Global gamification market was
valued at $ 6.8 billion in 2018 and is projected to grow at an impressive CAGR of
32% to reach $ 40 billion by 2024 on account of growing demand for customer
experience enrichment and improved engagement of employees. In business
context, gamification refers to the integration of game mechanics into an
internal business process, website, or marketing campaign so as to encourage
the participation of target audience. Increasing number of smartphones and
mobile devices is positively influencing the growth of the market. Moreover,
social media platforms are further contributing to the growth of gamification
market as they allow users to share their experiences with friends and
co-workers, thereby elevating the effectiveness of the platform.
Global gamification market can be
categorized based on the solution, deployment, organization size, application,
end-user vertical and regional analysis. In terms of solution, the market for
gamification can be bifurcated into enterprise driven and consumer driven. The
demand for consumer driven solution is increasing as companies catering to
various field are introducing various gamification techniques such as discounts
and loyalty point in order to retain consumers, due to which the segment is
expected to witness fastest growth during forecast period. Based on the
deployment, cloud segment is expected to grow at the fastest pace as it allows small and medium enterprises to implement
gamification without incurring extra cost.
The market for gamification is
gaining traction and expanding to various regions including Asia-Pacific, North
America, Europe, South America and Middle East & Africa. North America and
Europe are the leaders in global gamification market owing to early adoption by
economies such as US and UK to enrich their marketing activities with better
customer interaction and advertising.
Major players operating in global gamification
market include Microsoft
Corporation, SAP SE, Salesforce.com, Inc. Leveleleven LLC and Bunchball Inc.,
among others. Major companies are developing advanced technologies and
launching new products in order to stay competitive in the market. For
instance, Microsoft launched Microsoft Dynamics 365 that enables employees to
participate in individual and team-based competitions that motivate them to
achieve certain pre-defined KPIs (Key Performance
Indicators) by offering prizes, awards, privileges, and recognition. Other
competitive strategies include mergers & acquisitions and new product
developments.
Years considered for this report:
Historical Years: 2014-2017
Base Year: 2018
Estimated Year: 2019
Forecast Period: 2020–2024
Objective of the
Study:
- To analyze and forecast the market size of global gamification
market.
- To classify and forecast global gamification market based on
solution, deployment, organization size, end-user, application and regional
distribution.
- To identify drivers and challenges for global gamification market.
- To examine competitive developments such as expansions, new product
launches, mergers & acquisitions, etc., in global gamification market.
- To identify and analyze the profile of leading players operating in
global gamification market.
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Some of the leading players in the global gamification market
are Microsoft
Corporation, SAP SE, Salesforce.com, Inc. Leveleleven LLC and Bunchball Inc.
TechSci Research performed both primary as well as
exhaustive secondary research for this study. Initially, TechSci Research
sourced a list of service providers across the globe. Subsequently, TechSci
Research conducted primary research surveys with the identified companies.
While interviewing, the respondents were also enquired about their competitors.
Through this technique, TechSci Research could include the service providers which
could not be identified due to the limitations of secondary research. TechSci
Research analyzed the service offerings, distribution channels and presence of all
major service providers across the globe.
TechSci Research calculated the market size of global gamification market using a bottom-up approach, wherein data for various
end-user segments was recorded and forecast for the future years. TechSci
Research sourced these values from the industry experts and company
representatives and externally validated through analyzing historical data of
these product types and applications for getting an appropriate, overall market
size. Various secondary sources such as company websites, news articles, press
releases, company annual reports, investor presentations and financial reports
were also studied by TechSci Research.
Key Target Audience:
- Gamification solution
providers
- Research organizations and
consulting companies
- Government bodies such as
regulating authorities and policy makers
- Organizations, forums and
alliances related to gamification
The study is useful in providing answers
to several critical questions that are important for the industry stakeholders
such as service providers and partners, end users, etc., besides allowing them
in strategizing investments and capitalizing on market opportunities.
Report Scope:
In this report, global gamification
market has been segmented into following categories, in addition to the
industry trends which have also been detailed below:
- Market, By Solution:
- Enterprise Driven
- Consumer Driven
- Market, By Deployment:
- Market, By Organization Size:
- Market, By Application:
- Human Resources
- Marketing
- Sales
- Product Development
- Support
- Others
- Market, By End-User Vertical:
- Retail
- Healthcare
- Government
- Banking
- IT and Telecom
- Education
- Others
- Market, By Region:
- North America
- United States
- Mexico
- Canada
- Europe
- United Kingdom
- Germany
- Netherlands
- Spain
- France
- Rest of Europe
- Asia-Pacific
- India
- China
- Malaysia
- Japan
- Australia
- Rest of Asia-Pacific
- South America
- Brazil
- Argentina
- Colombia
- Rest of South America
- Middle East & Africa
- Egypt
- South Africa
- Saudi Arabia
- Nigeria
- Rest of Middle East & Africa
Competitive
Landscape
Company Profiles: Detailed analysis of the major
companies present in global gamification market.
Available
Customizations:
With the given market data,
TechSci Research offers customizations according the company’s specific needs.
The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market
players (up to five).
It is an upcoming report to
be released soon. If you wish an early delivery of this report or want to
confirm the date of release, please contact us at sales@techsciresearch.com