Riding Gear Market Size and Outlook 2031

Report Description

Key Insights	Details
Forecast Period	2026 - 2031
Market Size (2025)	USD 35.26 Billion
CAGR (2026-2031)	5.05%
Fastest Growing Segment	Airbag jackets and vests
Largest Market	Asia Pacific
Market Size (2031)	USD 47.39 Billion

Market Overview

The Global Riding Gear Market is expected to grow from USD 35.26 Billion in 2025 to USD 47.39 Billion by 2031 at a 5.05% CAGR. Riding gear comprises specialized protective apparel and equipment, including helmets, jackets, gloves, and boots, meticulously engineered to enhance safety, comfort, and performance for motorcyclists and powersports enthusiasts. The market's growth is primarily driven by increasing motorcycle ownership globally, heightened awareness of road safety among riders, and the implementation of stringent government regulations mandating the use of protective equipment. Technological advancements in material science, offering improved impact absorption and ventilation, further support market expansion by delivering superior product efficacy.

The significant growth in vehicle sales acts as a primary market driver for riding gear. According to the Society of Indian Automobile Manufacturers, in the fiscal year ending March 2025, domestic two-wheeler sales in India registered a growth of 9.1%, indicating a robust and expanding consumer base for safety equipment. However, a significant challenge impeding market expansion is the widespread availability of counterfeit and substandard riding gear, which compromises rider safety and erodes consumer trust in legitimate, certified products.

Key Market Drivers

Rising Safety Awareness Drives Protective Gear Demand
Rising rider safety awareness and concerns significantly influence the Global Riding Gear Market by increasing the adoption of protective equipment. Riders are increasingly recognizing the critical role specialized gear plays in mitigating injuries and fatalities, leading to a proactive demand for enhanced protection. This heightened understanding is reflected in increased helmet usage. According to the National Highway Traffic Safety Administration (NHTSA), motorcycle helmet use among motorcycle riders in the U.S. increased from 66.5% in 2022 to 73.8% in 2023. This trend underscores a shifting rider mindset towards personal safety, driving demand for innovative and high-quality protective apparel and accessories.

Regulatory Tightening and Expanding Powersports Market
Stricter government safety regulations and mandates worldwide further propel market expansion by enforcing the use of certified protective gear. Governments are implementing more rigorous standards for riding equipment to enhance road safety and reduce accident-related casualties. A notable example is the UN ECE R22-06 standard for helmets, which, from January 2024, mandates that manufacturers only receive approval for new designs compliant with these updated, more stringent requirements, including advanced impact and rotational protection. This regulatory push ensures a baseline of quality and safety, eliminating substandard products. Concurrently, the underlying market for powersports continues to grow, providing a larger consumer base for riding gear. Global demand for motorcycles in 2024 increased by 10.0% year-over-year to 54.32 million units, according to Yamaha Motor Co., Ltd. data. This expansion of motorcycle ownership globally directly translates into a sustained and growing need for protective riding gear.

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Key Market Challenges

Counterfeit gear undermines rider safety and market growth
The widespread availability of counterfeit and substandard riding gear significantly impedes the growth of the global riding gear market. These illicit products often fail to meet established safety standards, utilizing inferior materials and lacking proper testing, which directly compromises rider safety during accidents. This inherent lack of protective efficacy poses severe risks to motorcyclists and powersports enthusiasts, contradicting the primary purpose of specialized riding equipment.

Erosion of consumer confidence and market growth from uncertified gear
The prevalence of these uncertified items erodes consumer confidence in the overall market. When riders unknowingly purchase substandard gear that offers inadequate protection, it fosters distrust not only in the fraudulent product but also in legitimate, certified brands. This skepticism makes consumers hesitant to invest in authentic riding gear, leading to diverted sales and a reluctance to pay for quality, approved products. According to a joint report by the EUIPO and the European Commission's Directorate-General for Taxation and Customs Union, over 196 million counterfeit items, including clothing, worth an estimated EUR 6.3 billion were detained in the EU in 2025, reflecting the scale of the challenge in relevant product categories. This proliferation ultimately stifles market expansion for genuine manufacturers dedicated to rider safety and performance.

Key Market Trends

Growth of Adventure-Touring and Off-Road Gear
A significant trend reshaping the Global Riding Gear Market is the burgeoning interest in adventure touring and off-road motorcycle riding. This segment demands specialized equipment designed for durability, versatility, and comfort across diverse terrains and extended journeys. Riders are actively seeking gear capable of withstanding harsh environmental conditions while providing ample protection and functional features. This has prompted manufacturers to expand their offerings in this niche. For instance, KLIM, a prominent riding gear manufacturer, in May 2025, announced new graphics across three keystone gear lines and an all-new women's off-road gear series, signifying a targeted expansion within this growing segment. This strategic focus on adventure and off-road apparel reflects the increasing participation in long-distance and challenging motorcycle expeditions.

Integration of Active Safety Technologies in Riding Gear
Another impactful trend observed in the market is the increasing integration of active safety technologies into riding gear. This involves incorporating advanced electronic systems beyond passive impact absorption, aiming to prevent accidents or mitigate injuries proactively. These technologies, such as sophisticated airbag systems, represent a shift towards intelligent protection that dynamically responds to riding conditions or imminent crash scenarios. For example, Alpinestars, a leading manufacturer, introduced its new Tech-Air 7x Airbag System in 2024, showcasing advancements in wearable, autonomous airbag protection for riders. Such innovations enhance rider confidence and drive demand for more technologically advanced and responsive protective equipment.

Segmental Insights

Growth Driven by Safety Focus, Innovation, and Regulatory Mandates
Airbag jackets and vests represent the fastest-growing segment within the Global Riding Gear Market, primarily driven by a heightened emphasis on rider safety and continuous product innovation. This rapid expansion stems from increasing awareness among motorcyclists regarding injury prevention, alongside the evolving regulatory landscape that advocates for advanced protective gear. Furthermore, technological advancements have significantly enhanced the efficacy of these systems, integrating sophisticated sensors and swift deployment mechanisms directly into the apparel, thereby providing reliable impact protection to vital areas. The enforcement of stricter safety protocols by regulatory bodies and racing organizations, such as the FIM MotoGP World Championship mandating airbag systems, further underscores the necessity and desirability of these safety solutions, driving their widespread adoption.

Regional Insights

APAC Leadership Driven by Ownership, Rising Incomes, and Safety Regulations
Asia Pacific significantly leads the Global Riding Gear Market, primarily driven by its extensive motorcycle ownership base, where two-wheelers are a fundamental mode of transportation across numerous countries. The region benefits from increasing urbanization and a growing middle class with enhanced disposable incomes, enabling greater investment in protective equipment. Furthermore, heightened awareness regarding road safety and the implementation of stringent government regulations, such as helmet safety standards like JIS in Japan and TIS in Thailand, mandate and encourage the adoption of riding gear. This robust demand is also supported by the presence of major local and international motorcycle manufacturers and substantial regional production capabilities.

Recent Developments

In December 2025, Canyon released its Deflectr mountain bike helmet, which incorporated the patented Release Layer System (RLS) technology. This breakthrough in research and development aimed to significantly enhance rider safety by utilizing polycarbonate bearings and a unique external panel system. The RLS technology was designed to reduce rotational forces during impacts, offering improved protection against concussions, and positioned the helmet highly in independent safety ratings for the global riding gear market.
In August 2024, Leatt, a prominent manufacturer of protective and performance riding gear, unveiled its 2025 Moto range. The new collection introduced several product enhancements and designs, including updated 4.5 and 4.5 Women's gear featuring a Hypolon belt and Twisted Yarn Technology, engineered for increased flexibility, abrasion, and tear resistance. Additionally, the launch encompassed refreshed helmet aesthetics incorporating 360-degree Turbine Technology and a new 3.5 Vizion line of goggles, all contributing to advanced rider safety and performance in the global riding gear market.
In April 2024, 509, an outdoor performance apparel brand, introduced its 2024 Street Collection, offering new head-to-toe riding protection for motorcycle enthusiasts. This launch included the Mach IV Mod Helmet with modular functionality and an inner sunshield, alongside a new lightweight carbon fiber variant of the Mach V Commander helmet, which featured integrated Cardo communications. The collection also presented new Shooter Riding Shoes, designed to provide industry-standard protection, durability, and comfort for use both on and off the motorcycle, expanding the company's offerings in the global riding gear market.
In March 2024, KTM PowerWear announced a significant collaboration with D3O, a leading impact protection company, for its 2024 PowerWear collection. This partnership integrated D3O's CE Level 1 and Level 2 certified products into KTM's Rally Pro, Terra ADV Pro, and 30 Years of Duke riding gear lines. The collaboration aimed to provide enhanced impact protection, improved comfort, and greater flexibility for riders across various disciplines, reinforcing KTM's commitment to safety and performance within the global riding gear sector.

Key Market Players

AGV
Alpinestars S.p.A.
Dainese S.p.A.
Fox Racing Inc.
Klim Technical Riding Gear
REV’IT! Sport International
ScorpionEXO
Icon Motorsports
Royal Enfield Gear
HJC Helmets

By Product Type	By Material	By Distribution Channel	By End-User	By Price Range	By Region
Helmets Airbag Jackets and Vests Traditional Jackets Gloves Boots	Leather Carbon-fiber Composites Aramid-reinforced Textiles Mesh-panel Hybrids Plant-based and Recycled Synthetics	Offline Retail Online Retail (E-commerce)	On-road Riding (Commuting) Adventure Touring	Mid-range Items Premium Gear Entry-level Ranges	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Riding Gear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Riding Gear Market, By Product Type:

Helmets
Airbag Jackets and Vests
Traditional Jackets
Gloves
Boots

Riding Gear Market, By Material:

Leather
Carbon-fiber Composites
Aramid-reinforced Textiles
Mesh-panel Hybrids
Plant-based and Recycled Synthetics

Riding Gear Market, By Distribution Channel:

Offline Retail
Online Retail (E-commerce)

Riding Gear Market, By End-User:

On-road Riding (Commuting)
Adventure Touring

Riding Gear Market, By Price Range:

Mid-range Items
Premium Gear
Entry-level Ranges

Riding Gear Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Riding Gear Market.

Available Customizations:

Global Riding Gear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

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Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Riding Gear Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Product Type (Helmets, Airbag Jackets and Vests, Traditional Jackets, Gloves, Boots)

5.2.2. By Material (Leather, Carbon-fiber Composites, Aramid-reinforced Textiles, Mesh-panel Hybrids, Plant-based and Recycled Synthetics)

5.2.3. By Distribution Channel (Offline Retail, Online Retail (E-commerce))

5.2.4. By End-User (On-road Riding (Commuting), Adventure Touring)

5.2.5. By Price Range (Mid-range Items, Premium Gear, Entry-level Ranges)

5.2.6. By Region

5.2.7. By Company (2025)

5.3. Market Map

6. North America Riding Gear Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Product Type

6.2.2. By Material

6.2.3. By Distribution Channel

6.2.4. By End-User

6.2.5. By Price Range

6.2.6. By Country

6.3. North America: Country Analysis

6.3.1. United States Riding Gear Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Product Type

6.3.1.2.2. By Material

6.3.1.2.3. By Distribution Channel

6.3.1.2.4. By End-User

6.3.1.2.5. By Price Range

6.3.2. Canada Riding Gear Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Product Type

6.3.2.2.2. By Material

6.3.2.2.3. By Distribution Channel

6.3.2.2.4. By End-User

6.3.2.2.5. By Price Range

6.3.3. Mexico Riding Gear Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Product Type

6.3.3.2.2. By Material

6.3.3.2.3. By Distribution Channel

6.3.3.2.4. By End-User

6.3.3.2.5. By Price Range

7. Europe Riding Gear Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Product Type

7.2.2. By Material

7.2.3. By Distribution Channel

7.2.4. By End-User

7.2.5. By Price Range

7.2.6. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Riding Gear Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Product Type

7.3.1.2.2. By Material

7.3.1.2.3. By Distribution Channel

7.3.1.2.4. By End-User

7.3.1.2.5. By Price Range

7.3.2. France Riding Gear Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Product Type

7.3.2.2.2. By Material

7.3.2.2.3. By Distribution Channel

7.3.2.2.4. By End-User

7.3.2.2.5. By Price Range

7.3.3. United Kingdom Riding Gear Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Product Type

7.3.3.2.2. By Material

7.3.3.2.3. By Distribution Channel

7.3.3.2.4. By End-User

7.3.3.2.5. By Price Range

7.3.4. Italy Riding Gear Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Product Type

7.3.4.2.2. By Material

7.3.4.2.3. By Distribution Channel

7.3.4.2.4. By End-User

7.3.4.2.5. By Price Range

7.3.5. Spain Riding Gear Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Product Type

7.3.5.2.2. By Material

7.3.5.2.3. By Distribution Channel

7.3.5.2.4. By End-User

7.3.5.2.5. By Price Range

8. Asia Pacific Riding Gear Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Product Type

8.2.2. By Material

8.2.3. By Distribution Channel

8.2.4. By End-User

8.2.5. By Price Range

8.2.6. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Riding Gear Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Product Type

8.3.1.2.2. By Material

8.3.1.2.3. By Distribution Channel

8.3.1.2.4. By End-User

8.3.1.2.5. By Price Range

8.3.2. India Riding Gear Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Product Type

8.3.2.2.2. By Material

8.3.2.2.3. By Distribution Channel

8.3.2.2.4. By End-User

8.3.2.2.5. By Price Range

8.3.3. Japan Riding Gear Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Product Type

8.3.3.2.2. By Material

8.3.3.2.3. By Distribution Channel

8.3.3.2.4. By End-User

8.3.3.2.5. By Price Range

8.3.4. South Korea Riding Gear Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Product Type

8.3.4.2.2. By Material

8.3.4.2.3. By Distribution Channel

8.3.4.2.4. By End-User

8.3.4.2.5. By Price Range

8.3.5. Australia Riding Gear Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Product Type

8.3.5.2.2. By Material

8.3.5.2.3. By Distribution Channel

8.3.5.2.4. By End-User

8.3.5.2.5. By Price Range

9. Middle East & Africa Riding Gear Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Product Type

9.2.2. By Material

9.2.3. By Distribution Channel

9.2.4. By End-User

9.2.5. By Price Range

9.2.6. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Riding Gear Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Product Type

9.3.1.2.2. By Material

9.3.1.2.3. By Distribution Channel

9.3.1.2.4. By End-User

9.3.1.2.5. By Price Range

9.3.2. UAE Riding Gear Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Product Type

9.3.2.2.2. By Material

9.3.2.2.3. By Distribution Channel

9.3.2.2.4. By End-User

9.3.2.2.5. By Price Range

9.3.3. South Africa Riding Gear Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Product Type

9.3.3.2.2. By Material

9.3.3.2.3. By Distribution Channel

9.3.3.2.4. By End-User

9.3.3.2.5. By Price Range

10. South America Riding Gear Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Product Type

10.2.2. By Material

10.2.3. By Distribution Channel

10.2.4. By End-User

10.2.5. By Price Range

10.2.6. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Riding Gear Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Product Type

10.3.1.2.2. By Material

10.3.1.2.3. By Distribution Channel

10.3.1.2.4. By End-User

10.3.1.2.5. By Price Range

10.3.2. Colombia Riding Gear Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Product Type

10.3.2.2.2. By Material

10.3.2.2.3. By Distribution Channel

10.3.2.2.4. By End-User

10.3.2.2.5. By Price Range

10.3.3. Argentina Riding Gear Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Product Type

10.3.3.2.2. By Material

10.3.3.2.3. By Distribution Channel

10.3.3.2.4. By End-User

10.3.3.2.5. By Price Range

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Riding Gear Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. AGV

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Alpinestars S.p.A.

15.3. Dainese S.p.A.

15.4. Fox Racing Inc.

15.5. Klim Technical Riding Gear

15.6. REV’IT! Sport International

15.7. ScorpionEXO

15.8. Icon Motorsports

15.9. Royal Enfield Gear

15.10. HJC Helmets

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

What was the market size of the Global Riding Gear Market in 2025?

Which is the dominating region in the Global Riding Gear Market?

Which is the fastest growing segment in the Global Riding Gear Market?

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