Power Rental Market Size, Share, Trends, Growth and Forecast 2030

Report Description

Forecast Period	2026-2030
Market Size (2024)	USD 22.83 Billion
CAGR (2025-2030)	8.39%
Fastest Growing Segment	501 to 2500 KW
Largest Market	Asia Pacific
Market Size (2030)	USD 37.02 Billion

Market Overview

The Global Power Rental Market, valued at USD 22.83 Billion in 2024, is projected to experience a CAGR of 8.39% to reach USD 37.02 Billion by 2030. The global power rental market provides temporary power generation solutions, encompassing generators, transformers, and distribution equipment for diverse applications such as industrial operations, construction projects, utility outages, and planned events. Main growth drivers include rapid global industrialization, ongoing infrastructure development, and an escalating incidence of extreme weather events necessitating emergency power. Additionally, the increasing demand for flexible and scalable energy across various sectors sustains market expansion. According to the European Rental Association, the European equipment rental market generated a turnover of €28.9 billion in 2022 and was projected to reach €29.7 billion in 2023, reflecting robust activity within the broader rental sector that encompasses power rental solutions.

Despite these drivers, a significant impediment to market expansion remains the substantial capital expenditure required for power rental companies. This investment is necessary for acquiring, maintaining, and upgrading their diverse fleet of generation and distribution assets. These considerable initial outlays and continuous operational costs can challenge profitability and limit competitive capacity, potentially favoring larger, established market participants.

Key Market Drivers

The increasing demand for continuous and reliable power supply is a significant driver for the global power rental market as various industries require uninterrupted energy to maintain operational efficiency and avoid substantial financial losses. Critical infrastructure, such as data centers, exemplify this need for robust power provision, often exceeding what traditional grid infrastructure can reliably guarantee. According to the International Energy Agency (IEA), in its March 2024 'Electricity 2024' report, global electricity consumption from data centers is projected to more than double from an estimated 460 terawatt-hours (TWh) in 2022 to over 1,000 TWh by 2026, highlighting an acute expansion in sectors highly dependent on constant power. Concurrently, frequent power outages and grid instability compel businesses and communities to seek flexible temporary power solutions to mitigate disruptions. Such instabilities arise from aging infrastructure, extreme weather events, and the integration complexities of diverse energy sources. According to the North American Electric Reliability Corporation (NERC), in its June 2024 '2024 State of Reliability' report, wind resources experienced increased forced outage rates of 18.9% in 2023, up from 18.1% in 2022, indicating growing instability in certain generation sources and contributing to overall grid unreliability. These factors collectively underscore the indispensable role of rental power in ensuring business continuity and supporting essential services.

The market's response to these critical needs is reflected in the strong performance of leading providers. According to International Rental News, in its April 15, 2025, article 'Aggreko finds buyer for Russian business', Aggreko reported annual sales of $2.85 billion for the year to 28 December 2024, representing a 14% increase over 2023, demonstrating the robust growth and demand within the power rental sector.

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Key Market Challenges

A significant impediment to the growth of the global power rental market is the substantial capital expenditure required by companies. This critical investment is essential for acquiring, maintaining, and continually upgrading a diverse fleet of generation and distribution assets. These considerable initial outlays, coupled with ongoing operational costs for modern, efficient equipment, directly challenge profitability and limit the competitive capacity of market participants.

The high capital intensity acts as a significant barrier to entry for new companies and can hinder expansion efforts for smaller firms. It inherently favors larger, established market players with greater financial resources and access to capital for sustained fleet investment. According to the European Rental Association, investment in the European rental market was expected to be flat in 2023, following a 4.2% growth in 2022. This trend underscores the demanding financial environment for equipment rental, directly impacting the power rental sector's ability to innovate and expand its offerings, thereby constraining overall market growth.

Key Market Trends

The global power rental market is profoundly shaped by the following key trends:

**Growing Adoption of Hybrid and Renewable Energy Solutions**
The power rental market increasingly integrates hybrid and renewable energy solutions, driven by environmental regulations and client sustainability targets. This shift encompasses deploying hybrid generator sets, combining traditional fuels with battery energy storage or solar, and using cleaner fuels. Aggreko allocated over $140 million in 2023 and 2024 to expand its Greener Upgrades™ fleet, including new batteries. These investments empower clients to significantly reduce carbon footprints and optimize fuel consumption, supporting the energy transition. According to the International Renewable Energy Agency (IRENA) in its 2025 "Renewable Power Generation Costs in 2024" report, total installed costs for most renewable power technologies decreased by over 10% between 2023 and 2024, further stimulating this market evolution.

**Digitalization and Remote Monitoring Integration**
Digitalization and remote monitoring technologies are transforming the power rental market by enabling real-time equipment performance tracking, proactive maintenance, and efficient fleet management. These capabilities enhance operational efficiency and reduce client downtime. Companies deploy telematics and IoT sensors to collect critical data on asset utilization. United Rentals' 2024 Corporate Responsibility Report, released in August 2025, reported a 220% revenue growth for environmental monitoring technologies, including remote monitoring, in 2024 compared to 2023, indicating robust market adoption. This innovation refines service delivery, minimizes disruptions, and provides valuable data for optimizing power provision.

Segmental Insights

The 501 to 2500 KW segment is emerging as the fastest-growing category within the global power rental market. This rapid expansion is primarily driven by the increasing demand for scalable and reliable power solutions in medium to large-scale industrial and commercial applications. Generators in this range are crucial for providing continuous and standby power during grid instabilities, frequent outages, and for essential peak shaving, particularly in developing nations with aging infrastructure and limited transmission networks. Furthermore, substantial infrastructure development projects, including those in construction and mining sectors, alongside the need for dependable energy in remote or grid-constrained operational environments, significantly bolster the demand for these versatile power rental units.

Regional Insights

Asia Pacific leads the global power rental market due to extensive industrialization, robust infrastructure development, and rapid urbanization across its diverse economies. The region's significant investment in large-scale construction projects and expanding manufacturing sectors fuels a continuous demand for temporary and reliable power solutions. Furthermore, prevalent grid instabilities and frequent power outages in several areas necessitate readily available backup power, solidifying the region's dominance. This is also compounded by the growing need for uninterrupted power in critical facilities such as data centers.

Recent Developments

In June 2025, Aggreko expanded its Greener Upgrades portfolio with the introduction of new natural gas generator solutions in North America. The launch included 350 kW and 1500 kW gas generators, along with a 1500 kW Rapid Deploy model, catering to diverse modular power requirements. These advanced units are designed to meet stringent environmental performance standards, offering customers reduced energy costs and emissions. This strategic product enhancement in the power rental market aims to support businesses across various sectors, from urban developments to remote operations, in achieving their sustainability and efficiency goals.

In August 2024, Aggreko launched two new mid-sized battery energy storage systems (BESS), rated at 250 kW/575 kWh and 500 kW/250 kWh, for the North American market. These containerized, plug-and-play lithium iron phosphate (LFP) solutions are specifically designed for both on-grid and off-grid applications in the global power rental market. The systems can operate in island mode or integrate into hybrid power stations, offering enhanced flexibility and transportability for various commercial and industrial uses. This product expansion aims to facilitate cleaner energy transitions by enabling greater energy efficiency and reducing reliance on traditional fuel sources.

In July 2024, BRUNO Srl announced a new partnership agreement with United Rentals International in Europe, demonstrating a key collaboration in the global power rental market. As part of this alliance, BRUNO Srl showcased its Stage V low-emission generators, specifically engineered for the rental industry. These advanced units, including 500kVA and 300kVA models, are compatible with HVO biofuels, significantly contributing to reduced CO2 emissions. This partnership enhances United Rentals’ European fleet with sustainable power solutions, addressing the growing demand for environmentally conscious equipment in temporary power applications.

In May 2024, Aggreko introduced its POWERMX range, featuring a pioneering three-engine, 1.35MVA generator designed for flexible and efficient power delivery within a single ISO 20ft container. This new product, alongside the 1.25MVA POWERMX2, directly addresses the global power rental market by offering modular solutions to energy-intensive sectors like manufacturing, utilities, data centers, and construction. The technology aims to balance energy resilience with reduced emissions by optimizing fuel consumption through a load-on-demand system, thereby supporting customers' sustainability objectives without compromising power reliability.

Key Market Players

Caterpillar Inc.
Herc Rentals Inc.
Aggreko Ltd
United Rentals Inc.
Cummins, Inc.
Ashtead Group plc
Wacker Neuson SE
Generac Power Systems, Inc.

By Fuel Type	By Power Rating	By Application	By End-Use Industry	By Region
Diesel Natural Gas Others	Up to 50 KW 51 to 500 KW 501 to 2500 KW Above 2500 KW	Peak shaving Standby power Continuous power	Utilities Oil & Gas Mining Manufacturing Telecom & Data Centers Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Power Rental Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Power Rental Market, By Fuel Type:

o Diesel

o Natural Gas

o Others

Power Rental Market, By Power Rating:

o Up to 50 KW

o 51 to 500 KW

o 501 to 2500 KW

o Above 2500 KW

Power Rental Market, By Application:

o Peak shaving

o Standby power

o Continuous power

Power Rental Market, By End-Use Industry:

o Utilities

o Oil & Gas

o Mining

o Manufacturing

o Telecom & Data Centers

o Others

Power Rental Market, By Region:

o North America

§ United States

§ Canada

§ Mexico

o Europe

§ France

§ United Kingdom

§ Italy

§ Germany

§ Spain

o Asia Pacific

§ China

§ India

§ Japan

§ Australia

§ South Korea

o South America

§ Brazil

§ Argentina

§ Colombia

o Middle East & Africa

§ South Africa

§ Saudi Arabia

§ UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Power Rental Market.

Available Customizations:

Global Power Rental Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Power Rental Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Power Rental Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Fuel Type (Diesel, Natural Gas, Others)

5.2.2. By Power Rating (Up to 50 KW, 51 to 500 KW, 501 to 2500 KW, Above 2500 KW)

5.2.3. By Application (Peak shaving, Standby power, Continuous power)

5.2.4. By End-Use Industry (Utilities, Oil & Gas, Mining, Manufacturing, Telecom & Data Centers, Others)

5.2.5. By Region

5.2.6. By Company (2024)

5.3. Market Map

6. North America Power Rental Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Fuel Type

6.2.2. By Power Rating

6.2.3. By Application

6.2.4. By End-Use Industry

6.2.5. By Country

6.3. North America: Country Analysis

6.3.1. United States Power Rental Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Fuel Type

6.3.1.2.2. By Power Rating

6.3.1.2.3. By Application

6.3.1.2.4. By End-Use Industry

6.3.2. Canada Power Rental Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Fuel Type

6.3.2.2.2. By Power Rating

6.3.2.2.3. By Application

6.3.2.2.4. By End-Use Industry

6.3.3. Mexico Power Rental Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Fuel Type

6.3.3.2.2. By Power Rating

6.3.3.2.3. By Application

6.3.3.2.4. By End-Use Industry

7. Europe Power Rental Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Fuel Type

7.2.2. By Power Rating

7.2.3. By Application

7.2.4. By End-Use Industry

7.2.5. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Power Rental Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Fuel Type

7.3.1.2.2. By Power Rating

7.3.1.2.3. By Application

7.3.1.2.4. By End-Use Industry

7.3.2. France Power Rental Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Fuel Type

7.3.2.2.2. By Power Rating

7.3.2.2.3. By Application

7.3.2.2.4. By End-Use Industry

7.3.3. United Kingdom Power Rental Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Fuel Type

7.3.3.2.2. By Power Rating

7.3.3.2.3. By Application

7.3.3.2.4. By End-Use Industry

7.3.4. Italy Power Rental Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Fuel Type

7.3.4.2.2. By Power Rating

7.3.4.2.3. By Application

7.3.4.2.4. By End-Use Industry

7.3.5. Spain Power Rental Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Fuel Type

7.3.5.2.2. By Power Rating

7.3.5.2.3. By Application

7.3.5.2.4. By End-Use Industry

8. Asia Pacific Power Rental Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Fuel Type

8.2.2. By Power Rating

8.2.3. By Application

8.2.4. By End-Use Industry

8.2.5. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Power Rental Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Fuel Type

8.3.1.2.2. By Power Rating

8.3.1.2.3. By Application

8.3.1.2.4. By End-Use Industry

8.3.2. India Power Rental Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Fuel Type

8.3.2.2.2. By Power Rating

8.3.2.2.3. By Application

8.3.2.2.4. By End-Use Industry

8.3.3. Japan Power Rental Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Fuel Type

8.3.3.2.2. By Power Rating

8.3.3.2.3. By Application

8.3.3.2.4. By End-Use Industry

8.3.4. South Korea Power Rental Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Fuel Type

8.3.4.2.2. By Power Rating

8.3.4.2.3. By Application

8.3.4.2.4. By End-Use Industry

8.3.5. Australia Power Rental Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Fuel Type

8.3.5.2.2. By Power Rating

8.3.5.2.3. By Application

8.3.5.2.4. By End-Use Industry

9. Middle East & Africa Power Rental Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Fuel Type

9.2.2. By Power Rating

9.2.3. By Application

9.2.4. By End-Use Industry

9.2.5. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Power Rental Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Fuel Type

9.3.1.2.2. By Power Rating

9.3.1.2.3. By Application

9.3.1.2.4. By End-Use Industry

9.3.2. UAE Power Rental Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Fuel Type

9.3.2.2.2. By Power Rating

9.3.2.2.3. By Application

9.3.2.2.4. By End-Use Industry

9.3.3. South Africa Power Rental Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Fuel Type

9.3.3.2.2. By Power Rating

9.3.3.2.3. By Application

9.3.3.2.4. By End-Use Industry

10. South America Power Rental Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Fuel Type

10.2.2. By Power Rating

10.2.3. By Application

10.2.4. By End-Use Industry

10.2.5. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Power Rental Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Fuel Type

10.3.1.2.2. By Power Rating

10.3.1.2.3. By Application

10.3.1.2.4. By End-Use Industry

10.3.2. Colombia Power Rental Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Fuel Type

10.3.2.2.2. By Power Rating

10.3.2.2.3. By Application

10.3.2.2.4. By End-Use Industry

10.3.3. Argentina Power Rental Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Fuel Type

10.3.3.2.2. By Power Rating

10.3.3.2.3. By Application

10.3.3.2.4. By End-Use Industry

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Power Rental Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Caterpillar Inc.

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Herc Rentals Inc.

15.3. Aggreko Ltd

15.4. United Rentals Inc.

15.5. Cummins, Inc.

15.6. Ashtead Group plc

15.7. Wacker Neuson SE

15.8. Generac Power Systems, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

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