Report Description

Global Sanitary Ware Market By Product Type (Wash Basin, Toilet Sink/ Water Closet, Urinals, Cisterns & Others), By End Use (Residential, Industrial, Institutional & Commercial) Competition Forecast & Opportunities, 2012 – 2022

Global sanitary ware market was valued at around $ 33 billion in 2016 and is projected to grow at a CAGR of over 7% to surpass $ 53 billion by 2022.  Growth in the market is led by rising demand for efficient sanitary ware systems which use minimal amount of water, coupled with continuing growth in the residential and commercial real estate sectors, globally. Moreover, rising awareness regarding proper sanitation in developing countries and increasing number of initiatives by the governments for the same is expected to further propel growth in the global sanitary ware market in the coming years.

Years considered for this report:

Historical Years: 2012-2015

Base Year: 2016

Estimated Year: 2017

Forecast Period: 2018–2022

Objective of the Study:

  • To analyze and forecast market size of the global sanitary ware market, in terms of value as well as volume.
  • To define, classify and forecast the global sanitary ware market on the basis of product type, end usage and regional distribution.
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of region by segmenting global sanitary ware market into five regions, namely, Asia-Pacific, North America, South America, Middle East & Africa and Europe.
  • To identify tailwinds and headwinds for the global sanitary ware market.
  • To examine competitive developments such as expansions, new product launches, supply contracts, and mergers & acquisitions in the global sanitary ware market.
  • To evaluate competitor pricing, average market selling prices and trends in the global sanitary ware market.
  • To strategically profile the leading players, which are involved in the supply of sanitary ware, globally.


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Some of the major players operating in the global sanitary ware market are Lixil Group Corporation, TOTO Ltd., Roca Sanitarios S.A., Kohler Co., Ideal Standard International S.A., Duravit AG, HSIL Ltd., Geberit AG, RAK Ceramics PJSC, and Villeroy & Boch AG.

TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of major sanitary ware manufacturers and suppliers operating across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analyzed product offerings, distribution channels, and regional presence of all major sanitary ware suppliers across the globe.

TechSci Research calculated the market size for the global sanitary ware market using a bottom-up approach, where manufacturers’ value sales data for different types of (Toilets, Wash Basins, Urinals, Cisterns and Others), sanitary ware was recorded as well as forecast for the future years. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as global sanitary ware manufacturers, associations, company annual reports, white papers, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Global sanitary ware manufacturers, suppliers, distributors, retailers and other stakeholders 
  • Associations, organizations and alliances related to sanitary ware
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as sanitary ware manufacturers, distributors, dealers and policy makers. The report would allow the stakeholders to identify which market segments should be targeted over the coming years in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, global sanitary ware market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Product Type:
    • Toilets
    • Wash Basins
    • Urinals
    • Cisterns
    • Others
  • Market, by End User:
    • Individual
    • Commercial
  • Market, by Region:
    • Asia-Pacific
    • North America
    • South America
    • Europe
    • Middle East & Africa
  • Market, by Company:
    • Lixil Group Corporation
    • TOTO Ltd.
    • Roca Sanitarios S.A.
    • Kohler Co.
    • Ideal Standard International S.A.
    • Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global sanitary ware market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across the country.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Product Information

  • Detailed analysis of new products in the market and their driving forces.

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

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