Grape Harvesting Machinery Market Size and Outlook 2031

Report Description

Key Insights	Details
Forecast Period	2026 - 2031
Market Size (2025)	USD 1.3 Billion
CAGR (2026-2031)	8.86%
Fastest Growing Segment	Tractor-mounted platforms
Largest Market	Europe
Market Size (2031)	USD 2.16 Billion

Market Overview

The Global Grape Harvesting Machinery Market is expected to grow from USD 1.3 Billion in 2025 to USD 2.16 Billion by 2031 at a 8.86% CAGR. Grape harvesting machinery comprises specialized equipment that mechanizes grape collection from vines, typically using shaking mechanisms and conveyor systems for initial cleaning. Key market drivers include pervasive labor shortages in viticulture, which necessitate automated solutions for efficiency and profitability. Moreover, sustained global demand for wine and grape products fosters investment in advanced machinery. According to the International Organisation of Vine and Wine (OIV), global grape production for all uses reached 73.8 million tonnes in 2025, highlighting the industry's need for effective harvesting technology.

A significant challenge, however, is the substantial upfront capital expenditure for modern equipment. This investment often proves prohibitive for smaller vineyard operators, particularly those with fragmented landholdings, restricting market growth, as the high equipment costs require considerable offsetting through versatility and consistent utilization.

Key Market Drivers

Labor Shortages and Rising Costs Drive Harvesting Mechanization
The global grape harvesting machinery market is significantly driven by persistent vineyard labor shortages and rising labor costs. As vineyards struggle to find and retain manual labor, the economic viability of traditional hand-harvesting diminishes, compelling operators toward mechanized solutions. This shift is particularly evident as labor represents a substantial portion of operational expenditure; according to Wine Business, in May 2026, in the '2026 Vineyard Survey Report,' labor accounts for 40% to 50% of total vineyard operating costs. The imperative to mitigate these increasing expenses and ensure timely, efficient harvesting makes automated machinery an essential investment for maintaining profitability and production consistency across viticultural regions.

Advances in Harvesting Technology and Economic Incentives
Further market expansion stems from continuous advancements in harvesting technology and automation, which enhance efficiency, precision, and grape quality. Modern machinery incorporates sophisticated features like optical sorters, GPS guidance systems, and improved shaking mechanisms that minimize berry damage and maximize yield. For instance, according to Uys Winery, in April 2026, mechanical pruners, a key aspect of modern vineyard technology, can reduce hand pruning needs by up to 60% in suitable layouts. These innovations attract operators seeking to optimize resource management and overall farm productivity. The considerable scale of the grape industry, where wine grapes alone represented $87,793,000 of Santa Barbara County's gross agricultural production value in 2025, highlights the economic incentive for investing in such advanced and efficient machinery.

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Key Market Challenges

High upfront costs constrain market growth and adoption by small, fragmented vineyards.
The substantial upfront capital expenditure for modern grape harvesting equipment presents a significant challenge to the growth of the Global Grape Harvesting Machinery Market. This considerable financial outlay often proves prohibitive for smaller vineyard operators, particularly those with fragmented landholdings. Such operators typically face budgetary constraints that prevent investment in high-cost machinery, even when it offers substantial long-term efficiency and labor-saving benefits.

Costs restrict expansion and mechanization across the global viticulture sector.
This economic barrier directly limits the market's expansion potential by excluding a large segment of potential buyers. For instance, according to the International Organisation of Vine and Wine (OIV), the global vineyard surface area was 7.0 million hectares in 2025. Despite this extensive cultivation area, the high equipment costs require considerable offsetting through consistent utilization, making investment difficult for operators whose scale or fragmented nature of holdings prevents such efficiencies. Consequently, a substantial portion of the viticulture industry remains unmechanized due to financial accessibility issues, restraining overall sales volume and technological adoption within this vast global acreage.

Key Market Trends

Autonomous harvesting and labor-efficiency investments
The global grape harvesting machinery market is increasingly shaped by the growing adoption of autonomous and semi-autonomous harvesting operations. This trend represents a pivotal shift from merely enhanced machinery features to systems capable of significant operational independence, offering vineyards solutions for persistent labor challenges and extended operational windows. Such advancements allow for tasks to be performed with reduced human oversight, optimizing workflow and resource allocation. For example, according to WineBusiness Monthly, in November 2026, an annual equipment survey revealed that U.S. wineries are directing equipment spending towards automation and systems aimed at cutting labor and improving efficiency. This strategic investment underscores the market's movement towards intelligent machines that can manage repetitive vineyard tasks, thereby ensuring consistent production even amidst worker shortages and rising labor costs.

Sustainable, low-emission harvesting technology
Concurrently, a significant focus on sustainable and eco-friendly machine designs is influencing market development. This trend is driven by increasing environmental regulations, consumer demand for sustainably produced wine, and the long-term operational cost benefits associated with greener technology. Manufacturers are innovating to develop harvesters that minimize fuel consumption, reduce emissions, operate more quietly, and integrate alternative power sources such as electricity. This commitment to environmental stewardship is crucial for viticulture, a sector acutely exposed to climate change impacts. According to Equipmake, in March 2026, agriculture is responsible for approximately 11% of global greenhouse gas emissions, necessitating an almost 80% reduction to align with 1.5°C climate pathways by 2050. This imperative is compelling the market towards machinery that supports a lower carbon footprint in vineyard operations.

Segmental Insights

Tractor-Mounted Platforms Propel Growth via Capital Efficiency and ISOBUS Compatibility
The Global Grape Harvesting Machinery Market is experiencing significant segmental evolution, with tractor-mounted platforms emerging as the fastest-growing category. This rapid expansion is primarily driven by vineyard operators, particularly those managing mid-sized estates and properties under 200 hectares, who prioritize capital efficiency and seek to lower overall ownership costs. By leveraging existing tractor assets, these growers can achieve mechanization without the substantial upfront investment associated with self-propelled units. Furthermore, manufacturers are increasingly developing and offering ISOBUS-compatible tractor-mounted solutions, integrating seamlessly with contemporary precision agriculture practices and digital monitoring systems. This technological alignment further enhances their appeal by enabling data-driven vineyard management.

Regional Insights

Europe's Market Leadership Driven by Viticulture Strength and Policy Support
Europe leads the global grape harvesting machinery market due to its deeply entrenched and extensive viticulture industry. The region, home to major wine-producing nations such as France, Italy, and Spain, boasts vast vineyard acreage and a long-standing tradition of agricultural mechanization. This dominance is further propelled by supportive government initiatives, notably the European Union's Common Agricultural Policy, which allocates significant funding and incentives for advanced mechanization in viticulture. These policies, coupled with increasing demand for efficient and high-quality harvesting solutions to address labor challenges, drive the continuous adoption of modern grape harvesting machinery across European vineyards.

Recent Developments

In November 2025, New Holland expanded its Braud series with the launch of new high-capacity grape harvesters, including the 9.50L, 9.70L, and 9.70M models, at SITEVI 2025. These machines were designed to boost productivity and profitability for growers. A key feature was the integration of the new Vari-Control System, which provides proportional automatic leveling and enables faster hopper unloading, thereby increasing operational efficiency by at least 10%. Additionally, the Opti-Leaf™ system was introduced, offering enhanced cleaning capabilities specifically for white, juicy grapes. These advancements reinforce New Holland's commitment to innovation in the global grape harvesting machinery market.
In February 2025, PeK Automotive, a company based in Slovenia, unveiled a prototype of its new Grape Picker. This innovative hinged attachment is designed for the Slopehelper agrosystem and represents a breakthrough in grape harvesting technology. The Grape Picker's design specifically aims to preserve the integrity of grape bunches by precisely cutting the stems. This capability is particularly advantageous for producing sparkling and high-quality wines, where minimizing oxidation through whole-bunch pressing and careful grape sorting is crucial. The introduction of such specialized robotic attachments signifies ongoing research into precision harvesting solutions within the global grape harvesting machinery market.
In February 2024, John Deere initiated a significant collaboration with California winegrape growers to pilot technological innovations within the Sonoma County Winegrowers' "Farm of the Future" program. This partnership focuses on advancing sustainable viticulture practices through the testing of emerging farm technologies. The initiative serves as a living laboratory where various companies, including key players in agricultural machinery, contribute to exploring solutions for vineyard management. This collaboration highlights a strategic industry trend towards integrating advanced technologies and sustainable methods, directly influencing the development and adoption of future grape harvesting machinery and related vineyard equipment in the global market.
In January 2024, New Holland updated its Braud compact self-propelled grape harvester series with the introduction of new models: the BRAUD 7.50M, 7.30L, and 8.50L. These 2024 range harvesters succeeded previous versions, featuring enhanced styling, increased engine power, and improved operator comfort through the integration of a new IntelliView™ IV Plus touchscreen terminal. The flagship BRAUD 8.50L, showcased at NAMPO Cape 2025, was equipped with a 144hp FPT four-cylinder engine and a 3,600-litre hopper, providing greater capacity for extended operation. Furthermore, the SDC Shaking System was upgraded across all models for consistent grape detachment, significantly impacting the global grape harvesting machinery market by offering advanced productivity and comfort.

Key Market Players

Pellenc S.A.S.
New Holland Agriculture – Braud (CNH Industrial N.V.)
Oxbo International Corporation (Ploeger Oxbo Group B.V.)
Grégoire S.A.S. (SDF S.p.A.)
ERO GmbH
Kubota Corporation
Yanmar Holdings Co., Ltd.
Alma S.R.L.
CRF Costruzioni S.R.L.
Blueline Manufacturing Company

By Harvester Type	By Mode of Operation	By Power Source	By Vineyard Size	By Region
Self-Propelled Tractor-Mounted	Assisted and Precision-Guided Autonomous/Semi-Autonomous	Diesel Electric	Medium Vineyards (51–200 Hectares) Small Vineyards (below 50 Hectares)	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Grape Harvesting Machinery Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Grape Harvesting Machinery Market, By Harvester Type:

Self-Propelled
Tractor-Mounted

Grape Harvesting Machinery Market, By Mode of Operation:

Assisted and Precision-Guided
Autonomous/Semi-Autonomous

Grape Harvesting Machinery Market, By Power Source:

Diesel
Electric

Grape Harvesting Machinery Market, By Vineyard Size:

Medium Vineyards (51–200 Hectares)
Small Vineyards (below 50 Hectares)

Grape Harvesting Machinery Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Grape Harvesting Machinery Market.

Available Customizations:

Global Grape Harvesting Machinery Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Grape Harvesting Machinery Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Grape Harvesting Machinery Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Harvester Type (Self-Propelled, Tractor-Mounted)

5.2.2. By Mode of Operation (Assisted and Precision-Guided, Autonomous/Semi-Autonomous)

5.2.3. By Power Source (Diesel, Electric)

5.2.4. By Vineyard Size (Medium Vineyards (51–200 Hectares), Small Vineyards (below 50 Hectares))

5.2.5. By Region

5.2.6. By Company (2025)

5.3. Market Map

6. North America Grape Harvesting Machinery Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Harvester Type

6.2.2. By Mode of Operation

6.2.3. By Power Source

6.2.4. By Vineyard Size

6.2.5. By Country

6.3. North America: Country Analysis

6.3.1. United States Grape Harvesting Machinery Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Harvester Type

6.3.1.2.2. By Mode of Operation

6.3.1.2.3. By Power Source

6.3.1.2.4. By Vineyard Size

6.3.2. Canada Grape Harvesting Machinery Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Harvester Type

6.3.2.2.2. By Mode of Operation

6.3.2.2.3. By Power Source

6.3.2.2.4. By Vineyard Size

6.3.3. Mexico Grape Harvesting Machinery Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Harvester Type

6.3.3.2.2. By Mode of Operation

6.3.3.2.3. By Power Source

6.3.3.2.4. By Vineyard Size

7. Europe Grape Harvesting Machinery Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Harvester Type

7.2.2. By Mode of Operation

7.2.3. By Power Source

7.2.4. By Vineyard Size

7.2.5. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Grape Harvesting Machinery Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Harvester Type

7.3.1.2.2. By Mode of Operation

7.3.1.2.3. By Power Source

7.3.1.2.4. By Vineyard Size

7.3.2. France Grape Harvesting Machinery Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Harvester Type

7.3.2.2.2. By Mode of Operation

7.3.2.2.3. By Power Source

7.3.2.2.4. By Vineyard Size

7.3.3. United Kingdom Grape Harvesting Machinery Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Harvester Type

7.3.3.2.2. By Mode of Operation

7.3.3.2.3. By Power Source

7.3.3.2.4. By Vineyard Size

7.3.4. Italy Grape Harvesting Machinery Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Harvester Type

7.3.4.2.2. By Mode of Operation

7.3.4.2.3. By Power Source

7.3.4.2.4. By Vineyard Size

7.3.5. Spain Grape Harvesting Machinery Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Harvester Type

7.3.5.2.2. By Mode of Operation

7.3.5.2.3. By Power Source

7.3.5.2.4. By Vineyard Size

8. Asia Pacific Grape Harvesting Machinery Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Harvester Type

8.2.2. By Mode of Operation

8.2.3. By Power Source

8.2.4. By Vineyard Size

8.2.5. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Grape Harvesting Machinery Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Harvester Type

8.3.1.2.2. By Mode of Operation

8.3.1.2.3. By Power Source

8.3.1.2.4. By Vineyard Size

8.3.2. India Grape Harvesting Machinery Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Harvester Type

8.3.2.2.2. By Mode of Operation

8.3.2.2.3. By Power Source

8.3.2.2.4. By Vineyard Size

8.3.3. Japan Grape Harvesting Machinery Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Harvester Type

8.3.3.2.2. By Mode of Operation

8.3.3.2.3. By Power Source

8.3.3.2.4. By Vineyard Size

8.3.4. South Korea Grape Harvesting Machinery Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Harvester Type

8.3.4.2.2. By Mode of Operation

8.3.4.2.3. By Power Source

8.3.4.2.4. By Vineyard Size

8.3.5. Australia Grape Harvesting Machinery Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Harvester Type

8.3.5.2.2. By Mode of Operation

8.3.5.2.3. By Power Source

8.3.5.2.4. By Vineyard Size

9. Middle East & Africa Grape Harvesting Machinery Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Harvester Type

9.2.2. By Mode of Operation

9.2.3. By Power Source

9.2.4. By Vineyard Size

9.2.5. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Grape Harvesting Machinery Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Harvester Type

9.3.1.2.2. By Mode of Operation

9.3.1.2.3. By Power Source

9.3.1.2.4. By Vineyard Size

9.3.2. UAE Grape Harvesting Machinery Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Harvester Type

9.3.2.2.2. By Mode of Operation

9.3.2.2.3. By Power Source

9.3.2.2.4. By Vineyard Size

9.3.3. South Africa Grape Harvesting Machinery Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Harvester Type

9.3.3.2.2. By Mode of Operation

9.3.3.2.3. By Power Source

9.3.3.2.4. By Vineyard Size

10. South America Grape Harvesting Machinery Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Harvester Type

10.2.2. By Mode of Operation

10.2.3. By Power Source

10.2.4. By Vineyard Size

10.2.5. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Grape Harvesting Machinery Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Harvester Type

10.3.1.2.2. By Mode of Operation

10.3.1.2.3. By Power Source

10.3.1.2.4. By Vineyard Size

10.3.2. Colombia Grape Harvesting Machinery Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Harvester Type

10.3.2.2.2. By Mode of Operation

10.3.2.2.3. By Power Source

10.3.2.2.4. By Vineyard Size

10.3.3. Argentina Grape Harvesting Machinery Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Harvester Type

10.3.3.2.2. By Mode of Operation

10.3.3.2.3. By Power Source

10.3.3.2.4. By Vineyard Size

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Grape Harvesting Machinery Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Pellenc S.A.S.

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. New Holland Agriculture – Braud (CNH Industrial N.V.)

15.3. Oxbo International Corporation (Ploeger Oxbo Group B.V.)

15.4. Grégoire S.A.S. (SDF S.p.A.)

15.5. ERO GmbH

15.6. Kubota Corporation

15.7. Yanmar Holdings Co., Ltd.

15.8. Alma S.R.L.

15.9. CRF Costruzioni S.R.L.

15.10. Blueline Manufacturing Company

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

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