Oryzenin Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Type (Isolates, Concentrates and Others), By Form (Dry and Liquid), By Function (Emulsifying, Texturing, Gelling and Foaming), By Application (Sports & Energy Nutrition, Beverages, Bakery & Confectionery, Meat Analogs & Extenders, Dairy Alternatives and Others) and By Region 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 293.31 Million
CAGR (2026-2031)	11.42%
Fastest Growing Segment	Sports & Energy Nutrition
Largest Market	North America
Market Size (2031)	USD 561.18 Million

Market Overview

The Global Oryzenin Market will grow from USD 293.31 Million in 2025 to USD 561.18 Million by 2031 at a 11.42% CAGR. Oryzenin, the primary glutelin protein fraction isolated from rice grains, serves as a high-quality, plant-based ingredient valued for its digestibility and complete amino acid profile in food and pharmaceutical applications. The market is principally driven by the escalating demand for hypoallergenic and gluten-free nutritional solutions, which positions rice protein as a superior alternative to soy or whey for sensitive consumer demographics. Additionally, the clean-label movement has accelerated the adoption of this ingredient in sports nutrition and infant formulas. According to the Plant Based Foods Association, in 2024, the plant-based protein powders and liquids category experienced notable expansion, growing by 11% to reach $450 million in U.S. retail sales, illustrating the strong commercial momentum supporting rice-derived ingredients.

However, the expansion of the oryzenin market is significantly impeded by the high production costs associated with extracting high-purity isolates. The complex processing required to remove carbohydrates and ensure a neutral flavor profile without compromising protein functionality often results in a higher final price point compared to competitors like pea or soy protein. This economic disparity creates a barrier to entry for mass-market manufacturers who may prioritize cost-efficiency over the specific functional benefits of rice protein, thereby restricting its widespread adoption in price-sensitive formulated products.

Key Market Drivers

The rising global adoption of plant-based and vegan lifestyles acts as a primary catalyst for the Global Oryzenin Market, fundamentally shifting ingredient procurement strategies across the food and beverage sector. As consumers increasingly prioritize ethical and sustainable nutrition, manufacturers are aggressively reformulating products to replace animal-derived proteins with plant-based isolates that offer neutral taste profiles. This transition is supported by a broad consumer focus on macronutrient intake; according to the International Food Information Council, in 2024, 71% of Americans reported trying to consume protein, indicating a robust appetite for diverse protein sources that benefits rice-derived ingredients. The economic scale of this dietary evolution further solidifies the market opportunity for oryzenin suppliers. According to the Good Food Institute, May 2024, in the '2023 State of the Industry Report', the U.S. retail market for plant-based foods reached a valuation of $8.1 billion, underscoring the substantial commercial demand for high-quality botanical ingredients in mainstream retail channels.

Expanding applications in sports nutrition and dietary supplements represent the second critical driver, significantly broadening the addressable market for oryzenin beyond simple allergen avoidance. Manufacturers are leveraging the ingredient's high digestibility and rich branched-chain amino acid profile to create performance-focused formulations that appeal to athletes seeking clean-label alternatives to whey or casein. This diversification is vital as the sports nutrition sector moves from niche bodybuilder demographics to mass-market wellness consumers. According to the Council for Responsible Nutrition, October 2024, in the '2024 Consumer Survey', usage of sports nutrition supplements among U.S. adults increased to 45%, reflecting a widening consumer base actively seeking functional performance products. This usage surge encourages formulators to incorporate rice protein into ready-to-drink shakes and recovery powders, driving volume growth for high-purity oryzenin isolates.

Download Free Sample Report

Key Market Challenges

The expansion of the Global Oryzenin Market is significantly constrained by the high production costs inherent in manufacturing high-purity isolates. Unlike simpler plant proteins, oryzenin requires intricate fractionation processes to separate the protein from the dominant carbohydrate matrix and to neutralize its naturally distinct flavor profile. This extensive processing necessitates substantial energy and water consumption, driving up operational expenditures and resulting in a final market price that is consistently higher than established competitors such as soy or pea protein. This economic disparity creates a formidable barrier to entry for mass-market manufacturers who often prioritize cost-efficiency over the specific functional benefits of rice-derived ingredients.

This cost pressure is further exacerbated by fluctuations in the availability of raw materials, which sustains elevated input prices for processors. For instance, according to the U.S. Department of Agriculture (USDA), in 2025, the total U.S. rice production projection for the 2025/26 marketing year was revised downward to 207.3 million hundredweight, representing a nearly 7% decline compared to the previous year. Such contractions in the primary supply chain reinforce the high-price barrier, effectively restricting oryzenin to niche premium segments and preventing its widespread integration into price-sensitive mainstream food and beverage formulations.

Key Market Trends

The emergence of hydrolyzed oryzenin for enhanced solubility represents a significant technological advancement aimed at overcoming the functional limitations of native rice proteins, particularly their poor dispersibility and characteristic gritty texture. Manufacturers are increasingly utilizing advanced fractionation and enzymatic hydrolysis methods to create isolates with superior sensory profiles, thereby expanding their applicability in ready-to-drink formulations where smooth mouthfeel is paramount. This innovation also addresses critical safety standards regarding ingredient purity. For instance, according to Axiom Foods, February 2025, the company introduced a next-generation rice protein isolate engineered with enhanced solubility and a grit-free texture, which notably achieved a reduced heavy metal specification of 0.05 parts per million to meet stringent regulatory safety limits.

Concurrently, the proliferation of clean label and organic certified offerings is driving profound changes in upstream procurement, with a specific focus on sustainable agricultural practices and supply chain traceability. Suppliers are increasingly establishing direct partnerships with growers to secure certified raw materials that satisfy consumer demands for ethical transparency and environmental stewardship. This shift is compelling major ingredient producers to invest in verified sourcing programs that guarantee the integrity of their feedstock. Illustrating this commitment, according to Beneo, July 2025, the company launched a strategic collaboration in Vietnam to process at least 10,000 tonnes of SRP-certified rice, ensuring a consistent and traceable supply of high-quality protein ingredients for the global market.

Segmental Insights

The Sports & Energy Nutrition segment is emerging as the fastest-growing category in the Global Oryzenin Market, propelled by the rising demand for plant-based and hypoallergenic protein sources. This expansion is largely attributed to oryzenin’s favorable amino acid profile, which offers muscle recovery benefits comparable to whey without associated allergens like lactose or soy. Additionally, the sector benefits significantly from regulatory advancements, specifically the US Food and Drug Administration acknowledging rice protein as Generally Recognized As Safe. This designation has validated its use in mainstream performance products, securing its preference among athletes prioritizing clean-label and digestible nutrition.

Regional Insights

North America leads the Global Oryzenin Market, driven by widespread consumer adoption of plant-based and gluten-free diets. The region’s dominance stems from a mature health and wellness industry, particularly within sports nutrition, where oryzenin is valued as a hypoallergenic protein source. Furthermore, the United States Food and Drug Administration (FDA) reinforces this growth by enforcing strict allergen labeling and recognizing rice proteins as Generally Recognized As Safe (GRAS). These regulatory standards, combined with established manufacturing capabilities, secure North America’s position as the key hub for oryzenin commercialization.

Recent Developments

• In January 2025, Axiom Foods, a leading manufacturer of plant-based ingredients, officially launched Oryzatein 2.0, a new variation of its flagship rice protein. This innovative product was engineered to be white and grit-free with extra low levels of heavy metals, directly addressing common sensory and safety challenges in the industry. The company positioned this launch as a significant advancement for functional beverage and food applications where texture and visual appeal are critical. By refining the organoleptic properties of the rice protein, the manufacturer aimed to set a new standard for quality in the global oryzenin market.
• In December 2024, BENEO released the results of a breakthrough internal study regarding the application of its rice protein in pet nutrition. The research findings demonstrated that the company’s rice protein concentrate achieved high ileal digestibility scores in models representing feline digestive systems, making it a viable high-quality plant protein source for cat food. This development highlighted the ingredient's potential to meet the growing demand for hypoallergenic and sustainable protein alternatives in the premium pet food sector. The company emphasized that the ingredient allows manufacturers to formulate clean-label products without compromising on nutritional value or digestibility.
• In September 2024, ZymeBase Inc. introduced a new Instantized Brown Rice Protein at the FIA Asia Food Ingredients Exhibition. This product launch was designed to solve stability and dispersibility issues often faced by formulators of plant-based beverages. The company utilized proprietary green biotechnology to enhance the solubility and texture of the protein, ensuring it delivers a smooth mouthfeel and neutral taste profile. This innovation was specifically targeted at the Southeast Asian market and global manufacturers seeking to create high-protein ready-to-drink shakes and sports nutrition products that require superior functional performance from rice-derived ingredients.
• In July 2024, Kerry Group expanded its plant-based protein portfolio by introducing a new solution under its ProDiem brand that combines pea, rice, and oat proteins. This strategic product launch was developed to address consumer concerns regarding the texture and taste of plant proteins in nutritional beverages. By leveraging proprietary processing techniques and flavor-masking technology, the company aimed to provide a complete amino acid profile while improving the sensory experience of the final product. The collaboration of different protein sources, including rice protein, allowed for a more balanced and functional ingredient system suitable for a wide range of food and beverage applications.

Key Market Players

• Axiom Foods, Inc.
• AIDP Inc.
• RiceBran Technologies
• Kerry Group plc
• BENEO GmbH
• Ribus, Inc.
• Green Labs LLC
• Golden Grain Group Limited
• Shaanxi Fuheng Biotechnology Co., Ltd.
• Bioway Organic Ingredients Co., Ltd.

By Type	By Form	By Function	By Application	By Region
Isolates Concentrates and Others	Dry and Liquid	Emulsifying Texturing Gelling and Foaming	Sports & Energy Nutrition Beverages Bakery & Confectionery Meat Analogs & Extenders Dairy Alternatives and Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Oryzenin Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Oryzenin Market, By Type:

• Isolates
• Concentrates and Others

• Oryzenin Market, By Form:

• Dry and Liquid

• Oryzenin Market, By Function:

• Emulsifying
• Texturing
• Gelling and Foaming

• Oryzenin Market, By Application:

• Sports & Energy Nutrition
• Beverages
• Bakery & Confectionery
• Meat Analogs & Extenders
• Dairy Alternatives and Others

• Oryzenin Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE