ICT
| March, 2021

Gamification Market By Solution (Enterprise Driven & Consumer Driven), By Deployment (On-premise & Cloud), By Organization Size (SME & Large Enterprise), By Application (Human Resource, Marketing, Sales & Others), By End-User Vertical (Retail, Banking & Others), By Region, Competition, Forecast & Opportunities, 2026

Global gamification market was valued at more than $ 9.80 billion in 2019 and is projected to grow at an impressive CAGR of over 32% during 2021-2026, on account of growing demand for customer experience enrichment and improved engagement of employees. In business context, gamification refers to the integration of game mechanics into an internal business process, website, or marketing campaign so as to encourage the participation of target audience. Increasing number of smartphones and mobile devices is positively influencing the growth of the market. Moreover, social media platforms are further contributing to the growth of gamification market as they allow users to share their experiences with friends and co-workers, thereby elevating the effectiveness of the platform.

Global gamification market can be categorized based on the solution, deployment, organization size, application, end-user vertical and regional analysis. In terms of solution, the market for gamification can be bifurcated into enterprise driven and consumer driven. The demand for consumer driven solution is increasing as companies catering to various field are introducing various gamification techniques such as discounts and loyalty point in order to retain consumers, due to which the segment is expected to witness fastest growth during forecast period. Based on the deployment, cloud segment is expected to grow at the fastest pace as it allows small and medium enterprises to implement gamification without incurring extra cost.

The market for gamification is gaining traction and expanding to various regions including Asia-Pacific, North America, Europe, South America and Middle East & Africa. North America and Europe are the leaders in global gamification market owing to early adoption by economies such as US and UK to enrich their marketing activities with better customer interaction and advertising.

Major players operating in global gamification market include Microsoft Corporation, SAP SE, Salesforce.com, Inc. Leveleleven LLC and Bunchball Inc., among others. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. For instance, Microsoft launched Microsoft Dynamics 365 that enables employees to participate in individual and team-based competitions that motivate them to achieve certain pre-defined KPIs (Key Performance Indicators) by offering prizes, awards, privileges, and recognition. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

Historical Years: 2014-2019

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022–2026

Objective of the Study:

To analyze and forecast the market size of global gamification market.
To classify and forecast global gamification market based on solution, deployment, organization size, end-user, application and regional distribution.
To identify drivers and challenges for global gamification market.
To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global gamification market.
To identify and analyze the profile of leading players operating in global gamification market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and presence of all major service providers across the globe.

TechSci Research calculated the market size of global gamification market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

Gamification solution providers
Research organizations and consulting companies
Government bodies such as regulating authorities and policy makers
Organizations, forums and alliances related to gamification

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global gamification market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Market, By Solution:

Enterprise Driven
Consumer Driven

Market, By Deployment:

Cloud
On-premise

Market, By Organization Size:

SME
Large Enterprise

Market, By Application:

Human Resources
Marketing
Sales
Product Development
Support
Others

Market, By End-User Vertical:

Retail
Healthcare
Government
Banking
IT and Telecom
Education
Others

Market, By Region:

North America

United States
Mexico
Canada

Europe

United Kingdom
Germany
Netherlands
Spain
France
Rest of Europe

Asia-Pacific

India
China
Malaysia
Japan
Australia
Rest of Asia-Pacific

South America

Brazil
Argentina
Colombia
Rest of South America

Middle East & Africa

Egypt
South Africa
Saudi Arabia
Nigeria
Rest of Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global gamification market.

Available Customizations:

With the given market data, TechSci Research offers customizations according the company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Impact of COVID-19 on Global Gamification Market

5. Voice of Customer

6. Global Gamification Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Solution (Enterprise Driven and Consumer Driven)

6.2.2. By Deployment (On-premise and Cloud)

6.2.3. By Organization Size (SME and Large Enterprise)

6.2.4. By Application (Human Resource, Marketing, Sales, Product Development, Support and Others)

6.2.5. By End-User Vertical (Retail, Healthcare, Government, Banking, IT & Telecom, Education and Others)

6.2.6. By Region (North America; Europe; Asia Pacific; South America and Middle East & Africa)

6.2.7. By Company (2020)

6.3. Market Attractiveness Index

7. North America Gamification Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Solution

7.2.2. By Deployment

7.2.3. By Application

7.2.4. By End-User Vertical

7.2.5. By Country (United States; Canada; Mexico)

7.3. North America: Country Analysis

7.3.1. United States Gamification Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Deployment

7.3.1.2.2. By End User

7.3.2. Canada Gamification Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Deployment

7.3.2.2.2. By End User

7.3.3. Mexico Gamification Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Deployment

7.3.3.2.2. By End User

8. Europe Gamification Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Solution

8.2.2. By Deployment

8.2.3. By Application

8.2.4. By End-User Vertical

8.2.5. By Country (UK; Netherlands; Spain; Germany; France; and Rest of Europe)

8.3. Europe: Country Analysis

8.3.1. United Kingdom Gamification Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Deployment

8.3.1.2.2. By End User

8.3.2. Germany Gamification Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Deployment

8.3.2.2.2. By End User

8.3.3. Netherlands Gamification Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Deployment

8.3.3.2.2. By End User

8.3.4. Spain Gamification Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Deployment

8.3.4.2.2. By End User

8.3.5. France Gamification Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Deployment

8.3.5.2.2. By End User

9. Asia-Pacific Gamification Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Solution

9.2.2. By Deployment

9.2.3. By Application

9.2.4. By End-User Vertical

9.2.5. By Country (India, China, Malaysia, Japan, Australia and Rest of Asia Pacific)

9.3. Asia-Pacific: Country Analysis

9.3.1. India Gamification Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Deployment

9.3.1.2.2. By Application

9.3.2. China Gamification Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Deployment

9.3.2.2.2. By End User

9.3.3. Malaysia Gamification Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Deployment

9.3.3.2.2. By End User

9.3.4. Japan Gamification Market Outlook

9.3.4.1. Market Size & Forecast

9.3.4.1.1. By Value

9.3.4.2. Market Share & Forecast

9.3.4.2.1. By Deployment

9.3.4.2.2. By End User

9.3.5. Australia Gamification Market Outlook

9.3.5.1. Market Size & Forecast

9.3.5.1.1. By Value

9.3.5.2. Market Share & Forecast

9.3.5.2.1. By Deployment

9.3.5.2.2. By End User

10. South America Gamification Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Solution

10.2.2. By Deployment

10.2.3. By Application

10.2.4. By End-User Vertical

10.2.5. By Country (Brazil; Argentina; Colombia; and Rest of South America)

10.3. South America: Country Analysis

10.3.1. Brazil Gamification Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Deployment

10.3.1.2.2. By End User

10.3.2. Argentina Gamification Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Deployment

10.3.2.2.2. By End User

10.3.3. Colombia Gamification Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Deployment

10.3.3.2.2. By End User

11. Middle East and Africa Gamification Market Outlook

11.1. Market Size & Forecast

11.1.1. By Value

11.2. Market Share & Forecast

11.2.1. By Solution

11.2.2. By Deployment

11.2.3. By Application

11.2.4. By End-User Vertical

11.2.5. By Country (Egypt, South Africa, Saudi Arabia, Nigeria and Rest of Middle East & Africa)

11.3. MEA: Country Analysis

11.3.1. Egypt Gamification Market Outlook

11.3.1.1. Market Size & Forecast

11.3.1.1.1. By Value

11.3.1.2. Market Share & Forecast

11.3.1.2.1. By Deployment

11.3.1.2.2. By End User

11.3.2. South Africa Gamification Market Outlook

11.3.2.1. Market Size & Forecast

11.3.2.1.1. By Value

11.3.2.2. Market Share & Forecast

11.3.2.2.1. By Deployment

11.3.2.2.2. By End User

11.3.3. Saudi Arabia Gamification Market Outlook

11.3.3.1. Market Size & Forecast

11.3.3.1.1. By Value

11.3.3.2. Market Share & Forecast

11.3.3.2.1. By Deployment

11.3.3.2.2. By End User

11.3.4. Nigeria Gamification Market Outlook

11.3.4.1. Market Size & Forecast

11.3.4.1.1. By Value

11.3.4.2. Market Share & Forecast

11.3.4.2.1. By Deployment

11.3.4.2.2. By End User

12. Market Dynamics

12.1. Drivers

12.2. Challenges

13. Market Trends & Developments

14. Competitive Landscape

14.1. Competition Outlook

14.2. Company Profiles (Partial List of Leading Companies)

14.2.1. Microsoft Corporation

14.2.2. SAP SE

14.2.3. Salesforce.com, Inc.

14.2.4. Leveleleven LLC

14.2.5. Quickspin AB

14.2.6. Badgeville, Inc.

14.2.7. G-Cube Solutions

14.2.8. BigDoor Media Inc

14.2.9. Bunchball inc.

14.2.10. Arcaris Inc

15. Strategic Recommendations

16. About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

List of Figures

Figure 1. Global Gamification, by Preferred mode of Deployment

Figure 2. Do you believe you will be more productive in a more game-like work culture

Figure 3. Employees Attitude towards Gamification

Figure 4. Frequency of Game vs Gamification Attitude

Figure 5. Age of Respondents vs Gamification Attitude

Figure 6. Specific game element that employees find most motivating (where 1 is highest ranking 3 is neutral and 5 is lowest ranking)

Figure 7. Global Gamification Market Size, By Value (USD Million), 2014-2020

Figure 8. Global Gamification Market Size, By Value (USD Million), 2021E-2026F

Figure 9. Global Gamification Market Share, By Solution, By Value, 2014-2026F

Figure 10. Global Gamification Market Share, By Deployment, By Value, 2014-2026F

Figure 11. Global Gamification Market Share, By Application, By Value, 2014-2026F

Figure 12. Global Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 13. Global Gamification Market Share, By Region, By Value, 2020

Figure 14. Global Gamification Market Share, By Company, By Value, 2020 & 2026F

Figure 15. Global Gamification Market Attractiveness Index, By Solution, By Value, 2021E-2026F

Figure 16. Global Gamification Market Attractiveness Index, By Deployment, By Value, 2021E-2026F

Figure 17. Global Gamification Market Attractiveness Index, By Organization Size, By Value, 2021E-2026F

Figure 18. Global Gamification Market Attractiveness Index, By Application, By Value, 2021E-2026F

Figure 19. Global Gamification Market Attractiveness Index, By End-User Vertical, By Value, 2021E-2026F

Figure 20. Global Gamification Market Attractiveness Index, By Region, By Value, 2021E-2026F

Figure 21. North America Gamification Market Size, By Value (USD Million), 2014-2020

Figure 22. North America Gamification Market Size, By Value (USD Million), 2021E-2026F

Figure 23. North America Gamification Market Share, By Solution, By Value, 2014-2026F

Figure 24. North America Gamification Market Share, By Deployment, By Value, 2014-2026F

Figure 25. North America Gamification Market Share, By Application, By Value, 2014-2026F

Figure 26. North America Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 27. North America Gamification Market Share, By Country, By Value, 2014-2026F

Figure 28. United States’ Share in North America Gamification Market, By Value, 2020 & 2026F

Figure 29. United States Gamification Market Share, By Deployment, By Value, 2014-2026F

Figure 30. United States Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 31. Canada’s Share in North America Gamification Market, By Value, 2020 & 2026F

Figure 32. Canada Gamification Market Share, By Deployment, By Value, 2014-2026F

Figure 33. Canada Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 34. Mexico’s Share in North America Gamification Market, By Value, 2020 & 2026F

Figure 35. Mexico Gamification Market Share, By Deployment, By Value, 2014-2026F

Figure 36. Mexico Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 37. Europe Gamification Market Size, By Value (USD Million), 2014-2020

Figure 38. Europe Gamification Market Size, By Value (USD Million), 2021E-2026F

Figure 39. Europe Gamification Market Share, By Application, By Value, 2014-2026F

Figure 40. Europe Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 41. Europe Gamification Market Share, By Country, By Value, 2014-2026F

Figure 42. United Kingdom’s Share in North America Gamification Market, By Value, 2020 & 2026F

Figure 43. United Kingdom Gamification Market Share, By Deployment, By Value, 2014-2026F

Figure 44. United Kingdom Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 45. Germany’s Share in North America Gamification Market, By Value, 2020 & 2026F

Figure 46. Germany Gamification Market Share, By Deployment, By Value, 2014-2026F

Figure 47. Germany Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 48. Netherlands’ Share in North America Gamification Market, By Value, 2020 & 2026F

Figure 49. Netherlands Gamification Market Share, By Deployment, By Value, 2014-2026F

Figure 50. Netherlands Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 51. Spain’s Share in North America Gamification Market, By Value, 2020 & 2026F

Figure 52. Spain Gamification Market Share, By Deployment, By Value, 2014-2026F

Figure 53. Spain Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 54. France’s Share in North America Gamification Market, By Value, 2020 & 2026F

Figure 55. France Gamification Market Share, By Deployment, By Value, 2014-2026F

Figure 56. France Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 57. Asia-Pacific Gamification Market Size, By Value (USD Million), 2014-2020

Figure 58. Asia-Pacific Gamification Market Size, By Value (USD Million), 2021E-2026F

Figure 59. Asia-Pacific Gamification Market Share, By Application, By Value, 2014-2026F

Figure 60. Asia-Pacific Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 61. Asia-Pacific Gamification Market Share, By Country, By Value, 2014-2026F

Figure 62. India’s Share in North America Gamification Market, By Value, 2020 & 2026F

Figure 63. India Gamification Market Share, By Deployment, By Value, 2014-2026F

Figure 64. India Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 65. China’s Share in North America Gamification Market, By Value, 2020 & 2026F

Figure 66. China Gamification Market Share, By Deployment, By Value, 2014-2026F

Figure 67. China Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 68. Malaysia’s Share in North America Gamification Market, By Value, 2020 & 2026F

Figure 69. Malaysia Gamification Market Share, By Deployment, By Value, 2014-2026F

Figure 70. Malaysia Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 71. Japan’s Share in North America Gamification Market, By Value, 2020 & 2026F

Figure 72. Japan Gamification Market Share, By Deployment, By Value, 2014-2026F

Figure 73. Japan Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 74. Australia’s Share in North America Gamification Market, By Value, 2020 & 2026F

Figure 75. Australia Gamification Market Share, By Deployment, By Value, 2014-2026F

Figure 76. Australia Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 77. South America Gamification Market Size, By Value (USD Million), 2014-2020

Figure 78. South America Gamification Market Size, By Value (USD Million), 2021E-2026F

Figure 79. South America Gamification Market Share, By Application, By Value, 2014-2026F

Figure 80. South America Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 81. South America Gamification Market Share, By Country, By Value, 2014-2026F

Figure 82. Brazil’s Share in North America Gamification Market, By Value, 2020 & 2026F

Figure 83. Brazil Gamification Market Share, By Deployment, By Value, 2014-2026F

Figure 84. Brazil Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 85. Argentina’s Share in North America Gamification Market, By Value, 2020 & 2026F

Figure 86. Argentina Gamification Market Share, By Deployment, By Value, 2014-2026F

Figure 87. Argentina Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 88. Colombia’s Share in North America Gamification Market, By Value, 2020 & 2026F

Figure 89. Colombia Gamification Market Share, By Deployment, By Value, 2014-2026F

Figure 90. Colombia Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Middle East & Africa Gamification Market Size, By Value (USD Million), 2014-2020

Figure 91. Middle East & Africa Gamification Market Size, By Value (USD Million), 2021E-2026F

Figure 92. Middle East & Africa Gamification Market Share, By Application, By Value, 2014-2026F

Figure 93. Middle East & Africa Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 94. Middle East & Africa Gamification Market Share, By Country, By Value, 2014-2026F

Figure 95. Egypt’s Share in North America Gamification Market, By Value, 2020 & 2026F

Figure 96. Egypt Gamification Market Share, By Deployment, By Value, 2014-2026F

Figure 97. Egypt Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 98. South Africa’s Share in North America Gamification Market, By Value, 2020 & 2026F

Figure 99. South Africa Gamification Market Share, By Deployment, By Value, 2014-2026F

Figure 100. South Africa Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 101. Saudi Arabia’s Share in North America Gamification Market, By Value, 2020 & 2026F

Figure 102. Saudi Arabia Gamification Market Share, By Deployment, By Value, 2014-2026F

Figure 103. Saudi Arabia Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

Figure 104. Nigeria’ Share in North America Gamification Market, By Value, 2020 & 2026F

Figure 105. Nigeria Gamification Market Share, By Deployment, By Value, 2014-2026F

Figure 106. Nigeria Gamification Market Share, By End-User Vertical, By Value, 2014-2026F

List of Tables

Table 1. United States Gamification Market Size, By Value (USD Million), 2014-2026F

Table 2. Canada Gamification Market Size, By Value (USD Million), 2014-2026F

Table 3. Mexico Gamification Market Size, By Value (USD Million), 2014-2026F

Table 4. United Kingdom Gamification Market Size, By Value (USD Million), 2014-2026F

Table 5. Germany Gamification Market Size, By Value (USD Million), 2014-2026F

Table 6. Netherlands Gamification Market Size, By Value (USD Million), 2014-2026F

Table 7. Spain Gamification Market Size, By Value (USD Million), 2014-2026F

Table 8. France Gamification Market Size, By Value (USD Million), 2014-2026F

Table 9. India Gamification Market Size, By Value (USD Million), 2014-2026F

Table 10. China Gamification Market Size, By Value (USD Million), 2014-2026F

Table 11. Malaysia Gamification Market Size, By Value (USD Million), 2014-2026F

Table 12. Japan Gamification Market Size, By Value (USD Million), 2014-2026F

Table 13. Australia Gamification Market Size, By Value (USD Million), 2014-2026F

Table 14. Brazil Gamification Market Size, By Value (USD Million), 2014-2026F

Table 15. Argentina Gamification Market Size, By Value (USD Million), 2014-2026F

Table 16. Colombia Gamification Market Size, By Value (USD Million), 2014-2026F

Table 17. Egypt Gamification Market Size, By Value (USD Million), 2014-2026F

Table 18. South Africa Gamification Market Size, By Value (USD Million), 2014-2026F

Table 19. Saudi Arabia Gamification Market Size, By Value (USD Million), 2014-2026F
Table 20. Nigeria Gamification Market Size, By Value (USD Million), 2014-2026F

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