from Smaller Towns and Rural Areas Driving Market Growth

Metros and tier I cities contribute for 25% of the India Distemper Market value, with smaller towns (tier II/III/IV cities) and rural areas accounting for the remaining 75%. In recent years, small cities and towns have increased their need for distemper paints at a faster rate than metro and tier I cities. A significant increase in disposable income, consumption expenditure, awareness, rural market development in smaller towns and rural areas have all contributed to the growth of the distemper market in rural areas.

Increasing Demand for Sustainable Products and Shift towards Low VOC Content

The paint manufacturers have introduced antibacterial, anti-pollution/air-purifying, anti-fungal, and stain-resistant products. Demand for low/zero VOC paints and coatings has increased due to consumer awareness of VOCs' adverse effects and rigorous environmental legislation. India is seeing a rise in the use of water-solvent and high-solid coatings with lower VOC content as a result of regulatory reforms. Furthermore, green technology and bio-based materials have benefitted the water-based distemper industry across the country. The development of low-VOC solutions is expected to stimulate demand for distemper paints in the next five years.

Government Initiatives for the Development of Rural Infrastructure

The government has taken several initiatives to improve the country's infrastructure, especially in rural areas. These programs aim to make low-cost housing available across the country. New demand for distemper paint is being generated by the government's "Housing for All/Affordable Housing" program, which will lead to re-painting demand in future. Another government initiative, the Pradhan Mantri Awas Yojana (PMAY), provides inexpensive housing for people in both urban and rural areas, hence increasing demand for distemper paints nationwide.

New Product Launches & Portfolio Diversification

Leading competitors in the market have concentrated their efforts on growing the bottom of the pyramid space, which has significantly more volume than the top and mid-segments. Furthermore, while premium ranges are expanding faster, the economy range, which includes emulsion, distemper, and putty, is expanding faster, indicating that increased awareness among rural households to apply undercoat (putty and primer) before applying paint (distempers) has aided demand for low-end products as well. Most businesses are growing into new product categories and broadening their product portfolios.

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Market Segmentation

The India Distemper Market is segmented based on Type, By Method of Application, By Application, By Resin Type, By Color, By Painting, By Region, and By Company. Based on Type, the market is further fragmented into the Oil Based Distemper and Dry Distemper. Based on Method of Application, the market is segmented into Paint Brush, Roller, Spray. Also, segmentation of the market on grounds of the Application is done into Exterior Walls and Interior Walls. Based on Resin Type, the market is segmented into Acrylic, Synthetic, and UNO Acrylic. Based on Color, the market is segmented into White, Blue, Yellow, Green, Pink, Others. Based on Painting, the market is segmented into Re-Painting, Fresh Painting. The market analysis also studies the regional segmentation, divided among North, South, East, West.

Company Profiles

Kansai Nerolac Paints Limited, Asian Paints Limited, Berger Paints India Limited, Nippon Paint (India) Private Limited, Indigo Paints Ltd., Shalimar Paints Limited, Divine Paints, AkzoNobel India Ltd., Eureka Paints are among the major market players in the India platform that lead the market growth of the India Distemper Market.

Report Scope:

In this report, India Distemper Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

• India Distemper Market, By Type:

o   Oil Based Distemper

o   Dry Distemper

·         India Distemper Market, By Method of Application:

o   Paint Brush

o   Roller

o   Spray

• India Distemper Market, By Application:

o   Interior Walls

o   Exterior Walls

·         India Distemper Market, By Resin Type:

o   Acrylic

o   UNO Acrylic

o   Synthetic

·         India Distemper Market, By Color:

o   White

o   Yellow

o   Green

o   Pink

o   Blue

o   Others

·         India Distemper Market, By Painting:

o   Re-Painting

o   Fresh Painting

·         India Distemper Market, By Region:

• West
• South
• North
• Central
• East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India Distemper Market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

NOTE: The data given for any year represents the market during the period, i.e., 1st April of the previous year to 31st March of that year. eg: For 2022E, the data represents the period, 1st April 2021 to 31st March 2022.