Forecast Period
|
2026-2030
|
Market Size (2024)
|
USD 1.34 Billion
|
CAGR (2025-2030)
|
10.23%
|
Fastest Growing Segment
|
Online
|
Largest Market
|
North
|
Market Size (2030)
|
USD 3.01 Billion
|
Market Overview
India Food for Diabetics Market was valued at USD 1.34 Billion in 2024 and is expected to
reach USD 3.01 Billion by 2030 with a CAGR of 10.23% during the forecast period.
The India Food for Diabetics market is witnessing robust growth, owing to the growing
prevalence of diabetes due to changing lifestyles, poor dietary habits, and an
aging population. As awareness about diabetes management increases, consumers
are seeking healthier alternatives to control blood sugar levels. The rise in
health-conscious individuals, particularly among the urban population, is
pushing the demand for low-sugar, low-carb, and nutrient-rich foods that
promote better blood sugar control. Also, the shift towards functional foods
that offer added health benefits such as improved metabolism, weight
management, and enhanced insulin sensitivity further drives market growth.
Government initiatives promoting health awareness, along with the expansion of
diabetic-friendly food products by both local and global food brands,
contribute to the market's expansion.
Key Market Drivers
Large
Pool of People Suffering from Chronic Diseases
A significant driver of the India food for diabetics
market is the large pool of individuals suffering from chronic diseases,
particularly diabetes. India has one of the highest diabetes prevalence rates
globally, with over million people living with the condition, and this number
is expected to increase due to lifestyle changes, urbanization, poor dietary
habits, and a growing aging population. As a part of this, according to a
recent study, as of 2023, Indians diagnosed with diabetes exceeded 74 million in
2021, with projections indicating it will surpass 124 million by 2045. As diabetes
becomes more widespread, individuals are becoming more conscious of the need to
manage their blood sugar levels, creating a substantial demand for
diabetic-friendly food options. Also, chronic diseases such as obesity, heart
disease, and hypertension often coexist with diabetes, leading to an increased
focus on preventive healthcare. This growing awareness about the link between
diet and disease management is pushing the demand for specialized food products
designed to help control blood sugar levels, such as low-glycemic index foods,
high-fiber products, and functional foods with added health benefits.
Healthcare providers and nutritionists are also emphasizing the role of proper
nutrition in managing chronic diseases, further fueling the market. The rise of
e-commerce and better availability of such specialized food products in urban
and rural areas makes it easier for diabetic individuals to access these
alternatives, contributing to the market's growth.
Growing
Innovation by Key Players
Growing innovation by key players is a major driver of
the India food for diabetics market. As a part of this, as of October 2024,
Nestlé India launched new cerelac variants that contain no refined sugar,
coinciding with the brand's 50-year celebration in the Indian market. The
company plans to increase the number of cerelac variants to 21, with 14 of them
being free from refined sugar. As the demand for diabetic-friendly food
products rises, food manufacturers and brands are increasingly focusing on
developing innovative solutions to meet consumer needs. Companies are investing
in research and development to create healthier, more convenient options that
cater to people with diabetes. This includes the introduction of low-glycemic,
low-carb, and high-fiber foods that help control blood sugar levels without
compromising on taste. Also, key players are exploring the use of alternative
sweeteners, such as stevia, monk fruit, and artificial sweeteners, to create
sugar-free or low-sugar food products. The development of functional foods,
such as those enriched with vitamins, minerals, and prebiotics, is another key
trend in the market. These products not only help manage blood sugar but also
offer added health benefits like improved digestion and heart health. In
addition, the rise of plant-based food products and plant-based proteins in the
diabetic food segment has led to innovations in vegetarian and vegan options.
The growing focus on clean-label products, free from artificial additives,
preservatives, and excessive sugars, also reflects the shift toward more
health-conscious consumer choices. As a result, continuous innovation is
helping drive the expansion of the diabetic food market in India.
Rising
Awareness Among Consumer for Diabetes
Rising awareness among consumers about diabetes is a
key driver of the India food for diabetics market. As the prevalence of
diabetes continues to rise in India, more people are becoming educated about
the disease, its management, and the importance of a healthy diet in
controlling blood sugar levels. The increasing focus on preventive healthcare,
fueled by government initiatives, media campaigns, and educational programs,
has resulted in a more informed consumer base. This growing awareness is
encouraging individuals to seek healthier food options that help prevent or
manage diabetes effectively. Consumers are now more conscious of the
relationship between diet and diabetes management, which has led to an
increased demand for diabetic-friendly products. The awareness has also shifted
towards reducing sugar intake, managing carbohydrate consumption, and
incorporating more fiber-rich foods into the diet. As a result, there is a
higher demand for food products like whole grains, legumes, low-sugar snacks, sugar
substitutes, and low-glycemic foods. Also, healthcare professionals, including
doctors and dietitians, are playing an active role in educating patients about
diabetes and recommending specialized foods. This increased awareness is
empowering individuals to make informed decisions about their health, leading
to a growing market for diabetic-friendly foods in India.
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Key Market Challenges
Lack
of Awareness in Rural Areas
A significant challenge in the India food for
diabetics market is the lack of awareness in rural areas. While urban
populations are increasingly informed about the importance of managing diabetes
through diet, rural regions often lack access to educational resources and
healthcare professionals who can provide guidance on managing the condition.
Many rural communities are less aware of the link between diet and diabetes
control, which leads to a limited understanding of the importance of consuming
diabetic-friendly foods. This lack of awareness results in a low demand for
specialized products, as rural consumers are often unaware of alternatives to
traditional, high-carb, sugar-rich foods. Also, limited access to healthcare
services in rural areas means that individuals may not receive timely diagnoses
or advice on diabetes management, compounding the issue. As a result, even when
diabetic-friendly food products are available, consumers may not recognize
their benefits or feel the need to incorporate them into their diets. To
address this challenge, there needs to be greater emphasis on public health
campaigns, rural outreach programs, and education on the role of diet in
managing diabetes. Partnerships with local healthcare providers and the
expansion of digital health resources could help improve awareness and drive
market growth in these underserved areas.
Limited
Availability of Products
The limited availability of diabetic-friendly food
products is a significant challenge in the India food for diabetics market.
While urban areas are seeing a growing number of specialized stores,
supermarkets, and e-commerce platforms offering diabetic-friendly options,
rural and semi-urban regions still face significant barriers in accessing these
products. Many areas lack retailers that stock such items, making it difficult
for diabetic consumers to find suitable food alternatives. This limited distribution
creates a gap in the market, preventing a large portion of the population from
benefiting from specialized foods that can help manage blood sugar levels. Also,
many diabetic food products are concentrated in metropolitan cities and larger
towns, with fewer options in smaller cities or rural locations. This uneven
availability further complicates efforts to improve diabetes management across
the country. Many consumers in rural areas may also be unaware of these
specialized foods due to limited exposure and education. Another issue is the
dependence on large retail chains or e-commerce platforms to provide such
products, which can be costly and logistically challenging, especially for
lower-income consumers. Expanding the availability of diabetic-friendly food
products through local stores, better distribution channels, and affordable
pricing strategies will be crucial for overcoming this challenge and meeting
the demand across the country.
Key Market Trends
Rising
Demand for Plant-Based Food
A prominent trend in the India food for diabetics
market is the rising demand for plant-based foods. As a part of this,
according to a recent study, as of September 2024, in India, the market
for plant-based food reached a size of more than 468 million U.S. dollars. Most
Indian consumers are moving towards plant-based diets due to worries about
animal welfare in food production, with some adopting vegetarian or vegan
lifestyles. As more consumers embrace healthier lifestyles and adopt plant-based
diets, there has been an increasing focus on plant-based food products that
offer numerous health benefits, particularly for those managing diabetes.
Plant-based foods, such as legumes, whole grains, vegetables, fruits, nuts,
seeds, and plant-based proteins, are naturally rich in fiber, vitamins, and
minerals, which help regulate blood sugar levels and support overall health.
This trend is driven by growing awareness of the positive effects of plant-based
diets in preventing and managing chronic diseases, including diabetes. Also,
plant-based foods have a low glycemic index, meaning they cause slower and more
controlled increases in blood sugar levels compared to processed foods or
animal-based products. This makes them ideal for people with diabetes. The rise
of veganism and vegetarianism in India, particularly among urban consumers, has
also contributed to the demand for plant-based diabetic-friendly products.
Companies are responding by innovating and introducing a variety of plant-based
alternatives, such as dairy-free yogurts, plant-based milks, and vegan protein
sources, designed specifically for individuals managing diabetes. As a result,
plant-based foods are becoming a prominent segment in the Indian diabetic food
market.
Innovation
in Sugar Substitutes
Innovation in sugar substitutes is a key trend driving
the India food for diabetics market. As awareness of diabetes and the harmful
effects of excessive sugar consumption rises, there has been a growing demand
for healthier alternatives to sugar that don’t cause spikes in blood sugar
levels. This has led to the development of a variety of innovative sugar
substitutes, which cater to diabetic consumers looking for a sweet taste
without the associated health risks. Natural sweeteners like stevia, monk fruit,
and erythritol are gaining popularity as they provide sweetness without raising
blood glucose levels. Stevia, in particular, is well-known for its zero-calorie
content and plant-based origin, making it a preferred choice for those managing
diabetes. Also, sugar alcohols like xylitol and allulose are being increasingly
used in diabetic-friendly products due to their minimal impact on blood sugar.
Innovative approaches also include blends of sweeteners to mimic the taste and
texture of sugar while keeping the glycemic index low. These substitutes are
used in a wide range of products, from beverages to baked goods, snacks, and
even candies. With the increasing consumer demand for healthier food options,
food manufacturers are focusing on perfecting these substitutes to improve
taste, functionality, and accessibility, which is expected to drive further
growth in the diabetic food market.
Expansion
of E-Commerce
The expansion of e-commerce is a significant trend in
the India food for diabetics market. As a part of this, according to a
recent study, as of October 2024, the e-commerce sector in India had a market
value of 123 billion U.S. dollars. This figure is projected to hit 300 billion
U.S. dollars by 2030.As digital penetration continues to rise in India,
more consumers are turning to online platforms for purchasing specialized food
products, including diabetic-friendly options. E-commerce provides convenience,
a wider variety of products, and often better pricing, making it an ideal
solution for consumers seeking healthier food alternatives. Online grocery
stores, health-focused e-commerce platforms, and direct-to-consumer brands are
offering a broad range of diabetic foods, such as low-sugar snacks, sugar
substitutes, gluten-free items, and functional foods. The ability to compare
products, read reviews, and access information about ingredients has empowered
consumers to make more informed decisions about their food choices. Also, the
growing adoption of online shopping is helping bridge the accessibility gap,
particularly for consumers in rural and semi-urban areas where specialized
diabetic foods might not be readily available in local stores. The ease of
doorstep delivery and the ability to subscribe for regular orders are also
attractive features for busy, health-conscious consumers. As e-commerce
continues to expand, the Indian diabetic food market will likely see increased
competition and innovation, with companies striving to offer a more diverse and
accessible range of products to meet the growing demand for diabetes management
solutions.
Segmental Insights
Distribution
Channel Insights
Supermarket/Hypermarket dominated the India
Food for Diabetics market, due to their wide reach, convenience, and large
product variety. These retail formats allow consumers to access a diverse range
of diabetic-friendly food products, including low-sugar snacks, sugar
substitutes, and functional foods, all in one place. With the increasing
awareness of diabetes, more consumers are seeking specialized food items, and
supermarkets/hypermarkets are responding by stocking these products to meet the
demand. Also, the ability to physically check product labels, compare prices,
and access promotional offers in these large retail outlets further drives
consumer preference for this shopping format. As urbanization grows,
supermarkets and hypermarkets remain a key distribution channel, enhancing
market penetration across India.
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Regional Insights
The North region dominated the India Food for
Diabetics market, due to its higher urbanization, increasing diabetes
awareness, and rising disposable incomes. Cities like Delhi, Chandigarh, and
Jaipur have seen a surge in health-conscious consumers seeking
diabetic-friendly food options. The region benefits from a well-established
retail infrastructure, including supermarkets, hypermarkets, and e-commerce
platforms, making specialized products more accessible. Also, the presence of
healthcare institutions and rising healthcare awareness further contributes to
the demand for diabetes management solutions. As a result, the North region
remains a key driver of growth in the Indian diabetic food market.
Recent Developments
- In December 2024, Haldiram's
launched a new sugar-free Shrikhand, broadening its range of dairy
products. The brand, recognized for its quality confections such as Chamcham
and Rasgulla, now includes this traditional dessert favored in Gujarati and
Maharashtrian cuisines in its offerings. This sugar-free Shrikhand boasts a
rich and creamy texture, crafted from premium ingredients, and is available for
Rs80 for a 250-gm package.
- In November 2024, Protinex Diabetes Care
partners with Apollo Health Co. to aid diabetes management in India This
initiative seeks to promote awareness of the significance of routine blood
glucose testing and proactive health measures. The aim is to facilitate blood
sugar monitoring in a way that minimizes costs, thereby motivating people to
assume responsibility for their own diabetes management journeys.
- In October 2024, Zydus Wellness, a
sweetener brand, entered the packaged foods market with the introduction
of Sugar Free D’lite cookies. With the new addition, the brand aims to provide
consumers with options that contain no added sugar and allow them to satisfy their
sweet cravings. To bolster its bond with those who pursue a healthy lifestyle
free of guilt, Sugar Free has teamed up with Bollywood icon Shahid Kapoor to
endorse the product line.
- In August 2024, Danone (NIPL), a
frontrunner in the food and nutrition sector, has partnered with Apollo 24|7 to
launch the innovative Super 6 Diabetes Programme, marking a significant step in
tackling India's escalating diabetes issue. The Super 6 Diabetes Programme integrates
Apollo’s advanced digital healthcare platform with Danone’s knowledge in
diabetes nutrition, providing a thorough solution for diabetes management
support.Danone India, as the sole nutrition partner, offers its Protinex
Diabetes Care (PDC) product to aid this initiative.
Key Market Players
- Nestlé India Limited
- Dabur India Limited
- Britannia Industries
- Gujarat Cooperative Milk Marketing
Federation Ltd
- Unibic Foods India Private Limited
- Kellogg India Pvt. Ltd
- Bagrrys India Limited
- ITC Limited
- Dinesh Flour Mills
- Nirvaanic Life Foods Pvt Ltd
By Type
|
By Distribution
Channel
|
By Region
|
- Baked Products
- Beverages
- Confectionery
- Dairy Products & Breakfast Cereal
- Others
|
- Supermarket/Hypermarket
- Convenience Stores
- Pharmacies
- Online
- Others
|
|
Report Scope:
In this report, the India Food for Diabetics Market
has been segmented into the following categories, in addition to the industry trends
which have also been detailed below:
- India Food for Diabetics
Market, By Type:
o Baked Products
o Beverages
o Confectionery
o Dairy Products & Breakfast Cereal
o Others
- India Food for Diabetics
Market, By Distribution Channel:
o Supermarket/Hypermarket
o Convenience Stores
o Pharmacies
o Online
o Others
- India Food for Diabetics
Market, By Region:
o North
o South
o East
o West
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents
in the India Food for Diabetics Market.
Available Customizations:
India Food for Diabetics Market report with the
given market data, TechSci Research offers customizations according to a company's
specific needs. The following customization options are available for the
report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
India Food for Diabetics Market is an upcoming
report to be released soon. If you wish an early delivery of this report or
want to confirm the date of release, please contact us at [email protected]