India Food for Diabetics Market By Type (Baked Products, Beverages, Confectionery, Dairy Products & Breakfast Cereal, Others), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Pharmacies, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

India Food for Diabetics Market was valued at USD 1.34 Billion in 2024 and is expected to reach USD 3.01 Billion by 2030 with a CAGR of 10.23% during the forecast period. The India Food for Diabetics market is witnessing robust growth, owing to the growing prevalence of diabetes due to changing lifestyles, poor dietary habits, and an aging population. As awareness about diabetes management increases, consumers are seeking healthier alternatives to control blood sugar levels. The rise in health-conscious individuals, particularly among the urban population, is pushing the demand for low-sugar, low-carb, and nutrient-rich foods that promote better blood sugar control. Also, the shift towards functional foods that offer added health benefits such as improved metabolism, weight management, and enhanced insulin sensitivity further drives market growth. Government initiatives promoting health awareness, along with the expansion of diabetic-friendly food products by both local and global food brands, contribute to the market's expansion.

Key Market Drivers

Large Pool of People Suffering from Chronic Diseases

A significant driver of the India food for diabetics market is the large pool of individuals suffering from chronic diseases, particularly diabetes. India has one of the highest diabetes prevalence rates globally, with over million people living with the condition, and this number is expected to increase due to lifestyle changes, urbanization, poor dietary habits, and a growing aging population. As a part of this, according to a recent study, as of 2023, Indians diagnosed with diabetes exceeded 74 million in 2021, with projections indicating it will surpass 124 million by 2045. As diabetes becomes more widespread, individuals are becoming more conscious of the need to manage their blood sugar levels, creating a substantial demand for diabetic-friendly food options. Also, chronic diseases such as obesity, heart disease, and hypertension often coexist with diabetes, leading to an increased focus on preventive healthcare. This growing awareness about the link between diet and disease management is pushing the demand for specialized food products designed to help control blood sugar levels, such as low-glycemic index foods, high-fiber products, and functional foods with added health benefits. Healthcare providers and nutritionists are also emphasizing the role of proper nutrition in managing chronic diseases, further fueling the market. The rise of e-commerce and better availability of such specialized food products in urban and rural areas makes it easier for diabetic individuals to access these alternatives, contributing to the market's growth.

Growing Innovation by Key Players

Growing innovation by key players is a major driver of the India food for diabetics market. As a part of this, as of October 2024, Nestlé India launched new cerelac variants that contain no refined sugar, coinciding with the brand's 50-year celebration in the Indian market. The company plans to increase the number of cerelac variants to 21, with 14 of them being free from refined sugar. As the demand for diabetic-friendly food products rises, food manufacturers and brands are increasingly focusing on developing innovative solutions to meet consumer needs. Companies are investing in research and development to create healthier, more convenient options that cater to people with diabetes. This includes the introduction of low-glycemic, low-carb, and high-fiber foods that help control blood sugar levels without compromising on taste. Also, key players are exploring the use of alternative sweeteners, such as stevia, monk fruit, and artificial sweeteners, to create sugar-free or low-sugar food products. The development of functional foods, such as those enriched with vitamins, minerals, and prebiotics, is another key trend in the market. These products not only help manage blood sugar but also offer added health benefits like improved digestion and heart health. In addition, the rise of plant-based food products and plant-based proteins in the diabetic food segment has led to innovations in vegetarian and vegan options. The growing focus on clean-label products, free from artificial additives, preservatives, and excessive sugars, also reflects the shift toward more health-conscious consumer choices. As a result, continuous innovation is helping drive the expansion of the diabetic food market in India.

Rising Awareness Among Consumer for Diabetes

Rising awareness among consumers about diabetes is a key driver of the India food for diabetics market. As the prevalence of diabetes continues to rise in India, more people are becoming educated about the disease, its management, and the importance of a healthy diet in controlling blood sugar levels. The increasing focus on preventive healthcare, fueled by government initiatives, media campaigns, and educational programs, has resulted in a more informed consumer base. This growing awareness is encouraging individuals to seek healthier food options that help prevent or manage diabetes effectively. Consumers are now more conscious of the relationship between diet and diabetes management, which has led to an increased demand for diabetic-friendly products. The awareness has also shifted towards reducing sugar intake, managing carbohydrate consumption, and incorporating more fiber-rich foods into the diet. As a result, there is a higher demand for food products like whole grains, legumes, low-sugar snacks, sugar substitutes, and low-glycemic foods. Also, healthcare professionals, including doctors and dietitians, are playing an active role in educating patients about diabetes and recommending specialized foods. This increased awareness is empowering individuals to make informed decisions about their health, leading to a growing market for diabetic-friendly foods in India.

Download Free Sample Report

Key Market Challenges

Lack of Awareness in Rural Areas

A significant challenge in the India food for diabetics market is the lack of awareness in rural areas. While urban populations are increasingly informed about the importance of managing diabetes through diet, rural regions often lack access to educational resources and healthcare professionals who can provide guidance on managing the condition. Many rural communities are less aware of the link between diet and diabetes control, which leads to a limited understanding of the importance of consuming diabetic-friendly foods. This lack of awareness results in a low demand for specialized products, as rural consumers are often unaware of alternatives to traditional, high-carb, sugar-rich foods. Also, limited access to healthcare services in rural areas means that individuals may not receive timely diagnoses or advice on diabetes management, compounding the issue. As a result, even when diabetic-friendly food products are available, consumers may not recognize their benefits or feel the need to incorporate them into their diets. To address this challenge, there needs to be greater emphasis on public health campaigns, rural outreach programs, and education on the role of diet in managing diabetes. Partnerships with local healthcare providers and the expansion of digital health resources could help improve awareness and drive market growth in these underserved areas.

Limited Availability of Products

The limited availability of diabetic-friendly food products is a significant challenge in the India food for diabetics market. While urban areas are seeing a growing number of specialized stores, supermarkets, and e-commerce platforms offering diabetic-friendly options, rural and semi-urban regions still face significant barriers in accessing these products. Many areas lack retailers that stock such items, making it difficult for diabetic consumers to find suitable food alternatives. This limited distribution creates a gap in the market, preventing a large portion of the population from benefiting from specialized foods that can help manage blood sugar levels. Also, many diabetic food products are concentrated in metropolitan cities and larger towns, with fewer options in smaller cities or rural locations. This uneven availability further complicates efforts to improve diabetes management across the country. Many consumers in rural areas may also be unaware of these specialized foods due to limited exposure and education. Another issue is the dependence on large retail chains or e-commerce platforms to provide such products, which can be costly and logistically challenging, especially for lower-income consumers. Expanding the availability of diabetic-friendly food products through local stores, better distribution channels, and affordable pricing strategies will be crucial for overcoming this challenge and meeting the demand across the country.

Key Market Trends

Rising Demand for Plant-Based Food

A prominent trend in the India food for diabetics market is the rising demand for plant-based foods. As a part of this, according to a recent study, as of September 2024, in India, the market for plant-based food reached a size of more than 468 million U.S. dollars. Most Indian consumers are moving towards plant-based diets due to worries about animal welfare in food production, with some adopting vegetarian or vegan lifestyles. As more consumers embrace healthier lifestyles and adopt plant-based diets, there has been an increasing focus on plant-based food products that offer numerous health benefits, particularly for those managing diabetes. Plant-based foods, such as legumes, whole grains, vegetables, fruits, nuts, seeds, and plant-based proteins, are naturally rich in fiber, vitamins, and minerals, which help regulate blood sugar levels and support overall health. This trend is driven by growing awareness of the positive effects of plant-based diets in preventing and managing chronic diseases, including diabetes. Also, plant-based foods have a low glycemic index, meaning they cause slower and more controlled increases in blood sugar levels compared to processed foods or animal-based products. This makes them ideal for people with diabetes. The rise of veganism and vegetarianism in India, particularly among urban consumers, has also contributed to the demand for plant-based diabetic-friendly products. Companies are responding by innovating and introducing a variety of plant-based alternatives, such as dairy-free yogurts, plant-based milks, and vegan protein sources, designed specifically for individuals managing diabetes. As a result, plant-based foods are becoming a prominent segment in the Indian diabetic food market.

Innovation in Sugar Substitutes

Innovation in sugar substitutes is a key trend driving the India food for diabetics market. As awareness of diabetes and the harmful effects of excessive sugar consumption rises, there has been a growing demand for healthier alternatives to sugar that don’t cause spikes in blood sugar levels. This has led to the development of a variety of innovative sugar substitutes, which cater to diabetic consumers looking for a sweet taste without the associated health risks. Natural sweeteners like stevia, monk fruit, and erythritol are gaining popularity as they provide sweetness without raising blood glucose levels. Stevia, in particular, is well-known for its zero-calorie content and plant-based origin, making it a preferred choice for those managing diabetes. Also, sugar alcohols like xylitol and allulose are being increasingly used in diabetic-friendly products due to their minimal impact on blood sugar. Innovative approaches also include blends of sweeteners to mimic the taste and texture of sugar while keeping the glycemic index low. These substitutes are used in a wide range of products, from beverages to baked goods, snacks, and even candies. With the increasing consumer demand for healthier food options, food manufacturers are focusing on perfecting these substitutes to improve taste, functionality, and accessibility, which is expected to drive further growth in the diabetic food market.

Expansion of E-Commerce

The expansion of e-commerce is a significant trend in the India food for diabetics market. As a part of this, according to a recent study, as of October 2024, the e-commerce sector in India had a market value of 123 billion U.S. dollars. This figure is projected to hit 300 billion U.S. dollars by 2030.As digital penetration continues to rise in India, more consumers are turning to online platforms for purchasing specialized food products, including diabetic-friendly options. E-commerce provides convenience, a wider variety of products, and often better pricing, making it an ideal solution for consumers seeking healthier food alternatives. Online grocery stores, health-focused e-commerce platforms, and direct-to-consumer brands are offering a broad range of diabetic foods, such as low-sugar snacks, sugar substitutes, gluten-free items, and functional foods. The ability to compare products, read reviews, and access information about ingredients has empowered consumers to make more informed decisions about their food choices. Also, the growing adoption of online shopping is helping bridge the accessibility gap, particularly for consumers in rural and semi-urban areas where specialized diabetic foods might not be readily available in local stores. The ease of doorstep delivery and the ability to subscribe for regular orders are also attractive features for busy, health-conscious consumers. As e-commerce continues to expand, the Indian diabetic food market will likely see increased competition and innovation, with companies striving to offer a more diverse and accessible range of products to meet the growing demand for diabetes management solutions.

Segmental Insights

Distribution Channel Insights

Supermarket/Hypermarket dominated the India Food for Diabetics market, due to their wide reach, convenience, and large product variety. These retail formats allow consumers to access a diverse range of diabetic-friendly food products, including low-sugar snacks, sugar substitutes, and functional foods, all in one place. With the increasing awareness of diabetes, more consumers are seeking specialized food items, and supermarkets/hypermarkets are responding by stocking these products to meet the demand. Also, the ability to physically check product labels, compare prices, and access promotional offers in these large retail outlets further drives consumer preference for this shopping format. As urbanization grows, supermarkets and hypermarkets remain a key distribution channel, enhancing market penetration across India.

Download Free Sample Report

Regional Insights

The North region dominated the India Food for Diabetics market, due to its higher urbanization, increasing diabetes awareness, and rising disposable incomes. Cities like Delhi, Chandigarh, and Jaipur have seen a surge in health-conscious consumers seeking diabetic-friendly food options. The region benefits from a well-established retail infrastructure, including supermarkets, hypermarkets, and e-commerce platforms, making specialized products more accessible. Also, the presence of healthcare institutions and rising healthcare awareness further contributes to the demand for diabetes management solutions. As a result, the North region remains a key driver of growth in the Indian diabetic food market.

Recent Developments

• In December 2024, Haldiram's launched a new sugar-free Shrikhand, broadening its range of dairy products. The brand, recognized for its quality confections such as Chamcham and Rasgulla, now includes this traditional dessert favored in Gujarati and Maharashtrian cuisines in its offerings. This sugar-free Shrikhand boasts a rich and creamy texture, crafted from premium ingredients, and is available for Rs80 for a 250-gm package.
• In November 2024, Protinex Diabetes Care partners with Apollo Health Co. to aid diabetes management in India This initiative seeks to promote awareness of the significance of routine blood glucose testing and proactive health measures. The aim is to facilitate blood sugar monitoring in a way that minimizes costs, thereby motivating people to assume responsibility for their own diabetes management journeys.
• In October 2024, Zydus Wellness, a sweetener brand, entered the packaged foods market with the introduction of Sugar Free D’lite cookies. With the new addition, the brand aims to provide consumers with options that contain no added sugar and allow them to satisfy their sweet cravings. To bolster its bond with those who pursue a healthy lifestyle free of guilt, Sugar Free has teamed up with Bollywood icon Shahid Kapoor to endorse the product line.
• In August 2024, Danone (NIPL), a frontrunner in the food and nutrition sector, has partnered with Apollo 24|7 to launch the innovative Super 6 Diabetes Programme, marking a significant step in tackling India's escalating diabetes issue. The Super 6 Diabetes Programme integrates Apollo’s advanced digital healthcare platform with Danone’s knowledge in diabetes nutrition, providing a thorough solution for diabetes management support.Danone India, as the sole nutrition partner, offers its Protinex Diabetes Care (PDC) product to aid this initiative.

Key Market Players

• Nestlé India Limited
• Dabur India Limited
• Britannia Industries
• Gujarat Cooperative Milk Marketing Federation Ltd
• Unibic Foods India Private Limited
• Kellogg India Pvt. Ltd
• Bagrrys India Limited
• ITC Limited
• Dinesh Flour Mills
• Nirvaanic Life Foods Pvt Ltd

Report Scope:

In this report, the India Food for Diabetics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• India Food for Diabetics Market, By Type:

o   Baked Products

o   Beverages

o   Confectionery

o   Dairy Products & Breakfast Cereal

o   Others

• India Food for Diabetics Market, By Distribution Channel:

o   Supermarket/Hypermarket

o   Convenience Stores

o   Pharmacies

o   Online

o   Others

• India Food for Diabetics Market, By Region:

o   North

o   South

o   East

o   West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the India Food for Diabetics Market.

Available Customizations:

India Food for Diabetics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

India Food for Diabetics Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]