Report Description

Forecast Period


Market Size (2022)

USD4.5 Billion

CAGR (2023-2028)


Fastest Growing Segment


Largest Market

North America

Market Overview

Global Fabric Freshener Market has valued at USD4.5 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 6.02% through 2028.  The fabric freshener market has witnessed steady growth over the years due to increasing consumer awareness of personal hygiene and home cleanliness. The market has also benefited from busy lifestyles, where people seek quick and convenient solutions to keep their clothes and living spaces smelling fresh.

Fabric fresheners, also known as fabric refreshers or fabric sprays, are products designed to eliminate odors, refresh clothing, and upholstery, leaving them smelling pleasant. Fabric is an essential component of our lives. There are several applications for fabrics, with clothes being the most popular. Fabrics are utilized in the home for carpet, upholstered furniture, rugs, window and table shades, towels, various flat materials, and art. People now seek a clean, fresh, and cozy home with little to no time for housework due to the change in the speed of life. The need for fabric fresheners has surged as a result of this. Fabric fresheners eliminate unpleasant odors, making people feel nice and refreshed. Fabric fresheners remove strong, persistent pet odors, cigarette odors, and smells brought on by insufficient airflow while leaving behind a delicate, fresh perfume. The need for fabric fresheners has increased as a result of the increased requirement to keep a place of lodging pleasant and cheery. All age groups can simply utilize fabric fresheners, which are readily accessible on the market. These elements have all increased demand for fabric fresheners.

Overall, the fabric freshener market is expected to witness significant growth in the coming years, driven by a number of factors, such as the increasing demand for fresh and pleasant-smelling clothes and fabrics, growing awareness of the benefits of fabric fresheners, and rising disposable incomes. The urbanization process has significantly altered peoples' lifestyles. Now that both men and women work, there is little to no time left for domestic duties. As a result, rapid solution items have become more popular. These products are simple to apply and have quick results. A new market niche for home décor products has been formed, one of which is fabric fresheners due to the demand for quick fixes. The target market/target customers seek solutions or any kind of product that might aid in preserving the quality of the fabric for a longer period of time as a result of the implementation of continual advancements in fabric products. Fabric-related goods like fabric fresheners are therefore becoming more popular on the international market. It is possible to swiftly prevent or get rid of odors by using fabric fresheners on carpets, upholstery, rugs, or any type of clothes.

Key Market Drivers

Changing Lifestyles and Busy Schedules

The fabric freshener market has experienced substantial growth as a result of changing lifestyles. Urbanization, long work hours, and increased commuting times have left many individuals with less time to manage household chores, including laundry. In such circumstances, fabric fresheners provide a convenient solution to refresh clothing items that can't be washed regularly. In urban areas, space constraints often make it challenging to dry clothes outdoors, leading to an increased reliance on indoor drying methods, which may not always eliminate odors effectively. Fabric fresheners bridge this gap, allowing people to maintain the freshness of their garments without a full wash cycle.

The demands of modern work and personal life often mean that people wear their clothes for longer periods between washes. This extended use can result in the accumulation of odors, especially in items like suits, coats, and shoes. Fabric fresheners offer a quick and efficient way to remove odors and maintain a clean appearance without the need for time-consuming laundry tasks. In addition to clothing, fabric fresheners are also used to refresh home textiles, including curtains, upholstery, and bedding. These items, when not cleaned regularly, can trap odors and affect the overall ambiance of a living space. The convenience of fabric fresheners allows individuals to keep their homes smelling fresh and clean despite their busy schedules.

Increasing Awareness of Hygiene and Cleanliness

The Fabric Freshener Market has seen a substantial boost in recent years due to an increasing awareness of hygiene and cleanliness. This heightened consciousness of personal and environmental hygiene has prompted consumers to seek solutions that not only eliminate odors but also contribute to a healthier and more pleasant living environment. The global COVID-19 pandemic brought hygiene to the forefront of public consciousness. People became acutely aware of the importance of cleanliness in preventing the spread of diseases. This awareness extended beyond handwashing and surface sanitizing to include the hygiene of personal belongings and living spaces. Fabric fresheners emerged as a valuable tool in this context. Fabric items such as clothing, bedding, and upholstery can harbor bacteria and germs, in addition to trapping odors. As people became more conscious of the potential health risks associated with these contaminants, the demand for fabric fresheners surged. These products not only eliminate odors but also often contain antimicrobial agents that kill or inhibit the growth of harmful microorganisms.

Cleanliness has become a lifestyle choice for many individuals and families. People are increasingly investing in products and practices that promote a cleaner and fresher living environment. Fabric fresheners align with this trend as they help maintain a sense of cleanliness and well-being. In homes, fabric fresheners are now used not only for clothing but also on various textiles and surfaces, such as carpets and curtains. The elimination of odors and the introduction of pleasant scents contribute to a healthier and more enjoyable living space. The rising awareness of hygiene and cleanliness has significantly bolstered the Fabric Freshener Market. Consumers are willing to invest in these products to ensure the freshness and cleanliness of their personal items and living spaces. Manufacturers have responded by developing fabric fresheners that not only refresh but also offer antimicrobial pr