Report Description

Germany Travel & Tourism market is anticipated to grow at a rate of steady CAGR for the forecast period, 2022-2026. Germany is considered one of the most popular tourist destinations for native Germans and international visitors. Germany has a diverse landscape, cultural sites. It offers a plethora of opportunities for leisure and sports activities and famous cities like Berlin, Munich, Cologne, Hamburg, which attract many tourists to visit every year.

Germany offers excellent travel opportunities to both domestic and international travelers through various schemes that, in turn, are expected to boost the demand for the Germany Travel & Tourism market in the next five years.

Increasing Expenditure Capacity of Tourists Supports the Market Growth

The improvement in the economic conditions in developing countries and the growing income opportunities in other countries increase tourists' willingness to spend on leisure activities. Tourists invest time and resources to search for popular and affordable tourist destinations and visit places offering quality hospitality services.

Growing internet penetration across the globe and the proliferation of smart devices are increasing consumers' awareness to make the right decisions. Tourists are creating the demand for customized tour packages that are personally tailored according to the need for visiting destinations, budget, and time constraints. Market players are offering these services and providing the tourists with other additional benefits to boost the sales of their holiday packages.

Germany’s Diversity Attracts Tourists from All Over the World

Germany boasts of excellent seaside resorts and several travel hotspots, and the developing tourist regions are planning to capitalize on the growing demand to visit Germany as a tourist destination. Germany is popular for hiking and other sports activities, such as the country's central uplands for hiking trips and the Elbe sandstone mountains in Saxony, which are highly popular among climbers.

Most international visitors in Germany come from the Netherlands, the United States, Switzerland, Austria, and the United Kingdom. Specific tourist destinations are in high demand among tourists, such as Bavaria, North Rhine-Westphalia, Baden-Württemberg, and Berlin, attracting many tourists every year to visit the country. 

Growing Use of Digital Services Boost the Market Demand

Travel & tourism industry market players are using digital services to promote their brand and expand their consumer base. Market players are making high-end investments in developing online websites and mobile applications to provide travel & tourism services all over the globe. Information about the famous tourist destinations and the availability of customer service executives explaining and solving tourists' queries are expected to increase the online traffic on these online traveling channels.

Tourists can easily explore the available options and make the right choices on the basis of the cost of traveling, tickets, travel restrictions, transport, and accommodation facilities. Market players provide cashless payment options and offer lucrative discounts on traveling packages to attract tourists to purchase online sales channels. The use of advanced technologies such as artificial intelligence, big data analytics, machine learning, blockchain technology, which collects essential information and generates insights, helps in better customer engagement and providing enhanced services to the potential tourists.

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Market Segmentation

The Germany travel & tourism market is segmented on the basis of type, product/service offering, purpose of visit, regional distribution, and company. Based on the type, the market is divided into domestic, inbound, and outbound. Based on the product/service offering, the market is divided into ticket reservation, hotel booking, holiday/tour packages, travel insurance, others. Based on the purpose of visit, the market is divided into business, leisure & recreation, education, medical, social activity, and others. To analyze the market based on the region, the Germany travel & tourism market is studied in major regions namely Western region, Central region, Eastern region, and Rest of Germany.

Market Players

TUI Deutschland GmbH, GBT Germany GmbH, BCD Travel Germany GmbH, CWT Beheermaatschappij BV Germany, DER Touristik Central Europe GmbH, FTI Touristik GmbH, alltours Flugreisen GmbH, AIDA Cruises - German Branch of Costa, Crociere SpA, schauinsland-Reisen gmbh, Airbnb Germany GmbH, are among the major market players in Germany that lead the market growth of the Germany travel & tourism market.



Base Year


Historic Data

2016 – 2019

Estimated Year


Forecast Period

2022 – 2026

Quantitative Units

Revenue in USD Million, and CAGR for 2016-2020 and 2021-2026

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

  • Type
  • Product /Service Offering
  • Purpose of Visit

Regional Scope

Western, Central, Eastern, Rest of Germany

Key Companies Profiled

TUI Deutschland GmbH, GBT Germany GmbH, BCD Travel Germany GmbH, CWT Beheermaatschappij BV Germany, DER Touristik Central Europe GmbH, FTI Touristik GmbH, alltours Flugreisen GmbH, AIDA Cruises - German Branch of Costa, Crociere SpA, schauinsland-Reisen gmbh, Airbnb Germany GmbH

Customization Scope

10% free report customization with purchase. Addition or alteration to regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Report Scope:

In this report, Germany travel & tourism market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Germany Travel & Tourism Market, By Type:
    • Domestic
    • Inbound
    • Outbound
  • Germany Travel & Tourism Market, By Product /Service Offering:
    • Ticket Reservation
    • Hotel Booking
    • Holiday/Tour Packages
    • Travel Insurance
    • Others
  • Germany Travel & Tourism Market, By Purpose of Visit:
    • Business
    • Leisure & Recreation
    • Education
    • Medical
    • Social Activity
    • Others
  • Germany Travel & Tourism Market, By Region:
    • Western
    • Central
    • Eastern
    • Rest of Germany

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Germany Travel & Tourism market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
Germany Travel & Tourism Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Germany Travel & Tourism Market

4.    Executive Summary

5.    Voice of Customer

6.    Germany Travel & Tourism Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Type (Domestic, Inbound and Outbound)

6.2.2.     By Product /Service Offering (Ticket Reservation, Hotel Booking, Holiday/Tour Packages, Travel Insurance, Others)

6.2.3.     By Purpose of Visit (Business, Leisure & Recreation, Education, Medical, Social Activity and Others)

6.2.4.     By Company (2020)

6.2.5.     By Region

6.3.  Product Market Map

7.    Germany Domestic Travel & Tourism Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Product /Service Offering

7.2.2.     By Purpose of Visit

8.    Germany Inbound Travel & Tourism Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Product /Service Offering

8.2.2.     By Purpose of Visit

9.    Germany Outbound Travel & Tourism Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Product /Service Offering

9.2.2.     By Purpose of Visit

10.  Market Dynamics

10.1.              Drivers

10.2.              Challenges

11.  Market Trends & Developments

12.  Policy & Regulatory Landscape

13.  Germany Economic Profile

14.  Competitive Landscape

14.1.              Company Outlook

14.2.              Company Profile

14.2.1.  TUI Deutschland GmbH

14.2.2.  GBT Germany GmbH

14.2.3.  BCD Travel Germany GmbH

14.2.4.  CWT Beheermaatschappij BV Germany

14.2.5.  DER Touristik Central Europe GmbH

14.2.6.  FTI Touristik GmbH

14.2.7.  Alltours Flugreisen GmbH

14.2.8.  AIDA Cruises - German Branch of Costa Crociere SpA

14.2.9.  Schauinsland-Reisen gmbh

14.2.10. Airbnb Germany GmbH

15.  Strategic Recommendations

16.  About Us & Disclaimer

Figures and Tables

Frequently asked questions






Parvati Sharma

Account Manager BD
Press Release

Germany Travel & Tourism Market to be Dominated by Domestic Traveling till 2026

Dec, 2021

Increasing investments in the development of domestic tourism and growing consumer awareness are driving the growth of the Germany travel & tourism market in the forecast period, 2022-2026.