Global social media analytics projected
to grow at a CAGR of over 28%, in value terms, during 2018-2023. Popularity
of mobile eCommerce, need for improvising on customer services, increasing
demand due to its cost-effectiveness and easy availability, evolution from business intelligence
(BI) techniques to advanced analytics techniques, massive upsurge in the number
of social media users are some factors, which are expected to propel demand for
social media analytics over the next five years.
Years considered for this report:
Historical
Years: 2013-2016
Base
Year: 2017
Estimated
Year: 2018
Forecast
Period: 2018-2023
Objective
of the Study:
·
To analyze and forecast market size of the
global social media analytics market, in terms of value.
·
To define, classify and forecast the global
social media analytics on the basis of application, analytics type, deployment,
organization size, industry and regional distribution.
·
To scrutinize the detailed market
segmentation and forecast the market size, in terms of value, on the basis of
region by segmenting global social media analytics into five regions, namely, North
America, South America, Europe, Asia Pacific and MEA.
·
To identify tailwinds and headwinds for the
global social media analytics market.
·
To examine competitive developments such
as expansions, new product launches, contracts and mergers & acquisitions
in the global social media analytics market.
·
To evaluate competitor and trends in the
global social media analytics market.
·
To strategically profile the leading
players, which are involved in of social media analytics globally.
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Some of the major players operating in the global social
media analytics are
International Business Machines Corporation, Oracle
Corporation, Salesforce, Adobe Systems Incorporated, SAS Institute Inc.,
Clarabridge, Inc., Netbase Solutions, Inc., Brandwatch, Talkwalker Inc.,
GoodData Corporation, Crimson Hexagon, Inc., Simply Measured, Inc., Sysomos,
Digimind, Unmetric Inc, Cision US Inc. (US), Simplify360, Inc., Hootsuite Media
Inc., Meltwater etc.
TechSci Research performed primary as well as exhaustive
secondary research for this study. Initially, TechSci Research sourced a list
of Social media analytics providers globally. Subsequently, TechSci Research
conducted primary research surveys with the identified companies. While
interviewing, the respondents were also enquired about their competitors.
Through this technique, TechSci Research was able to include providers that could
not be identified due to the limitations of secondary research. TechSci research
analysed application, analytics type, Deployment, Organization Size, Industry
and regional presence of all major social media analytics providers across the
globe.
TechSci
Research calculated the market size for the global social media analytics using
a bottom-up approach, where providers’ value data for different applications of
(sales and marketing management, customer experience management, competitive
intelligence, risk management and fraud detection, public safety and law
enforcement & others), social media analytics was recorded as well as
forecast for the future years was made. TechSci Research sourced these values
from industry experts and company representatives, and externally validated
through analyzing historical sales data of respective providers to arrive at
the overall market size. Various secondary sources such as company annual
reports, white papers, investor presentations and financial reports were also
used by the TechSci Research.
Key Target Audience:
- Global
social media analytics providers
- Research
organizations and consulting companies
- Organizations,
associations and alliances related to social media analytics
- Government
bodies such as regulating authorities and policy makers.
- Industry
associations
- Market
research and consulting firms
The study is useful in providing answers to several
critical questions that are important for industry stakeholders, such as providers
and policy makers,
which market segments
should be targeted over the social media analytics coming years (next five
years) in order to strategize investments and capitalize on growth of the
market.
Report Scope:
In this report, global social media analytics has
been segmented into following categories, in addition to the industry trends
which have also been detailed below:
- Market,
by Application:
- Global
Social Media Analytics Market
- Sales
and Marketing Management
- Customer
Experience Management
- Competitive
Intelligence
- Risk
Management and Fraud Detection
- Public
Safety and law Enforcement
- Others
- Market,
by Industry:
- BFSI
- Retail
and E-Commerce
- Government and Defense
- Healthcare and Life Science
- Manufacturing
- Others
- Market,
by Component:
- Market,
by Deployment:
- Market,
by Analytics Type:
- Predictive
Analytics
- Prescriptive
Analytics
- Diagnostics Analytics
- Descriptive Analytics
- Market,
by Geography:
- North
America
- United States
- Canada
- Mexico
- Rest of North America
- Europe
- United Kingdom
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia
Pacific
- China
- Japan
- South Korea
- Australia
- India
- Rest of APAC
- South
America
- Brazil
- Argentina
- Colombia
- Rest of South America
- MEA
- Saudi Arabia
- UAE
- Israel
- South Africa
- Rest of MEA
Competitive Landscape
Competition Benchmarking: Benchmarking of leading 10 players
Company Profiles: Detailed analysis of the major
companies present in the global social media analytics market.
Available Customizations:
With the given market data, TechSci Research offers
customizations according to the company’s specific needs. The following customization
options are available for the report:
Channel Partner Analysis
- Detailed
list of providers across the globe.
Company Information
- Detailed
analysis and profiling of additional market players (up to five).
Product Information
- Detailed
analysis of new products in the market and their driving forces in the
market.
In case you don’t find what you are
looking for, please get in touch with our custom research team at sales@techsciresearch.com
It is an upcoming report to
be released soon. If you wish an early delivery of this report or want to
confirm the date of release, please contact us at sales@techsciresearch.com