Hair Curling Irons Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Corded, Cordless), By Application (Household, Commercial), By Sales Channel (Multi-Branded Stores, Departmental Stores, Online, Hypermarkets/Supermarkets, Others), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 4.80 Billion
CAGR (2026-2031)	4.91%
Fastest Growing Segment	Online
Largest Market	Asia Pacific
Market Size (2031)	USD 6.40 Billion

Market Overview

The Global Hair Curling Irons Market will grow from USD 4.80 Billion in 2025 to USD 6.40 Billion by 2031 at a 4.91% CAGR. The Global Hair Curling Irons Market comprises electrically heated styling tools designed to create curls and waves via a heated barrel or wand. Market expansion is fundamentally driven by rising global disposable incomes and a heightened societal emphasis on personal grooming, which fuels demand for professional-grade results at home. Furthermore, the proliferation of digital media platforms serves as a catalyst, educating consumers on usage and inspiring diverse styling behaviors that necessitate versatile tools.

Nevertheless, the sector encounters challenges, particularly regarding consumer apprehension over heat-induced hair damage, which can limit usage frequency or drive interest in alternative methods. Despite this hurdle, the market is underpinned by a robust personal care industry; according to Cosmetics Europe, in 2024, the European hair care category reached a retail value of €18.1 billion. This significant expenditure on hair health and maintenance illustrates a strong consumer commitment to grooming, providing a stable foundation for the continued consumption of styling devices.

Key Market Drivers

Technological innovations in hair protection and automated styling features are fundamentally reshaping the market landscape. Consumers are increasingly prioritizing long-term hair health, which has catalyzed a shift toward devices that minimize thermal damage through intelligent heat regulation and advanced material integration. This demand for performance-oriented tools has incentivized manufacturers to expand their portfolios with multifunctional devices that offer styling versatility without compromising hair integrity. The financial impact of this innovation-led demand is evident in the recent performance of major appliance entities. According to SharkNinja, May 2024, in the 'First Quarter 2024 Results', net sales increased by 24.7% to $1.07 billion, a growth trajectory significantly attributed to the continued strength and consumer adoption of their specialized beauty and styling products. This underscores how engineering advancements are directly converting consumer safety concerns into substantial market value.

The escalating influence of social media beauty tutorials concurrently amplifies market reach by democratizing professional styling techniques. Digital platforms serve as a bridge between high-fashion trends and daily routines, compelling consumers to invest in the specific tools required to replicate viral hairstyles seen on influencers. This visibility is effectively captured by specialized beauty retailers that facilitate the discovery and purchase of these trending devices. According to Ulta Beauty, March 2024, in the 'Fourth Quarter and Fiscal Year 2023 Results', net sales increased 9.8% to $11.2 billion, reflecting the sustained consumer appetite for beauty products and styling tools available through these accessible channels. This retail momentum is supported by a broader prioritization of salon-quality aesthetics; according to L'Oréal, February 2024, in the '2023 Annual Results', the Professional Products Division recorded a like-for-like growth of 7.6%, highlighting the resilient global expenditure on professional-grade hair care which buoys the styling tool sector.

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Key Market Challenges

Consumer apprehension regarding heat-induced hair damage stands as a significant impediment to the expansion of the Global Hair Curling Irons Market. This deep-seated concern fundamentally alters consumer behavior, causing individuals to restrict the frequency of heat styling or abandon it entirely in favor of heatless alternatives. When consumers prioritize hair integrity over styling aesthetics, the daily necessity of curling irons diminishes, directly extending the replacement cycle of existing devices and suppressing the urgency for new purchases. Consequently, manufacturers face a market environment where standard heating tools are increasingly viewed as detrimental, forcing a shift in wallet share toward reparative treatments rather than styling hardware.

This trend of prioritizing hair health over heat-based manipulation is statistically evident in major markets, signaling a broader dampening effect on the sector. According to the Cosmetic, Toiletry and Perfumery Association (CTPA), in 2024, the hair care sector in the Great Britain market grew by only 4.6%, making it one of the slowest-performing categories across the entire beauty industry relative to high-growth segments like skincare. This sluggish performance indicates that while consumers remain invested in personal care, their expenditure is pivoting away from styling mechanisms that carry the risk of damage, thereby creating a substantial drag on the volume growth of the curling iron market.

Key Market Trends

The adoption of air-flow and aerodynamic styling technologies represents a fundamental shift from extreme heat to high-speed air manipulation. This mechanism utilizes the Coanda effect to wrap hair with an air vortex, styling at lower temperatures to preserve hair integrity. This technology has gained appeal as consumers seek professional results without the damage associated with traditional tools. The commercial viability of this innovation is evidenced by recent financials; according to SharkNinja, October 2024, in the 'Third Quarter 2024 Results', net sales increased 33.2% to $1.43 billion, a growth trajectory attributed to the robust demand for its beauty and styling appliances.

Simultaneously, the development of app-connected smart styling ecosystems is personalizing the curling experience. Manufacturers are integrating Bluetooth and sensors, enabling users to customize heat profiles via mobile apps based on hair type. This transforms the curling iron into an intelligent device that ensures consistent results while minimizing thermal exposure. The industry's commitment to this evolution is substantial; according to Dyson, February 2024, in the '2023 Annual Results', the company increased its research and development investment by 40% to accelerate its beauty technology pipeline, focusing on advanced engineering and connected capabilities.

Segmental Insights

The Online distribution channel is currently the fastest-growing segment in the Global Hair Curling Irons Market. This rapid expansion is primarily driven by the widespread availability of diverse product options on e-commerce platforms, which enables consumers to efficiently compare specifications and price points. Furthermore, the convenience of home delivery combined with frequent digital promotional offers enhances the appeal of internet retailing over traditional physical stores. The segment's growth is also significantly supported by the rising influence of social media tutorials and beauty influencer marketing, which effectively steer consumer preferences toward digital purchasing.

Regional Insights

The Asia Pacific region commands the Global Hair Curling Irons Market, primarily due to its status as a massive manufacturing center and a growing consumption hub. Nations such as China and India contribute significantly through large population bases and increasing disposable incomes, which enable greater spending on personal grooming. The sector is further propelled by the widespread adoption of Korean beauty trends and social media influence. Additionally, compliance with rigorous regional safety standards, including Japan’s Electrical Appliance and Material Safety Law, supports the production of reliable devices, reinforcing the region's market leadership.

Recent Developments

• In August 2025, SharkNinja introduced the Shark Glam, a versatile multi-styler system that merges air styling with ceramic heat technology. The platform was designed to replace multiple traditional tools, featuring specialized attachments such as a heated round brush and an air straightener, alongside Coanda-effect auto-wrap curlers. The system incorporates advanced heat-sensing capabilities that regulate temperature 1,000 times per second to prevent extreme heat damage, ensuring safe usage across all hair textures. This launch highlights the company's focus on developing inclusive, hybrid technologies that bridge the gap between drying, straightening, and curling in a single device.
• In February 2025, GHD launched the Chronos Max, a wide-plate iteration of its advanced motion-responsive styler designed for consumers with long or thick hair. Building on the technology of the original model introduced the previous year, the device utilizes intelligent sensors to monitor styling motions and adapt power delivery, maintaining an optimal temperature of 185°C. This enhanced version promises to significantly reduce styling time while delivering increased shine and breakage protection compared to standard wide-plate tools. The addition to the Chronos range targets a specific demographic seeking efficiency and precision in managing voluminous hair textures.
• In August 2024, Dyson unveiled the Airwrap i.d. multi-styler, a connected beauty device that integrates Bluetooth technology to personalize the styling process. The tool pairs with a proprietary mobile application to create automated curling sequences tailored to the user’s specific hair profile, length, and skill level. Alongside the main device, the company introduced three new attachments: a conical barrel for defined curls, a diffuser for enhanced natural patterns, and a concentrator for smoothing. This launch represents a strategic move to combine hardware innovation with digital personalization, aiming to optimize style retention and hair health for a wider range of hair types.
• In March 2024, Pattern Beauty expanded its hardware portfolio with the launch of the Interchangeable Curling Iron, marking a significant step in its heat styling strategy. The new tool was engineered specifically to cater to the needs of the natural and textured hair community, featuring a tourmaline ceramic barrel that ensures consistent heat distribution to minimize thermal damage. The system includes three barrel attachments in varying sizes, allowing users to achieve diverse styles from tight coils to loose waves. This product introduction reinforces the company's commitment to providing versatile, high-performance solutions for an often underserved segment of the hair care market.

Key Market Players

• Gibraltar & Company
• Dyson Limited
• Revlon, Inc.
• Conair Corporation
• Helen of Troy Limited
• Koninklijke Philips N.V.
• Spectrum Brands Holdings, Inc.
• Andis Company
• VEGA Industries Private Limited
• Geloon, Inc.

By Product Type	By Application	By Sales Channel	By Region
Corded Cordless	Household Commercial	Multi-Branded Stores Departmental Stores Online Hypermarkets/Supermarkets Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Hair Curling Irons Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Hair Curling Irons Market, By Product Type:

• Corded
• Cordless

• Hair Curling Irons Market, By Application:

• Household
• Commercial

• Hair Curling Irons Market, By Sales Channel:

• Multi-Branded Stores
• Departmental Stores
• Online
• Hypermarkets/Supermarkets
• Others

• Hair Curling Irons Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE