Global Ultrabooks Market is Set for Incessant Growth
The newest segment of thinner, portable and better performing notebooks called Ultrabooks powered by Intel core processors, to drive growth in Ultrathin portables market
The latest addition to the list of computing devices is Ultrathin Portables. Ultrathin Portables are thinner, lighter and better performing device which includes Ultrabooks and MacBook Air. Ultrabooks is an Intel’s trademark for a new series of notebooks in Ultrathin Portables category to compete Apple’s MacBook Air. Intel has specified the same physical specifications for Ultrabooks design with a price tag lower than the cheapest MacBook Air. Intel’s Ultrabooks were expected to be launched at prices lower than US$ 1,000. Although, the initial set of Ultrabooks those were launched in the last quarter of 2011, were not able to fulfill this criterion. Out of the 9 models launched during this duration, 3 were priced above US$ 1,000, 2 models were priced at US$ 1,000 and only 4 models were priced below US$ 1,000.
According to recently published report by TechSci Research ‘Global Ultrathin Portables ( Ultrabooks & MacBook Air ) Market Forecast and Opportunities, 2017’, the market for Ultrathin portables will expand enormously in the coming years. Globally, the Ultrathin potables (Ultrabooks & MacBook Air) market is expected to surpass 12.48 Million shipments by end of 2012. The market size will expand as more PC Vendors enter the market and offer competitive products at competitive prices. Acer was the first player to launch an Ultrabook as per Intel’s specifications. Asus, Toshiba, Lenovo, LG & HP, followed the league. With 6 different manufacturers launching Ultrabooks within 6 months of the announcement made by Intel shows that every major player who has failed in Tablet PC’s market is all set for boosting Ultrathin portables market. Within just one quarter after launching the Ultrabooks Acer managed to record sales of more than 250,000 shipments was an amazing response for the entire industry showing the kind of potential Ultrathin portables hold in the coming years.
‘Global Ultrathin Portables (Ultrabooks & MacBook Air) Market Forecast and Opportunities, 2017’, gives a detailed and unbiased overview on Ultrabooks & MacBook Air market globally. This report will help the readers identify the ongoing trends and estimated growth for the coming years, as a consequence of changing industry dynamics. The report will help industry consultants, PC Vendors, Channel Partners, Investors and other stakeholders to align their market centric strategies according to ongoing and expected future trends.