GCC Gluten Free Food Products Market By Product Type (Bakery & Confectionery, Dairy & Frozen Dessert, Beverages, Meat Products, Others), By Distribution Channel (Store-Based, Non-Store Based), By Country, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

GCC Gluten Free Food Products Market was valued at USD 145.65 Million in 2024 and is expected to reach USD 152.34 Million by 2030 with a CAGR of 10.23% during the forecast period. The GCC Gluten Free Food Products Market is experiencing steady growth, due to a rising awareness of health and wellness, with consumers increasingly seeking gluten-free alternatives. This shift is largely driven by the growing prevalence of gluten sensitivities and celiac disease, prompting more individuals to adopt gluten-free diets. Also, there is a surge in demand for healthier food options as people become more conscious of the ingredients in their food. The rising number of health-conscious consumers, coupled with the popularity of specialty diets such as veganism and paleo, is further accelerating the market. As a part of this, according to a recent study, as of 2024, the sales of plant-based products have seen a twofold increase in recent years, indicating a significant shift among consumers towards more health-conscious choices .With increasing availability of gluten-free products in supermarkets and restaurants across the GCC, consumers are finding it easier to access these alternatives, fueling market expansion.

Key Market Drivers

Increasing Gluten Sensitives

The increasing prevalence of gluten sensitivities is a key driver of growth in the GCC gluten-free food products market. As awareness of gluten-related health issues such as celiac disease, wheat allergies, and non-celiac gluten sensitivity rises, more consumers are adopting gluten-free diets to manage these conditions. The symptoms associated with gluten sensitivities, including bloating, fatigue, and digestive discomfort, have made people more conscious of their food choices, leading to a growing demand for gluten-free alternatives. As more individuals are diagnosed with gluten sensitivities, the need for safe, convenient, and accessible gluten-free food options increases, prompting both local and international food brands to expand their product offerings. This trend is not limited to those with medical conditions but is also observed among health-conscious individuals seeking to improve their overall well-being. Consequently, supermarkets, restaurants, and foodservice providers in the GCC region are increasingly stocking gluten-free products, further boosting the market.

Wide Product Availability

Wide product availability is a key driver of growth in the GCC gluten-free food products market. Over the past few years, the availability of gluten-free alternatives has expanded significantly across supermarkets, health food stores, online platforms, and restaurants throughout the GCC region. As a part of this, according to a recent study, as of 2022, hypermarket and supermarket locations in the United Arab Emirates accounted for 62% of growth. This has made it easier for consumers to access a variety of gluten-free products, ranging from packaged snacks, cereals, and bakery items to gluten-free meals in restaurants and cafés. As consumer demand for gluten-free food options increases, both local and international brands are introducing a broader selection of products to cater to this growing market. Retailers are increasingly stocking dedicated gluten-free sections in their stores, ensuring that gluten-sensitive individuals can easily find products that suit their dietary needs. Also, online shopping platforms have made it more convenient for consumers to access a wide range of gluten-free products, offering doorstep delivery and better product variety. In the foodservice sector, many restaurants and cafes are adapting their menus to include gluten-free options, further contributing to market growth. This wide availability not only benefits those with gluten sensitivities but also caters to the rising number of health-conscious individuals seeking gluten-free alternatives for better well-being. As product availability continues to grow across various channels, it is expected to further drive the expansion of the GCC gluten-free food products market.

Expanding Health-Conscious Consumer Base

The expanding health-conscious consumer base is a significant driver of growth in the GCC gluten-free food products market. As awareness of the health benefits associated with gluten-free diets increases, more individuals in the region are making dietary changes to enhance their overall well-being. This shift is not solely driven by gluten sensitivities or celiac disease, but by a broader trend toward healthy living, weight management, and preventive healthcare. Consumers are increasingly opting for gluten-free foods as part of a healthier lifestyle, driven by concerns over digestive health, inflammation, and potential links between gluten and chronic diseases. The rising interest in clean eating, plant-based diets, and natural foods has fuelled this demand, as many gluten-free products are also perceived as healthier alternatives. Also, the growing availability of gluten-free options has made it easier for consumers to incorporate these products into their daily routines, whether through packaged snacks, cereals, or restaurant meals. The increase in lifestyle-related health conditions such as obesity, diabetes, and cardiovascular diseases has also contributed to the growing health-conscious mindset, prompting consumers to seek out gluten-free, low-calorie, and high-nutrient options. As more people prioritize wellness and nutrition, the demand for gluten-free products is expected to continue growing, creating significant opportunities for brands to innovate and expand their offerings in the GCC market. This evolving consumer behavior is poised to drive the long-term growth of the gluten-free food products market across the region.                                                                                                                                                                                

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Key Market Challenges

Lack of Awareness Among Consumers

Lack of awareness among consumers remains a significant challenge for the GCC gluten-free food products market. While there has been growing recognition of gluten-related health issues like celiac disease and gluten sensitivity, many consumers in the GCC region are still unfamiliar with the concept of gluten intolerance and its potential health impacts. This lack of understanding often leads to skepticism or hesitation in adopting gluten-free products, particularly among those who do not experience any visible symptoms or do not perceive the benefits of a gluten-free lifestyle. Also, many consumers may not fully comprehend the wide range of health benefits associated with gluten-free diets, such as improved digestion, reduced inflammation, and better overall well-being. This gap in consumer knowledge can hinder the broader acceptance and consumption of gluten-free products, limiting market growth. To address this challenge, education and awareness campaigns are crucial. Manufacturers, healthcare professionals, and government bodies need to work together to educate consumers on the importance of gluten-free diets, not only for individuals with medical conditions but also for those seeking a healthier lifestyle. As awareness grows, it is expected that more consumers will make informed dietary choices, ultimately expanding the GCC gluten-free food products market.

Supply Chain Issues

Supply chain issues present a significant challenge to the GCC gluten-free food products market. Due to the limited local production of gluten-free ingredients, many products are reliant on imports, which can lead to disruptions in supply. The high dependence on international suppliers for key ingredients such as gluten-free flours, grains, and specialized additives makes the market vulnerable to global supply chain fluctuations, such as transportation delays, tariff impositions, or raw material shortages. These disruptions can lead to inconsistent product availability, affecting both manufacturers and consumers. Also, maintaining a stable supply of gluten-free ingredients can be costly, especially if suppliers face difficulties in meeting growing demand or in ensuring the quality and authenticity of their products. This can further drive up the prices of gluten-free food products, making them less affordable for consumers. In addition, supply chain complexities, such as limited local production capabilities and the need for specialized storage and transportation to avoid cross-contamination with gluten-containing products, add further challenges. Manufacturers must invest in quality control and stringent logistics systems to meet the increasing demand for gluten-free products while ensuring product safety. As the demand for gluten-free food continues to grow in the GCC region, addressing these supply chain challenges through better sourcing, local production initiatives, and more efficient logistics will be essential to ensuring a steady, reliable supply of gluten-free products to meet consumer needs.

Key Market Trends

Celebrity & Influencer Endorsements

Celebrity and influencer endorsements are becoming a prominent trend in the GCC gluten-free food products market. As social media platforms like Instagram, YouTube, and TikTok continue to grow, influencers and celebrities play a crucial role in shaping consumer perceptions and preferences. Many well-known personalities are increasingly promoting gluten-free diets and products, leveraging their platforms to raise awareness about the benefits of gluten-free eating. These endorsements often create a sense of trust and credibility, encouraging followers to explore gluten-free alternatives. Influencers have a significant impact on the purchasing decisions of younger, health-conscious consumers. They frequently share personal experiences, recipes, and product recommendations, making gluten-free products more appealing and accessible. Also, these endorsements not only highlight the health benefits of gluten-free foods but also promote the lifestyle aspect, associating gluten-free eating with wellness, energy, and overall better living. As celebrities and influencers continue to endorse gluten-free products, their reach helps to normalize these dietary choices, expanding the market and encouraging more consumers in the GCC region to adopt gluten-free alternatives. This trend is expected to drive the continued growth of the gluten-free food sector by influencing both consumer attitudes and purchasing behavior.

Rising Demand for Sustainable & Eco-Friendly Packaging

The rising demand for sustainable and eco-friendly packaging is a key trend driving the GCC gluten-free food products market. As consumers become more environmentally conscious, there is an increasing preference for products that are packaged in eco-friendly materials such as biodegradable plastics, recycled paper, and glass containers. This shift is particularly prominent among health-conscious consumers who are also concerned about the environmental impact of their food choices. Brands in the gluten-free food sector are responding to this demand by adopting packaging solutions that minimize waste, reduce carbon footprints, and promote sustainability. Consumers are more likely to choose gluten-free products that align with their values of environmental responsibility, and many are actively seeking out products with clear labeling indicating eco-friendly packaging. In addition, governments and regulatory bodies in the GCC region are placing greater emphasis on sustainability, with stricter guidelines and incentives for businesses to reduce plastic use and adopt more sustainable practices. As a result, many gluten-free food brands are innovating in packaging, using materials that are recyclable, compostable, or made from renewable sources. This growing trend toward sustainable and eco-friendly packaging is expected to continue influencing the gluten-free food market in the GCC, as it enhances brand image, attracts environmentally conscious consumers, and contributes to the broader movement toward sustainability in the food industry.

Expansion of Online Retail Channels

The expansion of online retail channels is a significant trend shaping the GCC gluten-free food products market. As a part of this, according to a recent study, as of January 2025, online channels in the UAE and Saudi Arabia increased by 7% and 9%, respectively, solidifying their regional dominance and surpassing the MENA average growth rate of 5.With the increasing adoption of e-commerce across the region, consumers are increasingly turning to online platforms to purchase gluten-free products due to the convenience, variety, and often, competitive pricing that these platforms offer. Online grocery stores, specialized health food websites, and global e-commerce giants like Amazon are catering to the growing demand for gluten-free foods by providing an extensive selection of products. The ease of shopping from home, coupled with home delivery services, has made online retail particularly attractive for busy, health-conscious consumers who prefer a streamlined shopping experience. This trend is further boosted by the growing comfort with digital payment systems and online customer reviews, which help build trust in purchasing gluten-free foods. Also, online retail channels enable consumers in more remote areas of the GCC to access gluten-free products that may not be available in local brick-and-mortar stores. The ability to purchase niche, specialty products, often with direct-to-consumer shipping options, has expanded the reach of gluten-free brands. In addition, online retailers are using data analytics and AI-powered recommendations to personalize the shopping experience, helping consumers find the right products tailored to their dietary preferences and needs. As online sales continue to surge, brands are investing in digital marketing, influencer partnerships, and targeted promotions to boost their presence on e-commerce platforms. This expansion of online retail channels is set to play a crucial role in the continued growth of the GCC gluten-free food market, offering both convenience for consumers and an expanded sales opportunity for brands.

Segmental Insights

Distribution Channel Insights

The Store-Based segment is the fastest-growing in the GCC Gluten Free Food Products Market. As consumer demand for gluten-free products continues to rise, traditional brick-and-mortar stores, including supermarkets, hypermarkets, and specialized health food stores, are increasingly expanding their gluten-free product offerings. The convenience of in-store shopping, the ability to physically inspect products, and the immediate availability of items drive consumers to opt for store-based purchases. Retailers are responding by dedicating specific sections of their stores to gluten-free products, making it easier for customers to find these alternatives. Also, with the growing popularity of gluten-free diets, more supermarkets and local stores are sourcing a wide range of gluten-free foods, from snacks and cereals to frozen meals and baked goods, further fueling growth in this segment.This shift towards store-based shopping for gluten-free products reflects a broader trend of increased consumer confidence and trust in traditional retail channels, particularly in the GCC region, where brick-and-mortar stores are still dominant in consumer behavior. As more consumers seek out gluten-free options in physical stores, the store-based segment is poised to remain a key driver in the growth of the GCC gluten-free food products market.

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Country Insights

Saudi Arabia dominates the GCC Gluten Free Food Products Market, holding the largest market share due to its large population, increasing health awareness, and rising prevalence of gluten sensitivities and celiac disease. As the largest economy in the region, Saudi Arabia has seen a significant shift toward healthier eating habits, with more consumers opting for gluten-free diets. This trend is supported by the growing availability of gluten-free products in supermarkets, health food stores, and online platforms. Also, the expanding retail sector and the increasing number of health-conscious consumers in urban areas like Riyadh and Jeddah are contributing to the market's growth. The country's rising disposable income and greater access to international gluten-free brands also play a pivotal role in driving demand. As a part of this, according to a recent study, the forecast for Saudi Arabia's household disposable income per capita in 2025 is projected to reach USD 18.26k. Also, total consumer expenditure in Saudi Arabia is expected to attain USD 462.48 billion by 2025.As a result, Saudi Arabia continues to lead the GCC in the gluten-free food products market.

Recent Developments

• In December 2023, Modern Mills Company (MMC), a key player in Saudi Arabia's food security and nutrition sector, has expanded its product portfolio to include a wider range of gluten-free offerings. This expansion aims to address the limited availability of locally branded gluten-free products in the market, catering to both individuals with celiac disease and those choosing a gluten-free lifestyle. The new product line, which includes multipurpose flour, pizza and pastry flour, and cake and dessert flour, is competitively priced and manufactured to meet top international standards. This initiative is designed to meet the growing consumer demand for accessible, high-quality gluten-free flour alternatives in Saudi Arabia.
• In November 2023, SAUDIA launched selection of classic hummus, chili hummus, baba ghanouj, tahini sauce, and most notably, the innovative Koshna; a meal maker that simplifies the cooking process and enhances its efficiency. It will be introduced in over 20,000 retail outlets throughout Saudi Arabia. Every product is entirely plant-derived, gluten-free, and free of preservatives.
• In October 2023, SADAFCO (Saudi Dairy and Foodstuff Company), the foremost food producer, distributor, and retailer in Saudi Arabia, partnered with Jordan's Al Kasih Food Production Company, a leader in Middle Eastern cuisine, to establish a culinary powerhouse that goes beyond tomato paste by expanding its offerings into innovative local trends within the Kingdom's rapidly growing food industry.

Key Market Players

• Modern Bakery LLC
• Solico Group
• DR SCHÄR AG
• The Bread Factory Limited
• Conagra Brands, Inc
• The Hain Celestial Group
• General Mills Inc
• Kellanova
• The Kraft Heinz Company
• Mrs Crimble’s

Report Scope:

In this report, the GCC Gluten Free Food Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• GCC Gluten Free Food Products Market, By Product Type

o   Bakery & Confectionery

o   Dairy & Frozen Dessert

o   Beverages

o   Meat Products

o   Others

• GCC Gluten Free Food Products Market, By Distribution Channel:

o   Store-Based

o   Non-Store Based

• GCC Gluten Free Food Products Market, By Country:

o   Saudi Arabia

o   UAE

o   Qatar

o   Oman

o   Bahrain

o   Kuwait

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the GCC Gluten Free Food Products Market.

Available Customizations:

GCC Gluten Free Food Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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