Video Advertising Market Size and Outlook 2031

Report Description

Key Insights	Details
Forecast Period	2026 - 2031
Market Size (2025)	USD 82.27 Billion
CAGR (2026-2031)	9.87%
Fastest Growing Segment	Connected TV (projected to accelerate at a 10.56% CAGR through 2031)
Largest Market	North America
Market Size (2031)	USD 144.72 Billion

Market Overview

The Global Video Advertising Market is expected to grow from USD 82.27 Billion in 2025 to USD 144.72 Billion by 2031 at a 9.87% CAGR. Video advertising encompasses promotional messages delivered through dynamic visual content across various digital platforms, including websites, social media channels, and connected television environments. The market's expansion is fundamentally driven by increasing global internet penetration, which broadens audience reach, alongside escalating consumer engagement with video content across diverse devices. Furthermore, the enhanced targeting capabilities and measurable return on investment offered by digital video formats continue to attract substantial advertiser investment. According to the Interactive Advertising Bureau, in 2025, digital video advertising revenue reached $78 billion.

A significant challenge that could impede the sustained growth of the global video advertising market is the proliferation of ad-blocking technologies. These tools directly impact ad impressions and viewership, consequently reducing the effective reach and monetization potential for advertisers and publishers within the ecosystem.

Key Market Drivers

Rising Video Consumption Drives Digital Video Advertising Growth
Increasing digital media and video content consumption fundamentally propels the global video advertising market forward as audiences increasingly prioritize dynamic visual content. The widespread availability of high-speed internet and diverse streaming platforms has cultivated a culture where video is a primary mode of information and entertainment consumption. This surge in engagement creates more inventory and opportunities for advertisers to reach target audiences effectively. Demonstrating this trend, video across all digital formats grew significantly; according to the IAB's 2025 Internet Advertising Revenue Report, published in April 2026, video across all digital formats grew 25.4% year-over-year, reaching $78 billion in revenue in 2025. This robust growth underscores the effectiveness of video in capturing attention and driving engagement in a competitive digital landscape.

Expansion of Connected TV Advertising and Rising Ad Spend
The significant expansion of Connected TV (CTV) advertising is another critical driver shaping the market. As consumers migrate from traditional linear television to streaming services accessed via smart TVs and devices, advertisers are reallocating budgets to follow these shifting viewing habits. CTV offers enhanced targeting capabilities and measurement compared to traditional TV, making it a highly attractive channel for brands seeking precise audience reach. Roku, a prominent CTV platform, reported that its platform revenue, largely driven by advertising and streaming services, grew 18% year-over-year to $1.22 billion in Q4 2025. This strong performance highlights the increasing investment and consumer adoption within the CTV ecosystem. Overall, digital video advertising spending is projected to climb 11% to $81.9 billion in 2026, according to a report from the Interactive Advertising Bureau released in May 2026.

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Key Market Challenges

Ad-blockers Undermine Video Ad Reach and Monetization
The proliferation of ad-blocking technologies presents a significant impediment to the sustained expansion of the global video advertising market. These tools directly reduce the volume of ad impressions and overall viewership, thereby diminishing the effective reach intended by advertisers. This directly impacts the ability of publishers to monetize their video content effectively.

Ad-Blocking Drives Revenue Loss Across the Ecosystem
This widespread adoption of ad-blocking software leads to substantial lost revenue potential across the ecosystem. According to eyeo's 2026 Ad-Blocking Report, an estimated 1.1 billion people worldwide used ad-blocking tools by the end of 2025. This significant user base means that a considerable portion of potential audience engagement with video advertisements is simply bypassed, directly undermining the investment made by advertisers and constraining the growth trajectory of the market.

Key Market Trends

Dominance of Short-Form Vertical Video in Mobile Ad Strategies
The global video advertising market is significantly influenced by the dominance of short-form vertical video ad content, aligning with evolving consumer viewing habits on mobile devices. Advertisers are increasingly adapting strategies to create concise, engaging vertical formats optimized for platforms like TikTok and YouTube Shorts. This shift is driven by the high engagement rates and pervasive consumption of such content. According to the Interactive Advertising Bureau's "IAB Internet Advertising Revenue Report: Full Year 2025," published on April 16, 2026, social media ad revenues reached $117.7 billion in 2025, demonstrating a substantial 32.6% year-over-year growth. This investment highlights the effectiveness of short-form vertical video in capturing attention and delivering brand messages.

Rising AVOD Adoption Expands Ad Inventory and Reach
Another pivotal trend is the surge in ad-supported video on demand (AVOD) consumption, where viewers increasingly opt for free or lower-cost streaming services that include advertisements. This growing preference provides advertisers with expanded inventory and diverse audience segments previously dominated by subscription-only models. The model allows platforms to attract a broader user base by removing paywalls, thereby creating more opportunities for ad impressions and revenue generation. According to the Fox Corporation's Q4 2026 Earnings Release, published on August 06, 2026, Tubi's revenue growth accelerated to 35%, showcasing the strong performance of ad-supported streaming. This trend underscores the importance of accessible, ad-funded content within the global video advertising landscape.

Segmental Insights

Connected TV Growth Fueled by On-Demand Viewing and Precise Targeting
The Connected TV segment is emerging as the fastest-growing component within the Global Video Advertising Market. This accelerated expansion is primarily driven by the significant shift in consumer viewing habits towards on-demand and ad-supported streaming platforms, moving away from traditional linear television. Advertisers are increasingly drawn to Connected TV's ability to combine the expansive reach and impactful viewing experience of the largest screen in the home with the precise audience targeting, detailed measurement capabilities, and programmatic efficiency typically associated with digital advertising. This blend allows brands to deliver highly relevant messages within a premium, engaged, and brand-safe environment, fostering increased investment in the sector.

Regional Insights

North America Leads the Global Video Advertising Market
North America consistently leads the global video advertising market, driven by a mature and technology-forward advertising ecosystem. The region benefits from high digital media consumption, extensive internet and smartphone penetration, and the widespread adoption of streaming platforms and connected television. This dominance is further supported by significant brand investment in omnichannel advertising strategies and the pervasive use of programmatic video buying. Advanced audience segmentation, real-time campaign optimization technologies, and the increasing integration of artificial intelligence and analytics empower advertisers to deliver highly effective video campaigns, solidifying North America's market position.

Recent Developments

In November 2025, Amazon Ads launched location-based interactive video ads (IVA) on Prime Video, expanding its local advertising capabilities. This new product offered brands highly efficient ways to reach audiences with locally relevant streaming campaigns. Advertisers in categories such as auto dealerships and financial institutions could customize video messages by geographic location, featuring regional offers or local business information while maintaining national campaign scale. The interactive functionality, including "Send to Phone," allowed customers to engage directly from their TV screens, bridging awareness and action in the global video advertising landscape.
In January 2025, Comcast Technology Solutions (CTS) and Mediaocean deepened their partnership to introduce a bi-directional integration. This industry-first initiative empowered advertising agencies and brands to manage creative traffic and distribution seamlessly within Comcast Technology Solutions' AdFusion platform. The expanded collaboration was designed to bridge the gap between creative execution and media distribution, offering unprecedented control and efficiency in TV creative ad management. This advancement streamlined video advertising operations and enhanced workflow capabilities for advertisers in the global market.
In June 2024, WPP launched its AI-powered Production Studio, co-developed with its production company Hogarth, to revolutionize content creation for advertisers. Utilizing the NVIDIA Omniverse development platform and OpenUSD, this studio streamlined and automated the creation of text, images, and video. Integrated within WPP Open, the company's marketing operating system, this innovation aimed to address the challenge of producing brand-compliant and product-accurate content at scale. The solution facilitated the generation of hyper-realistic content at an unprecedented volume, impacting video advertising workflows globally.
In April 2024, Samba TV announced a new partnership with GSTV, a national video network, to enhance the measurement of reach and frequency for digital out-of-home (DOOH) video advertising campaigns. This collaboration represented a significant step in omnichannel video advertising measurement, focusing on quantifying deduplicated reach across linear television and non-traditional national video platforms. Through this partnership, the companies conducted proof-of-concept studies, revealing that GSTV could add meaningful incremental reach to national linear campaigns, particularly for light TV viewers. This initiative addressed industry discussions on cross-platform media measurement within the global video advertising market.

Key Market Players

Meta Platforms, Inc.
Google LLC
Amazon.com, Inc.
Roku, Inc.
ByteDance Ltd.
Netflix, Inc.
The Walt Disney Company
Comcast Corporation (Peacock)
Google (YouTube)
Samsung Electronics Co., Ltd.

By Device	By Ad Format	By End-User Industry	By Pricing Model	By Region
Mobile Desktop and Laptop Connected TV / OTT Digital-Out-of-Home (DOOH) Screens	In-stream Out-stream / In-feed Short-form Vertical / Stories / Reels Shoppable and Interactive Video Rich-media Live-stream	Retail and E-commerce Media and Entertainment IT and Telecom Automotive Financial Services Consumer Goods and Electronics Healthcare and Pharma Other Industries	Cost per Mille (CPM) Cost per View (CPV) Cost per Click (CPC) Cost per Action (CPA) Hybrid / Programmatic Guaranteed	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Video Advertising Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Video Advertising Market, By Device:

Mobile
Desktop and Laptop
Connected TV / OTT
Digital-Out-of-Home (DOOH) Screens

Video Advertising Market, By Ad Format:

In-stream
Out-stream / In-feed
Short-form Vertical / Stories / Reels
Shoppable and Interactive Video
Rich-media Live-stream

Video Advertising Market, By End-User Industry:

Retail and E-commerce
Media and Entertainment
IT and Telecom
Automotive
Financial Services
Consumer Goods and Electronics
Healthcare and Pharma
Other Industries

Video Advertising Market, By Pricing Model:

Cost per Mille (CPM)
Cost per View (CPV)
Cost per Click (CPC)
Cost per Action (CPA)
Hybrid / Programmatic Guaranteed

Video Advertising Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Video Advertising Market.

Available Customizations:

Global Video Advertising Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Video Advertising Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Video Advertising Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Device (Mobile, Desktop and Laptop, Connected TV / OTT, Digital-Out-of-Home (DOOH) Screens)

5.2.2. By Ad Format (In-stream, Out-stream / In-feed, Short-form Vertical / Stories / Reels, Shoppable and Interactive Video, Rich-media Live-stream)

5.2.3. By End-User Industry (Retail and E-commerce, Media and Entertainment, IT and Telecom, Automotive, Financial Services, Consumer Goods and Electronics, Healthcare and Pharma, Other Industries)

5.2.4. By Pricing Model (Cost per Mille (CPM), Cost per View (CPV), Cost per Click (CPC), Cost per Action (CPA), Hybrid / Programmatic Guaranteed)

5.2.5. By Region

5.2.6. By Company (2025)

5.3. Market Map

6. North America Video Advertising Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Device

6.2.2. By Ad Format

6.2.3. By End-User Industry

6.2.4. By Pricing Model

6.2.5. By Country

6.3. North America: Country Analysis

6.3.1. United States Video Advertising Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Device

6.3.1.2.2. By Ad Format

6.3.1.2.3. By End-User Industry

6.3.1.2.4. By Pricing Model

6.3.2. Canada Video Advertising Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Device

6.3.2.2.2. By Ad Format

6.3.2.2.3. By End-User Industry

6.3.2.2.4. By Pricing Model

6.3.3. Mexico Video Advertising Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Device

6.3.3.2.2. By Ad Format

6.3.3.2.3. By End-User Industry

6.3.3.2.4. By Pricing Model

7. Europe Video Advertising Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Device

7.2.2. By Ad Format

7.2.3. By End-User Industry

7.2.4. By Pricing Model

7.2.5. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Video Advertising Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Device

7.3.1.2.2. By Ad Format

7.3.1.2.3. By End-User Industry

7.3.1.2.4. By Pricing Model

7.3.2. France Video Advertising Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Device

7.3.2.2.2. By Ad Format

7.3.2.2.3. By End-User Industry

7.3.2.2.4. By Pricing Model

7.3.3. United Kingdom Video Advertising Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Device

7.3.3.2.2. By Ad Format

7.3.3.2.3. By End-User Industry

7.3.3.2.4. By Pricing Model

7.3.4. Italy Video Advertising Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Device

7.3.4.2.2. By Ad Format

7.3.4.2.3. By End-User Industry

7.3.4.2.4. By Pricing Model

7.3.5. Spain Video Advertising Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Device

7.3.5.2.2. By Ad Format

7.3.5.2.3. By End-User Industry

7.3.5.2.4. By Pricing Model

8. Asia Pacific Video Advertising Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Device

8.2.2. By Ad Format

8.2.3. By End-User Industry

8.2.4. By Pricing Model

8.2.5. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Video Advertising Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Device

8.3.1.2.2. By Ad Format

8.3.1.2.3. By End-User Industry

8.3.1.2.4. By Pricing Model

8.3.2. India Video Advertising Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Device

8.3.2.2.2. By Ad Format

8.3.2.2.3. By End-User Industry

8.3.2.2.4. By Pricing Model

8.3.3. Japan Video Advertising Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Device

8.3.3.2.2. By Ad Format

8.3.3.2.3. By End-User Industry

8.3.3.2.4. By Pricing Model

8.3.4. South Korea Video Advertising Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Device

8.3.4.2.2. By Ad Format

8.3.4.2.3. By End-User Industry

8.3.4.2.4. By Pricing Model

8.3.5. Australia Video Advertising Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Device

8.3.5.2.2. By Ad Format

8.3.5.2.3. By End-User Industry

8.3.5.2.4. By Pricing Model

9. Middle East & Africa Video Advertising Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Device

9.2.2. By Ad Format

9.2.3. By End-User Industry

9.2.4. By Pricing Model

9.2.5. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Video Advertising Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Device

9.3.1.2.2. By Ad Format

9.3.1.2.3. By End-User Industry

9.3.1.2.4. By Pricing Model

9.3.2. UAE Video Advertising Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Device

9.3.2.2.2. By Ad Format

9.3.2.2.3. By End-User Industry

9.3.2.2.4. By Pricing Model

9.3.3. South Africa Video Advertising Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Device

9.3.3.2.2. By Ad Format

9.3.3.2.3. By End-User Industry

9.3.3.2.4. By Pricing Model

10. South America Video Advertising Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Device

10.2.2. By Ad Format

10.2.3. By End-User Industry

10.2.4. By Pricing Model

10.2.5. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Video Advertising Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Device

10.3.1.2.2. By Ad Format

10.3.1.2.3. By End-User Industry

10.3.1.2.4. By Pricing Model

10.3.2. Colombia Video Advertising Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Device

10.3.2.2.2. By Ad Format

10.3.2.2.3. By End-User Industry

10.3.2.2.4. By Pricing Model

10.3.3. Argentina Video Advertising Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Device

10.3.3.2.2. By Ad Format

10.3.3.2.3. By End-User Industry

10.3.3.2.4. By Pricing Model

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Video Advertising Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Meta Platforms, Inc.

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Google LLC

15.3. Amazon.com, Inc.

15.4. Roku, Inc.

15.5. ByteDance Ltd.

15.6. Netflix, Inc.

15.7. The Walt Disney Company

15.8. Comcast Corporation (Peacock)

15.9. Google (YouTube)

15.10. Samsung Electronics Co., Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

What was the market size of the Global Video Advertising Market in 2025?

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