Geriatric Care Services Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Services (Home Care Services (Health Care, Non-Medical Home Care), Adult Care Services (Health Care, Non-Medical Care), Institutional Care Services (Nursing Homes, Hospital-Based, Assisted Living, Independent Senior Living)), By Region, and By Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 1.22 Billion
CAGR (2026-2031)	5.99%
Fastest Growing Segment	Home Care Services
Largest Market	North America
Market Size (2031)	USD 1.73 Billion

Market Overview

The Global Geriatric Care Services Market will grow from USD 1.22 Billion in 2025 to USD 1.73 Billion by 2031 at a 5.99% CAGR. Geriatric care services encompass a specialized spectrum of medical and non-medical support designed to meet the unique requirements of the aging population, ranging from home-based personal assistance to institutional care in skilled nursing facilities. The primary drivers propelling this market include the accelerating global demographic shift toward an older population and the concurrent rise in the prevalence of chronic diseases, such as dementia and cardiovascular conditions, which necessitate continuous long-term management. These fundamental factors create a sustained necessity for professional intervention and assisted living solutions to ensure the safety and autonomy of elderly individuals.

However, a significant challenge impeding market expansion is the critical shortage of skilled caregivers and nursing professionals, which restricts the capacity of providers to meet rising demand. This workforce deficit creates operational bottlenecks that prevent facilities from operating at full potential or accepting new patients. According to the American Health Care Association, in 2024, 46 percent of nursing homes were compelled to limit new admissions specifically due to these severe labor shortages. Consequently, this scarcity of qualified labor remains the most formidable barrier to sustainable growth in the global geriatric care sector.

Key Market Drivers

The rapid expansion of the global geriatric population serves as the foundational catalyst for the care services sector, necessitating a direct increase in capacity across both institutional and home-based settings. As life expectancy increases and birth rates in developed nations plateau, the proportion of elderly individuals requiring daily assistance or medical supervision has reached historic highs. This demographic shift forces healthcare systems to scale operations rapidly to accommodate the surge in demand for specialized geriatric support. According to the National Bureau of Statistics of China, January 2024, in the 'Statistical Communiqué of the People's Republic of China on the 2023 National Economic and Social Development', the population aged 60 and over in the region reached 296.97 million, representing 21.1 percent of the total national population. Such profound demographic weight underscores the urgent need for scalable care solutions to manage the complex health requirements of this expanding demographic cohort.

Concurrently, a growing consumer preference for aging in place is reshaping the market landscape, driving the transition from traditional nursing homes to domiciliary care models integrated with advanced monitoring technologies. This trend is fueled by the desire of elderly individuals to maintain independence and social connections within their own residences, pushing providers to diversify their service portfolios to include remote patient monitoring and mobile health assistance. According to U.S. News & World Report, May 2024, in the 'Aging in Place With Assistive Tech Survey', 93 percent of Americans ages 55 and older view aging in place as an important goal, necessitating robust home-care infrastructure. To support these evolving care delivery models and address systemic pressures, governments are increasingly allocating funds to social care sectors. For instance, according to the UK Department of Health and Social Care, in 2024, the government allocated up to £20 million to fund research and innovation specifically aimed at improving adult social care services and strengthening the sector's resilience.

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Key Market Challenges

The critical shortage of skilled caregivers and nursing professionals functions as a primary restraint on the global geriatric care services market. While the demand for long-term care continues to escalate due to aging demographics, the insufficient supply of qualified personnel prevents service providers from scaling their operations to match this need. This workforce deficit directly impacts revenue generation, as facilities are frequently forced to leave beds empty or reduce service hours simply because they lack the required staff ratios to maintain safety standards and regulatory compliance. Consequently, the gap between the high volume of potential patients and the actual service capacity limits the overall market expansion.

Operational continuity is further compromised by these persistent staffing gaps, creating financial instability for care institutions. When providers cannot fill essential roles, they often face increased overhead costs associated with high turnover rates and the reliance on temporary agency staffing, which significantly erodes profit margins. According to the American Health Care Association, in 2024, 94 percent of nursing home providers reported that it was difficult to recruit new staff to fill open positions. This widespread inability to secure a stable workforce prevents the sector from effectively capitalizing on the growing patient base, thereby stalling broader market progress.

Key Market Trends

The Integration of AI-Powered Predictive Analytics for Preventive Health is fundamentally altering service delivery by transitioning care from reactive responses to proactive risk management. Providers are increasingly deploying machine learning algorithms that analyze real-time data to forecast adverse events, such as falls or health deterioration, before they occur. This technological shift allows for timely interventions that significantly improve patient outcomes and reduce the burden on emergency services. According to Digital Health, May 2024, in the article 'Cera AI-led social care forecast to save NHS £1bn a year', an analysis of AI-powered home healthcare models revealed that predictive digital care plans reduced hospitalizations in patients over 65 by at least 52 percent. Such efficacy in preventing emergency admissions is driving the widespread scalability of these analytic platforms across the sector.

Concurrently, the Expansion of Specialized Dementia and Memory Care Facilities is accelerating to address the complex needs of the growing cohort of seniors with cognitive impairments. Unlike traditional skilled nursing, these facilities offer secured environments and specialized therapeutic programming designed specifically to manage behavioral symptoms and ensure resident safety. The market is witnessing a distinct surge in demand for these high-acuity units as families seek dedicated support structures that generalist institutions cannot provide. According to the National Investment Center for Seniors Housing & Care, November 2024, in the 'CCRC Performance 3Q 2024' report, the occupancy rate for memory care segments in Continuing Care Retirement Communities increased for the tenth consecutive quarter, reaching 89.9 percent. This sustained high occupancy underscores the critical necessity and financial viability of expanding infrastructure dedicated exclusively to memory-related care.

Segmental Insights

The Home Care Services segment represents the fastest-growing category within the Global Geriatric Care Services Market, driven by a distinct shift toward cost-effective alternatives to institutional facilities. This expansion is largely fueled by the increasing preference among the aging population for independent living, supported by favorable reimbursement policies from organizations such as the Centers for Medicare & Medicaid Services. These policies encourage home-based medical attention to mitigate the high operational costs associated with long-term hospital admissions. As a result, the availability of skilled nursing and personal care in domestic settings has become a critical driver of market development.

Regional Insights

North America holds a dominant position in the global geriatric care services market, driven by comprehensive reimbursement frameworks and substantial healthcare expenditure. The Centers for Medicare & Medicaid Services plays a pivotal role in this leadership by providing extensive funding for long-term care and home health solutions. This financial support ensures widespread access to services for the aging population. Additionally, well-defined regulatory standards govern facility operations, ensuring consistent quality across the sector. These structural advantages, coupled with the rising demand for chronic disease management, sustain the region's market leadership.

Recent Developments

• In August 2025, UnitedHealth Group completed its acquisition of Amedisys, a prominent provider of home health, hospice, and high-acuity care services. The closure of this transaction followed a settlement with the Department of Justice, which required the divestiture of specific care centers to address antitrust concerns. This strategic combination integrated Amedisys's clinical capabilities with Optum, a UnitedHealth subsidiary, to expand the delivery of value-based care in the home setting. The merger was designed to enhance patient outcomes by broadening access to comprehensive, home-based clinical services for the aging population across the United States.
• In September 2024, Brookdale Senior Living entered into definitive agreements to acquire a portfolio of 41 senior living communities, which it previously leased, for a total investment of $610 million. The transaction involved purchasing properties from real estate investment trusts to gain greater control over the management and operations of these facilities. This strategic move was intended to enhance shareholder value by restructuring lease obligations and improving cash flow, while solidifying the company's position as a leading operator in the senior housing market with a focus on independent living, assisted living, and memory care services.
• In May 2024, Uber Health introduced a new service solution called Uber Caregiver, designed to simplify care coordination for families and caregivers of the elderly. This digital tool allows caregivers to book transportation for medical appointments, arrange grocery deliveries, and manage health benefits directly through a single platform. The initiative aims to reduce the logistical burden on informal caregivers by integrating these essential services, thereby improving access to healthcare and daily necessities for seniors who may face mobility challenges or require assistance with technology to maintain their independence.
• In January 2024, Nobi announced the global launch of Nobi Ceiling, a new ceiling-mounted version of its AI-powered smart lamp designed specifically for fall detection and prevention in geriatric care. This innovative product utilizes advanced optical sensors and artificial intelligence to continuously monitor older adults' activity patterns and health indicators, immediately alerting caregivers in the event of a fall. The technology was developed to support aging in place by integrating unobtrusively into the living environment, thereby enhancing safety and significantly reducing response times for emergency assistance in both senior living facilities and private homes.

Key Market Players

• Brookdale Senior Living Inc.
• Extendicare Canada Inc
• Gentiva Health Services Inc
• Knight Health Holdings LLC
• Sunrise Senior Living LLC
• Genesis Healthcare LLC
• Home Instead Inc
• GGNSC Holdings LLC

By Services	By Region
Home Care Services (Health Care, Non-Medical Home Care) Adult Care Services (Health Care, Non-Medical Care) Institutional Care Services (Nursing Homes, Hospital-Based, Assisted Living, Independent Senior Living)	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Geriatric Care Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Geriatric Care Services Market, By Services:

• Home Care Services (Health Care, Non-Medical Home Care)
• Adult Care Services (Health Care, Non-Medical Care)
• Institutional Care Services (Nursing Homes, Hospital-Based, Assisted Living, Independent Senior Living)

• Geriatric Care Services Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE