Technological advancements have brought many changes in the computing devices from huge desktops to today’s hand held computing devices known as tablet computers and smartphones. The latest addition to the list of computing devices is Ultrathin portables. Ultrathin Notebooks are thinner, lighter and better performing device which includes Ultrabooks and MacBook Air. Intel introduced Ultrabooks in the last quarter of 2011 while Apple MacBook Air has existed in the market since 2008. The market has recently evolved and is experiencing enormous growth. It is estimated that market for Ultrathin portables is expected to be bombarded with more than 70 models by end of 2012. 

According to ‘Global Ultrathin Portables (Ultrabooks & MacBook Air) Market Forecast and Opportunities, 2017’, global Ultrathin portables market will witness enormous growth in the coming years. The low priced Ultrabooks are expected to drive growth in this market as price still remains an important consideration in the purchase decision of buyers. The average selling price of these computing devices is expected to decline as competition increases with the entry of many new players and many new models in the market. The market is expected to change immensely from the current situation where Apple is the market leader, with the release of Windows 8 operating system and Intel’s launch of Ultrabooks processors. The current players in the Ultrathin potables market are Acer, ASUS, Toshiba, Lenovo, LG and HP. ‘Global Ultrathin Potables (Ultrabooks & MacBook Air) Market Forecast and Opportunities, 2017’ discusses the following aspects related to Ultrabooks & MacBook Air market worldwide:
  • Global Ultrabooks & MacBook Air Market Size & Forecast
  • Global Ultrabooks & MacBook Air Company wise Market Share
  • Global Ultrabooks & MacBook Air Region wise Market Share
  • Market Trends & Developments
  • Competitive Landscape
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  • To gain in-depth understanding of Global Ultrathin potables (Ultrabooks & MacBook Air) Market
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  • To assess how the market is predicted to develop by 2017
  • To collect information about the key players in the market
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Report Methodology
The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with PC Vendors, Channel Partners, Media Executives, and Consumers. Secondary research included an exhaustive search of relevant publications like newspapers, websites, and proprietary databases.

  1. Introduction
  2. Analyst Briefing
  3. Global Computing Devices Market
  4. Global Ultrathin Portables (Ultrabooks & MacBook Air) Market
    1. Market Size
      1. By Value
      2. By Volume
    2. Market Share
      1. By Company
      2. By Region
  5. Global Ultrathin Portables (Ultrabooks & MacBook Air) Market Penetration
  6. Global Ultrathin Portables (Ultrabooks & MacBook Air) Pricing Analysis
  7. Global Ultrathin Portables (Ultrabooks & MacBook Air) Processors Market
  8. Global Ultrathin Portables (Ultrabooks & MacBook Air) Operating Systems Market
  9. Ultrathin Portables Vs. Other Computing Devices
  10. Market Trends & Developments
    1. New Players Entering The Fray
    2. Impact of Ultrabooks on Sensors Market
    3. Impact of Ultrabooks on Cache SSD’s
  11. Competitive Landscape
    1. Apple Inc.
    2. Intel Corporation
    3. Microsoft
    4. Acer
    5. Samsung
    6. Lenovo
    7. HP
    8. Toshiba
    9. Asus
    10. Sony
  12. Strategic Recommendations

  • List of Figures:


    Figure 1: Global Smartphone’s Market Size, 2010-17 (Millions Units)

    Figure 2: Global Tablet PC’s Market Size, 2010-17 (Million Units)

    Figure 3: Global Desktops Market Size, 2010-17 (Million Units)

    Figure 4: Global Notebooks & Netbooks Market Size, 2010-17 (Million Units)

    Figure 5: Global Smartphone’s and Client PC Shipments, 2011 (Millions)

    Figure 6: Global PC and Non-PC Computing Devices Share, 2011 (USD Millions)

    Figure 7: Global Ultrathin Portables (Ultrabooks & MacBook Air) Market Size, 2011-17 by Sales (USD Billion)

    Figure 8: Global Ultrathin Portables (Ultrabooks & MacBook Air) Market Size, 2011-17 By Volume (Million Units)

    Figure 9: Global Ultrathin Portables (Ultrabooks & MacBook Air) Market Share by Company, 2011

    Figure 10: Global Ultrathin Portables (Ultrabooks & MacBook Air) Market Share Forecast by Company, 2017

    Figure 11: Global Ultrathin Portables (Ultrabooks & MacBook Air) Market Share by Region, 2011

    Figure 12: Global Ultrathin Portables (Ultrabooks & MacBook Air) Market Share Forecast by Region, 2017

    Figure 13: Global Ultrathin Portables (Ultrabooks & MacBook Air) Market Penetration, 2011-17

    Figure 14: Global Ultrathin Portables (Ultrabooks & MacBook Air) Market Penetration in Global Computing Market, 2011-17

    Figure 15: Global Ultrathin Portables (Ultrabooks & MacBook Air) Market ASP, 2011-17

    Figure 16: Global Computing Devices ASP Through Distribution in Q4, 2011

    Figure 17: Global Ultrathin Portables Processors Market Share By Model, 2011

    Figure 18: Global Ultrathin Portables (Ultrabooks & MacBook Air) Operating Systems Market Share, 2011

    Figure 19: Global Ultrathin Portables (Ultrabooks & MacBook Air) Operating Systems Market Share Forecast, 2017

    Figure 20: Ultrathin Portables (Ultrabooks & MacBook Air) Overall Impact on Other Computing Devices, 2011-17

    Figure 21: Ultrathin Portables (Ultrabooks & MacBook Air) Impact on Notebooks & Netbooks, 2011-17

    Figure 22: Impact of Ultrathin Portables (Ultrabooks & MacBook Air) on Desktops, 2011-17

    Figure 23: Impact of Ultrathin Portables (Ultrabooks & MacBook Air) on Tablet PC’s, 2011-17

    List of Tables:


    Table 1: Pricing Analysis for Intel Ultrabook Computing Devices

    Table 2: Pricing Analysis for Apple MacBook Air Computing Devices

    Table 3: Global Ultrathin Portables (Ultrabooks & MacBook Air) Processors Models By Vendor Installation