India Distemper Market valued
at USD627.9 million (INR 4714.50 crore) in 2021 and is
anticipated to project a robust growth in the forecast period with a CAGR of 11.23%
owing to growing urbanization, rising disposable
income level, etc.
Distemper is an
ancient type of paint made of water, chalk, and pigment. It is bound with
either an animal glue or the adhesive qualities of casein, a resin that comes
from solidified milk. The process of painting walls with distemper is easier
and quicker as they can be applied directly to cemented walls without the need
for a primer. Distempers are much cheaper in comparison to other types of paints. India Distemper Market is further classified on the
basis of type by Oil Based Distemper, Dry Distemper.
Rising Demand from Smaller
Towns and Rural Areas Driving Market Growth
Metros and tier
I cities contribute for 25% of the India Distemper Market value, with smaller
towns (tier II/III/IV cities) and rural areas accounting for the remaining 75%.
In recent years, small cities and towns have increased their need for distemper
paints at a faster rate than metro and tier I cities. A significant increase in
disposable income, consumption expenditure, awareness, rural market development
in smaller towns and rural areas have all contributed to the growth of the
distemper market in rural areas.
Increasing Demand for Sustainable
Products and Shift towards Low VOC Content
The paint
manufacturers have introduced antibacterial, anti-pollution/air-purifying,
anti-fungal, and stain-resistant products. Demand for low/zero VOC paints and
coatings has increased due to consumer awareness of VOCs' adverse effects and
rigorous environmental legislation. India is seeing a rise in the use of
water-solvent and high-solid coatings with lower VOC content as a result of
regulatory reforms. Furthermore, green technology and bio-based materials have
benefitted the water-based distemper industry across the country. The
development of low-VOC solutions is expected to stimulate demand for distemper
paints in the next five years.
Government
Initiatives for the Development of Rural Infrastructure
The government has taken several
initiatives to improve the country's infrastructure, especially in rural areas. These
programs aim to make low-cost housing available across the country. New demand
for distemper paint is being generated by the government's "Housing for
All/Affordable Housing" program, which will lead to re-painting demand in
future. Another government initiative, the Pradhan Mantri Awas Yojana (PMAY),
provides inexpensive housing for people in both urban and rural areas, hence increasing
demand for distemper paints nationwide.
New Product
Launches & Portfolio Diversification
Leading competitors in the
market have concentrated their efforts on growing the bottom of the pyramid
space, which has significantly more volume than the top and mid-segments.
Furthermore, while premium ranges are expanding faster, the economy range,
which includes emulsion, distemper, and putty, is expanding faster, indicating
that increased awareness among rural households to apply undercoat (putty and
primer) before applying paint (distempers) has aided demand for low-end
products as well. Most businesses are growing into new product categories and
broadening their product portfolios.

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Market Segmentation
The India Distemper Market is
segmented based on Type, By Method of Application, By Application, By Resin
Type, By Color, By Painting, By Region, and By Company. Based on Type, the
market is further fragmented into the Oil Based Distemper and Dry Distemper.
Based on Method of Application, the market is segmented into Paint Brush,
Roller, Spray. Also, segmentation of the market on grounds of the Application
is done into Exterior Walls and Interior Walls. Based on Resin Type, the market
is segmented into Acrylic, Synthetic, and UNO Acrylic. Based on Color, the
market is segmented into White, Blue, Yellow, Green, Pink, Others. Based on Painting,
the market is segmented into Re-Painting, Fresh Painting. The market analysis
also studies the regional segmentation, divided among North, South, East, West.
Company Profiles
Kansai Nerolac
Paints Limited, Asian Paints Limited, Berger Paints India Limited, Nippon Paint
(India) Private Limited, Indigo Paints Ltd., Shalimar Paints Limited, Divine
Paints, AkzoNobel India Ltd., Eureka Paints are among the major market players
in the India platform that lead the market growth of the India Distemper
Market.
Attribute
|
Details
|
Market size value in 2021
|
USD627.9 million
|
Revenue Forecast in 2027
|
USD1197.60
million
|
Growth Rate
|
11.23%
|
Base Year
|
2021
|
Historical Years
|
2017 – 2020
|
Estimated Year
|
2022
|
Forecast Period
|
2023 – 2027
|
Quantitative Units
|
Revenue in (USD million), Volume (Thousand Tonnes) and
CAGR for 2017-2021 and 2022-2027
|
Report Coverage
|
·
Revenue forecast, company
share, competitive landscape, growth factors, and trends
|
Segments Covered
|
·
Type
·
Method of Application
·
Application
·
Resin Type
·
Color
·
Painting
|
Regional Scope
|
North, South, East, West, Central
|
Key Companies Profiled
|
Kansai Nerolac Paints Limited, Asian Paints Limited, Berger
Paints India Limited, Nippon
Paint (India) Private Limited, Indigo
Paints Ltd., Shalimar Paints Limited, Divine Paints, AkzoNobel
India Ltd., Eureka Paints, Arosun Paints & Coating (India).
|
Customization Scope
|
10% free report customization with purchase. Addition or
alteration to country, regional & segment scope.
|
Pricing and Purchase Options
|
Avail customized purchase
options to meet your exact research needs. Explore purchase
options
|
Delivery Format
|
PDF and Excel through Email (We can also provide the editable
version of the report in PPT/pdf format on special request)
|
Report Scope:
In this report, India Distemper
Market has been segmented into following categories, in addition to the
industry trends which have also been detailed below:
- India Distemper Market, By Type:
o
Oil
Based Distemper
o Dry Distemper
·
India Distemper Market, By Method of Application:
o
Paint
Brush
o Roller
o Spray
- India Distemper Market, By Application:
o
Interior
Walls
o Exterior Walls
·
India Distemper Market, By Resin Type:
o
Acrylic
o
UNO
Acrylic
o
Synthetic
·
India Distemper Market, By Color:
o
White
o
Yellow
o
Green
o
Pink
o
Blue
o
Others
·
India Distemper Market, By Painting:
o
Re-Painting
o
Fresh
Painting
·
India Distemper Market, By Region:
- West
- South
- North
- Central
- East
Competitive Landscape
Company
Profiles: Detailed
analysis of the major companies present in India Distemper Market.
Available Customizations:
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The following
customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to
five).
NOTE: The data given for any year represents the
market during the period, i.e., 1st April of the previous year to 31st March of
that year. eg: For 2022E, the data represents the period, 1st April 2021 to
31st March 2022.
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