Greece Two-Wheeler Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Scooter/Moped, Motorcycle), By Propulsion Type (ICE, Electric), By Region, By Competition, 2020-2030F

Market Overview:

The Greece Two-Wheeler Market was valued at USD 120.68 Million in 2024 and is expected to reach USD 150.94 Million by 2030 with a CAGR of 3.80% during the forecast period. The Greece two-wheeler market is experiencing growth driven by increasing traffic congestion, rising fuel prices, and a shift toward more cost-effective and agile mobility solutions. Consumers are increasingly opting for scooters and motorcycles due to their affordability, maneuverability, and lower maintenance costs compared to four-wheelers. Technological integration in two-wheelers, including smart dashboards, navigation, and anti-lock braking systems, is enhancing user experience and safety, attracting a broader consumer base. Younger populations are showing a strong inclination toward sport and electric bikes, further fueling demand.

Market Drivers

Rising Urban Traffic Congestion Boosting Two-Wheeler Adoption

The increasing levels of urban traffic congestion are pushing commuters to seek more agile and space-efficient transportation modes. Two-wheelers offer a practical alternative to cars in densely populated areas, where parking limitations and narrow streets make larger vehicles less convenient. Commuters prefer motorcycles and scooters because they significantly reduce travel time during peak hours. This behavior is reinforced by the growing need for personal mobility solutions that offer freedom from public transport schedules and delays. As cities experience infrastructure limitations, two-wheelers provide a low-footprint mobility option that supports efficient movement through crowded areas. Delivery services, courier businesses, and ride-hailing platforms are also contributing to the demand for two-wheelers due to their maneuverability and cost efficiency. For instance, as of 24 November 2023, Athens recorded a Traffic Congestion Index of 7.200, marking a sharp drop from 36.980 the previous day. From January 2019 to November 2023, the index averaged 15.285, based on 1,682 daily observations. The city experienced its highest congestion level on 6 November 2020 at 99.550 and its lowest on 2 May 2020 at 0.230. Despite daily fluctuations, the data reflects Athens’ dynamic traffic patterns, influenced by seasonal, social, and policy-related factors.

Cost-Effective Ownership Attracting Budget-Conscious Consumers

The affordability of two-wheelers compared to cars is a significant factor driving demand across diverse income groups. The initial purchase cost of motorcycles and scooters is substantially lower, making them accessible to young buyers, students, and lower-income households. Low fuel consumption and minimal maintenance needs further strengthen their appeal as an economical daily-use vehicle. Insurance premiums for two-wheelers are also lower, reducing recurring ownership expenses. This combination of low upfront and operational costs makes two-wheelers a practical choice for individuals seeking personal mobility without financial strain. For many first-time buyers, two-wheelers serve as the entry point into vehicle ownership, offering independence without the burden of long-term financial commitments. The availability of financing schemes and installment-based payment models also contributes to increasing affordability, enabling wider access to various vehicle categories. In economic environments where household budgets are constrained, the cost-efficiency of two-wheelers continues to be a critical factor influencing consumer behavior.

Shift Toward Eco-Friendly Electric Two-Wheelers

Growing environmental concerns and the pursuit of sustainable mobility are driving interest in electric two-wheelers. Battery-powered scooters and motorcycles offer zero tailpipe emissions, aligning with global efforts to reduce urban pollution and carbon footprints. Consumers are increasingly attracted to electric models due to their quiet operation, low running costs, and exemptions from fuel price fluctuations. Advancements in battery technology, such as faster charging, longer ranges, and improved durability, are making electric two-wheelers more viable for daily use. The integration of smart features like regenerative braking, remote diagnostics, and IoT connectivity is enhancing user convenience and operational efficiency. Several governments are supporting this transition through subsidies, reduced registration fees, and tax incentives, making electric vehicles more affordable for mass adoption.  For instance, in 2024, Greece’s EV and PHEV market surged by 36.4% in volume, capturing 20.6% of new passenger car registrations in December and 12.4% for the full year, up from 15.1% and 9.0% respectively in 2023.

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Key Market Challenges

Inadequate Safety Awareness and Enforcement

The lack of widespread safety awareness among riders and inconsistent enforcement of road regulations pose significant challenges to the two-wheeler market. Many two-wheeler users neglect basic protective measures such as wearing helmets or adhering to speed limits, which increases the risk of accidents. This behavior not only endangers the rider but also affects public perception of two-wheelers as unsafe modes of transportation. Weak implementation of traffic laws leads to unchecked violations, diminishing the overall safety framework that supports responsible riding. This discourages potential users who might otherwise consider two-wheelers for their convenience and affordability. Insurance companies also impose higher premiums for certain user groups due to increased accident risks, further impacting the cost of ownership. 

Limited Charging Infrastructure for Electric Variants

While electric two-wheelers are gaining popularity, the limited availability of public and private charging infrastructure remains a significant barrier to adoption. Urban centers may have a few charging points, but widespread and reliable access is still lacking, especially in smaller towns and non-commercial areas. This results in range anxiety for potential users who fear being stranded without access to a charging station during long or unplanned journeys. In residential areas, the absence of dedicated charging spaces, particularly for apartment dwellers, complicates daily usage and convenience. Commercial operators managing delivery fleets or rentals may also struggle to maintain operational efficiency due to charging bottlenecks. Slow charging speeds and limited battery-swapping stations further aggravate the issue. The uncertainty surrounding charging availability discourages consumers from transitioning to electric models despite their benefits.   

Key Market Trends

Growing Popularity of Smart and Connected Two-Wheelers

Smart technology integration is becoming a defining trend in the two-wheeler market, transforming motorcycles and scooters into connected mobility solutions. Features such as GPS tracking, anti-theft systems, smartphone pairing, ride analytics, and voice-controlled interfaces are reshaping user expectations. Riders now demand real-time data on battery status, performance metrics, and navigation, which enhances safety and usability. These innovations not only improve the riding experience but also attract tech-savvy buyers looking for more than just basic transportation. Manufacturers are embedding sensors, Bluetooth modules, and cloud-based platforms into their models, allowing users to receive service alerts, monitor fuel efficiency, and remotely lock or unlock their vehicles. Fleet operators benefit from telematics-enabled management systems that optimize vehicle usage and maintenance schedules. Integration with mobile applications is also enabling digital key-sharing, subscription-based access, and seamless service bookings.

Rise of Subscription-Based and Rental Two-Wheeler Models

Subscription-based ownership and two-wheeler rental models are gaining traction as urban consumers seek flexibility over long-term commitment. These models allow users to access scooters or motorcycles for daily, weekly, or monthly periods without the burden of ownership costs such as insurance, registration, and maintenance. For many young professionals and students, rentals offer a budget-friendly solution for short-term needs. This approach also suits gig economy workers and delivery riders who require vehicle access for specific periods. Digital platforms facilitate easy booking, real-time tracking, and usage analytics, making rentals a seamless experience. Subscription services often include doorstep delivery, regular servicing, and the option to upgrade to newer models, enhancing customer convenience. These models reduce the financial barrier to vehicle use and cater to an emerging class of consumers valuing access over ownership.

Integration of Lightweight Materials for Performance and Efficiency

Two-wheeler manufacturers are increasingly focusing on the use of lightweight materials to enhance vehicle performance and fuel efficiency. Materials such as aluminum alloys, carbon fiber composites, and high-strength plastics are being integrated into frames, wheels, and engine components to reduce overall vehicle weight. Lighter vehicles consume less fuel, accelerate more quickly, and offer improved handling—benefits that appeal to both casual riders and performance enthusiasts. In electric two-wheelers, reduced weight extends battery range and contributes to better energy efficiency, which is vital for daily commuting needs. The focus on lightweight construction also aligns with safety considerations, as improved maneuverability can aid in better control during emergency situations. Design flexibility is another benefit, enabling the creation of sleeker, more aerodynamic vehicle profiles. Innovations in material science are helping balance strength and weight, allowing for durable yet lightweight builds that withstand regular wear and tear.

Segmental Insights

Vehicle Type Insights

In 2024, the scooter/moped segment dominated the Greece two-wheeler market, driven by its practicality, ease of use, and suitability for urban environments. Compact size and automatic transmission make scooters and mopeds an ideal choice for navigating through congested city streets, attracting a wide demographic including students, working professionals, and older riders. Their affordability, lower fuel consumption, and minimal maintenance needs position them as cost-effective mobility solutions. As urban parking becomes increasingly scarce, the convenience of scooters in terms of maneuverability and storage further enhances their appeal. The growing number of delivery services and short-distance commuting requirements have also supported the demand for mopeds, which offer quick acceleration and efficient performance over short routes. For instance, In December 2024, Greece’s new motorcycle market saw a significant 28.9% year-on-year growth, with 3,277 units sold compared to 2,543 in December 2023. In contrast, total car sales declined by 4.9% to 14,815 units, despite new car sales rising 4.4% to 9,314. This divergence highlights strong momentum in Greece’s motorcycle segment amid a relatively flat automotive market.

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Region Insights

In 2024, Attica emerged as the dominant region in Greece's two-wheeler market, supported by high population density, urban congestion, and a strong preference for compact mobility solutions. The demand for scooters and mopeds in particular remained strong, as commuters sought fuel-efficient and maneuverable options to navigate Athens and its surrounding urban zones. Attica’s extensive network of delivery services and increasing dependence on personal mobility contributed to elevated two-wheeler adoption across various user groups. The concentration of educational institutions and workplaces in the capital also drove two-wheeler purchases among students and professionals who required affordable daily transport. For instance, In May 2025, Attica launched a USD 270 million plan with over 60 major road projects to ease congestion and boost safety. Key works include Kifisos Avenue upgrades, smart traffic systems, and expanded electromobility and cycling infrastructure, aiming for more efficient and sustainable mobility across the region.

Crete demonstrated steady growth in the two-wheeler segment, driven by its vibrant tourism economy and seasonal demand from both locals and visitors. Many residents and temporary travelers prefer scooters for their convenience in navigating coastal roads and town centers. Rental services play a major role in supporting demand in this region, with a preference for easy-to-ride models that suit both short-term usage and varying rider experience levels. The region's favorable weather conditions for most of the year also support consistent two-wheeler usage.

Central Macedonia recorded notable activity in the motorcycle segment, particularly in cities like Thessaloniki where interurban travel and longer commutes are common. The region’s growing student population and active courier network pushed up the demand for mid-range motorcycles. Favorable road infrastructure and a lifestyle leaning toward sportier mobility choices have influenced consumer preferences in this area, making it one of the prominent regions supporting two-wheeler growth outside of the capital.

Recent Developments

• ​In 2025, Ultraviolette has launched its F77 electric motorcycle in 10 European countries, offering the Mach 2 and SuperStreet models with a 10.3 kWh battery, 155 km/h top speed, and AI-enabled tech. Introductory prices start at €8,990.
• In 2025, Royal Enfield will unveil its first electric motorcycle, the Flying Flea C6, in Europe by Q4 FY2026, featuring retro styling with modern tech like a magnesium battery, cornering ABS, and app connectivity.
• LiveWire launched its ONE electric motorcycle in Europe with prices starting around €25,000. It offers 140 miles of city range, 0–100 km/h in 3 seconds, and fast-charging, with deliveries starting April 2023.
• Honda Motor Europe has launched a Service-Activated Warranty program starting April 2025, offering up to six years of coverage for motorcycles and scooters, extended with each scheduled service at authorized dealerships.

Key Market Players

• Hero MotoCorp Limited
• Bajaj Auto Ltd
• Yamaha Motor Co., Ltd
• Piaggio & C. S.p.A
• TVS Motor Company Limited
• Harley Davidson
• Suzuki Motor Corporation
• Kawasaki Heavy Industries, Ltd
• Honda Motor Co., Ltd
• 1BMW Motorrad

Report Scope:

In this report, the Greece Two-Wheeler Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•           Greece Two-Wheeler Market, By Vehicle Type:

o    Scooter/Moped

o    Motorcycle

•           Greece Two-Wheeler Market, By Propulsion Type:

o    ICE

o    Electric

•          Greece Two-Wheeler Market, By Region:

o    Attica

o    Central Greece

o    Central Macedonia

o    Crete

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Greece Two-Wheeler Market.

Available Customizations:

Greece Two-Wheeler Market report with the given market data, Tech Sci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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