India automotive camera market
is anticipated to grow significantly with rise in shift towards technology and
various initiatives towards reducing road deaths. Nowadays, many automotive
manufacturers are focusing on integrating autonomous features in vehicles to
improve safety and luxury. According to the World Health Organization (WHO),
more than 1.3 million people die on roads each year, and up to 50 million
people suffer non-fatal injuries, some of which result in lifelong
disabilities. Even though, they collectively produce 60% of the world's
vehicles, underdeveloped and developing countries account for 93% of all
traffic fatalities. Road traffic injuries cause significant economic losses for
victims, their families, and the country. The number of driving assistance
features in cars that will help to reduce traffic accidents and promote safe
driving is growing. The implementation of these semi-autonomous features opens
up a plethora of possibilities for the automotive camera market.
Rising demand for automobiles
and growing awareness towards safety concerns among people, strict government
norms, low price parking sensors & cameras and increase in adoption of ADAS
are resulting in the growth of automotive camera market in India.
In India the passenger vehicle
sales had declined in the year 2020 due to the COVID-19 pandemic, however the
market showed a good recovery in the year 2021. Earlier parking assist systems
were featured in the luxury and premium segment cars but nowadays many OEMs are
now introducing parking assist system features in mid and small segment cars
such as Hyundai Grand i10 and Maruti Ignis etc. to target the mid-market.
The advanced driver assistance
system, or ADAS as it is more commonly known, is one of the smart technologies
that automakers are implementing to provide safer and future-ready vehicles.
ADAS is available for taxi and cab fleets, commercial truck platooning and
commercial fleets, delivery vehicles, and passenger vehicle fleets as well. An
electronic system called ADAS uses cutting-edge technology to help drivers with
things like lane departure warning, traffic sign detection, parking assistance,
and pedestrian detection. A detailed 3D representation of the environment is
created using a combination of the automotive camera used in ADAS, image
processing algorithms, and high-performance computing. The cameras used in
automobiles capture sounds and sights while the vehicle is being driven. The
footage the cameras produce can be used to show what occurs on the road or
inside the vehicle. Most car cameras are mounted on the windscreen rather than
the dashboard; previously, forward-facing cameras were the norm, but these days
some dual-lens (front and back) cameras are also becoming more and more
common.
As soon as the car starts, these
cameras get switch on automatically and begin recording as the car engine
start. Certain cameras are efficient of recording in high definition and
deliver great quality videos. These cameras can record constantly until their
limited flash storage is full, these recording can be deleted and recorded
again which is very helpful for the driver as one can see in case of accident
and identify the culprit.
Initiatives related to safety of
vehicles and driver assistance
In India, ADAS innovations have
become more prevalent, including camera-based systems. By offering features
like lane departure warning, collision avoidance, and adaptive cruise control,
these systems which are fitted with automobile cameras improve driver safety.
The need for ADAS, which is boosting the growth of the automotive camera
market, is being driven by rising awareness of traffic safety and a desire for
cutting-edge technologies in cars. For the purpose of improving road safety,
the Indian government has put in place a number of laws and standards. The
Bharat New Vehicle Safety Assessment Programme (BNVSAP), for instance, requires
the installation of specific safety equipment, such as rearview cameras, in all
new passenger vehicles. Also, Rapid technological advancements in automotive
cameras are allowing for greater resolutions, wider viewing angles, and
improved functionality. Better object detection, pedestrian recognition, and
traffic sign recognition are made possible by the incorporation of artificial
intelligence (AI) and machine learning (ML) algorithms with automobile cameras.
The need for car cameras in India is being fueled by technology developments
that not only improve safety but also provide a more engaging driving
experience.
Advancement in Technology
Adaptive cruise control, lane
departure warning systems, traffic sign recognition, night vision, pedestrian
detection, and other features are supported by autonomous vehicles. Innovations
and technological advancements have become essential components of the new
technology-driven world. It offers more features, greater efficiency, and
brings the development of fully autonomous driving one step closer. All of
these benefits encourage people to install ADAS in their cars, which has a
positive impact on the expansion of the automotive camera market.
Partnership among the companies
for the new technologies
The demand for autonomous
driving technology keeps rising as more businesses invest in their R&D
departments, which quickens the pace at which advancements in luxury, safety,
and transportation technology are made. There are numerous new strategic
alliances forming between automakers and tech companies, including those with
Apple and BMW AG and Daimler AG, Microsoft Corporation and Aktiebolaget Volvo,
Google LLC and Fiat Chrysler, Uber Technologies, Inc. and Carnegie Mellon
University, as well as Lyft and General Motors, that will pave the way for more
advanced driving and increased vehicle safety. The companies involved in this
partnership will work on an advanced driver assistance systems where cameras
will be essential for the driver's safety.
Hefty Cost of Camera Systems
The interior display system is
connected to the multi-camera system, which consists of multiple cameras for
front, rear, and side views. As a result, the entire system combines
electronics systems with complex networks and amplified wiring. The
installation of such systems necessitates the installation of additional
components, raising the cost of vehicles. Vehicle manufacturers have a tendency
to offer sophisticated and useful safety features at a low cost, which in turn
prevents many OEMs worldwide from including technologically sophisticated
safety features in their vehicles.