Video Streaming Software Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Solution (Transcoding and Processing, Video Delivery and Distribution, Video Management, Video Security, Video Analytics, Others), By Mode (Internet Protocol TV (IPTV), Over the Top (OTT), Pay-TV), By Streaming (Live Video Streaming, Non-Linear Video Streaming),By Platform (Laptops & Desktops, Smartphones & Tablets, Smart TV), By Service Type (Consulting, Managed Services, Training & Support), By Revenue Model (Advertising, Rental, Subscription), By Deployment (Cloud, On-Premises), By End User (E-learning, Media and Entertainment, BFSI, Retail, IT and Communications, Other), By Region, Competition Forecast & Opportunities 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 17.91 Billion
CAGR (2026-2031)	19.19%
Fastest Growing Segment	Transcoding and Processing
Largest Market	North America
Market Size (2031)	USD 51.35 Billion

Market Overview

The Global Video Streaming Software Market will grow from USD 17.91 Billion in 2025 to USD 51.35 Billion by 2031 at a 19.19% CAGR. Video streaming software comprises digital tools and platforms designed to capture, compress, encode, and distribute audio and visual content over the internet to end-user devices. This technology facilitates the seamless delivery of both live and on-demand media by managing bandwidth optimization and ensuring playback compatibility across various operating systems. The primary drivers propelling this market include the global expansion of high-speed broadband connectivity and the simultaneous proliferation of mobile devices, which have collectively democratized access to digital media. Furthermore, the corporate transition toward remote work models has necessitated robust streaming infrastructures for virtual communication and training, extending demand beyond the traditional entertainment sector.

Despite these favorable conditions, the market confronts a significant challenge regarding bandwidth limitations and latency issues which can severely degrade the quality of experience during peak usage times. Network congestion remains a critical barrier to reliable delivery in regions with developing telecommunication infrastructure. Highlighting the sector's financial momentum, according to the 'Interactive Advertising Bureau', in '2024', 'digital video advertising revenue grew 19.2% to reach $62.1 billion'. This substantial increase in monetization underscores the essential role of efficient streaming software in maximizing the value of digital content inventories and supporting the industry's economic expansion.

Key Market Drivers

The surge in global demand for Video-on-Demand (VoD) and OTT services is fundamentally reshaping the video streaming software landscape, compelling providers to adopt scalable content delivery networks and advanced content management systems. As consumers increasingly abandon traditional linear broadcasting for digital alternatives, platforms require sophisticated software to manage vast content libraries and ensure seamless playback across fragmented device ecosystems. Highlighting this intense engagement, according to Netflix, October 2024, in the 'Third Quarter 2024 Letter to Shareholders', the company's revenue grew 15% year-over-year to reach $9.8 billion. This trajectory creates immense pressure on software vendors to deliver high-availability solutions that can support massive concurrent viewership and dynamic monetization. The scale of this market requirement is further evidenced by the ad-supported segment; according to Alphabet, October 2024, in the 'Third Quarter 2024 Results', YouTube's advertising revenue rose 12.2% to $8.9 billion, underscoring the critical need for software capable of efficient, real-time ad insertion.

Simultaneously, the proliferation of smartphones and high-speed internet connectivity serves as a critical infrastructure enabler for the market's expansion. The rapid deployment of 5G networks allows for high-definition streaming on mobile devices, necessitating software that excels in adaptive bitrate streaming and latency reduction to maintain quality in variable network conditions. According to Ericsson, June 2024, in the 'Ericsson Mobility Report', global 5G subscriptions increased by 160 million during the first quarter of 2024. This expansion in connectivity forces developers to optimize encoding algorithms and transcoding standards, ensuring that streaming software can deliver studio-quality experiences to a mobile-first audience without buffering interruptions or excessive data consumption.

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Key Market Challenges

Bandwidth limitations and latency issues present a formidable obstacle to the expansion of the Global Video Streaming Software Market. While software solutions increasingly offer advanced compression and delivery mechanisms, their efficacy is fundamentally constrained by the physical capabilities of underlying telecommunication networks. When end-users experience network congestion, particularly during peak hours, the resulting buffering and resolution degradation directly erode consumer satisfaction. This instability forces streaming providers to prioritize basic connectivity over high-fidelity experiences, thereby discouraging the adoption of premium, bandwidth-intensive software features such as ultra-high-definition streaming or interactive live broadcasting in regions with fragile infrastructure.

This technical bottleneck creates a hard ceiling on the market’s total addressable audience, effectively stalling geographic expansion into developing economies. The inability to guarantee reliable service prevents software vendors from capitalizing on large, untapped populations where the digital divide remains pronounced. Highlighting this connectivity gap, according to the 'International Telecommunication Union', in '2024', 'an estimated 2.6 billion people remained offline worldwide, accounting for 32 per cent of the global population'. This significant lack of internet access restricts the scalability of streaming platforms and hampers the software industry's ability to monetize content in emerging markets.

Key Market Trends

The integration of Artificial Intelligence for hyper-personalization and content optimization is revolutionizing the market by moving beyond simple recommendation algorithms to real-time, automated workflow enhancements. Streaming platforms are increasingly deploying generative AI to automate metadata tagging and optimize encoding settings dynamically, reducing operational costs while increasing viewer retention. This shift is driven by the need to efficiently process vast content libraries and deliver tailored experiences that minimize churn in a competitive landscape. Highlighting this adoption, according to Bitmovin, September 2025, in the 'Video Developer Report 2025/26', 35% of video providers reported utilizing AI specifically for personalization features within their streaming workflows. This demonstrates a strategic pivot toward software that can autonomously adapt content delivery to individual user behaviors.

Simultaneously, the expansion of Free Ad-Supported Streaming TV (FAST) capabilities is compelling software vendors to re-engineer platforms for linear channel origination and server-side ad insertion. As subscription fatigue sets in, consumers are migrating toward free, scheduled programming, necessitating robust infrastructure that can handle high-concurrency ad delivery without latency. This trend shifts the software focus from pure Video-on-Demand management to hybrid architectures capable of supporting continuous, broadcast-style streams. Underscoring this momentum, according to Wurl, October 2025, in a new viewership report, the number of monthly active households watching FAST channels increased by 12% in 2025 compared to the previous year. This substantial growth underscores the critical demand for software solutions that maximize ad inventory value through reliable, TV-like experiences.

Segmental Insights

Based on data from reputable industry analysis, the Transcoding and Processing segment is currently the fastest-growing category within the Global Video Streaming Software Market. This rapid expansion is primarily driven by the escalating need to ensure content compatibility across a highly fragmented ecosystem of devices, including smartphones, smart TVs, and tablets. Furthermore, the surge in high-resolution video consumption and live broadcasting necessitates efficient compression technologies to optimize bandwidth and reduce latency. Consequently, streaming providers are prioritizing these processing solutions to maintain consistent playback quality under varying network conditions, thereby accelerating the segment's market adoption.

Regional Insights

North America maintains a dominant position in the global video streaming software market due to the extensive presence of key technology vendors and high internet penetration rates. The region demonstrates sustained demand for cloud-based video solutions across educational and corporate sectors. Furthermore, initiatives by the Federal Communications Commission to expand broadband access significantly bolster the infrastructure required for effective video transmission. This supportive regulatory framework, combined with continuous investment in content delivery networks, secures the region's status as the leading market for video streaming technologies.

Recent Developments

• In December 2024, Brightcove entered into a strategic partnership with Acquia to integrate digital asset management capabilities directly into its video streaming platform. This collaboration allowed enterprise customers to centralize the storage and management of video and image assets, significantly increasing content deployment speeds. Through this integration, users could access and manage video content within the Acquia ecosystem and leverage Brightcove’s video player on Drupal-based websites. The partnership aimed to help organizations build cohesive marketing technology stacks, streamline creative workflows, and enhance the distribution and monetization of video content across various digital channels.
• In September 2024, Harmonic showcased significant advancements to its video streaming solutions at the IBC2024 exhibition. The company unveiled upgrades to its XOS advanced media processor, which delivered a 50% increase in channel encoding capacity compared to previous generations. Harmonic also demonstrated its Spectrum X media server, which doubled channel density for specific workflows to enhance energy efficiency and reduce infrastructure costs. These software-based innovations were designed to support hybrid cloud and on-premise deployments, enabling service providers to optimize content monetization and improve viewing experiences through AI-driven processing and targeted advertising capabilities.
• In August 2024, Vimeo introduced its Summer 2024 release, featuring a suite of new artificial intelligence capabilities and a redesigned user homepage. The update included an AI-powered translation tool that allowed users to translate video audio and captions into multiple languages using voice cloning technology. The release also launched "Ask AI," a feature enabling viewers to interact with videos by asking questions and receiving AI-generated answers linked to specific timestamps. Additionally, the platform enhanced its video management tools with a streamlined library and improved analytics, while the video player achieved accessibility certification to ensure inclusive viewing experiences.
• In April 2024, Haivision announced the launch of Haivision Hub 360, a cloud-based master control solution designed to streamline live production workflows. This new offering enabled broadcasters to remotely manage and configure field units through a single browser-based interface. The solution facilitated the central management of fixed-line and mobile contribution devices, allowing users to route live video feeds to various destinations, including cloud and on-premise workflows. The platform aimed to improve operational efficiency by providing real-time statistics, device status monitoring, and the ability to organize users into specific groups for live broadcast events.

Key Market Players

• Brightcove Inc.
• International Business Machine Corporation
• Kollective Technology, Inc.
• Ooyala, Inc.
• Plantronics, Inc.
• Vimeo, Inc.
• Muvi LLC
• Wowza Media Systems, LLC
• Apple Inc.
• Microsoft Corporation

By Solution	By Mode	By Streaming	By Platform	By Service Type	By Revenue Model	By Deployment	By End User	By Region
Transcoding and Processing Video Delivery and Distribution Video Management Video Security Video Analytics Others	Internet Protocol TV (IPTV) Over the Top (OTT) Pay-TV	Live Video Streaming Non-Linear Video Streaming	Laptops & Desktops Smartphones & Tablets Smart TV	Consulting Managed Services Training & Support	Advertising Rental Subscription	Cloud On-Premises	E-learning Media and Entertainment BFSI Retail IT and Communications Other	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Video Streaming Software Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Video Streaming Software Market, By Solution:

• Transcoding and Processing
• Video Delivery and Distribution
• Video Management
• Video Security
• Video Analytics
• Others

• Video Streaming Software Market, By Mode:

• Internet Protocol TV (IPTV)
• Over the Top (OTT)
• Pay-TV

• Video Streaming Software Market, By Streaming:

• Live Video Streaming
• Non-Linear Video Streaming

• Video Streaming Software Market, By Platform:

• Laptops & Desktops
• Smartphones & Tablets
• Smart TV

• Video Streaming Software Market, By Service Type:

• Consulting
• Managed Services
• Training & Support

• Video Streaming Software Market, By Revenue Model:

• Advertising
• Rental
• Subscription

• Video Streaming Software Market, By Deployment:

• Cloud
• On-Premises

• Video Streaming Software Market, By End User:

• E-learning
• Media and Entertainment
• BFSI
• Retail
• IT and Communications
• Other

• Video Streaming Software Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE