Fruit & Vegetable Ingredients Market By Type (Concentrates, Pastes & Purees, NFC Juices and Pieces & Powders), By Category (Fruit Ingredients & Vegetable Ingredients), By Application (Beverages, Confectionery, Ready To Eat Products, etc.), By Region, By Competition Forecast & Opportunities, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 234.98 Billion
CAGR (2026-2031)	5.39%
Fastest Growing Segment	Pastes & Purees
Largest Market	North America
Market Size (2031)	USD 321.98 Billion

Market Overview

The Global Fruit & Vegetable Ingredients Market will grow from USD 234.98 Billion in 2025 to USD 321.98 Billion by 2031 at a 5.39% CAGR. The Global Fruit & Vegetable Ingredients Market comprises processed derivatives of fresh produce, such as concentrates, purees, pastes, and powders, which are utilized to enhance the flavor, nutritional profile, and stability of food and beverage products. The market’s growth is fundamentally supported by the rising industrial demand for shelf-stable natural additives that streamline logistics and reduce waste compared to fresh raw materials. Additionally, the expansion of the functional food sector acts as a primary driver, as manufacturers increasingly incorporate nutrient-dense plant ingredients to meet regulatory standards and consumer expectations for healthier formulations without relying on synthetic alternatives.

One significant challenge that could impede market expansion is the volatility of agricultural supply chains caused by erratic weather patterns, which disrupts the availability and pricing of raw feedstocks. According to the World Processing Tomato Council in 2024, the global volume of tomatoes processed reached an estimated 45.8 million metric tons, a record level that was nonetheless revised downward from initial forecasts due to adverse climatic conditions in major producing regions. Such instability in crop yields creates pricing fluctuations and sourcing difficulties for ingredient manufacturers, complicating long-term production planning and potentially limiting market growth.

Key Market Drivers

The rapid expansion of the plant-based and vegan food sectors is a dominant force propelling the Global Fruit & Vegetable Ingredients Market. As consumers increasingly prioritize animal-free diets, manufacturers are heavily relying on processed fruit and vegetable derivatives—such as jackfruit fibers, pea proteins, and vegetable powders—to replicate the texture and nutritional density of conventional meat and dairy products. This shift has necessitated a robust supply of high-quality plant ingredients to formulate clean-label analogs that meet sensory expectations. According to The Good Food Institute, April 2024, in the 'State of the Industry Report', global retail sales of plant-based meat, seafood, milk, yogurt, and cheese reached $28.6 billion, underscoring the immense scale of the industrial requirement for these foundational plant inputs.

Simultaneously, the surging consumption of ready-to-eat and convenience foods is accelerating the adoption of shelf-stable ingredients. Industrial buyers are transitioning toward processed formats like frozen and shelf-stable extracts to mitigate the high spoilage rates associated with fresh produce and to ensure year-round availability for prepared meals. According to FMI - The Food Industry Association, March 2024, in the 'Power of Produce 2024' report, shelf-stable fruit and vegetable products increased their market share to 11.8% of category sales, reflecting a consumer migration toward formats that offer longevity and utility. However, this sector remains sensitive to raw material fluctuations; according to the World Citrus Organisation, in 2024, citrus production in the Northern Hemisphere was projected to decrease by 8.73% to approximately 27.3 million metric tons. This variability in primary feedstock volume forces ingredient suppliers to adapt processing strategies to maintain consistent output for the convenience food industry.

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Key Market Challenges

The volatility of agricultural supply chains, driven by erratic weather patterns, poses a severe constraint on the growth of the Global Fruit & Vegetable Ingredients Market. When major growing regions experience adverse climatic events such as frost, drought, or excessive rainfall, the immediate result is a sharp reduction in the raw material feedstock essential for producing concentrates, purees, and pastes. This scarcity forces ingredient manufacturers to contend with unpredictable procurement costs and supply shortages, making it difficult to maintain consistent production schedules or honor fixed-price contracts with food and beverage clients.

The tangible impact of such climatic disruptions is evident in recent industry data. According to the World Apple and Pear Association (WAPA), in August 2024, the European apple crop for the 2024/2025 season was forecast to decrease by 11.3% compared to the previous year, dropping to 10.2 million metric tons due to poor pollination and late frosts. Such significant deficits in primary crops directly limit the volume of processed ingredients available, thereby stalling market expansion as processors struggle to secure the necessary fruit volumes to meet rising global demand.

Key Market Trends

The Commercialization of Upcycled Fruit and Vegetable Byproducts is reshaping procurement strategies as manufacturers valorize agricultural side streams to achieve circular economy goals. Instead of discarding nutrient-rich peels, seeds, and pomace, processors are increasingly converting these materials into high-value fibers and functional flours that appeal to eco-conscious buyers. This trend focuses specifically on minimizing the environmental footprint of production while generating novel revenue from previously lost biomass, distinguishing it from standard shelf-stability efforts. According to Where Food Comes From, Inc., January 2025, in the 'Upcycled Certified® Enjoys Strong Growth' report, participating companies successfully diverted approximately 1.2 million tons of food waste in 2024 alone, highlighting the rapid industrial scale-up of these sustainable ingredient streams.

Simultaneously, the Substitution of Refined Sugars with Fruit-Derived Sweeteners is accelerating as brands reformulate products to address metabolic health concerns without compromising sensory profiles. Unlike the texture-focused innovation seen in plant-based meat analogues, this movement prioritizes the glycemic index and caloric density of beverages and confectionery by utilizing potent extracts such as monk fruit and steviol glycosides. This shift is fundamentally driven by acute consumer avoidance of traditional sucrose rather than supply chain logistics. According to Cargill, November 2024, in the 'Unveils New Sustainable Food Innovations' announcement, 64% of consumers now actively steer clear of sugar when purchasing packaged foods, forcing ingredient suppliers to engineer advanced natural sweetening solutions that replicate the taste of sugar.

Segmental Insights

The Pastes & Purees segment is currently registering the most rapid expansion within the Global Fruit & Vegetable Ingredients Market, driven by the escalating consumer demand for clean-label and natural food formulations. Manufacturers are increasingly utilizing these ingredients as effective natural alternatives to artificial flavors and sweeteners in applications such as baby food, dairy, and bakery products. This shift is further supported by dietary recommendations from institutions like the World Health Organization that advocate for reduced added sugar intake, prompting brands to utilize the natural sweetness and nutritional density of purees to enhance product profiles while maintaining desirable texture.

Regional Insights

North America maintains a leading position in the global fruit and vegetable ingredients market, driven by high consumer demand for clean-label and plant-based food products. The dominance of this region is supported by a well-established food processing sector that prioritizes natural additives over synthetic alternatives. Additionally, stringent food safety regulations enforced by the U.S. Food and Drug Administration compel manufacturers to utilize standardized and high-quality ingredients. The rising consumption of functional beverages and ready-to-eat meals further accelerates the inclusion of vegetable and fruit concentrates, pastes, and powders throughout the United States and Canada.

Recent Developments

• In September 2025, SVZ International announced the full integration of Netra Agro, a subsidiary specializing in tropical fruit, into its core operational structure. This strategic consolidation allowed the company to streamline its supply chain and offer clients direct access to an expanded portfolio of tropical fruit ingredients, including mango, banana, and pineapple purees and concentrates. By unifying these operations, the company aimed to establish itself as a comprehensive single-source provider for a wide range of fruit and vegetable ingredients. The integration was intended to improve procurement efficiency and production capabilities, ensuring consistent service and quality for food and beverage manufacturers worldwide.
• In June 2025, Symrise completed a major expansion and modernization of its production facility in Pasaje, Ecuador, reinforcing its position in the global tropical fruit ingredients market. The investment included the installation of advanced drum drying technology and the upgrade of infrastructure to significantly increase the production capacity for banana flakes and tropical fruit powders. This strategic move was designed to meet the escalating demand for high-quality, natural ingredients in the baby food, bakery, and confectionery sectors. The enhanced facility enabled the company to ensure a reliable, safe supply of sustainably sourced tropical fruit solutions to its international customers.
• In February 2025, Givaudan announced a significant collaboration with a division of Dole Asia Holdings to introduce an upcycled green banana powder to the global market. This innovative ingredient was developed to function as a natural texturizer and a clean-label replacement for synthetic gums and modified starches in applications such as sauces, snacks, and baked goods. Under this agreement, the company became the exclusive distributor of the sustainable ingredient in major markets across Europe and the Americas. The partnership highlighted the company's focus on expanding its portfolio of nature-derived functional ingredients while actively contributing to food waste reduction through upcycling initiatives.
• In October 2024, Döhler entered into a strategic joint venture with FGF Trapani, a renowned specialist in citrus processing, to innovate within the natural ingredients sector. This collaboration was established to develop and produce high-quality citrus fiber solutions that serve as functional texturizers for the food and beverage industry. By combining its technical expertise in ingredient systems with the partner's deep knowledge of citrus farming, the company aimed to offer minimally processed alternatives to traditional hydrocolloids. These new citrus fibers were designed to provide superior gelling and thickening properties, directly addressing the growing market demand for clean-label and sustainable plant-based ingredients.

Key Market Players

• AGRANA Beteiligungs-AG
• Archer Daniels Midland Company
• Cargill Incorporated
• DIANA Group S.A.S.
• Givaudan S.A.
• Grunewald Fruchtsaft GmbH
• Hans Zipperle S.p.A.
• Kerry Group plc
• Olam International Limited
• SunOpta, Inc.

By Type	By Category	By Application	By Region
Concentrates Pastes & Purees NFC Juices and Pieces & Powders	Fruit Ingredients & Vegetable Ingredients	Beverages Confectionery Ready To Eat Products etc	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Fruit & Vegetable Ingredients Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Fruit & Vegetable Ingredients Market, By Type:

• Concentrates
• Pastes & Purees
• NFC Juices and Pieces & Powders

• Fruit & Vegetable Ingredients Market, By Category:

• Fruit Ingredients & Vegetable Ingredients

• Fruit & Vegetable Ingredients Market, By Application:

• Beverages
• Confectionery
• Ready To Eat Products
• etc

• Fruit & Vegetable Ingredients Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE