Report Description

Global Social Media Analytics Market By Application (Sales & Marketing Management, Competitive Intelligence, Public Safety, etc.), By Analytics Type (Predictive & Prescriptive Analytics, etc.), By Deployment, By Organization Size, By Industry, Competition Forecast & Opportunities, 2012 – 2022

Global social media analytics projected to grow at a CAGR of over 28%, in value terms, during 2017-2022. Popularity of mobile eCommerce, need for improvising on customer services, increasing demand due to its cost-effectiveness and easy availability, evolution from business intelligence (BI) techniques to advanced analytics techniques, massive upsurge in the number of social media users are some factors, which are expected to propel demand for social media analytics over the next five years.

Years considered for this report:

Historical Years: 2012-2015

Base Year: 2016

Estimated Year: 2017

Forecast Period: 2017-2022

Objective of the Study:

  • To analyze and forecast market size of the global social media analytics market, in terms of value.
  • To define, classify and forecast the global social media analytics on the basis of application, analytics type, deployment, organization size, industry and regional distribution.
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of region by segmenting global social media analytics into five regions, namely, North America, South America, Europe, Asia Pacific and MEA.
  • To identify tailwinds and headwinds for the global social media analytics market.
  • To examine competitive developments such as expansions, new product launches, contracts and mergers & acquisitions in the global social media analytics market.
  • To evaluate competitor and trends in the global social media analytics market.
  • To strategically profile the leading players, which are involved in of social media analytics globally.


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Some of the major players operating in the global social media analytics are

International Business Machines Corporation, Oracle Corporation, Salesforce, Adobe Systems Incorporated, SAS Institute Inc., Clarabridge, Inc., Netbase Solutions, Inc., Brandwatch, Talkwalker Inc., GoodData Corporation, Crimson Hexagon, Inc., Simply Measured, Inc., Sysomos, Digimind, Unmetric Inc, Cision US Inc. (US), Simplify360, Inc., Hootsuite Media Inc., Meltwater etc.

TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of Social media analytics providers globally. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include providers that could not be identified due to the limitations of secondary research. TechSci research analysed application, analytics type, Deployment, Organization Size, Industry and regional presence of all major social media analytics providers across the globe.

TechSci Research calculated the market size for the global social media analytics using a bottom-up approach, where providers’ value data for different applications of (sales and marketing management, customer experience management, competitive intelligence, risk management and fraud detection, public safety and law enforcement & others), social media analytics was recorded as well as forecast for the future years was made. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analyzing historical sales data of respective providers to arrive at the overall market size. Various secondary sources such as company annual reports, white papers, investor presentations and financial reports were also used by the TechSci Research.


Key Target Audience:

  • Global social media analytics providers
  • Research organizations and consulting companies
  • Organizations, associations and alliances related to social media analytics
  • Government bodies such as regulating authorities and policy makers.
  • Industry associations
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as providers and policy makers, which market segments should be targeted over the social media analytics coming years (next five years) in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, global social media analytics has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Application:
    • Global Social Media Analytics Market          
      • Sales and Marketing Management
      • Customer Experience Management
      • Competitive Intelligence
      • Risk Management and Fraud Detection
      • Public Safety and law Enforcement
      • Others
  • Market, by Industry:
      • BFSI
      • Retail and E-Commerce
      •  Government and Defense
      •  Healthcare and Life Science
      •  Manufacturing
      •  Others
  • Market, by Component:
      • Software
      • Services
  • Market, by Deployment:
      • On-Premises
      •  On-Demand
  • Market, by Analytics Type:
      • Predictive Analytics
      • Prescriptive Analytics
      •  Diagnostics Analytics
      •  Descriptive Analytics
  • Market, by Geography:
    • North America

§  United States

§  Canada

§  Mexico

§  Rest of North America

    • Europe

§  United Kingdom

§  Germany

§  France

§  Italy

§  Spain

§  Rest of Europe

    • Asia Pacific

§  China

§  Japan

§  South Korea

§  Australia

§  India

§  Rest of APAC

    • South America

§  Brazil

§  Argentina

§  Colombia

§  Rest of South America

    • MEA

§  Saudi Arabia

§  UAE

§  Israel

§  South Africa

§  Rest of MEA

Competitive Landscape

Competition Benchmarking: Benchmarking of leading 20 players

Company Profiles: Detailed analysis of the major companies present in the global social media analytics market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of providers across the globe.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Product Information

  • Detailed analysis of new products in the market and their driving forces in the market.

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