In India, the credit card user base in 2019 reached 47 million and the market is anticipated to grow at a CAGR of more than 25% during 2020 - 2025 on account of rising popularity of credit cards and growing trend of purchasing products first and paying later. Credit card market in India is smaller when compared with its counterpart debit card; however, the market is anticipated to witness significant growth in the coming years. With increasing popularity of credit cards, banks are focusing on urban and semi-urban markets in order to increase their share in the market.

India credit card market can be segmented based on type, service providing company, credit score, credit limit, card type, benefits and region. Based on type, credit card market can be bifurcated into general purpose and private label segments. General purpose is the dominant segment in the market and the segment is likely to continue its dominance in the coming years as well, as general purpose credit cards can be used at a variety of stores.

Major players operating in the country include HDFC Bank Ltd., SBI Cards and Payment Services Limited, ICICI Bank Limited, Axis Bank Limited, Citibank India and Bank of Baroda, among others. Reserve Bank of India discontinued magnetic strip-based cards from December 31, 2018 on account of increasing instances of card cloning and skimming.

Years considered for this report:

Historical Year: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

·         To assess the demand for credit cards in India.

·         To analyze and forecast the market size of credit card market across the country.

·         To classify and forecast India credit card market on the basis of type, service providing company, credit score, credit limit, card type, benefits, by region and by company.

·         To identify drivers and challenges for India credit card market.

·         To identify market trends and developments in India credit card market.

·         To identify and analyze the profile of leading players involved in India credit card market.

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In order to perform the study, TechSci Research conducted primary as well as exhaustive secondary research. Initially, TechSci Research prepared an exhaustive list of credit card companies currently invested in the market and operating in different regions across the country. Subsequently, TechSci Research conducted primary research surveys, which included primary calls, email responses, etc., with the identified companies. While interviewing, the respondents were also asked about their major competitors. Through this technique, TechSci Research was able to include companies which could not be identified due to the limitations of secondary research. TechSci Research analyzed service offerings, regional network, and regional presence of all major companies across the country.

TechSci Research calculated the market size for India credit card market by using a bottom-up technique, wherein the value for different service providing company was recorded as well as forecast for the future years. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analyzing historical data of respective companies to arrive at the overall market size. Multiple secondary sources such as directories, databases, Reserve Bank of India, World Bank, company websites, company annual reports, white papers, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

• Credit card companies and other stakeholders
• Associations, organizations, forums and alliances related to credit cards
• Government bodies such as regulating authorities and policymakers
• Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as credit card providers and policymakers. The study would also help them to target the growing segments over the coming years, thereby aiding the stakeholders in taking investment decisions and facilitating their expansion.

Report Scope:

In this report, India credit card market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

·         Market By Type:

o    General Purpose

o    Private Label 

·         Market By Service Providing Company:

o    Visa

o    Mastercard

o    Rupay

o    Others

·         Market By Credit Score:

o    300 – 500

o    501 – 700

o    701 – 850

o    Above 851

·         Market By Credit Limit:

o    Up to 50K

o    51K-2L

o    Above 

·         Market By Card Type:

o    Base

o    Signature

o    Platinum 

·         Market By Benefits:

o    Cashbacks

o    Voucher 

·         Market By Region:

o    North

o    South

o    East

o    West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies operating in the country’s credit card market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players.