Texture Paint Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented, By Product Type (Premixed, Self-Mixing Paints, Smooth Textured Paint), By Substrate Type (Interior, Exterior), By Application (Residential, Non-Residential), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 13.09 Billion
CAGR (2026-2031)	8.31%
Fastest Growing Segment	Exterior
Largest Market	North America
Market Size (2031)	USD 21.13 Billion

Market Overview

The Global Texture Paint Market will grow from USD 13.09 Billion in 2025 to USD 21.13 Billion by 2031 at a 8.31% CAGR. Texture paint is a specialized heavy-bodied architectural coating formulated with coarse aggregates such as sand, gypsum, or minerals, designed to create tactile three-dimensional surface patterns and effectively conceal substrate imperfections. The market is primarily supported by rapid global urbanization and the subsequent expansion of residential and commercial infrastructure, which necessitates the use of durable and aesthetically versatile finishing materials. Furthermore, a sustained surge in renovation and remodeling activities in both developed and emerging economies serves as a robust driver, as property owners increasingly utilize these coatings to enhance visual appeal without incurring the high costs associated with structural changes.

One significant challenge that could impede market expansion is the volatility of raw material prices, particularly for essential inputs like resins and titanium dioxide, which creates pricing instability for manufacturers and contractors. According to the World Paint & Coatings Association, in 2024, the global paints and coatings market reached a sales value of 188.8 billion US dollars, demonstrating the substantial economic scale of the wider industry that underpins the texture paint sector.

Key Market Drivers

The expansion of residential and commercial construction sectors serves as a primary catalyst for the Global Texture Paint Market. As rapid global urbanization necessitates the development of new housing complexes, corporate offices, and hospitality infrastructure, there is a parallel demand for durable architectural coatings that offer both visual appeal and surface protection. Texture paints are increasingly favored in these new projects for their ability to provide distinctive aesthetic finishes while ensuring long-term resistance against environmental elements. This growth in professional application is evident in major industry financial results. According to The Sherwin-Williams Company, in January 2024, net sales from its Paint Stores Group—which primarily serves professional contractors—increased by 6.8% for the full year 2023, highlighting the sustained momentum in the architectural coatings segment driven by construction demands.

A surge in renovation and remodeling activities further propels market expansion, as property owners seek cost-effective methods to modernize aging interiors and exteriors. Texture paint is particularly valued in this sector for its practical ability to conceal wall imperfections and defects without requiring extensive structural repairs, making it an ideal choice for retrofitting projects. This trend is supported by robust sentiment in the home improvement sector; according to the National Association of Home Builders, in January 2025, the Remodeling Market Index (RMI) for the fourth quarter of 2024 rose to a reading of 68, indicating strong market confidence. The sheer scale of the wider industry underscores the potential for such specialized segments to thrive. According to AkzoNobel, in February 2024, the company reported a full-year revenue of 10.7 billion Euros, reflecting the substantial economic footprint of the global paints and coatings landscape.

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Key Market Challenges

The volatility of raw material prices, particularly for essential inputs such as resins and titanium dioxide, poses a direct threat to the stability and expansion of the texture paint market. This unpredictability in input costs forces manufacturers to frequently adjust product pricing to maintain profit margins, creating a climate of pricing instability. For contractors and property developers, who rely on fixed budgets for long-term projects, these fluctuating costs introduce significant financial risk. Consequently, potential clients may delay renovation decisions or opt for less expensive alternatives, thereby dampening the demand for premium texture coating solutions and decelerating overall market momentum.

The impact of these supply-side pressures is evident in the production volumes of major manufacturing hubs, where instability has led to a contraction in output. According to the 'China National Coatings Industry Association', in '2024', 'the total output of the coatings industry reached 35.34 million tons, reflecting a decrease of 1.60% compared to the previous year'. This decline in production volume illustrates how the inability to predict and manage raw material costs can tangibly impede industrial performance, restricting the texture paint sector's ability to capitalize on global urbanization trends.

Key Market Trends

The adoption of Low-VOC and bio-based formulations is fundamentally reshaping the texture paint market as regulations shift towards environmentally responsible construction materials. Manufacturers are increasingly replacing traditional solvent-based coatings with water-borne and plant-derived alternatives that minimize Volatile Organic Compound (VOC) emissions while maintaining durability. This transition is accelerated by green building certifications which prioritize indoor air quality and lower carbon footprints in architectural projects. The commercial viability of this trend is evident in the revenue streams of major industry players who have pivoted their portfolios towards these eco-friendly solutions. According to PPG, May 2025, in the '2024 Sustainability Report', 41% of the company's total sales were generated from sustainably advantaged products, underscoring the substantial market valuation of low-emission technologies.

The emergence of thermal-insulating and smart textures represents a critical evolution where decorative coatings function as active energy-efficiency components. In response to the urban heat island effect, there is rising demand for 'cool' textured paints offering high solar reflectance to regulate indoor temperatures. These smart formulations allow property developers to reduce reliance on artificial cooling systems, thereby decreasing operational energy consumption. Leading manufacturers are rapidly introducing specialized systems to meet this functional need. According to AkzoNobel, May 2025, in the article 'AkzoNobel launches sunscreen coating system to redefine urban cooling', the company's new thermal insulation coating technology can reduce building surface temperatures by up to 10% compared to conventional coatings, highlighting the measurable impact of smart textures.

Segmental Insights

The Exterior segment is currently recognized as the fastest-growing category within the Global Texture Paint Market, primarily driven by the escalating demand for high-performance building envelopes. Industry analysis indicates that this expansion is fueled by the superior ability of texture paints to withstand harsh environmental conditions, such as ultraviolet radiation, moisture, and extreme temperature fluctuations. Consequently, the construction sector is increasingly adopting these durable finishes to enhance facade longevity and minimize maintenance costs. This trend is further amplified by rapid urbanization, where resilient and aesthetically distinct exterior coatings are becoming essential for contemporary residential and commercial developments.

Regional Insights

North America maintains a dominant position in the global texture paint market due to substantial investments in residential and commercial infrastructure. The region experiences consistent demand for renovation and remodeling projects as consumers seek to enhance property value and visual appeal. Furthermore, strict environmental standards set by the Environmental Protection Agency regarding volatile organic compounds drive the adoption of eco-friendly texture coatings. This alignment of regulatory compliance with a strong preference for durable and aesthetic interior finishes ensures that North America remains the leading regional market.

Recent Developments

• In November 2024, AkzoNobel Coil and Extrusion Coatings announced the launch of the CERAM-A-STAR Expressions Standard Color Palette program. This new offering features a high-performance silicone-modified polyester textured coating designed to mimic the appearance of natural materials such as wood, slate, or granite. The coating is developed using the company's proprietary resins and additives to ensure durability, moisture resistance, and flexibility while providing a realistic wood grain texture. The launch aims to simplify the ordering process and improve stock availability for customers in the metal construction industry.
• In September 2024, surface finish specialist Armourcoat introduced "Limewash," a new collection of textured and eco-friendly paints for residential and commercial interiors. This range was designed to offer the distinctive aesthetic of traditional limewash with a soft matte appearance available in 45 shades. The product is composed of natural ingredients, including carbon dioxide-absorbing slaked lime and clay mineral kaolinite, making it free from solvents and volatile organic compounds. The launch highlights the company's focus on sustainable luxury finishes that align with environmental and health accreditations in the architecture sector.
• In August 2024, Asian Paints Causeway introduced "ColourNext-2024" at an inaugural event in Colombo, Sri Lanka. This comprehensive annual forecast, which has been a staple in the region for over two decades, collaborates with experts from various creative fields to predict design directions in colors, materials, textures, and finishes. The launch marked the first time this forecasting initiative was presented in Sri Lanka, aiming to inspire local architects and interior designers with future-ready aesthetic solutions. The event showcased the "Colour of the Year" along with four accompanying design trends that incorporate unique texture finishes.
• In April 2024, Nippon Paint Decorative Coatings (Thailand) revealed a strategic initiative to develop and promote "Special Effects Coats," including texture paints and pattern-making paints. As part of a broader goal to increase total sales and achieve market leadership by 2026, the company emphasized creating value-added products that offer high performance and aesthetics at accessible price points. The General Manager of Nippon Paint Decorative Coatings stated that these developments are intended to meet the specific needs of project owners and expand the brand's reach in both the business-to-business and business-to-consumer segments.

Key Market Players

• Nippon Paint Holdings Co., Ltd.
• PPG Industries, Inc.
• The Sherwin-Williams Company
• Hempel A/S
• Asian Paints Limited
• Kansai Paint Co. Ltd.
• Jotun A/S
• Berger Paints India Limited

By Product Type	By Substrate Type	By Application	By Region
Premixed Self-Mixing Paints Smooth Textured Paint	Interior Exterior	Residential Non-Residential	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Texture Paint Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Texture Paint Market, By Product Type:

• Premixed
• Self-Mixing Paints
• Smooth Textured Paint

• Texture Paint Market, By Substrate Type:

• Interior
• Exterior

• Texture Paint Market, By Application:

• Residential
• Non-Residential

• Texture Paint Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE