India Condom Market, By Product Type (Latex, Non-Latex), By Gender (Male, Female), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Drug Stores/Pharmacy, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

India Condom Market was valued at USD 284.27 million in 2024 and is anticipated to grow USD 685.11 million by 2030 with a CAGR of 15.8% during forecast period.

The condom market in India has witnessed significant evolution and growth over the past decade, driven by shifting social attitudes, increased awareness of sexual health, and a rising emphasis on family planning. With a population exceeding 1.3 billion, India represents a massive consumer base for contraceptives, including condoms, which are one of the most accessible and effective methods of birth control. Research conducted by the World Health Organization (WHO), HRP, and partners since February 2022 suggests that interventions using positive language regarding sex, including sexual pleasure, effectively increase condom usage. When male condoms are used correctly in every sexual encounter over one year, they provide 98% protection against unplanned pregnancy for women. Similarly, female condoms offer 95% protection against unplanned pregnancy when used.

The condom category has experienced a significant boost in growth, nearly doubling its growth rate in 2023. According to executives citing the latest IQVIA consumer health retail audit data, the segment valued at USD 210 million reached a five-year high with a 13% increase by value, compared to 7% growth in 2022. This surge in growth can be attributed to the introduction of various innovations such as dotted, ribbed, dessert-flavored, and glow-in-the-dark variants in the market.

Key Market Drivers

Changing Social Attitudes and Awareness

One of the primary drivers of the condom market in India is evolving social attitudes towards sexual health and family planning, supported by wider education, mass-media messaging, and community-level outreach by governmental and non-governmental organizations. For instance, the Government of India Family Planning Annual Report states that under the Home Delivery of Contraceptives scheme, around 8.8 lakh ASHAs distributed about 11.77 crore pieces of condoms in 2019 to 20, indicating how last-mile counseling and doorstep access can normalize conversations and trial in both urban and rural settings.

Increasing awareness about the risks of sexually transmitted infections and the importance of family planning has led to greater adoption of condoms as a preferred, non-invasive method of contraception, reinforced by ongoing safe-sex promotion under national public-health programs. For instance, the same Government of India report notes condoms are also promoted through facility-based channels such as condom boxes at strategic locations, with 36,686 facilities in high-focus districts installing condom boxes in 2019 to 20 and 1.8 crore pieces distributed through those boxes.

Government Initiatives and Support

Government initiatives and policies remain instrumental in shaping India’s condom market landscape through procurement, subsidized or free distribution, and integration into broader family planning and HIV prevention efforts. For instance, the Press Information Bureau reported that the Central Medical Services Society procured 5.88 crore pieces of condoms for the Family Planning Programme in May 2023 and that CMSS also procures condoms for the National AIDS Control Programme, directly linking public procurement to nationwide availability in the public health system.

The same government update also states that NACO was receiving 75% of its free-condom supplies from HLL Lifecare Ltd and that NACO’s requirement was being met through an order of 66 million pieces from HLL Lifecare Ltd, showing how large-scale tendering and institutional suppliers underpin continuity of supply. In addition, regulatory and policy oversight supports consumer confidence by ensuring quality and compliance across manufacturers and channels. For instance, the Government of India has stated that condoms are among the medical devices included in Schedule I of DPCO 2013 and that quality, safety, and performance of medical devices are regulated under the Drugs and Cosmetics Act, 1940 and the Medical Devices Rules, 2017 administered by the Ministry of Health and Family Welfare.

Diverse Product Offerings and Marketing Strategies

The condom market in India has diversified through wider product formats and stronger brand-building, including flavored, textured, ultra-thin, and pleasure-enhancing variants, supported by modern packaging and digitally amplified campaigns that speak to different comfort levels and use-cases. For instance, Mankind Pharma has reported strong traction in Manforce Condoms, with secondary sales growth of 18% year on year in Q1 FY26, alongside premium-category launches such as Epic ThinX, illustrating how innovation plus targeted marketing is used to expand usage beyond basic contraception into a lifestyle-led purchase.

As brands compete on experience, discretion, and convenience, educational messaging that dispels myths and promotes correct use also helps reduce hesitation and encourages repeat adoption across age groups and geographies.                                                                                                                                                                                   

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Key Market Challenges

Cultural and Social Stigma

Despite progress in awareness and education, cultural and social stigma around sexual health and contraception remains a major barrier in India, especially where traditional norms discourage open discussion and create embarrassment around purchase and use. For instance, the Government of India’s Family Planning Annual Report notes that the Home Delivery of Contraceptives scheme relied on about 8.8 lakh ASHAs to distribute about 11.77 crore pieces of condoms in 2019 to 20, reflecting how programs are designed to reduce hesitation by taking condoms directly to households instead of requiring an in-store purchase. Addressing this challenge still requires sustained, culturally sensitive education that normalizes sexual health conversations while reinforcing correct and consistent condom use.

Access and Distribution Disparities:

While urban consumers typically have easier access via pharmacies, modern retail, and e-commerce, rural and remote areas continue to face availability and replenishment constraints due to infrastructure and last-mile logistics. For instance, the Family Planning Annual Report states that 36,686 facilities in high-focus districts installed condom boxes in 2019 to 20 and distributed 1.8 crore pieces through these boxes, indicating expanded touchpoints but also the operational need to keep such channels consistently stocked beyond facility locations.

Government procurement helps, but distribution effectiveness still depends on field-level delivery and outreach. For instance, a Government of India update states CMSS procured 5.88 crore pieces of condoms for the Family Planning Programme in May 2023 and also procures for the National AIDS Control Programme, highlighting the scale of public supply that must translate into dependable rural availability.

Quality Control and Counterfeiting

Ensuring consistent quality and preventing counterfeit or substandard products remains a concern because trust can quickly erode when product performance is questioned. For instance, the Government of India has stated that condoms are among the medical devices included in Schedule I of DPCO 2013 and that quality, safety, and performance of medical devices are regulated under the Drugs and Cosmetics Act, 1940 and the Medical Devices Rules, 2017, establishing a formal compliance framework. The remaining gap is consistent enforcement across fragmented distribution, which requires routine surveillance, clear penalties, and manufacturer–regulator coordination.

Affordability and Price Sensitivity

Affordability remains a significant factor influencing condom usage, especially among lower-income populations in India. While subsidized distribution programs exist, the retail price of condoms can still be prohibitive for many, particularly in rural areas where income levels are lower. Price sensitivity can deter consistent and widespread adoption of condoms as a preferred contraceptive method.

Manufacturers and policymakers need to explore innovative pricing strategies, such as tiered pricing models or bulk purchasing discounts, to make condoms more affordable and accessible to all socio-economic groups. Additionally, continued government support through subsidy programs and price regulation can help alleviate financial barriers and ensure equitable access to condoms across the country.

Key Market Trends

Shift Towards Premium and Specialized Products

A noticeable trend in the Indian condom market is the increasing demand for premium and specialized products. Consumers are showing a growing preference for condoms with additional features such as ultra-thin materials for enhanced sensitivity, flavored options for variety, and textured surfaces for added stimulation. This trend reflects a broader shift towards personalized and enjoyable sexual experiences among consumers who are willing to invest in higher-quality products that meet specific preferences and needs.

Manufacturers are responding by introducing innovative products that cater to these demands, thereby diversifying their offerings beyond traditional latex condoms. This trend not only enhances consumer satisfaction but also contributes to the overall growth and sophistication of the market.

Rise in Online Sales and Discreet Purchasing

The advent of e-commerce has significantly impacted the condom market in India, with a growing number of consumers opting to purchase condoms online. Online platforms offer convenience, privacy, and a wide selection of products, making it easier for individuals to access and buy condoms discreetly.

This trend is particularly prevalent among younger demographics and urban dwellers who value convenience and anonymity in their purchasing decisions. Online retailers and healthcare platforms have capitalized on this shift by offering competitive pricing, discreet packaging, and promotional discounts, thereby expanding their customer base and driving sales.

As internet penetration continues to increase and online shopping becomes more commonplace, this trend is expected to further boost the accessibility and popularity of condoms in India.

Health Consciousness and Safe Sex Practices

There is a growing trend towards heightened health consciousness and emphasis on safe sex practices among Indian consumers. Increasing awareness about sexually transmitted infections (STIs) and the importance of contraception has led to a greater acceptance and adoption of condoms as a reliable method of protection.

Government initiatives, educational campaigns, and healthcare advocacy have played pivotal roles in promoting safe sex practices nationwide. As a result, more individuals are prioritizing their sexual health and choosing condoms as a preventive measure against STIs and unintended pregnancies.

This trend is driving steady growth in the condom market as consumers become more informed and proactive about their sexual well-being. Manufacturers and healthcare providers are leveraging this trend by emphasizing the health benefits of condom use through targeted marketing campaigns and educational outreach programs.

Overall, these trends reflect a positive evolution in attitudes towards sexual health and product preferences in the Indian condom market, shaping its trajectory towards greater accessibility, innovation, and consumer empowerment.

There is a growing trend towards heightened health consciousness and emphasis on safe sex practices among Indian consumers. Increasing awareness about sexually transmitted infections (STIs) and the importance of contraception has led to a greater acceptance and adoption of condoms as a reliable method of protection.

Government initiatives, educational campaigns, and healthcare advocacy have played pivotal roles in promoting safe sex practices nationwide. As a result, more individuals are prioritizing their sexual health and choosing condoms as a preventive measure against STIs and unintended pregnancies.

This trend is driving steady growth in the condom market as consumers become more informed and proactive about their sexual well-being. Manufacturers and healthcare providers are leveraging this trend by emphasizing the health benefits of condom use through targeted marketing campaigns and educational outreach programs.

Overall, these trends reflect a positive evolution in attitudes towards sexual health and product preferences in the Indian condom market, shaping its trajectory towards greater accessibility, innovation, and consumer empowerment.

Segmental Insights

Product Type Insights

In the condom market, latex condoms have traditionally dominated over non-latex alternatives for several reasons. Latex condoms are widely preferred due to their proven effectiveness in preventing sexually transmitted infections (STIs) and unintended pregnancies. They are highly elastic, providing a snug fit that enhances safety during sexual activity. Latex is also a durable material that offers reliable protection against fluid transmission, making it a trusted choice among healthcare professionals and consumers alike.

Moreover, latex condoms are generally more affordable compared to non-latex options such as polyurethane or polyisoprene. This affordability makes them accessible to a broader demographic, including those with lower incomes or in resource-constrained settings. The widespread availability of latex condoms in various sizes, textures, and flavors further contributes to their popularity and consumer preference.

Non-latex condoms, while gaining traction among individuals with latex allergies or sensitivities, face challenges such as higher production costs and limited availability in comparison to latex products. Although they offer advantages like compatibility with oil-based lubricants and reduced risk of allergic reactions, these factors have constrained their market penetration relative to latex condoms.

In essence, the dominance of latex condoms in the market can be attributed to their effectiveness, affordability, and extensive availability, which collectively reinforce their position as the preferred choice for safe and reliable sexual protection.

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Regional Insights

In the condom market, regional dominance can vary based on factors such as demographics, cultural attitudes towards contraception, and economic development. In India, the northern region, comprising states like Uttar Pradesh, Bihar, Rajasthan, and Delhi, often emerges as a dominant market for condoms. Several factors contribute to the northern region's prominence in the condom market. Firstly, these states have large populations, which inherently drive demand for contraceptives. Uttar Pradesh, for instance, is the most populous state in India, and its demographic size alone accounts for substantial condom consumption.

Cultural attitudes towards family planning and contraception also play a role. In northern India, where traditional norms often emphasize large families, there is a growing awareness and acceptance of using condoms as a means of birth control and disease prevention. Government initiatives and healthcare programs promoting safe sex practices have further bolstered this acceptance. Economic factors such as income levels and access to healthcare services also influence regional market dynamics. Urban centers in northern India, such as Delhi and Jaipur, have higher levels of income and better healthcare infrastructure, leading to increased condom sales through pharmacies, supermarkets, and online platforms. Overall, the northern region's dominance in the condom market underscores a complex interplay of demographic, cultural, and economic factors that shape consumer behavior and market dynamics in India.

Recent Developments

• In January 2025, Cupid Limited announced it received a purchase order worth Rs 14.91 crore from Tanzania’s Medical Stores Department for supply of male condoms (execution planned between February and April 2025).
• In September 2024, Durex (Reckitt) launched “Durex Close Fit Invisible Condom” in India, positioned as close-fit ultra-thin condoms and announced availability across retail and leading e-commerce platforms.
• In 2024, Bleu, an innovative player in sexual wellness, has introduced the digital campaign ComeClean. Focused on delivering a contraceptive solution that prioritizes women's needs, Bleu condoms are designed to ensure a hygienic and enjoyable sexual experience for both partners. Sirona India, supported by Good Glamm Group, acquired Bleu last year as part of its expansion into the sexual wellness market. Sirona is a prominent FEMTECH brand recognized for its expertise in feminine hygiene products.
• In September 2024, Durex (Reckitt) launched “Durex Close Fit Invisible Condom” in India, positioned as close-fit ultra-thin condoms and announced availability across retail and leading e-commerce platforms.

Key Market Players

• Mankind Pharma Ltd.
• HLL Lifecare Limited
• Reckitt Benckiser (India) Ltd
• TTK Healthcare Limited
• Cupid Limited
• Godrej Consumer Products Limited
• Redcliffe Hygiene Private Limited
• Indus Medicare Private Limited
• Alkem Laboratories Ltd.
• Sirona Hygiene Private Limited

Report Scope:

In this report, the India Condom Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• India Condom Market, By Product Type:

o   Latex

o   Non-Latex

• India Condom Market, By Gender:

o   Male

o   Female

• India Condom Market, By Distribution Channel:

o   Supermarkets/Hypermarkets

o   Convenience Stores

o   Drug Stores/Pharmacy

o   Online

o   Others

• India Condom Market, By Region:

o   North

o   South

o   East

o   West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the India Condom Market.

Available Customizations:

India Condom Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).