GCC Decorative Paints Market By Product Type (Water Based, Solvent Based), By Type of Paint (Emulsion, Enamel, Distemper, Primer, Textures, and Others), By Application (Exterior, Interior), By Sales Channel (Offline, Online), By End User (Residential, Non-Residential), By Country, Competition, Forecast and Opportunities, 2020-2030F

Market Overview

The GCC Decorative Paints Market was valued at USD 18.17 Billion in 2024 and is expected to reach USD 24.94 Billion by 2030 with a CAGR of 5.26% during the forecast period. 

The GCC Decorative Paints Market is witnessing robust growth driven by large-scale construction activities, rapid urbanization, and increasing investments in real estate development across the region. Countries such as Saudi Arabia, the United Arab Emirates, and Qatar are at the forefront of this expansion, supported by national transformation plans like Saudi Vision 2030 and the UAE’s Centennial Plan 2071. These initiatives emphasize urban infrastructure development, residential and commercial housing, tourism, and hospitality projects—each contributing significantly to the rising demand for decorative paints. Decorative paints, which include interior and exterior wall coatings, wood finishes, enamels, and emulsions, are primarily used in residential buildings, office spaces, malls, and hotels to enhance aesthetics and protect surfaces. With GCC governments launching affordable housing schemes and encouraging public-private partnerships for real estate development, the residential segment continues to drive substantial consumption of decorative coatings.

In addition, increasing consumer preference for premium quality, customizable colors, and eco-friendly products has pushed paint manufacturers to innovate. The shift toward low-VOC and water-based paints reflects the region's growing awareness of environmental sustainability and indoor air quality. The UAE and Saudi Arabia are especially adopting green building certifications such as LEED and Estidama, compelling contractors and developers to select environmentally compliant decorative coatings. Moreover, aesthetic appeal is becoming a critical factor in building design, further propelling demand for texture paints, special-effect finishes, and designer coatings.

Technological advancements have also positively impacted the market. Automated tinting machines, digital color-matching tools, and smart coatings with anti-microbial or self-cleaning properties are being introduced to meet evolving customer expectations. Retail channel expansion, e-commerce platforms, and increased awareness of DIY (Do-It-Yourself) solutions are also making decorative paints more accessible to individual consumers.

Key Market Drivers

Booming Urbanization and Real Estate Development

The rapid urbanization across the GCC region is a key growth driver for the decorative paints market. With urban populations in countries like Saudi Arabia, UAE, and Qatar growing steadily, governments are channeling substantial investments into residential, commercial, and public infrastructure. For instance, over 70% of the GCC population is now urbanized, and this is expected to exceed 80% by the next decade.

Large-scale urban projects such as Saudi Arabia’s NEOM, UAE’s Mohammed Bin Rashid City, and Qatar’s Lusail City have created strong demand for interior and exterior decorative coatings. In Saudi Arabia alone, more than 555,000 new housing units are under development as part of the Vision 2030 plan. This uptick in housing, hospitality, and commercial complexes directly supports the demand for decorative paints—especially in categories like wall finishes, protective coatings, and texture designs.

Additionally, as the region moves towards mixed-use developments and green cities, builders are increasingly relying on aesthetic and durable paint solutions that align with sustainability and design standards. Decorative paint providers are benefiting from this transition, offering premium products suited for modern architecture and climatic durability.

Preference for Sustainable and Low-VOC Products

Sustainability has become a central theme in the GCC construction and decorative paints sectors. With stricter environmental regulations and increasing awareness of indoor air quality, both government bodies and consumers are pushing for eco-friendly paint solutions. Low-VOC (volatile organic compounds) and water-based paints are gaining significant traction due to their non-toxic and environmentally responsible composition.

In the UAE, it is estimated that more than 65% of new construction projects in 2024 specified water-based or low-VOC paints. Similarly, over 50% of decorative paint purchases by institutional clients (e.g., schools, hospitals) now demand certification for environmental compliance.

Green building standards like LEED and Estidama are widely applied across commercial and residential projects, further propelling the demand for eco-friendly decorative coatings. Paint manufacturers in the GCC have responded by expanding product lines that meet ISO 14001 and other global environmental benchmarks.

This emphasis on sustainability has also opened the market to innovative coatings with energy-efficient and air-purifying features, especially relevant in the harsh desert climates. With local and global manufacturers competing to supply greener alternatives, the shift toward sustainable paints has become a core market driver.

Rise in Disposable Income and Premium Paint Demand

Rising disposable income and evolving consumer preferences are reshaping the decorative paints landscape in the GCC. A growing middle and upper-middle-class population is fueling demand for high-end, aesthetically appealing interior and exterior finishes. In countries like UAE and Qatar, the average per capita income exceeds USD 40,000, enabling consumers to invest in premium lifestyle products—including designer paint solutions.

An estimated 40% of decorative paint customers in the GCC now prefer specialty finishes such as metallics, silk touch, marble textures, and washable mattes. These finishes offer a combination of luxury, longevity, and ease of maintenance—factors valued by both individual homeowners and developers of luxury villas, hotels, and malls.

Additionally, the increasing popularity of interior design and renovation trends through social media and home improvement shows is encouraging personalized choices. Consumers are more willing to spend on color consultation, themed paints, and branded offerings from international players.

This consumer behavior is driving innovation among manufacturers, who are expanding their luxury ranges with anti-fungal, odorless, and heat-reflective coatings. The market is thus shifting from basic functionality to aesthetic performance, creating ample opportunities in the premium segment.

Government Initiatives Supporting the Housing Sector

Government-driven housing initiatives are a major demand booster for the decorative paints market in the GCC. Countries like Saudi Arabia and the UAE have launched national housing programs aimed at increasing home ownership and reducing housing deficits. The Saudi government, for example, plans to raise homeownership to 70% by 2030 under the Sakani initiative.

Over 300,000 housing units have been delivered under Saudi Arabia's housing scheme since its inception. This surge in residential construction is significantly raising the need for decorative coatings in interior walls, ceilings, façades, and furnishings. Public-private partnerships (PPPs) in the housing sector also promote faster project execution, further accelerating paint demand.

In parallel, large-scale public housing and social housing programs in Bahrain, Oman, and Kuwait are stimulating construction activities and widening the addressable market for affordable and mid-range decorative paints. Governments are also enforcing quality and sustainability standards in public housing, indirectly encouraging the adoption of modern, durable, and non-toxic paints.

The spillover effect of these policies is evident in the form of increased demand from ancillary sectors like paint contractors, interior decorators, and suppliers of architectural finishes. The long-term pipeline of government-backed projects ensures a steady foundation for decorative paint consumption across both urban and rural parts of the GCC.

Growth in Retail and Online Distribution Channels

The expanding retail and e-commerce infrastructure across the GCC is creating easier access to decorative paint products, thereby fueling market growth. Traditional hardware and specialty stores are now complemented by branded showrooms, color studios, and digital platforms. In 2023, approximately 35% of decorative paint sales in the UAE were made through organized retail outlets, including paint boutiques and lifestyle stores.

E-commerce is also playing a pivotal role. Online paint sales in the region grew by over 20% year-on-year, driven by digital transformation and enhanced logistics capabilities. Consumers are now able to browse catalogs, order samples, visualize room colors via AR tools, and receive doorstep delivery—all of which streamline the buying experience.

This omni-channel approach has increased product visibility and helped both local and international brands reach a wider audience, including DIY customers and small contractors. Major players are leveraging their websites and third-party platforms to offer virtual consultations, bulk discounts, and eco-friendly selections.

This evolution in distribution aligns well with the GCC's young, tech-savvy population and their growing preference for convenient, personalized shopping experiences. As more players invest in omnichannel sales strategies, this trend will continue to drive decorative paint consumption across all income groups.

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Key Market Challenges

Fluctuating Raw Material Prices and Supply Chain Disruptions

The GCC decorative paints market is significantly impacted by the volatility in raw material prices, particularly for titanium dioxide, solvents, binders, and additives. As these materials are mostly imported from Asia and Europe, fluctuations in international prices directly affect local manufacturers' cost structures. For instance, during geopolitical tensions or shipping disruptions, average raw material costs can spike by 15–25%, leading to reduced profit margins.

In addition to price fluctuations, supply chain disruptions remain a pressing challenge. Events such as the COVID-19 pandemic, Suez Canal blockages, and ongoing Red Sea trade route risks have exposed the market's overdependence on external suppliers. This has caused delays in project completions and increased reliance on expensive local inventories.

Furthermore, the GCC countries lack sufficient local raw material processing capacity for specialized chemical inputs, limiting their ability to stabilize prices domestically. Manufacturers are forced to either absorb the cost volatility or pass it on to end-users, making pricing strategies unstable and reducing competitiveness.

The unpredictability in global logistics—coupled with increased freight charges and extended lead times—also affects project planning in sectors like construction and real estate, which are key consumers of decorative paints. Overall, managing input costs and logistics under uncertain conditions remains a structural challenge for the entire decorative coatings ecosystem in the GCC.

Intense Market Competition and Price Sensitivity

The GCC decorative paints market is highly competitive, with a large number of regional and international brands vying for market share. Major players such as Jotun, National Paints, Hempel, and Asian Paints, along with numerous smaller and mid-sized manufacturers, create pricing pressure across all product categories. This intense competition often leads to aggressive discounting, reducing margins for manufacturers and distributors alike.

In the mid-to-low price segment, especially in markets like Saudi Arabia and Bahrain, buyers are particularly cost-conscious. Contractors and bulk buyers often prioritize price over quality or brand loyalty, compelling manufacturers to undercut prices to secure volume-based contracts. In many tenders, the lowest bidder wins, even if it means compromising on technical performance or durability.

The problem is compounded by the influx of cheaper imports from Southeast Asia, which appeal to cost-sensitive segments despite concerns over product consistency and environmental standards. These imports have captured a growing share of the small projects and DIY segments.

Additionally, the lack of strong intellectual property enforcement in certain GCC countries allows for imitation products and counterfeit goods, further distorting market prices and quality perceptions. To stay competitive, many local manufacturers have to engage in costly brand differentiation, marketing campaigns, and extensive dealer networks—driving up operational costs without guaranteed returns.

Regulatory Hurdles and Compliance Costs

The evolving regulatory landscape in the GCC, particularly regarding health, safety, and environmental standards, poses a significant challenge to decorative paint manufacturers. Countries like the UAE and Saudi Arabia are adopting stricter controls on volatile organic compound (VOC) emissions, product labeling, and chemical usage—aligning with international environmental norms.

While such regulations are necessary for consumer and environmental safety, they also bring about compliance burdens, especially for small and medium enterprises (SMEs). Reformulating paint products to meet low-VOC requirements, acquiring certifications like ISO 14001, and investing in eco-friendly production lines can require capital investments exceeding 10–15% of a company’s annual operating budget.

Moreover, the process of gaining approvals from authorities like SASO (Saudi Standards, Metrology and Quality Organization) or ESMA (Emirates Authority for Standardization and Metrology) can be time-consuming and complex. Delays in certification or failure to meet new regulations can lead to products being pulled from shelves or facing import restrictions, severely impacting revenue.

There is also inconsistency in regulatory enforcement across GCC countries. A product compliant in one country may not meet standards in another, complicating regional expansion plans for manufacturers. This necessitates multiple formulations, labeling systems, and approval processes for what may otherwise be identical products.

The growing preference for green building certifications such as LEED, Estidama, and GSAS further adds to the compliance load. Decorative paints used in certified projects must meet specific environmental criteria, limiting the types of formulations that can be used and increasing R&D expenditures.

Dependence on Cyclical Construction Sector

The decorative paints market in the GCC is closely tied to the construction and real estate sectors, making it vulnerable to economic and project cycles. When construction activity slows down—due to oil price volatility, fiscal tightening, or geopolitical tensions—demand for decorative coatings declines sharply.

For example, delays or cancellations in residential and commercial projects during economic downturns can lead to paint order deferments, warehouse backlogs, and financial strain on distributors. In 2020 and again in parts of 2023, several real estate projects in the region experienced funding issues, which translated into a 20–30% drop in paint consumption during those periods.

The challenge is exacerbated by the heavy reliance on government-funded mega-projects. While these projects offer massive opportunities during growth phases, they are susceptible to budget reallocations during fiscal consolidation. This can stall progress and affect paint manufacturers’ cash flows and production planning.

Moreover, private sector construction is still maturing in many parts of the GCC. In markets like Oman and Kuwait, smaller-scale developers may lack consistent funding, which increases payment delays to paint suppliers and contractors. Such cash flow constraints disrupt business operations and increase financial risk exposure.

The absence of a strong renovation culture in parts of the GCC further limits demand during construction slumps. Unlike Western countries, where repainting cycles every 3–5 years drive continuous demand, repainting in the GCC often happens only during major overhauls or resale transactions.

Thus, the cyclical and state-dependent nature of construction directly impacts the stability and long-term planning ability of decorative paint businesses.

Talent Shortage and Application Quality Concerns

While the GCC decorative paints market benefits from high construction activity, it faces a persistent shortage of skilled labor for paint application and related services. Much of the region’s construction and renovation workforce is made up of expatriates, many of whom lack specialized training in decorative paint techniques, especially for premium textures and coatings.

This talent gap affects both product performance and customer satisfaction. Improper surface preparation, uneven application, and incorrect mixing ratios often result in product wastage and rework, increasing costs for both contractors and paint suppliers. An estimated 30% of decorative paint failures in the region can be attributed to poor application practices rather than product quality.

Additionally, the lack of standardized training and certification programs for painters creates inconsistency in results. In upscale residential and commercial projects, this inconsistency can severely affect brand image and lead to complaints or contractual disputes.

The labor shortage is further complicated by high worker turnover and immigration policy changes, particularly in the UAE and Saudi Arabia. As governments implement nationalization policies (e.g., Saudization), companies are increasingly required to hire and train local talent—adding to operating costs and time.

Moreover, automation in decorative paint application is limited due to the custom and detailed nature of most finishes, meaning skilled human labor remains essential. Yet, few incentives exist for upskilling or career development in the paint application field.

This talent shortage creates a bottleneck for market growth, especially in the premium and texture-heavy segments where skilled application is critical to delivering value. Until this gap is addressed, decorative paint manufacturers will continue to face challenges in ensuring product quality is consistently reflected in end-user results.

Key Market Trends

Growth of the Premium and Textured Paints Segment

The GCC decorative paints market is witnessing a steady increase in demand for premium finishes and textured coatings, driven by rising disposable incomes, luxury real estate developments, and consumer preferences for aesthetic interiors. This trend is most pronounced in high-end residential and commercial projects in cities like Dubai, Riyadh, Doha, and Manama.

Texture paints such as marble, metallic, concrete, sandstone, and suede finishes are gaining popularity for their visual appeal and tactile experience. These paints not only enhance aesthetics but also offer better surface coverage, durability, and resistance to wear and tear—especially in hot, arid climates.

Premium decorative paints are also being increasingly used in hotels, malls, and corporate interiors, where design elements play a crucial role in brand positioning. With the GCC real estate sector shifting focus from quantity to quality, architects and designers are opting for customizable and luxurious paint options to differentiate their offerings.

International players like Benjamin Moore and Sherwin-Williams are capitalizing on this trend by expanding their high-end product portfolios and experience centers in the region. Local manufacturers, too, are launching new luxury lines and collaborating with design studios to offer tailored solutions.

Furthermore, the influence of Western and European interior design trends, bolstered by social media platforms like Instagram and Pinterest, has made end consumers more aware of finish quality, color psychology, and décor matching.

The ongoing boom in interior fit-out projects—fueled by hospitality, retail, and healthcare infrastructure growth—is expected to sustain demand for premium and textured decorative paints. This trend is transforming paint from a basic construction material into a lifestyle product, unlocking new growth avenues for paint manufacturers in the GCC.

Digitization and Smart Color Tools Enhancing Consumer Engagement

Digitization is reshaping the decorative paints market in the GCC, with manufacturers increasingly leveraging technology to enhance customer engagement and streamline the buying journey. One of the most impactful innovations has been the introduction of smart color selection tools, AR/VR applications, and mobile apps that help customers visualize paint options in real-time.

Consumers in the region are becoming more digitally savvy and design-conscious. As a result, companies like Jotun and Asian Paints have launched mobile applications with AI-based color-matching features and virtual room simulations. These tools allow homeowners, architects, and contractors to preview combinations of colors, textures, and lighting effects before making a purchase decision—reducing buyer hesitation and post-purchase dissatisfaction.

Additionally, digital color libraries, QR-coded shade cards, and interactive kiosks in retail stores have improved customer experience, especially in urban markets. Retailers are also enhancing online-to-offline integration by enabling online purchases with in-store pickup or home delivery.

B2B engagement is also benefiting from digitalization. Paint manufacturers now offer online dashboards for dealers and contractors to manage inventory, track deliveries, and access technical data sheets—all in real-time.

Moreover, e-commerce platforms dedicated to construction and interior supplies are gaining traction in markets like the UAE and Qatar, particularly among younger homebuyers and DIY consumers. This has opened up new sales channels for decorative paints beyond traditional retail.

As digitization continues to deepen, manufacturers are investing in data analytics to track color trends, customer preferences, and seasonal buying patterns. These insights allow for more precise product launches and targeted marketing campaigns.

In short, digital transformation is not just enhancing the buying experience—it is becoming a strategic differentiator in the highly competitive GCC decorative paints market.

Expanding DIY Culture and Retail Paint Segment

Traditionally reliant on contractors and professional applicators, the GCC decorative paints market is now seeing an emerging trend toward Do-It-Yourself (DIY) painting, especially in the UAE and Kuwait. This shift is fueled by greater consumer awareness, growing retail penetration, and the desire for personalized home improvement solutions.

Factors such as affordable homeownership programs, increased social media exposure, and a younger, more design-conscious population have accelerated this trend. Paint brands have responded by offering smaller pack sizes, user-friendly product formulations, and detailed tutorials through digital platforms and in-store workshops.

Retailers such as ACE Hardware, Danube Home, and Carrefour now stock a wide range of decorative paint brands, including brushes, rollers, and masking tools—making it easier for consumers to purchase and apply paints without professional help. At the same time, e-commerce growth is providing access to DIY-focused paint products and accessories, with home delivery and online guidance becoming commonplace.

Manufacturers are developing low-odor, quick-drying, and washable paints, tailored for amateur use in apartments and villas. In particular, interior wall paints, accent walls, and furniture coatings are witnessing increased DIY adoption. Ready-mix color cans and peel-and-stick color samples are further simplifying the process for non-professionals.

The DIY trend also aligns with cost-saving motives, especially in a price-sensitive post-pandemic environment. Consumers are seeking budget-friendly ways to refresh living spaces without hiring professionals.

While the DIY culture is still in its early stages compared to Western markets, it holds considerable growth potential. Paint companies are capitalizing on this trend by strengthening their retail partnerships, expanding their color experience zones, and launching DIY-friendly product lines to tap into this evolving consumer behavior.

Rising Influence of Urbanization and Housing Demand

Rapid urbanization across GCC countries—particularly in Saudi Arabia, UAE, and Qatar—is a key trend fueling the growth of the decorative paints market. With governments pushing economic diversification agendas like Saudi Vision 2030 and the UAE’s National Housing Policy, there is a strong focus on residential development, urban renewal, and smart city infrastructure.

New housing projects, township developments, and affordable housing schemes have accelerated construction activity in both metropolitan and suburban areas. For example, the Saudi government is targeting 70% home ownership by 2030, driving the development of tens of thousands of residential units annually. Decorative paints are integral to both exterior and interior finishes of these projects, ensuring steady demand.

Moreover, urban population growth is leading to the modernization of older buildings and communities. The repainting and refurbishment market is expanding as municipalities encourage the beautification of public spaces, schools, mosques, and commercial buildings. Developers and homeowners are increasingly focused on aesthetics and lifestyle appeal—leading to higher consumption of decorative coatings in unique color combinations and textured finishes.

Real estate developers are also investing in smart and sustainable city plans, where high-quality, long-lasting, and eco-friendly paint solutions are preferred. These projects demand paints that offer not only aesthetics but also durability against UV exposure, dust, and humidity, making the decorative segment both a functional and design-oriented product category.

In addition, population growth and migration to urban hubs like Riyadh, Dubai, and Doha are expanding the market base for decorative paints in both new and rental properties. This long-term urbanization trend ensures that the decorative paints market in the GCC will continue evolving in line with demographic, lifestyle, and infrastructural changes.

Segmental Insights

Product Type Insights

Water based segment dominated in the GCC Decorative Paints market in 2024 due to a combination of environmental, regulatory, and performance-related factors. Governments across the GCC particularly the UAE, Saudi Arabia, and Qatar—have increasingly enforced low-VOC (Volatile Organic Compound) regulations in line with global sustainability practices. As a result, water-based paints, which emit significantly fewer harmful chemicals than solvent-based counterparts, are gaining widespread acceptance across residential, commercial, and institutional applications.

Water-based decorative paints are also well-suited to indoor applications, which form a large share of the market. These products offer advantages such as low odor, fast drying time, and easier cleanup with water, making them ideal for homes, offices, hotels, and schools. Additionally, rising health consciousness among consumers and growing awareness about indoor air quality are further influencing the shift toward water-based formulations.

The rapid pace of urban development and housing projects under initiatives like Saudi Vision 2030 and the UAE’s National Housing Strategy is also playing a role. Developers and contractors increasingly prefer water-based decorative paints due to their compliance with green building standards like Estidama, LEED, and GSAS. Many government-funded projects now require the use of environmentally safe materials, placing water-based paints in a strong position.

Furthermore, the performance of water-based paints has significantly improved, with enhanced durability, washability, and color retention—all essential characteristics in the GCC’s hot and dusty climate. Manufacturers have responded by expanding their product lines and offering more color and texture options to meet modern aesthetic demands.

Retailers and paint companies are actively promoting water-based paints as a healthier and more sustainable choice, supported by in-store education, advertising, and sample campaigns. As a result, both professional painters and DIY consumers are increasingly choosing water-based decorative paints, consolidating their dominance in the GCC market in 2024.

Type of Paint Insights

Emulsion segment dominated the GCC Decorative Paints market in 2024 due to its superior properties such as low odor, quick drying, durability, and ease of application. Emulsion paints are particularly suited for interior and exterior walls in residential and commercial buildings, aligning with the region’s booming construction sector. Their water-based formulation also complies with growing environmental regulations across GCC countries promoting low-VOC products. Additionally, emulsions offer excellent color retention and resistance to humidity and alkali, making them ideal for the Gulf’s climate. The segment’s versatility and growing demand for aesthetically pleasing, sustainable finishes further fueled its market dominance.

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Country Insights

Largest Country

Saudi Arabia dominated the GCC Decorative Paints market in 2024 due to its unparalleled scale of construction, urbanization, and real estate development. Driven by Vision 2030, the country is aggressively investing in mega-projects such as NEOM, The Line, Qiddiya, and the Red Sea Project, all of which demand massive volumes of decorative paints for residential, commercial, hospitality, and institutional infrastructure. The country’s leadership in population size—accounting for more than 60% of the GCC’s total population—also supports the surge in housing and renovation activities, further bolstering demand for decorative coatings.

The real estate and housing sectors in Saudi Arabia are expanding rapidly, with the government aiming to increase homeownership to 70% by 2030. Initiatives such as the Sakani housing program and large-scale public-private partnerships are encouraging mass construction of villas and apartment complexes, all requiring high-quality decorative paints. These include interior and exterior wall finishes, waterproof coatings, and decorative textures.

Furthermore, Saudi Arabia’s regulations around green buildings and low-VOC compliance are pushing both local and international paint manufacturers to focus on environmentally friendly products, especially water-based emulsions and low-odor options. As consumers and contractors become more aware of health and sustainability, demand for such decorative products is growing.

Local manufacturers such as Jazeera Paints, Al-Jazeera Factory for Paints, and Sipco are highly active, offering competitive pricing, wide distribution, and locally tailored product lines, strengthening the domestic supply chain. Foreign brands are also entering the Saudi market via joint ventures, further stimulating product innovation and variety.

In addition, government-led tourism, hospitality, and commercial developments are increasing demand for aesthetic, durable, and modern paint solutions across hotels, resorts, and public spaces. These combined forces—robust economic diversification, construction momentum, and evolving consumer expectations—firmly position Saudi Arabia as the dominant force in the GCC Decorative Paints market in 2024.

Emerging Country

Qatar was the emerging country in the GCC Decorative Paints market in the coming period due to its continued investment in infrastructure, real estate, and tourism development post-FIFA World Cup 2022. Projects like Lusail City, the North Field gas expansion, and hospitality-driven urban planning are fueling demand for high-quality decorative coatings. The government’s focus on sustainable building practices and green certifications is encouraging the use of low-VOC, water-based paints. Additionally, increasing residential housing projects and renovation activities, supported by rising population and urban migration, are further boosting demand. Qatar’s strategic vision and ongoing development make it a fast-growing market in the decorative paints segment.

Recent Developments

• In March 2025, Saudi Industrial Paint Company (SIPCO), a subsidiary of Kaizen Paint Middle East (KPME), acquired full ownership of Premium Paints Company (PPC), a Saudi coatings manufacturer. PPC was previously a joint venture between Red Sea Building Materials & Equipment Trading Co. and Sherwin-Williams Company. The acquisition aligns with Saudi Arabia’s Vision 2030, as the Kingdom accelerates infrastructure and urban development initiatives, driving strong demand in the construction and coatings sectors.
• In February 2025, Jazeera Paints, a market leader in paints and construction solutions across KSA and MENA, signed a strategic cooperation agreement with NHC, the region’s largest real estate developer, during the Real Estate Future Forum 2025 in Riyadh. The partnership focuses on delivering sustainable, high-quality paints and supporting innovation in real estate development. Both entities aim to advance construction efficiency and environmental performance across residential and commercial projects in alignment with Saudi Vision 2030.
• Also in January 2025, Red Sea for Building Materials and Equipment Trading Co., a Red Sea International Co. subsidiary, agreed to sell its full 81% stake 8,100 shares in Premier Paint Company to Saudi Industrial Paint Co. (SIPCO) at an initial value of SAR 1,730 per share, totaling approximately SAR 14.01 million (USD 3.74 million). The final consideration will be calculated based on provisions in the share sale and purchase agreement involving both Red Sea’s subsidiary and Sherwin-Williams Cayman Islands Ltd.
• In February 2024, PPG Industries announced that Sigma Paints Saudi Arabia (SPSA), its joint venture, received the Gold Sponsorship and Speaker Appreciation Awards at the Middle East Metallurgy Corrosion & Coatings Expo (MECOC) in Abu Dhabi. The recognition highlights SPSA’s contribution to innovation and sustainability in the coatings industry and its active support of the event. The MECOC committee acknowledged the company’s leadership role in driving technical advancement in the region’s industrial coatings sector.

Key Market Players

• Akzo Nobel NV
• Jazeera Factory for Paints
• BASF SE
• Berger Paints Emirates Ltd
• Jotun U.A.E. Ltd. (L.L.C.)
• Ritver Paints Manufacturing L.L.C
• National Paints Factories Co. Ltd
• Hempel A/S
• Wacker Chemie AG
• Terraco UAE Ltd

Report Scope:

In this report, the GCC Decorative Paints Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• GCC Decorative Paints Market, By Product Type:

o   Water Based

o   Solvent Based

• GCC Decorative Paints Market, By Type of Paint:

o   Emulsion

o   Enamel

o   Distemper

o   Primer

o   Textures

o   Others

• GCC Decorative Paints Market, By Application:

o   Exterior

o   Interior

• GCC Decorative Paints Market, By Sales Channel:

o   Offline

o   Online

• GCC Decorative Paints Market, By End User:

o   Residential

o   Non-Residential

• GCC Decorative Paints Market, By Country:

o   Saudi Arabia

o   United Arab Emirates

o   Qatar

o   Kuwait

o   Bahrain

o   Oman

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the GCC Decorative Paints Market.

Available Customizations:

GCC Decorative Paints Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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