Forensic Brand Protection Services Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Offering (Security Labels, Security Inks, Holograms), By Application (Energy, Transportation & Logistics, Security, Manufacturing, Healthcare, Others), By Region, By Competition 2020-2030F

Market Overview

The Global Forensic Brand Protection Services Market will grow from USD 2.50 Billion in 2024 to USD 3.55 Billion by 2030 at a 6.03% CAGR. Forensic brand protection services encompass specialized investigative, analytical, and enforcement activities designed to combat counterfeiting, piracy, and intellectual property infringement, thereby safeguarding a brand's reputation and revenue. Key market growth drivers include the increasing global proliferation of illicit goods, the expanding complexity of international supply chains exacerbated by e-commerce proliferation, and a heightened corporate focus on ensuring product and brand integrity across diverse markets.

These services address critical challenges, such as the need for robust measures against unauthorized product replication. According to the World Intellectual Property Organization (WIPO), in 2024, the Madrid System for the International Registration of Trademarks experienced a 1.2% increase in filing activity, demonstrating an ongoing demand for formal intellectual property safeguarding. A significant impediment to market expansion remains the fragmented nature of global regulatory frameworks and the adaptive methods employed by infringers, complicating consistent cross-jurisdictional enforcement efforts.

Key Market Drivers

The increasing global counterfeiting threats and intellectual property crimes represent a primary impetus for the growth of forensic brand protection services. The widespread proliferation of fake goods not only erodes brand value and consumer trust but also poses significant economic and safety risks. These illicit activities are increasingly sophisticated, involving complex international networks that necessitate advanced investigative and analytical tools for detection and enforcement. For instance, according to the European Union Intellectual Property Office and the European Commission's Directorate-General for Taxation and Customs Union, in their "EU enforcement of intellectual property rights: results at the EU border and in the EU internal market 2024" report, in 2024, approximately 112 million fake items were detained in the European Union, with an estimated value exceeding EUR 3.8 billion. This considerable volume of seizures underscores the persistent nature of counterfeiting and the urgent demand for robust forensic solutions.

The rapid expansion of e-commerce and online counterfeiting activities further compounds these challenges, providing an accessible and often anonymous marketplace for illicit goods. This digital landscape complicates traditional brand protection strategies, demanding specialized forensic services to monitor online platforms, analyze digital footprints, and pursue infringers across jurisdictional boundaries. The sheer volume of products and transactions facilitated by online marketplaces necessitates continuous vigilance and proactive measures. According to Amazon's 2024 Brand Protection Report, in March 2025, over 15 million counterfeit products were detected, seized, and disposed of globally in 2024, preventing their harm to customers. Furthermore, illustrating significant investment within the global forensic brand protection services market, according to Amazon's 2024 Brand Protection Report, the company invested over $1 billion in 2024 in brand protection efforts.

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Key Market Challenges

The fragmented nature of global regulatory frameworks presents a significant impediment to the growth of the Global Forensic Brand Protection Services Market. Diverse national laws, varied enforcement mechanisms, and differing legal standards across jurisdictions directly complicate consistent cross-jurisdictional enforcement efforts against illicit goods. This lack of harmonization requires service providers to adapt their strategies for each market, leading to increased operational complexity and higher costs for brand owners.

The absence of a unified international approach also hinders the scalability and efficiency of forensic brand protection operations. Businesses seeking to safeguard their intellectual property across borders face substantial financial burdens due to these inconsistencies, which can delay or deter comprehensive enforcement actions. For instance, according to Unified Patent Court case law as reported by Taylor Wessing, in July 2025, an order for €300,000 in security for costs was upheld in a patent infringement case, underscoring the considerable financial implications of navigating varied legal landscapes in cross-border enforcement activities. This directly limits the market's ability to offer streamlined, cost-effective global solutions, thereby hampering its overall expansion.

Key Market Trends

The global forensic brand protection services market is significantly influenced by key trends that introduce advanced solutions to combat intellectual property infringement. These trends move beyond traditional reactive measures, offering proactive and integrated approaches to safeguard brand integrity.

Predictive AI-Powered Brand Protection represents a crucial shift in forensic strategies, leveraging artificial intelligence and machine learning to analyze vast datasets and anticipate potential counterfeiting activities before they fully materialize. This proactive capability allows brands to identify emerging threats, detect patterns of illicit trade, and implement targeted interventions more efficiently than manual processes. For example, according to the World Intellectual Property Organization, in 2024, trademark owners from 133 countries filed 6,168 cases under the Uniform Domain Name Dispute Resolution Policy and national ccTLD variations, highlighting the persistent challenge of online brand infringement that AI-powered tools help to address. These systems continuously monitor online marketplaces, social media, and dark web channels for suspicious activities, enabling swifter responses. According to Amazon's 2024 Brand Protection Report, in March 2025, Amazon invested over $1 billion in 2024 in brand protection efforts, including significant resources dedicated to innovations in artificial intelligence to proactively stop infringements.

Enhanced Supply Chain Transparency via Traceability is another pivotal trend, focusing on technologies that create verifiable records of a product's journey from manufacturing to the consumer. This increased visibility helps brand owners authenticate products at various points within the supply chain, identify diversion, and prevent counterfeit goods from entering legitimate distribution channels. By utilizing technologies such as 2D barcodes, RFID, and blockchain, companies can provide immutable data on product origin, handling, and ownership. According to GS1's 2024/25 Year in Review, momentum continued to build globally, with 51 countries, representing 90% of global GDP, piloting or implementing 2D barcodes, which are essential for robust data capture and transparency across intricate supply networks. This level of transparency not only acts as a deterrent to counterfeiters but also builds consumer trust by offering verifiable authenticity. According to 3M Company, in April 2024, it launched the 3M Verify App to validate personal protective equipment and protect against counterfeiting, utilizing advanced technology to identify barcodes and determine product authenticity.

Segmental Insights

The Healthcare segment is emerging as the fastest-growing sector within the Global Forensic Brand Protection Services Market. This rapid expansion is primarily driven by the critical need to safeguard patient health and maintain public trust, as counterfeit pharmaceutical products present severe risks, including adverse health outcomes and fatalities. The proliferation of falsified medicines also inflicts substantial reputational damage and financial losses on legitimate pharmaceutical companies. Furthermore, stringent regulatory frameworks imposed by authorities such as the World Health Organization and national bodies like the US Food and Drug Administration's Drug Supply Chain Security Act and the European Union's Falsified Medicines Directive, necessitate advanced forensic brand protection to ensure product authenticity and supply chain integrity. These factors collectively compel significant investment in robust protective measures.

Regional Insights

North America leads the global forensic brand protection services market due to its robust regulatory landscape and stringent intellectual property protection frameworks designed to combat counterfeiting activities. The region benefits from a significant presence of key market players who are continuously investing in developing advanced brand protection technologies. Furthermore, North America's substantial consumer base and the critical need to maintain brand and product integrity, particularly within the pharmaceutical and food and beverage sectors, drive the demand for these specialized services. The high adoption of digital commerce also necessitates sophisticated solutions to safeguard brands against online infringements.

Recent Developments

• In September 2025, Darktrace introduced its new solution, "Darktrace / Forensic Acquisition & Investigation," an automated cloud forensics platform. This platform was designed to provide security teams with immediate access to forensic-level data, facilitating quicker and more thorough investigations across hybrid and multi-cloud environments. The introduction of this technology represents a significant advancement in forensic capabilities, directly contributing to more efficient incident response and evidence preservation within the global forensic brand protection services market.

• In December 2024, Red Points announced a strategic partnership with TaskUs. The collaboration was established to enhance Red Points' fraud prevention capabilities and to scale its enterprise-grade enforcement solutions. The Chief Executive Officer of Red Points highlighted the significance of this alliance in strengthening proactive measures against illicit online activities. This development is crucial for advancing the efficiency and reach of forensic brand protection services in detecting and mitigating digital threats globally.

• In 2024, MarkMonitor, a leading brand protection company, formed a strategic alliance with SecureWeb3. This collaboration aimed to deliver comprehensive Web3 brand protection services to clients. The initiative focused on safeguarding brands within the evolving landscape of Web3 technologies, addressing new forms of digital infringement and misuse. This partnership represents a direct response to the increasing need for advanced protective measures in the global forensic brand protection services market as brands expand their presence into decentralized environments.

• In 2024, Crane NXT acquired OpSec Security for USD 270 million. This acquisition significantly expanded Crane NXT's portfolio of authentication solutions and established a new Security and Authentication Technologies segment within the company. OpSec Security is recognized for its expertise in brand protection, making this strategic move a notable development for enhancing capabilities in combating counterfeiting and intellectual property infringement. The integration aimed to strengthen offerings across the global forensic brand protection services market.

Key Market Players

• Authentix, Inc
• Avery Dennison Corporation
• 3M Company
• Brady Worldwide Inc.
• De La Rue PLC
• Eastman Kodak Company
• WiseKey International Holding Ltd
• Infineon Technologies AG
• Applied DNA Sciences, Inc.
• AlpVision SA

Report Scope:

In this report, the Global Forensic Brand Protection Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Forensic Brand Protection Services Market, By Offering:

o   Security Labels

o   Security Inks

o   Holograms

• Forensic Brand Protection Services Market, By Application:

o   Energy

o   Transportation & Logistics

o   Security

o   Manufacturing

o   Healthcare

o   Others

• Forensic Brand Protection Services Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Forensic Brand Protection Services Market.

Available Customizations:

Global Forensic Brand Protection Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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