Fantasy Sports Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 33.35 Billion
CAGR (2026-2031)	14.33%
Fastest Growing Segment	Subscription
Largest Market	North America
Market Size (2031)	USD 74.48 Billion

Market Overview

The Global Fantasy Sports Market will grow from USD 33.35 Billion in 2025 to USD 74.48 Billion by 2031 at a 14.33% CAGR. The global fantasy sports market comprises digital platforms where users construct virtual teams of real-life athletes and compete based on actual statistical performance in live events. Sector expansion is primarily supported by ubiquitous high-speed internet access, increasing smartphone penetration, and strategic partnerships between operators and professional sports leagues. These fundamental drivers facilitate broader accessibility and deepen the integration of gaming into daily sports media consumption. According to the Fantasy Sports & Gaming Association, in 2025, approximately 57 million adults in the United States and Canada participated in fantasy sports. This high level of engagement underscores the established nature of the product within major consumer markets.

However, the market faces a significant impediment regarding complex and varying legal frameworks across different jurisdictions. Regulatory uncertainty constitutes a primary challenge as the inconsistent classification of fantasy sports relative to gambling creates compliance burdens that can stifle entry into new regions. Consequently, operators must navigate a fragmented legislative landscape that requires substantial resources to manage, potentially slowing global expansion and deterring investment in territories with ambiguous statutes.

Key Market Drivers

Widespread adoption of smartphones and high-speed internet connectivity serves as a primary catalyst for the Global Fantasy Sports Market. This technological infrastructure enables continuous user engagement, allowing participants to manage virtual teams, track live statistics, and compete in real-time from any location. The shift towards mobile-first gaming has particularly accelerated sector development in emerging economies where desktop penetration remains low but mobile data is affordable. According to the Federation of Indian Fantasy Sports, February 2025, in the 'Beyond the Field: India's Sports Tech Revolution' report, the Indian fantasy sports industry generated revenues of INR 9,100 crore in FY24, underscoring the immense economic value created by broad digital accessibility. This seamless connectivity facilitates high-frequency gameplay, which is essential for the retention of modern digital-native consumers and the growth of daily contest formats.

Strategic partnerships between fantasy platforms and professional sports associations further legitimize and expand the market by merging passive viewing with active gaming. By integrating directly with leagues, operators secure access to official real-time data and exclusive content, which enhances the authenticity and reliability of the user experience. These alliances also streamline customer acquisition by leveraging the existing fanbases of major sporting events to drive traffic to gaming apps. According to DraftKings Inc., August 2025, in the 'Second Quarter 2025 Financial Results', the company reported revenue of $1.513 billion, a performance driven by robust customer engagement and efficient acquisition strategies inherent to these ecosystem ties. Reflecting the broader scale of this interactive sports economy, according to Flutter Entertainment, in 2025, the group's global revenue for the first quarter reached $3.665 billion.

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Key Market Challenges

The primary challenge hindering the Global Fantasy Sports Market is the complex and varying legal frameworks across different jurisdictions. As governments struggle to distinguish skill-based fantasy sports from games of chance, operators encounter inconsistent regulatory classifications that impose burdensome compliance costs and severe taxation. This uncertainty forces companies to allocate substantial resources toward legal management rather than product innovation, effectively stifling entry into new territories. Consequently, the unpredictability of legislative environments deters institutional investment and hampers the strategic scalability required for international growth.

The severity of this impediment is evident in major markets where regulatory tightening has directly impacted financial sustainability. According to the Federation of Indian Fantasy Sports, in 2024, the industry witnessed no new investment inflows following the implementation of a rigorous tax regime that aligned fantasy gaming with gambling standards. This lack of capital infusion underscores how fragmented and punitive regulatory landscapes can freeze expansion efforts, causing operators to retreat or consolidate rather than pursuing the aggressive growth strategies necessary for a thriving global ecosystem.

Key Market Trends

The incorporation of Artificial Intelligence is fundamentally reshaping user engagement by moving beyond basic statistical projections to personalized, real-time decision support. Operators are deploying generative AI to analyze vast unstructured data sets, providing participants with bespoke drafting advice and waiver wire recommendations that mimic professional coaching strategies. This technological shift empowers casual users to compete more effectively against experienced players, thereby increasing retention rates and platform stickiness. According to the Sports Business Journal, September 2024, in the 'ESPN, IBM unveil AI feature for ESPN Fantasy app' article, nearly 90% of surveyed fantasy football users regularly engaged with at least one AI-powered tool to manage their lineups, highlighting the critical role of advanced analytics in the modern gameplay experience.

A rising participation of female demographics is simultaneously expanding the total addressable market and diversifying the ecosystem's social dynamics. Platforms are increasingly tailoring their interfaces and marketing strategies to foster inclusive communities, leveraging the growing popularity of women's sports leagues to attract this underrepresented segment. This demographic shift is not only broadening the user base but also driving the adoption of new contest formats that prioritize social interaction over high-stakes betting. According to the Fantasy Sports & Gaming Association, February 2024, in the 'Industry Demographics 2024' report, women now constitute 35% of the total fantasy sports player base, reflecting a significant broadening of the sector's appeal beyond its traditional male-dominated audience.

Segmental Insights

The subscription segment represents the fastest-growing category within the global fantasy sports market. This expansion is primarily driven by the increasing demand from dedicated users for premium statistical data, exclusive expert analysis, and advanced research tools that provide a competitive advantage in contests. Operators are prioritizing these recurring revenue models to ensure financial stability while enhancing user engagement through ad-free environments. Furthermore, the shift toward detailed player analytics aligns with industry standards for skill-based gaming, encouraging participants to invest in high-quality information services rather than solely relying on chance-based outcomes.

Regional Insights

North America holds the largest share of the global fantasy sports market, driven by the high popularity of major leagues such as the NFL and NBA. This dominance is supported by strong digital infrastructure and widespread smartphone adoption, which facilitate easy user access. Crucially, the regulatory landscape has favored industry growth, specifically through the Unlawful Internet Gambling Enforcement Act of 2006 in the United States, which exempted fantasy sports from certain online gambling restrictions. This legal clarity, combined with high consumer disposable income, solidifies North America’s leading market position.

Recent Developments

In September 2025, FanDuel launched a new peer-to-peer fantasy sports product named FanDuel Picks, which was initially made available in 17 U.S. states. This offering was designed to provide a simplified social experience where users can build lineups and select athletes to outperform projected statistics, competing against other players for a share of a prize pool. The product features a "more or less" selection model and offers the potential for significant returns on entry fees. The launch coincided with the start of the professional football season, aiming to enhance fan engagement through a streamlined and competitive gameplay format.
In July 2024, DraftKings entered into a significant partnership with the Women's National Basketball Association to become the league's official daily fantasy sports partner and a sports betting operator. The deal granted the company rights to league intellectual property and marketing opportunities, including exposure during the All-Star weekend. Furthermore, the collaboration involved the creation of a content platform focused on league highlights, social media integration, and odds updates. This agreement underscored the growing popularity of women's sports and the operator's commitment to expanding its content offerings and engaging with a broader demographic of sports fans.
In February 2024, Legacy Fantasy Sports introduced a new application titled On Demand Daily Fantasy Sports, rebranding the company to reflect this innovation. This platform was designed to allow users to create and participate in fantasy contests at any time, effectively removing the constraints of live sporting event schedules. The application, which utilizes proprietary technology to enable roster building with both current athletes and past legends, received industry recognition for its product experience. The launch aimed to provide continuous engagement opportunities for fantasy players year-round, regardless of the active sports calendar.
In January 2024, PrizePicks announced an exclusive multi-year partnership with Wave Sports + Entertainment, a prominent entity in next-generation sports storytelling. This collaboration established the fantasy sports operator as the exclusive gaming sponsor of the popular "New Heights" podcast series. The agreement extended to presenting sponsorship rights across the media partner's broader portfolio of hit original shows and included extensive branding integration across social media, audio, and video platforms. By aligning with a leading content network, the company aimed to leverage the intersection of sports culture and entertainment to deepen engagement with its growing user base of fantasy sports fans.

Key Market Players

Sporta Technologies Private Limited
Yahoo Inc.
CBS Broadcasting Inc.
NFL Enterprises LLC
NBA Media Ventures, LLC
MLB Advanced Media, LP
MYTEAM11 Fantasy Sports Private Limited
SuperDraft, Inc.
DraftKings Inc.
Scout & Co

By Sports Type	By Platform	By Demographics	By Pricing Model	By Application	By Region
Fantasy Football Fantasy Baseball Fantasy Basketball Fantasy Cricket Others	Mobile Apps Websites	Under 25 Years 25 to 40 Years Above 40 Years	One Time Payment Subscription Freemium	Individual Competition Team Competition	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Fantasy Sports Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Fantasy Sports Market, By Sports Type:

Fantasy Football
Fantasy Baseball
Fantasy Basketball
Fantasy Cricket
Others

Fantasy Sports Market, By Platform:

Mobile Apps
Websites

Fantasy Sports Market, By Demographics:

Under 25 Years
25 to 40 Years
Above 40 Years

Fantasy Sports Market, By Pricing Model:

One Time Payment
Subscription
Freemium

Fantasy Sports Market, By Application:

Individual Competition
Team Competition

Fantasy Sports Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Fantasy Sports Market.

Available Customizations:

Global Fantasy Sports Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Fantasy Sports Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Fantasy Sports Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Sports Type (Fantasy Football, Fantasy Baseball, Fantasy Basketball, Fantasy Cricket, Others)

5.2.2. By Platform (Mobile Apps, Websites)

5.2.3. By Demographics (Under 25 Years, 25 to 40 Years, Above 40 Years)

5.2.4. By Pricing Model (One Time Payment, Subscription, Freemium)

5.2.5. By Application (Individual Competition, Team Competition)

5.2.6. By Region

5.2.7. By Company (2025)

5.3. Market Map

6. North America Fantasy Sports Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Sports Type

6.2.2. By Platform

6.2.3. By Demographics

6.2.4. By Pricing Model

6.2.5. By Application

6.2.6. By Country

6.3. North America: Country Analysis

6.3.1. United States Fantasy Sports Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Sports Type

6.3.1.2.2. By Platform

6.3.1.2.3. By Demographics

6.3.1.2.4. By Pricing Model

6.3.1.2.5. By Application

6.3.2. Canada Fantasy Sports Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Sports Type

6.3.2.2.2. By Platform

6.3.2.2.3. By Demographics

6.3.2.2.4. By Pricing Model

6.3.2.2.5. By Application

6.3.3. Mexico Fantasy Sports Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Sports Type

6.3.3.2.2. By Platform

6.3.3.2.3. By Demographics

6.3.3.2.4. By Pricing Model

6.3.3.2.5. By Application

7. Europe Fantasy Sports Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Sports Type

7.2.2. By Platform

7.2.3. By Demographics

7.2.4. By Pricing Model

7.2.5. By Application

7.2.6. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Fantasy Sports Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Sports Type

7.3.1.2.2. By Platform

7.3.1.2.3. By Demographics

7.3.1.2.4. By Pricing Model

7.3.1.2.5. By Application

7.3.2. France Fantasy Sports Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Sports Type

7.3.2.2.2. By Platform

7.3.2.2.3. By Demographics

7.3.2.2.4. By Pricing Model

7.3.2.2.5. By Application

7.3.3. United Kingdom Fantasy Sports Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Sports Type

7.3.3.2.2. By Platform

7.3.3.2.3. By Demographics

7.3.3.2.4. By Pricing Model

7.3.3.2.5. By Application

7.3.4. Italy Fantasy Sports Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Sports Type

7.3.4.2.2. By Platform

7.3.4.2.3. By Demographics

7.3.4.2.4. By Pricing Model

7.3.4.2.5. By Application

7.3.5. Spain Fantasy Sports Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Sports Type

7.3.5.2.2. By Platform

7.3.5.2.3. By Demographics

7.3.5.2.4. By Pricing Model

7.3.5.2.5. By Application

8. Asia Pacific Fantasy Sports Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Sports Type

8.2.2. By Platform

8.2.3. By Demographics

8.2.4. By Pricing Model

8.2.5. By Application

8.2.6. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Fantasy Sports Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Sports Type

8.3.1.2.2. By Platform

8.3.1.2.3. By Demographics

8.3.1.2.4. By Pricing Model

8.3.1.2.5. By Application

8.3.2. India Fantasy Sports Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Sports Type

8.3.2.2.2. By Platform

8.3.2.2.3. By Demographics

8.3.2.2.4. By Pricing Model

8.3.2.2.5. By Application

8.3.3. Japan Fantasy Sports Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Sports Type

8.3.3.2.2. By Platform

8.3.3.2.3. By Demographics

8.3.3.2.4. By Pricing Model

8.3.3.2.5. By Application

8.3.4. South Korea Fantasy Sports Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Sports Type

8.3.4.2.2. By Platform

8.3.4.2.3. By Demographics

8.3.4.2.4. By Pricing Model

8.3.4.2.5. By Application

8.3.5. Australia Fantasy Sports Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Sports Type

8.3.5.2.2. By Platform

8.3.5.2.3. By Demographics

8.3.5.2.4. By Pricing Model

8.3.5.2.5. By Application

9. Middle East & Africa Fantasy Sports Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Sports Type

9.2.2. By Platform

9.2.3. By Demographics

9.2.4. By Pricing Model

9.2.5. By Application

9.2.6. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Fantasy Sports Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Sports Type

9.3.1.2.2. By Platform

9.3.1.2.3. By Demographics

9.3.1.2.4. By Pricing Model

9.3.1.2.5. By Application

9.3.2. UAE Fantasy Sports Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Sports Type

9.3.2.2.2. By Platform

9.3.2.2.3. By Demographics

9.3.2.2.4. By Pricing Model

9.3.2.2.5. By Application

9.3.3. South Africa Fantasy Sports Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Sports Type

9.3.3.2.2. By Platform

9.3.3.2.3. By Demographics

9.3.3.2.4. By Pricing Model

9.3.3.2.5. By Application

10. South America Fantasy Sports Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Sports Type

10.2.2. By Platform

10.2.3. By Demographics

10.2.4. By Pricing Model

10.2.5. By Application

10.2.6. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Fantasy Sports Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Sports Type

10.3.1.2.2. By Platform

10.3.1.2.3. By Demographics

10.3.1.2.4. By Pricing Model

10.3.1.2.5. By Application

10.3.2. Colombia Fantasy Sports Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Sports Type

10.3.2.2.2. By Platform

10.3.2.2.3. By Demographics

10.3.2.2.4. By Pricing Model

10.3.2.2.5. By Application

10.3.3. Argentina Fantasy Sports Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Sports Type

10.3.3.2.2. By Platform

10.3.3.2.3. By Demographics

10.3.3.2.4. By Pricing Model

10.3.3.2.5. By Application

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Fantasy Sports Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Sporta Technologies Private Limited

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Yahoo Inc.

15.3. CBS Broadcasting Inc.

15.4. NFL Enterprises LLC

15.5. NBA Media Ventures, LLC

15.6. MLB Advanced Media, LP

15.7. MYTEAM11 Fantasy Sports Private Limited

15.8. SuperDraft, Inc.

15.9. DraftKings Inc.

15.10. Scout & Co

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

What was the market size of the Global Fantasy Sports Market in 2025?

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